• Title/Summary/Keyword: shopmaster

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CRM Marketing of Shopmasters in Designer Brand Products (디자이너 브랜드 샵마스터의 CRM에 관한 연구)

  • 이승희;이병화
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.239-249
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    • 2003
  • The purpose of this research was to investigate influential factors for shopmaster's CRM (Customer Relationship Management) in the designer brand products, and to indicate the future fashion marketing strategies. The questionnaires were distributed to 74 shopmasters of the Designer shop in domestic L. S and H Department stores. Descriptive statistics, factor analysis, and path analysis from Lisrel program were used to analyze the data. The results were as follows; Firstly. for shopmaster's CRM variables, four factors of customer management variables were found and labeled as interest, DB construction, contact opportunity, and materials. Also, four (actors of shopmaster's knowledge regarding apparel materials were found and labeled as professionalism, manner, sense, and persuasion. For service variables, four factors such as precision, variety, rapidity, positiveness, and convenience of shopping were found. Secondly, for the results of hypothesis, all of the independent variables had direct influences on forming the relationship with customers. Therefore, it is concluded that the main elements of Shopmaster's CRM are highly important variables in customer relationship marketing strategy.

Analysis on Shopmaster's Knowledge of Apparel Merchandise and Textile Recognition (샵마스터의 의류 상품 이해도 및 소재 지식도 평가)

  • Lee, Sun-Young;Kim, Jeong-Hwa;Lee, Jung-Soon
    • Korean Journal of Human Ecology
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    • v.15 no.5
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    • pp.783-790
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    • 2006
  • The purposes of this study are to analyze shopmasters' knowledge of apparel merchandise and textile recognition and to investigate the effects of demographic variables on them. Shopmasters' knowledge of apparel merchandise was analyzed on a factor basis. Four factors of apparel merchandise were fashion property, material property, function property and management property. The textile knowledge level of shopmasters was 72.44%. Considering each part of textile knowledge, basic property was 74.69%, comfort 72.17%, management 68.36% and finishing 77.33%. The level of recognition in finishing area was the highest and the level of recognition in management area was the lowest. There were significant differences in the textile knowledge by gender and working period. Female's textile knowledge level was higher. The longer the working period is, the higher the level of textile knowledge is. Shopmasters recognized the finishing area better than university students did. But both of the groups didn't recognize the management area well.

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Teflon coating of fabric filters for enhancement of high temperature durability (섬유상 여과필터의 고온 내구성 향상을 위한 테프론 코팅 연구)

  • Kim, Eun-Joo;Park, Young-Koo
    • Journal of the Korean Applied Science and Technology
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    • v.28 no.2
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    • pp.232-239
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    • 2011
  • Fabric fibrous filter has been used in various industrial applications owing to the low cost and wide generality. However, the basic properties of fabric materials often limit the practical utilization including hot gas cleaning. This study attempts to find new coatings of porous fibrous filter media in order to overcome its insufficient thermal resistance and durability. Teflon was one of the plausible chemicals to supplement the vulnerability against frequent external thermal impacts. A foaming agent composed of Teflon and some organic additives was tentatively coated on the glass fiber mat. The present test Teflon foam coated filter was fount to be useful for hot gas cleaning, up to $250^{\circ}C$-$300^{\circ}C$. Close examination using XPS(X-ray Photoelectron Spectroscopy) and Contact angle proved the binding interactions between carbon and fluorine, which implies coating stability. The PTFE/Glass foam coated filter consisted of more than 95% (C-F)n bond, and showed super-hydrophobic with good-oleophobic characteristics. The contact angle of liquid droplets on the filter surface enabled to find the filter wet-ability against liquid water or oil.

Evaluation of Environmental Benefit and Cost for Management of Air Quality - [Based on Fine Dust Pollution on Donghae Harbor] (공기질 관리에 관한 환경 비용편익 연구[동해항만 주변 미세먼지오염을 기준])

  • Kim, Eun-Joo;Lee, Choon-Gil;Kim, Ji-Hyun;Park, Young-Koo
    • Journal of the Korean Applied Science and Technology
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    • v.29 no.4
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    • pp.561-569
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    • 2012
  • Study attempts to evaluate the environmental cost and benefit for management of particulate matters of Donghae harbor in Gangwondo. The level of fine dust suspended in the vicinity of the harbor was quite high, exceeding the national standard ($100{\mu}g/m^3$) depending on the places. The test field harbor deals with lots of limestone and coal, so that fine particulates could be generated while loading it and unloading. It was estimated that the direct handling of cargos might produce 12 tons of PM10(Particulate Matters of $10{\mu}m$) a year. In addition, heavy vehicles for transportation of various cargos including raw materials emit huge amount of diesel soots and cause to redispersion of road dust. The local government spends more than 2 billion won every year, and it contributes to reduce the atmospheric dust. According to the prediction of cost to benefit, it will present the effectiveness in 720 % maximum and at least 240 %.