• Human Ecology Research
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• 제56권1호
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• pp.71-84
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• 2018

This study presents a case of a visual merchandising course adopting a problem-based learning (PBL) model, as a part of shop manager training program for high school students. Various vocational training classes are actively developed for vocational high schools, yet programs in the home economics area are relatively lacking. In particular, education programs for shop manager training are urgently required due to the high demand of this job in the fashion industry. The PBL model, which reflects constructionist learning theory, is considered for this visual merchandising course in order to help develop the ability of students to creatively apply their knowledge on real-world problems through self-driven learning. For the purpose of job analysis, two problem areas were identified through interviews conducted with shop managers who work for apparel shops in department stores. Based on the results of the interviews, professors and high school teachers developed two PBL instructional modules. The developed module courses were implemented with 2 classes of vocational high school students. The learning outcome was examined through the analysis of a student survey and reflection journals. It was apparent that the PBL courses effectively attracted the interests of learners in vocational training and improved their understanding of the contents as well as cooperation skills. The results of this study indicate that implementing the PBL model for the training of store managers can contribute to the vocational training programs for high school students.

• 유통과학연구
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• 제12권2호
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• pp.49-57
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• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• 한국의류학회지
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• 제43권5호
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• pp.649-665
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• 2019

This study presents a conceptual framework for the growth process as a manager based on data gathered from the sales experiences and careers of fashion brand managers. The study participants were seven managers with over 15 years of sales experience in a women's clothing brand in Gwangju. Data were collected through in-depth interviews from January 2018 to September 2018 and analyzed using open coding, axis coding, and selective coding according to Strauss and Corbin's grounded theory method. The study results are as follows. First, this study found six categories and 17 sub-categories based on the shop manager's sales experiences and careers. Second, we found the central job category as well as categories with causality, interaction, moderating and outcome relationships. Third, we developed a paradigm model that links the main phenomena, causal conditions, contextual conditions, intervening conditions, action/interaction strategies, and consequence categories. Fourth, the process of growing as a fashion brand manager was described by an integrated story.

• 골판지포장물류
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• 제2권7호
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• pp.138-139
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• 1995

• 음성과학
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• 제15권4호
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• pp.121-130
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• 2008

This paper proposes the way of improvement and system build-up for shop music broadcasting services provided by the Internet. Comparing the shop music broadcasting services and personal music broadcasting services, we propose the way of shop music broadcasting services customers prefer to. That is, such a function is provided that a user can control the broadcasting music lists a specialist provides according to the current circumstance of shop. This paper proposes the whole system such a service is possible and verifies the efficiency by experiments.

• 한국의상디자인학회지
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• 제17권4호
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• pp.173-189
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• 2015

The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

• 산업공학
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• 제24권3호
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• pp.267-273
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• 2011

In the shipbuilding industry, since production processes are so complicated that the data collection for decision making cannot be fully automated, most of production planning and controls are based on the information provided only by field workers. Therefore, without sufficient information it is very difficult to manage the whole production process efficiently. Job status is one of the most important information used for evaluating the remaining processing time in production control, specifically, in block assembly shop. Currently, it is checked by a production manager manually and production planning is modified based on that information, which might cause a delay in production control, resulting in performance degradation. Motivated by these remarks, in this paper we propose an efficient algorithm for identifying job status in block assembly shop for shipbuilding. The algorithm is based on the multi-layer perceptron neural network model using two key factors for input parameters. We showed the superiority of the algorithm by using a numerical experiment, based on real data collected from block assembly shop.

• 한국의류학회지
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• 제42권4호
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• pp.599-611
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• 2018

This study develops a training program for vocational high school students. This study implemented the ADDIE teaching-learning model and was conducted in the sequence of analyses, design, development, implementation and evaluation. In the analysis phase, the existing studies related to vocational competency training were analyzed along with an analysis of the current education programs and suitability assessment. Based on the analysis, the education program was designed and contents were determined. The program consisted of 5 chapters and 17 unit hours of instruction. Reigeluth's (1987) theory was used as the framework for organizing educational materials in the development phase. The programs were implemented on students and evaluated by students as well as experts. Students evaluated the program in terms of the degree of motivation for learning, comprehension of learning content, perceptions of lessons in classes as well as the advantages and disadvantages of the program. Experts evaluated the program in terms of program validity. The results indicate the developed program was useful for training students vocational competencies as shop managers. This study contributes to the field of fashion education, by presenting an example of systematic development of an educational program in connection with industry.

• 패션비즈니스
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• 제10권5호
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• pp.74-92
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• 2006

This study aims at revitalization of industrial consignment education and focuses on the development of preferred subjects and teaching methods. The survey was administered to six hundred workers for the local fashion distribution companies for two years between through interview and questionnaire with 13 questions: 3 of them about favorite subjects, 7 about teaching methods, and the rest about whether or not they want to enter a college as well as which certificates and which kinds of job they want to have. The results of the survey can be summarized as follows. 1 The respondents in 2005 who answered to the questions about fashion design and other major subjects show that they preferred the subjects on fashion design to the subject of make-up and that they were interested in the photo-shop subject while they were less interested in the fashion marketing subject. 2 In order to apply what they learn to their own work field, the respondents want practical-work oriented lectures rather than theory centered ones. It means the new teaching program needs the teaching staffs who have had some practical work experiences and majored in the same subjects as the respondents prefer to learn. So it is necessary to take it into consideration that the development of new curriculums should focus on the subjects of practical skill and the experiences of actual work fields. 3 The certificate of 'shop-master' qualification is considered as the most interesting and necessary thing for their job. The respondents show that they are most concerned in a shop-master, manager of a department at department stores related to fashion distribution companies. Therefore, it points out the intensive teaching program for getting the qualification of shop-master is a must in the industrial consignment education.

• 화훼연구
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• 제19권3호
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• pp.158-163
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• 2011

플라워샵의 활성화에 대한 기초 자료 확보 측면에서 소비자 남성 58명과 여성 155명을 대상으로 플라워샵 상품의 가격, 포장, 선물용 및 판매자의 태도에 대한 만족도와 재구매 의사에 대해 조사를 하였다. 플라워샵의 상품에 대한 만족도에 대해 '만족한다'는 응답은 남성과 여성 각각 8.62% 및 14.21%를 나타냈다. 그리고 꽃 상품의 포장에 대해 '만족한다'는 응답은 남성과 여성 각각 6.88% 및 12.91%를 나타냈다. 꽃상품에 대해 선물로서 '만족한다'는 응답은 남성과 여성 각각 8.61% 및 1.95%를 나타냈다. 플라워샵의 상품 판매자의 태도에 '만족한다'는 응답은 남성과 여성 각각 6.89% 및 6.46%를 나타냈으며, 플라워샵 상품의 재구매 의사가 있다고 응답은 남성과 여성은 각각 5.16% 및 9.05%에 불과하였다. 이와 같이 플라워샵에 대한 소비자들의 만족도가 낮게 나타난 만큼 플라워샵 경영주의 적극적인 대처가 필요할 것으로 사료된다.