• The Southeast Asian review
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• v.23 no.1
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• pp.89-126
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• 2013

The Red shirts came to attract attention of the international community during April to May in 2010 by successfully organizing explosive popular demonstrations. The momentum was the military coup on September 9, 2006. The Red color was chosen amid movements against the new constitution instituted under the military junta. In discourse struggles, the Red shirts compared their resistance against the Democratic Party government lead by Abhisit Vejjajiva to that of phrai (commoner or serfs) against ammart (aristocrats or bureaucrats) under the pre-modern reign of sakdina. The Red shirts strongly accused Prem Tinsulanonda, the chief of the Privy Council, of being a mastermind of 2006 military coup, who symbolically represents the cohesion between the palace and the military. It has constituted an unprecedented defiance towards national taboo where the trinity of Nation, Religion, and King has been consecrated. The objective of this article is to review the Red Shirts' ideology, organizations and activities in terms of the modernized phrai's struggles for expanding counter-hegemony. While Antonio Gramsci focused on why socialist revolution had failed to materialize in capitalist Western Europe, I pay attention to why political liberalism has failed to wash away pre-modernity and take root in capitalist Thailand, applying the Gramscian concept of hegemony by contrasting 'hybrid ammart' with 'modernized phrai'.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.624-637
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• 2022

The purpose of this study was to develop a compression inner layer (CIL) that can be attached to dress shirts for men who have gynecomastia (male breast enlargement). For this, we developed shirts with CIL prototypes based on the functional, expressive, and aesthetic (FEA) consumer needs model. The user-centered design principle guided the design process. Based on size measurements, in-depth interviews, and an online survey, the design requirements for dress shirts with a CIL were determined, and the prototype was developed. The dress shirts were constructed of polyester and spandex mixed materials, while the CIL was made of thin mesh fabric knitted from 80% polyester and 20% spandex. A CIL prototype was developed with a front zipper fastening to hold the upper body tight and compress the breast area. The CIL was attached by connecting a strap with snap buttons to loops sewn into the shoulder line of the dress shirt. In the trial and sensory test, the prototype helped breast size decrease while meeting target consumer needs. The outcomes of this study provide necessary insights to develop garments for gynecomastia patients.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.118-121
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• 2008

The purpose of this study was to evaluate the wearing sensation of T-shirts made with silver combination yarns. The four different single jersey fabrics were knitted to make long sleeve T-shirts: cotton(C), cotton/silver(CS), polyester(P), and polyester/silver(PS). The four kinds of T-shirts were evaluated by six healthy male subjects in a climatic chamber($25^{\circ}C$, 65%RH, 0.5m/sec). The results were as follows. Thermal and fatigue sensation of wearing CS was best. It was found that overall subjective sensation was improved by using silver yarn with cotton for health knitwear.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.223-232
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• 2001

This study, by explaining the relationship between mechanical properties and clothing formability, aims to propose functional data for tailoring performance of fabrics of good tailorability. The KES-FB system was used to measure factors of mechanical properties and also the technique of stepwise-block-regression method was applied to investigate relationship between functional properties and mechanical properties of men's shirks. As results of vasual inspection of men's shirts, it showed that good fabrics had higher value in the LT, bending properties, shear properties and RC than poor fabrics in Total Appearance Value(TAV). And finally, A formula was obtained for calculating the VIA of men's shirts from functional properties which were calculated from the mechanical properties.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1135-1145
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• 2006

The purpose of this study was to identify the desired seIf-images of male college students according to situations, and to construct fashion product unities bought by male college students for different situations. Empirical data were collected by self-administered questionnaires distributed to male students at 4 universities and 2 colleges in Daegu and Gyeongbuk area during June 2005, and 346 were analyzed, eliminating incomplete ones. Subjects were required to respond to 32 desired image words in 4 different situations respectively: school, meeting girlfriends, ceremonies, and exercises. As a result of factor analysis on desired self-image words, 5 factors were determined: refined image, sporty image, classic image, natural image and simple image. Based on the desired self-image factors, male college students were classified into 3 groups: selective image management group, passive image management group, and active Image management group. Fashion product unity of male college students for the school setting was consisted of round shirts, jeans, running shoes, bags and watches. Aloha shirts/knitted shirts/V-neck shirts, cotton pants/jeans/semi -formal pants, formal shoes/running shoes and watches were the fashion product unity for the setting of meeting girlfriends. For the setting of ceremonies, the fashion product unity included Y-shirts, formal dress, formal shoes, neckties and watches. And for the setting of exercises, the fashion product unity included cotton shirts, training suits, running shoes/jogging shoes/basketball shoes, armguard and caps.

• Korean Journal of Human Ecology
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• v.15 no.2
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• pp.283-292
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• 2006

The purpose of this study is to analyze and compare the color characteristics of preferred summer clothing textiles, such as shirts, blouse, slacks and skirt. 109 male and female college students evaluated the preference to clothing textiles in previous research and top 10 kinds of textiles were chosen for each clothing item. To analyze the color characteristics of preferred textiles, spectral data were measured with spectrophotometer. By the results, color and color tone, value of L, a, b according to clothing item and season were compared. Chromaticity diagram was drawn, too. The results of this study are as following: 1. Color characteristics of shirts textile college student preferred for summer was PB color and p tone. The textile, in general, represented simple color that is close to achromatic color with light and soft shade. 2. The most preferred color of blouse textiles was G color and It, d tone. The color characteristics of blouse textiles represented stronger and more brilliant than those of shirts. 3. For slacks, colors of preferred summer textiles were mostly B, YR color and p, It.g, dk tone. Therefore, preferred textiles for slacks represented simple bluish or brownish color that is close to achromatic color with light or dark shade. 4. The most preferred color of skirt textiles were Y, R color and It tone. Skirt textiles had various colors compared to slacks. 5. College students generally prefer simple cold color that is close to achromatic color, because shirts and slacks have high frequency of wearing. In color tone, light and soft tone were preferred for shirts, and for slacks, they preferred light or dark tone. Comparatively, blouse and skirt which have low frequency of wearing represented various colors which contain more brilliant and stronger toned warm colors. 6. By the result of analyzing L, a, b value, shirts and blouse textiles showed higher L value than those of slacks and skirt. The textiles preferred by college students were generally close to achromatic color, because values of a, b were very low. This was confirmed with the result of chromaticity diagram. 7. In pattern of preferred textiles, solid textile were preferred mostly for shirt, blouse, skirt and slacks, and stripe pattern was preferred secondly.

• Journal of the Korean Society of Costume
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• v.61 no.10
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• pp.42-54
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• 2011

The study was focused on surveying the cultural identity and the origin of T-shirts, and examining their functions. Six cities were selected to categorize the design motifs of cultural identity appearing in the design of contemporary T-shirts. These cities include a city in France, United Kingdom, Italy, United States and Japan where collections are currently presented at, and also a city in China that has shown a high economic growth as one of the most popular sightseeing cities. Cultural identity was presented in the T-shirts that were examined in this study through diversified design motifs. Motifs used in T-shirt designs to reflect cultural identity included national flags, notable places, letters, names of geographic places, and individuals. A national flag is a motif that signifies national identity and it was used in the front of T-shirts as it is or was just partially used. Also, many world-renowned structures or architectural buildings were applied to T-shirt design. Noted places such as the White House, the Statue of Liberty in the U.S., Tienanmen Square in China and the Eiffel Tower in France were used. The unique characters of language, such as Hangeul in Korea were used as design elements to reflect the structural characteristics of letters. Names of geographic places were used as design elements through the disclosure of the name of a symbolic city or a tourist site in each country. In terms of figures, not only the historical figures or celebrities from each country were used, but the image of bodies and faces that represent each culture were used as well. In addition, this study was used to develop T-shirt designs that reveal the cultural identity of Korea.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.1-15
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• 2019

The purpose of this study is to develop ICT utilization learning materials for a chapter titled 'Environment Friendly Clothing and Reform of Clothing' in technology and home economics textbooks for Year 2 students in middle school. The research methods were selected from ten types of junior high school technology textbooks, which were revised in 2009, and mainly focused on items such as jeans, shirts, shirts, cardigans, and skirts, Using selected textiles and basic design t-shirts, five works were made using structural and decorative details. The results of this study are as follows. First, textile products shown in the chapter 'Environment Friendly Clothing and Reform of Clothing' are most commonly worn and found in daily life. With regard to a reuse method, structural changes to clothing are proposed. For example, cases relating to the changing of a neckline or the use of a shirt or a sleeve are presented. There are some decoration methods adapted in reuse; using ornaments, such as spangles and emblems, patchwork, shirring and the constucting of collages. Second, following the plan, 5 items are designed with T-shirts, shirts, cardigans and skirts. For the T-shirt design, other fabrics including organza and neoplan are used from design point of view, in addition to reused textile products. Detailed structural changes of necklines, sleeves and collars and detailed and the ornamentation method including shirring, smoking, patchwork and collages are used. Third, this study proposes 6 categories (profile, design planning, diagram, reused textile product, production method and order and pictures of T-shirts developed) under the title of 'T-shirt Made Out of Disposed Clothing', selecting a blog as active teaching and learning material as a part of the ICT utilization in educational settings.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.103-104
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• 2011

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.514-525
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• 2013

Korea International Trade Association (KITA) statistics show that the import of circular-knitted clothes has suddenly increased since 2000; they have increased by 24.5% each year for 2000-2004 and by 8.2% for 2005-2009. In addition, a Korea Apparel Industry Association survey showed that more than 50% of young people in their 20s and more than 40% of mid-aged people in their 30s-40s wore T-shirts (the most frequently worn and/or regarded as the most comfortable item among knit clothes). This portion is expected to increase in the future; however, insufficient research has been conducted on the characteristics of product development and production, knit T-shirt pattern development (Park, 2011), and consumer purchase patterns and behavior for knit clothes. The evaluation criteria for knit clothes generally vary depending on the demographic characteristics of consumers (Kotler & Armstrong, 2006). This study conducted a wearing trends survey for circular-knitted T-shirts and fit satisfaction based on 318 male and female consumers in their 20s-30s. The results provide information on the basic materials required to produce circular-knitted T-shirts.