• The Korean Journal of Community Living Science
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• v.24 no.4
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• pp.471-483
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• 2013

The study aimed to investigate the wearing & purchase practices with shirts and analyze the group differences on the shirt size, BMI & perceived body type. Total usable questionnaires were obtained from 350 male office workers aged from 20 to 49 in Seoul. Results were gained from the statistical analysis such as factor analysis, ANOVA, t-test using SPSS 21.0. The results were as follows. First, male office workers had difficulty in choosing the right size among the different sizes of ready-made shirts and had trouble in vexatious order & high price for custom-made shirts, however, they had an emphasis on design and size for the 2 kinds of shirts in common. Second, the groups by shirt size, BMI, perceived body type showed significant differences in shirt fitness and shirt wearing methods of ready-made shirts but showed no difference in purchase intention of custom-made shirts. Fatness and body type were proved to be important for wearing shirts and it was assumed that there were socio-psychological reasons for the custom-made shirt purchase. Finally, the groups by the experience of purchasing custom-made shirts showed no difference in shirt fitness and shirt wearing methods of ready-made shirts but showed difference in purchase intention of custom-made shirts. This meant that purchase of a custom-made shirt stimulated another purchase. Therefore, shirt brands should focus on the first purchase of custom-made shirts.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.679-689
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• 2018

The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts. Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as $R(157{\leq}x<170)$ and $T(170{\leq}x<182)$. The 23 questionnaire items were divided into three categories: 'General purchasing behavior and wearing', 'Fit satisfaction of ready-made dress shirts' and 'Wearing and fit satisfaction of online custom dress shirts'. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.293-300
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• 2009

Customers purchasing souvenir T-shirts in famous tourist sites in Korea are mainly foreigners. Nevertheless, these T-shirts are manufactures according to Koreans' body shapes or manufactures' own size system. Moreover, sizes are labelled only by domestic norms. The purpose of this study is to suggest global standardized size for T-shirts, which will provide more precise size information for customers. For this, sizing standards including KS, ASTM, JIS, and EN were surveyed and were compared. And souvenir T-shirts were collected in the tourist resort and the sizing systems and labels were analysed from them. Finally, we proposed a sizing system and labelling as an international standard for souvenir T-shirts.

• Korean Journal of Human Ecology
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• v.20 no.1
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• pp.169-182
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• 2011

The purpose of this study was to research the purchasing patterns and the ease amount of woman's T-shirts. For the study, 215 women between the ages of 18 and 59 were surveyed. 18~34 year old women had more T-shirts and wore them more frequently than 35~59 year old women. Women usually gave weight to design, fabric, fit and color, when they bought T-shirts. The most important fit part was different according to age groups, 18~34 women valued T-shirts length but 35~59 women valued bust circumference ease. The ease of T-shirts was analysed with body sizes. Shoulder ease were distributed between -3~3cm, neckline designed apart 0.5~7.0cm from side neck point, 0~11cm from front neck point and 1~2cm from back neck point. The means of bust ease, waist ease and hip ease were 6.2cm, 14.7cm and 4.5cm. The bust and waist ease were significantly different between age groups and 35~59 year old women wore more tightly at both parts due to their thick torso. Women accepted smaller ease at hip while didn't want small ease at waist. The eases of shoulder, bust and T-shirts length were the most important and influencing.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1273-1285
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• 2007

The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of $16{\sim}27$ who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.

• Journal of Fashion Business
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• v.10 no.4
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• pp.1-15
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• 2006

The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.

• Journal of the Korean Home Economics Association
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• v.44 no.10
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• pp.79-90
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• 2006

The purpose of this study was to make new suggestions for the production of high value-added, fashion goods by reviewing and synthesizing the design of dress shirts. (Ed-I've combined paragraphs here) For this study, 1491 photographs on the dress shirts were collected for analysis from men's collection$(2001\sim2006)$. Concerning the actual characteristics of men's fashion design, the following conclusions were obtained from the analysis of the dress shirts of men's collection. (Ed-I've combined paragraphs here) First, feminine ornaments such as frill, pin tuck, and embroidery can be seen in men's dress shirts and men's sexuality has changed into a softer men's image. Second, asymmetry balance using detachability are expressed in the collars, sleeves, and plackets of men's dress shirts. Third, in a very novel suggestion, a combination of two items was designed in a dress shirt and variant shirt forms were created. Fourth, formal style is mainly shown in men's shirts and the traditional classic is increasingly becoming emphasized recently

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1009-1020
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• 2009

This study aims to express the androgynous image via shirts as a fashion item. Shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. As for the theoretical background, the study was reviewed previous studies of books, thesis, a series of publication, and the Internet sites on this topic. Through a careful analysis of these previous studies, it designed and made shirts that inspired by androgynous image. Conclusions of this study are as follows: First, the study found that meanings of symbolism in clothing continue to change, not fixed at all, depending on historic and cultural environments, and so does symbolism for femininity and masculinity of clothing. Second, shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. Third, two patters were used for the work in this study in order to emphasize its form, along with mono color white and stripe patterns. For materials, cotton and blend as a most basic material for a shirt were used with unique variations in the form. Fourth, decorative details or trimming such as ribbon tying methods, shirring, attaching in layers, and irregular pleading widely used for women's wear were applied, and silhouettes with strong drape feelings were used to add feminine feature to men' shirts, in an effort to propose a fashion design of the androgynous look. Fifth, clothes proposed in this study are different from feminine clothing item blouse, because they are androgynous shirts mixing masculinity and femininity. Stiff pads were used in collars and cuffs characteristics of men's traditional shirts to maintain masculinity of a shirt, and design was developed by adding feminine decorative elements, which is different from women's blouse.

• Journal of the Korean Home Economics Association
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• v.44 no.11
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• pp.171-178
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• 2006

Recently more than ever, interest in Korean tradition has been on the increase, with an active movement to follow tradition. There are various merits for expression with the use of Korean paper as a clothing material. The purpose of this study was to assess the aesthetic characteristics of men's shirts fashioned using Korean paper (Hanji). The following conclusions were obtained from an analysis of the aesthetic characteristics of Hanji shirts. First, Hanji has a peculiar texture, with natural characteristics due to the direct use of naturally handcrafted materials. Hanji shirts have the natural beauty of pure Hanji, without artificial treatment or other subsidiary materials, with the exception of thread. Secondly, Hanji shirts with decorative details and trimmings, such as frills, pin tuck, embroidery and spangles, express an ornamental beauty. Thirdly, Hanji shirts with frills or a fringe have real movement when worn and spangles give the illusion of movement due to changes in color or twinkling caused by light giving the beauty of rhythmical motion. Fourthly, Hanji shirts produced using the application of various techniques, such as crumple, painting and dying, express artistic beauty. Fifthly, Hanji shirts can express traditional beauty, even if created whit modem designs, but using traditional materials.

• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.651-665
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• 2013

The purpose of this research was to investigate preference and clothing images for T-shirts utilizing Hyojemunja Textile Pattern. The results of this study showed that the secondary students who participate in the study had low interest in Folk-painting and that the female students were more willing to buy T-shirts utilizing The Hyojemunja Textile Pattern than the others. Secondary students preferred letters-pattern to other ones of T-shirts and they opted for the patterns with black curve scripts and the patterns located in upper parts of T-shirts. However, the participants considered straight scripts more sophisticated, unique and feminine than curve scripts and therefore, this awareness helped them become more interested in Hyojemunja Textile Pattern. The findings of the study may suggest T-shirts utilizing Hyojemunja Textile Pattern can give those who have a low interest in Folk-painting increased chances to learn Folk-painting in secondary education.