• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.482-491
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• 2020

This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.3
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• pp.75-98
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• 2016

The sharing economy has been evaluated as a sustainable system dominating the next 10 years and one of the 10 ideas which can change the world. The purpose of this study is to reveal whether there is any relevance between the sharing economy and libraries, if the library can be the core model of the sharing economy, and to propose how libraries could contribute to a sharing economy. To this end, literature related to the sharing economy and the actual cases of its implementation were analyzed. The results are as follows: First, the library was evaluated as a successful model of the sharing economy because it has shared information and tools for centuries. Therefore, it was concluded that the library could be an institution that can lead to a sharing economy. Second, it was analyzed that the library could foster the sharing economy through offering its space, and functioning as the infinite imagination room and smart work center, sharing goods through Little Free Libraries, as well as various other resources of library, and sharing various types of knowledge including reference services. Third, it can be said that the possibility of realizing a shared economy in libraries is inexhaustible, and librarians can play an active role and will positively influence the success or failure in terms of realizing the sharing economy. In the future, there needs to be a study to measure the practices and the performance of the sharing economy of libraries.

• Journal of Distribution Science
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• v.20 no.9
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• pp.127-139
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• 2022

Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.93-101
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• 2021

The study aims to test the model of Yang et al. (2017) for the overall assessment of the transportation sector in the sharing economy and add some new elements on the benefits of customer loyalty from some previous studies that were not mentioned in Yang's model. This study will take examples from the two big brands of car-sharing apps in the sharing economy in Vietnam - Uber, and Grab. This research focuses on customer loyalty in the sharing economy with Uber and Grab as the transport sector in Ho Chi Minh City. Based on the survey data of 380 customers in Vietnam, the research results show that two independent factors positively impact commitment and satisfaction: social benefits and economic benefits. Simultaneously, economic benefit has a positive effect on satisfaction while trust benefit has a negative effect on commitment. Finally, commitment has a positive impact on customer loyalty in the sharing economy. As a result, companies in the sharing economy can identify which are the key factors that strongly influence customer satisfaction, commitment, trust, and loyalty to help managers to devise the appropriate solutions for promoting the strengths or overcoming limitations to contribute to perfecting and improving the quality of the company's services.

• Journal of Distribution Science
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• v.16 no.7
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• pp.5-16
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• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.4
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• pp.106-115
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• 2019

A sharing economy has emerged through today's trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.

• 지역과문화
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• v.6 no.1
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• pp.1-27
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• 2019

The study explores the way how sharing economy services of accommodation and car rental, one of social issues actively discussed today are settled in the process of sharing economy building in local destinations. The result shows that average consumers expressed their favorable attitude toward the sharing economy services. However, the consumer's attitude didn't directly affect the consumer's positive perception that there is need for local sharing economy service network and the educational system for local residents and the network helps the economy. Instead consumer's knowledge of sharing economy services and their eagerness to learn the knowledge as parameters related the consumer's attitude to their perceptions; the consumer's attitude affected indirectly their perceptions. The study shows that local communities and their residents' efforts are not enough simply to activate the sharing economy services in the development process of tourist resources, while it asks consumers to learn information and knowledge of the sharing economy. Therefore, consumers and residents should interact and communicate closely with each other to help the development of local destinations and tourist resources based on sharing economy.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.110-122
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• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.3
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• pp.121-141
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• 2019

This research analyzed the characteristics of social capital and sharing economy, which are the new paradigm in the development of the entire society. In addition, it identified the social roles of a public library as a mediator that promotes the social benefit by conducting a survey questionnaire. As the results of the analysis through correlation analysis and hierarchical multiple regression analysis, social capital and sharing economy are the co-related societal phenomenon, and public libraries positively effect on the construction of social capital and the participation in sharing economy. From the perspective of the roles of a public library as a mediator between social capital and sharing economy, it was identified that various programs provided by public libraries positively effect on mediating social capital and sharing economy.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.5
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• pp.41-54
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• 2016

Because of the recession of the world economy, small businesses face with many problems in securing their required labor force, capital, technology, among others. As an alternative to address those difficulties, there is a research to introduce the "sharing economy", which shares and changes resources. However SMEs have difficulties in actually introducing the sharing economy and the introduction of inter-company because sharing economy business models do not exist. This research has presented the business model for the sharing economy that is necessary in the introduction and operation of the said economy among SMEs. In order to design the business model for the B2B sharing economy, this research has drawn the components needed to design the business model through a preceding study on existing business models. Based on this and the preceding study, this research has presented the business model, which can be introduced to the sharing economy among SMEs. In addition Business model presented in this study will be a guideline for introducing shared economic conditions for each SMEs.