• 복식
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• 제62권7호
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• pp.185-204
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• 2012

There are lots of sexual images in the contemporary media, and this is due to many of the media formats, such as television, magazines, and the Internet, using these images to relay various messages to the people. The media uses these sexual images (i.e. woman in a bikini) in order to use sex and eroticism as a marketing tool to the audience. Unlike other men's magazines, which actually have many female readers, Maxim magazine's readers are made of mostly men, and because of this, their magazine covers are usually filled with sexy women celebrities, such as singers or actors; images that can attract the general men. This study puts its focus on evaluating Maxim magazine's marketing strategy. The strategy of targeting men in their 20's and 30's, who were not interested in reading, but were impulsive and visually oriented. The study looked at magazine covers from November 2002 (the start of the magazine) to October 2008 (the peak period of its sales), and a total of 72 images were analyzed. For each image, 5 things were recorded (model's occupation, clothing style, hairstyle, makeup, pose and gaze).

• 한국의류학회지
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• 제25권2호
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• pp.327-338
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• 2001

The purpose of this thesis is to study the aspects of sex identity in the contemporary mens fashion expressed through sexual image and taste in the half of twentieth century. The aspects of sex identity expression in the contemporary mens fashion can be classified by image, that is, homosexual, heroic, bisexual, and fetish. 1. The homosexual image has shown the tendency to emphasize the masculinity since 1950.60s. It can be found in \"Cowboys costume\" which is typical of American traditional fashion, and jeans and underwear fashion expressed by muscular men has homosexual characteristics which contain narcissism. 2. Based on mens traditional gender role, the heroic image emphasizes mens physical characteristics and expresses tough and offensive masculine beauty in mens suit which is free from the authority and formality. 3. The bisexual image denied the division of gender role by costume and destroyed the traditional sex model by resolutely applying womens costume such as skirts to mens fashion. 4. The fetish image is similar to bisexual image in that they wear womens costume, but different in that it expresses sexual desire or fantasy. It is expressed through brilliant color, leather and metal ornaments, and sensual element of women which emphasizes \"body\". This shows the sex identity of contemporary men who want more sensible and free life.sible and free life.

• 대한가정학회지
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• 제42권5호
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• pp.27-37
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• 2004

This study was initiated for the purpose of improving the visual effect of lingerie design, and it focused on the image factors and their characteristics of the lingerie design. Images of 105 lingerie design were evaluated by 3-5 images/participant with each image being evaluated 15 times through the SD method 5-scale questionnaire. The lingerie design elements were also analyzed by a committee. For data analysis, SPSS 10.0 program was used, and the principal component analysis, Ward-cluster, K-mean cluster analysis, ANOVA, duncan-test were conducted. The results are as follows: 1) The three major characteristics of the visual images in the lingerie design were aesthetics, dignity, and youth, which were supported 76.78% by the responses. 2) The visual image types can be categorized into four clusters; a dignified style, a sprightly style, a practical style, and a sexual style. 3) The design elements that allowed different design characteristics among the image types were style(one-piece/two-piece), total length, waist fit, matching color, silky lustrous, see-through on waist, hip, race percentages. 4) The ABC(apparel-body-construct) observed that a practical style was perceived as flat and whole rather than a dignified style or a sprightly style, while a sexual style was seen as round and partial.

• 한국의류산업학회지
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• 제8권2호
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• pp.177-182
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• 2006

The purpose of this study is to examine the effect of media on plastic surgery experiment. Firstly this study try to find the relationship between exposure to media and other intervening factors(e.g., body image, self-esteem, fashion attitude). The data collected for this study was gathered through questionnaire survey with 443 female students in Seoul. The results are as follows: Using ANOVA, we found that those prefer the magazine over TV or Internet had positive body image, higher self-esteem, and positive fashion attitude(e.g., personality/self-expression, fashion leadership, sexual attraction). Using regression analysis, we found that the we found that the factors influence plastic surgery behavior are the exposure to magazine and the factors influence plastic surgery planning are the clothing attitude (especially fashion leading power, sexual attraction).

• Asian Pacific Journal of Cancer Prevention
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• 제15권8호
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• pp.3619-3623
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• 2014

Background: The aim of the study was to evaluate the vaginal dose and toxicity in patients of cervical cancer treated with image guided brachytherapy at our institute. Materials and Methods: Thirty-five patients treated with image based brachytherapy for cervical cancer were included. Vaginal contouring was done on MRI at brachytherapy and with CT scans of subsequent brachytherapy fractions. Dose volume parameters (DVH) were reported in accordance with the GEC-ESTRO guidelines. These were correlated with vaginal toxicity (assessed by CTCAE version 3) and quality of sexual life assessed at one year of completion of treatment. Results: Vaginal shortness was observed in 22 out of 30 (62.8%) patients, Nine (25.7%) had vaginal dryness and in 10 (28.5%) patients, there was contact bleeding. No association could be demonstrated between the dose volume parameters and vaginal toxicity in the present study. Conclusions: The lack of association between dose volume parameters of vagina with vaginal morbidity may be due to uncertainties involved in the delineation of vaginal wall and dosimetry. Future research is required to accurately define vaginal dose distribution to study its correlation with vaginal morbidity. Vaginal morbidity needs to be documented in order to improve the sexual outcome in these patients.

• 한국융합학회논문지
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• 제11권10호
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• pp.207-212
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• 2020

본 연구는 소비자의 호기심을 자극하는 성적소구 광고 중에서 특히 주관적으로 해석하기 쉬운 소주광고 이미지를 AOI(area of interest) 3영역(얼굴, 몸매, 제품)으로 설정하여 심리 생리학적 지표 중 하나인 아이트래킹을 통해 검증하였다. 분석결과, 광고모델의 시각적 주의, 즉 관심도가 몸매보다는 얼굴에서 높게 나타났다. 남자가 여자보다 몸매에 관심도가 높을 거라는 예측과는 달리 남녀 모두 몸매보다는 얼굴에 관심도가 높은 것으로 나타났다. 또한, 제품에 대한 재인과 회상은 유의하지 않음을 도출하였다. 본 연구는 성적소구 광고에 대한 남녀 소비자들의 시선의 응시점과 응시시간 등의 시각적 주의의 패턴을 살펴보았다는 점에서 의의를 가지며 소주광고 이미지가 나아가야 할 표현방식과 나아가 적절한 마케팅 방향을 제시함으로써 소주광고 이미지에 긍정적인 영향을 가져다주길 기대한다.

• 패션비즈니스
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• 제23권5호
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• pp.31-47
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• 2019

This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine 'Sunday-Seoul'. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women's fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women's images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image 'industrial laborer' which was placed in the blind spot of interest. The characteristics of fashion which appeared in 'Sunday-Seoul' were 'uniform modern elegance' based on neat mini-style, and 'sexual image of exposure fashion' which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion'.

• Child Health Nursing Research
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• 제24권4호
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• pp.454-464
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• 2018

Purpose: The purpose of this study was to develop an experience-based sex education program to improve adjustment to puberty in elementary school students in the upper grades and to verify its effectiveness. Methods: This study had a pretest-posttest nonequivalent control group design. The subjects of this study were a total of 95 sixth-graders in Y city (experimental group: 48, control group: 47). The measurement variables were sexual knowledge, body image, self-esteem, and satisfaction with life. Four sessions of the experience-based sex education program to improve adjustment to puberty, consisting of 40 minutes per session, were provided to the experimental group. Results: Children's sexual knowledge, self-esteem, and satisfaction with life in the experimental group, which participated in the experience-based sexual education program to improve adjustment to puberty, showed a significant increase compared to the control group. However, there was no statistically significant difference in body image. Conclusion: This study presents the development of an experience-based sex education program for adjustment to puberty to overcome the shortcomings of existing sex education programs that are limited to sexual knowledge and attitudes, and also verified that the sexual knowledge, self-esteem, and life satisfaction of the elementary school students who were provided with the program improved meaningfully.

• 한국의상디자인학회지
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• 제8권2호
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• pp.125-133
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• 2006

Metro-Sexual is one of the most representing case showing contemporary life style of men that rooted into public already. The fundamental feature of this Metro-Sexual is the conversion of men's costume style to womanness which also could be seen from the history of clothes. The former works about sexual image, expression of sexual identity, androgynous and borderless phenomenon have been referred as base of this work. To analyze Metro-Sexual in modern social/cultural factors through such existing works will be critical part of understanding entire fashion trend in this day beyond sexual limit. As research method, former works, references, various fashion magazines and fashion related sites was used to grasp conception and womanity of Metro-Sexual. In a limited time interval from $2001{\sim}2006$ for practical work, silhouette, detail, trimming, colors, items, patterns and accessories were analyzed selected from famous S/S, F/W men's fashion collection magazine and internet site of professional fashion institute. It is obvious that Metro-Sexual already spread out in men's fashion based on such social/cultural background as new century's icon that regarded as critical factor in researching contemporary men's fashion and of the future.

• 대한간호학회지
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• 제20권3호
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• pp.357-367
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• 1990

This descriptive study was done to identify factors influencing sexual satisfaction in women who had had a hysterectomy and to compare these with women who had not had a hysterectomy. The purpose was to contribute theoretical understanding on which to base nursing care planning. One group of subjects were 156 women who had had a hysterectomy, between one and 18 months post surgery, living with their spouse, having no complications, and menstruating before surgery. The other group of subjects were 282 healthy women who were living with their husbands and menstruating. The study tool consisted of 108 items including item concerning personal characteristics, characteristics related to the hysterectomy, husband's support, body image, emotions, attitude toward the sexual relationship, knowledge of sexuality, sexual behavior, and sexual satisfaction. Sexual satisfaction was measured by a tool based on Derogatis Sexual Function Inventory. The range of the internal level of the study tool was from. 5208 to .9462. Data collection was done during the period from June 20 to Aug.20, 1989. The same questionnaire was used of data collection for both groups, but a mail survey method was used for the women who had had a hysterectomy, and an interview method was used for the women who had not had a hysterectomy. Data analysis was done using frequency, ratio, mean and S.D. for the characterstics of the subjects and level of sexual satisfaction. t - test or ANOVA was used for the differences between the groups with regard to the general and hysterectomy related characteristics. The relationship between the score for sex life related factors and the level of sexual satisfaction was analyzed using the Pearson Correlation, and the influencing factors on sexual satisfaction were analyzed by stepwise multiple regression. The results of this study were as follows ; 1. Mean age and income level were the only general characteristics for the two groups that were significantly different. The mean age, and income level of the group who had had a hysterectomy were 45years, and 1,150,000 won respectively, and for those who had not had a hysterectomy, 41 years and 999,000 won. 2. There was no statistical difference of the sexual satisfaction score between the two groups. 3. There was differences in the factors influencing sexual satisfaction between the two groups. Factors influencing sexual satisfaction for the group who had had a hysterectomy were husband's support (R＝.5793, P＝.000) and the women's Knowledge of sexuality(R＝.6670, P＝.000) (total variance : 33.56). On the other hand, emotional status(R＝.4294, P＝.000), sexual behavior(R＝.4294, P＝.000), husband's support(R＝.5274, P＝.000) and attitude towards sexual relations (R＝.5412, P＝.000) (total variance : 54.12) were the factors influencing sexual satisfaction in the group who had not had a hysterectomy. Since husband's support and sexuality knowledge were identified as factors influencing sexual satisfaction of women who have had a hysterectomy, it can be concluded that, before a woman who has had a hysterectomy is discharged from hospital, nurses should include strategies in the nursing care plan that will promote husband's support and the women's knowledge of sexuality.