• 제목/요약/키워드: service quality model

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항만물류 서비스 품질 분석을 위한 DMQFD 모형의 개발 (Development of DMQFD Model for Analysis of Port Logistics Service Quality)

  • 송서일;이보근;정혜진
    • 산업경영시스템학회지
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    • 제30권3호
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    • pp.62-70
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    • 2007
  • This study define the concepts of port logistics service by investigating various elements of port logistics service and grouping them in six attributes using a Data Mining technique. The QFD (Quality Function Deployment) technique is applied to measure the quality of port logistics service, and those results are analyzed. The DMQFD (Quality Function Deployment using Data Mining) model proposed in this study is a model for analyzing of port logistics service quality which is produced by combining those two stages. Using the DMQFD model, the requirements of customer could understand more correctly and systematically, and it could be an alternative tool to accomplish a customer satisfaction.

외식 서비스 품질(FOODSERVQUAL) 측정을 위한 다문항 척도 - 위계적 서비스 품질 모형에의 적용 - (A Multiple-Item Scale for Measuring Food Service Quality - An Application of the Hierarchical Service Quality Approach -)

  • 김상호
    • 한국조리학회지
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    • 제15권4호
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    • pp.227-244
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    • 2009
  • 본 연구는 레스토랑 산업에 널리 적용할 수 있는 외식 서비스 품질 측정을 위한 다문항 척도를 개발하였다. 척도 개발을 위해 Kelly Repertory Grid 방법을 이용하여 중요하게 생각하는 레스토랑 품질 속성을 파악한 후 전문가 토론을 수차례 거쳐 유사 중복 항목을 통합하고, 핵심 차원별 주요 속성을 도출하였다. 척도 정제를 위해 신뢰도 분석과 탐색적 요인 분석을 실시하였으며, 이후 각 구성 개념에 대한 중복성 여부를 확인하기 위하여 3차 확인 요인 분석을 실시하였다. 본 연구에서는 Brady & Cronin(2001)이 제안한 위계적 서비스 품질 모형을 바탕으로 외식 서비스 품질 척도를 개발하였다. 본 연구의 위계적 외식 서비스 품질 모형은 외식 서비스 품질 차원 및 측정 요인을 물리적 환경 품질, 상호 작용 품질, 음식 품질이라는 핵심 차원으로 설명함으로써 요인간의 중복성 완화, 결과와 과정 품질의 균형적 고려, 세 가지 핵심 차원별 관리포인트 명확화, 위계적 모형에 의한 핵심 차원과 하위 차원의 구분 등 이론적 기여 측면에서 뿐만 아니라 관리적 시사점 도출 측면에서도 우위성을 갖는다고 할 수 있다.

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A Study on Service Quality Evaluation Model and Priority of Quality Factors in Customer Center

  • Park, Deuk
    • 한국컴퓨터정보학회논문지
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    • 제25권1호
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    • pp.159-165
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    • 2020
  • 고객센터 서비스품질에 대한 다양한 연구에도 불구하고, 평가모형에 대한 연구보다는 고객만족과 충성도와의 관계를 살펴본 논문들이 주를 이루고 있다. 이에 본 연구에서는 기존 연구들에서 다루어진 고객센터 서비스품질 요인들을 고찰하고, Brady and Cronin(2001)의 모형에 기초하여 고객센터 서비스품질을 측정하기 위한 위계적 모형을 개발하였다. 제1계층은 상호작용(과정)품질, 물리적환경(시스템)품질, 결과품질로 구성하였고, 제2계층은 친절성, 적극성, 전문성, 체계성, 편리성, 접근성, 정확성, 신속성, 신뢰성으로 구성하였다. 또한 개발된 위계적 모형을 바탕으로 고객센터 이용자들이 중요시하는 각 요인들의 우선순위를 AHP 기법을 적용하여 파악해 보았다. 연구결과 제1계층에서는 상호작용품질이 제2계층에서는 전문성, 친절성, 정확성이 우선순위에서 중요하게 나타났다. 이러한 연구는 고객센터 서비스품질에 대한 평가기준의 설정이나 실무에서 좀 더 중요하게 관리해야 되는 것이 무엇인지에 대한 지침이 될 수 있다.

정보기술성공 모형 기반의 공공앱 성과에 대한 실증분석 : 공공웹 서비스품질과 공공가치의 조절효과 (An Empirical Analysis of Public App Performance Based on Information System Success Model: The Moderating Effects of Service Quality of Public Web and Public Value)

  • 이수인;김상현
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권1호
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    • pp.147-178
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    • 2023
  • Purpose The mail goal of this study is to find out factors influencing users' satisfaction of public application with the emphasis of service quality of public web and public value. For this purpose, we applied IS success model to develop the research model that explains users's satisfaction and public performance. Design/methodology/approach The proposed research model was developed based on IS success model along with two moderating effects - Service Quality of Public Web and Public Value in order to empirically test proposed causal relationships withing the model. A total of 377 survey responses were analyzed by forming the structural equation modeling with AMOS 24.0. Findings The analysis results show that the service, information, and system quality from IS success model are positively associated with user satisfaction, which in turn is positively associated with public app performance. The results also show that the relationship between user satisfaction and public app performance is positively moderated by public value. However, the relationship between public app service quality and user satisfaction isn't moderated by public web service quality.

인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향 (Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance)

  • 유일;나광윤;최혁라
    • 한국전자거래학회지
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    • 제4권3호
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    • pp.77-94
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century, This research performed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall, Service quality measures five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향 (Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance)

  • 유일;나광윤;최혁라
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 1999년도 추계공동학술대회 논문집:21세기지식경영과 정보기술
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    • pp.65-80
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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의료서비스 품질요인이 환자충성도에 미치는 영향에 관한 연구: SERVPERF 척도를 중심으로 (The Study on the Effect of Health Care Service Quality upon Customer Loyalty : Based upon SERVPERF)

  • 한상숙;손인순;구자철;이상철
    • 품질경영학회지
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    • 제35권1호
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    • pp.61-72
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    • 2007
  • The purpose of this research is to identify causalities among service quality, service value, customer satisfaction and customer loyalty. A Structural Equation Model is used to test the hypothesis of conceptual model. To test the model, we collect data by conducting a survey with 508 patients. Empirical result indicates that three factors such as tangibles, assurance, and empathy have direct impact on service value and customer satisfaction. Especially, customer loyalty is positively related not with service value but with customer satisfaction.

Evaluating Service Description to Guarantee Quality of U-service Ontology

  • Lee, Mee-Yeon;Lee, Jung-Won;Kim, Kyung-Ah;Park, Seung-Soo
    • Journal of Information Processing Systems
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    • 제7권2호
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    • pp.287-298
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    • 2011
  • Efficient service description and modeling methodologies are essential for dynamic service composition to provide autonomous services for users in ubiquitous computing environments. In our previous research, we proposed a 'u-service' ontology which is an abstract and structured concept for device operations in ubiquitous environments. One of the problems that we faced during the design process was that there are not enough standards to analyze the effectiveness of a u-service ontology. In this paper, we propose a quality evaluation model to facilitate the design process of a uservice ontology. We extract modeling goals and evaluation indicators based on the uservice description specification. We also present quality metrics to quantify each of the design properties. The experiment result of the proposed quality model shows that we can use it to analyze the design of u-service ontology from various angles. Also, it shows that the model can provide a guideline, and offer appropriate recommendations for improvements.

카노와 의사결정나무를 활용한 금융서비스 로봇의 품질속성 분석 : 은행지점 도입용 금융서비스 로봇 사례 (An Analysis of Service Robot Quality Attributes through the Kano Model and Decision Tree : Financial Service Robot for Introduction to Bank Branches)

  • 송영규;이정우;한창희
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.111-126
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    • 2021
  • A Kano model was used to classify the quality attributes of the service robot function for actual deployment that can support and replace bank employees. Quality attributes for a total of 6 dimensions and 23 service elements were divided into bank employees and customer groups, and service priorities were derived after comparative analysis. The Decision tree model was used to supplement the excessive simplification of quality attributes by the modest number of Kano models and to classify and predict by segment market. Of the 23 services, 16 were classified into the same attributes in both groups. 6 services classified as combination attributes used a Decision tree to identify differences in perception of quality attributes among groups. In terms of basic financial services and professional financial services, it was confirmed that bank employees feel financial service robots more attractive than ordinary customers. In the design of IT convergence service, we propose a methodology for deriving quality attributes by combining a Kano model for classifying quality attributes of two groups and a Decision tree for forecasting subdivision markets.

QFD를 이용한 인터넷 쇼핑몰의 서비스 품질 측정 및 개선에 관한 연구 (A Study on the Measurement and Improvement of Service Quality using QFD in the Internet Shoppingmall)

  • 정상철;유해림;김명숙
    • Journal of Information Technology Applications and Management
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    • 제11권4호
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    • pp.181-208
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    • 2004
  • By the developing of Internet. the environments of the company have rapidly been changed. Especially. managers in the Internet shoppingmall have been try to provide excellent e-Services to their customers. e-Service i~ defined comprised of all interactive services that are delivered on the Internet uSing advanced telecommunications. information, and multimedia technologies. but according to study of e-Satisfy. com[2000]. customer service through internet is still neither effective nor efficient and poor service will impact on company's profit but excellent service can improve their value and quality of the service or product. In order to customer-oriented e-Services. this study suggested the QFD linked with e-Service quality model for the Internet shoppingmall service system. which can help determine design characteristics being relevant to customer's e-Service quality requirements. this hybrid model have two stages. In the first stage. we do measure service quality and find priorities of service quality attribute by purchase process. and in the second stage. on the basis of priority of e-Service quality attributes, we find design characteristics to maximize customer satisfaction. From this study, we provide internet shoppingmall managers with the implications for improvement of service quality, measuring quality of e-service, providing design characteristics for customer-oriented service quality.

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