• 제목/요약/키워드: service perception value

검색결과 201건 처리시간 0.023초

The Application of SERVQUAL Distribution In Measuring Customer Satisfaction of Retails Company

  • Haming, Murdifin;Murdifin, Imaduddin;Syaiful, A. Zulfikar;Putra, Aditya Halim Perdana Kusuma
    • 유통과학연구
    • /
    • 제17권2호
    • /
    • pp.25-34
    • /
    • 2019
  • Purpose - This research strives to analyze and investigate customers' perception of the dimensions of service quality at retails in Makassar Municipality of Indonesia Country. This research tries to present its results empirically, which might be helpful to prepare a strategy to improve the service quality at retail companies. Research design, data, and methodology - The research uses Parasuraman's in 1985 unmodified SERVQUAL approach. This research is conducted using a questionnaire by purposive random sampling with 150 housewives customers who are met while they are shopping. The object of the study included several retail companies such as Alfa Mart, Alfa Midi, and Indomart operating in Makassar, Indonesia, which has been serving in 2017. Analysis was conducted by quantitative descriptive analysis, measurement of variable dimensions on the questionnaire using a Likert scale, and using cartecius graph and quadrant graphs to determine the gap size of each variable. Result - This research finds that the tangible and empathy dimensions such as product layout and lighting condition should be prioritized, and the empathy dimension whose gap value is too prominent such us peak load time condition and problem-solving adjustment. Conclusion - The second priority is responsiveness dimensions, and the last priority is reliability and assurance dimensions.

신임해양경찰공무원의 공공봉사동기와 교육만족과의 관계 연구 (A Study on the Relationship between Public Service Motivation and Educational Satisfaction of New Marine Police Officials)

  • 김종길
    • 해양환경안전학회지
    • /
    • 제25권6호
    • /
    • pp.749-756
    • /
    • 2019
  • 본 연구는 신임해양경찰공무원의 교육훈련에 공공봉사동기가 영향을 미치는가를 검증하였다. 연구결과는 공공봉사동기의 하위변인인 자기희생, 공익몰입, 공공정책의 호감도는 교육만족도에 영향을 미치는 것으로 조사되었으나 공공봉사동기 하위변인인 동정심은 교육내용만족에 대한 영향요인은 기각되었다. 본 연구는 내재적 요인인 공직에 필요한 봉사정신, 희생정신과 같은 무형의 자산이 교육만족도영향요인임을 검증하였다는데 의미가 있다. 해양경찰은 육상경찰이나 다른 공직분야와 달리 해상이라는 장소적인 위험성으로 인하여 공직 가치의 중요성이 보다 중요시되므로 이를 고양하기 위한 다양한 제도와 연구의 필요성이 인정된다.

신재생에너지 자원지도 서비스의 만족도 및 활용도 조사연구 (Survey Research on Satisfaction and Utilization of New & Renewable Energy Resource Map Service)

  • 김현구;강용혁;윤창열;고유나
    • 한국환경과학회지
    • /
    • 제24권8호
    • /
    • pp.1003-1013
    • /
    • 2015
  • The Ministry of Trade, Industry and Energy is now placing emphasis on the importance of a new and renewable energy resource map service as an essential means of promoting the dissemination and adoption of renewable energy and other related industrial activities. To raise satisfaction with the new and renewable energy resource map service and promote its utilization, a survey was conducted on a sample group with an academic research background, i.e. employees of the Korea Institute of Energy Research (KIER) who have a thorough understanding of the technological concepts behind the new and renewable energy resource map. Statistical analysis of the survey results showed a high level of overall satisfaction with the web service for the new and renewable energy resource map. Therefore, it was concluded that the development of practical contents rather than the enhancement of web service convenience is required. A statistically significant trend was also observed whereby, the longer the professional career of the survey respondents, the greater their perception and utilization of, and satisfaction with, the enhanced service, which indicates that their level of understanding and utilization of technological concepts corresponds to their research experience record. In addition, the results obtained from the questionnaires regarding the evaluation of the utilization value of the resource map service indicated that use of the service was equally high in terms of political, business and academic applications. The results confirmed the need to develop multidimensional resource map contents that can be applied to as many fields as possible, rather than focusing on a specific terrain.

대학급식 영양정보 표시에 관한 대학생의 인식 조사 (College Students' Perception toward Nutrition Information at University Dining Services)

  • 함선옥;정진이;김성진
    • 한국식생활문화학회지
    • /
    • 제30권4호
    • /
    • pp.432-438
    • /
    • 2015
  • The purpose of menu labeling is to offer eating environments with improved healthy food selection. Similar to U.S. policies, the Korea government enforces the Special Act on Children's Food Safety and Nutrition for provision of nutritional labeling in chain restaurants. Considering the importance of dining services for college students and their interests in health, this study examined college students' perception toward nutrition information provided by university dining services. A survey was conducted for university students. Students' recognition of nutrition information for university dining services was lower than recognition of nutrition information for commercial food services. The most common reason cited by students for considering nutrition information of university dining services was customer rights, followed by health maintenance. Students showed a high tendency to use nutrition information of university dining services. College students' motivation for knowing nutrition information of university dining services included health and value interests. Students' knowledge of nutrition had a positive effect on their intention to know nutrition information. The findings of this study offer university administrators and contract food service management companies directions for developing menu labeling for university dining services.

소외계층학생 과학학습지도에 대한 예비초등교사의 배경요인별 자기효능감 (Pre-service Elementary School Teachers' Self-efficacy on Science Teaching for the Underrepresented Students according to Background Factors)

  • 남일균;임성민
    • 한국초등과학교육학회지:초등과학교육
    • /
    • 제38권2호
    • /
    • pp.173-190
    • /
    • 2019
  • The self-efficacy of pre-service teachers has been reported as a major factor in the instruction of the curriculum. In particular, considering the importance of science learning instruction for underrepresented students from the viewpoint of science education for all, pre-service elementary teachers' self-efficacy about science instruction for underrepresented students will be an important factor of science education for these students. The purpose of this study is to investigate the self-efficacy of pre-service elementary teachers in science instruction for underrepresented students. To this end, the science teaching and learning self-efficacy test tool (Lee & Im, 2010) was revised in accordance with the context of science teaching for underrepresented students into a total of 24 items using 5 Likert scales. Through using the test tool consists of 3 dimensions as Learning Efficacy, Teaching Efficacy and Outcome Expectancy, 81 pre-service elementary teachers were surveyed and the reliability of test tool was verified through factor analysis and assessing construct validity by using the responses. As a result of the analysis, setting 5 as the standard perfect score, the average score of self-efficacy per dimension was shown as 3.29 in Learning Efficacy, 2.89 in Teaching Efficacy, and 3.39 in Outcome Expectancy. We confirmed the tendency and difference of self-efficacy of the research objects according to their background factors in which direct and indirect experience relating to the science education for the underrepresented students. Also, we verified that pre-service elementary teachers' interest in science subject matter, teaching science and their perception of the value of science learning had significant relations with self-efficacy on science teaching for underrepresented students.

관광 자원으로서 전통 음식의 매력성에 따른 구매 의사에 관한 연구 (Study on the Purchase Intention for Traditional Food according to the Attractiveness of Traditional Food as a Tourism Resource)

  • 박보미;윤유식;이경희
    • 동아시아식생활학회지
    • /
    • 제19권5호
    • /
    • pp.819-826
    • /
    • 2009
  • The present study, we purposed to surveyed how much Korean natives' valuation of value traditional food as a tourism resource and their perception of traditional food, and to measured the attractiveness and potential of traditional food. For this purpose, we reviewed previously published studies research on traditional food and tourism resources, and conducted a questionnaire survey of urban citizens in Seoul on traditional food. Three hundred distributing 300 questionnaires were distributed and recovering 242 of them were returned. In this study, SPSS for Windows 16.0 was used for empirical analysis and the subjects' demographical characteristics were analyzed through frequency analysis. In addition, reliability analysis were performed to test the overall reliability of the empirical survey and collected data. Factor analysis was conducted to integrate variables, and the effect of the attractiveness of traditional food on purchase intention for traditional food was tested through multiple and simple regression analysis. Inquiring By surveying into the attractiveness of traditional food as a tourism resource, this study attempted to formulate a causal relation model among major variables, and examined the effects of the attractiveness of traditional food as a tourism resource on purchase intension based on Korean natives’ perception of and attitude toward traditional food, which is a Korean cultural heritage. Furthermore, and furthermore, made we provided suggestions for the improvement and development of traditional food.

  • PDF

Data anomaly detection and Data fusion based on Incremental Principal Component Analysis in Fog Computing

  • Yu, Xue-Yong;Guo, Xin-Hui
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • 제14권10호
    • /
    • pp.3989-4006
    • /
    • 2020
  • The intelligent agriculture monitoring is based on the perception and analysis of environmental data, which enables the monitoring of the production environment and the control of environmental regulation equipment. As the scale of the application continues to expand, a large amount of data will be generated from the perception layer and uploaded to the cloud service, which will bring challenges of insufficient bandwidth and processing capacity. A fog-based offline and real-time hybrid data analysis architecture was proposed in this paper, which combines offline and real-time analysis to enable real-time data processing on resource-constrained IoT devices. Furthermore, we propose a data process-ing algorithm based on the incremental principal component analysis, which can achieve data dimensionality reduction and update of principal components. We also introduce the concept of Squared Prediction Error (SPE) value and realize the abnormal detection of data through the combination of SPE value and data fusion algorithm. To ensure the accuracy and effectiveness of the algorithm, we design a regular-SPE hybrid model update strategy, which enables the principal component to be updated on demand when data anomalies are found. In addition, this strategy can significantly reduce resource consumption growth due to the data analysis architectures. Practical datasets-based simulations have confirmed that the proposed algorithm can perform data fusion and exception processing in real-time on resource-constrained devices; Our model update strategy can reduce the overall system resource consumption while ensuring the accuracy of the algorithm.

인터넷전문은행 특성과 혜택이 지각된 전환가치와 이용의도에 미치는 영향 (The Effects of the Mobile-Banking Characteristics and Internet-Only Bank Benefits on the Switching Value and the Use Intention)

  • 김수지;김채복
    • 한국콘텐츠학회논문지
    • /
    • 제18권8호
    • /
    • pp.109-117
    • /
    • 2018
  • 인터넷전문은행의 출범은 많은 변화를 가지고 왔다. 기존 시중은행과 인터넷전문은행이 무한 경쟁을 시작하면서 고객과의 관계유지 혹은 신규고객의 창출이 중요하다. 이를 위해서 고객들이 어떤 측면에서 가치를 지각하는 지를 파악하는 것은 의미가 있다. 따라서 인터넷 전문은행의 출범으로 기존 폰뱅킹 사용자들이 어떠한 태도를 보일 것인지에 대해 실증 분석하였다. 첫째, 시중은행의 기존 모바일뱅킹 서비스특성 중 신뢰성, 이동성이 지각된 전환가치에 영향을 미치며, 반응성은 영향을 미치지 않는 것으로 나타났다. 둘째, 인터넷 전문은행인 제공하는 다양한 혜택이 지각된 전환가치에 미치는 영향을 파악한 결과, 경제적 혜택과 편의적 혜택은 지각된 전환가치에 정(+)의 영향을 미치는 것으로 조사되었다. 마지막으로 지각된 전환가치가 이용의도에 정(+)의 영향을 미치는 것으로 나타났다.

Assessment of the willingness to pay in relation to public value in forests

  • Park, Jaehong;Kim, Sounghun;Hong, Seungjee
    • 농업과학연구
    • /
    • 제48권3호
    • /
    • pp.545-555
    • /
    • 2021
  • This study aimed quantitatively to estimate the recent level of recognition of the public value of forests in Korea, to analyze the factors that affect their value, and to present implications. The average annual payment regarding the public value of forests estimated using the contingent valuation method was 234,170 won, broken down into 12 functionalities. The Tobit model was used to analyze demographic factors affecting the degree of willingness to pay, and the analysis showed that area of residence, age, marital status, occupation, household income, and visits to forest facilities all had statistically significant impacts on the degree of willingness to pay. Among these variables, living area (living in Seoul), marriage status (married), occupation (professional and office workers), and household income (more than the median income) were found to have a positive relationship with the degree of willingness to pay, while age and the number of visits to forest facilities were found to have a negative relationship. The implications are as follows: First, it is necessary to establish and implement policies to enhance positive perceptions of the various functions of forests and the legitimacy of protecting forest resources, considering that the public's valuation of various public functions provided by forests is directly related to changes in perception. Second, public evaluations of the public value of forests remain at a low level, meaning that education and promotions regarding the public value of forests need to be implemented and strengthened in the future. Finally, in order to form a consensus among people on the public functions of forests, customized promotions and educational events need to be implemented for non-Seoul residents, non-professionals, the unmarried, and for those who regularly visit forests.

생태계문화서비스 관점에서 지역생태자산의 인지된 자연성 평가 (Assessment of Perceived Naturalness of Local Ecological Assets from the Perspective of Cultural Ecosystem Services)

  • 김도은;권혁수;손용훈
    • 한국조경학회지
    • /
    • 제51권3호
    • /
    • pp.107-121
    • /
    • 2023
  • 인지된 자연성(perceived naturalness)의 평가는 인간이 자연공간을 바라보는 '과정'으로서의 인식을 밝히는 것에 목적이 있으며, 자연환경과 인간 사이에 발생하는 교호작용을 설명하고 자연환경의 물리적 특성에 대한 개개인 인식의 차이점을 평가하는 데 주안점이 있다. 한 지역 내에서 뚜렷한 특성을 보이는 생태자산에 대한 인식은 같은 공간임에도 이용자마다 각기 다른 인식으로 드러날 수 있다. 이에 본 연구는 생태자산에 대한 이용자의 인식 및 인터뷰를 근거로 문화서비스 관점에서 인지된 자연성을 평가하였다. 구체적인 방법으로는 근거이론 틀을 활용하여 안산시 지역활동가와 시민으로부터 도출한 지역 생태자산에 대한 서로 다른 4가지 측면의 자연성 인식의 범주를 발견하였다. 안산시 생태자산은 크게 생태자산의 보전과 현명한 개발에 대한 필요성, 생태계의 혜택에 대한 인식, 지역의 자산으로서 대표성, 자산의 이용성과 매력도 등의 자연성 가치가 논의되고 있었다. 이후 Q 방법을 활용하여 25명의 이용자에게 25개 대표 생태자산을 제시하고 4가지 제시된 기준에 따라 개인에게 인지된 가치가 높은 순으로 자산을 구분하도록 하였다. 그 결과, 질문항목별로 서로 다른 가치관을 가지는 이용자 그룹을 구분하고 문화서비스 향유에 대한 가상의 페르소나를 구분하였다. 안산시 25명 이용자의 대표적인 페르소나는 AWP(수생태계의 보전에 대해 중요하게 생각하면서, 수변 경관을 선호하고, 평지형 수변공원을 즐기는 유형)로 나타났다. 인지된 자연성은 생태계서비스 평가 관점에서 '이용자가 인지하는 혜택' 개념과 유사하므로 문화서비스의 평가에 있어서 보다 실질적인 이용자 평가 기준을 제시할 수 있다.