• Title/Summary/Keyword: service oriented

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Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping (혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구)

  • 윤서용;진병호;이선경;고애란
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.55-67
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    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

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Purchasing Behavior of Outlet Store Patronage Consumers (상설할인매장애고자의 구매행동)

  • 구양숙
    • Journal of the Korean Society of Costume
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    • v.33
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    • pp.201-215
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    • 1997
  • The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.

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Q-Methodology Study on Medical Students' Perceptions of Good Jobs (의과대학생이 생각하는 좋은 일자리 유형에 관한 Q방법론 연구)

  • Lee, Jaemu;Park, Kyung Hye
    • Korean Medical Education Review
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    • v.23 no.2
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    • pp.108-117
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    • 2021
  • This study investigated medical students' perceptions of good jobs. We classified medical students' perceptions of good jobs and analyzed the characteristics of each type. The Q methodology was used to extract medical students' subjective thoughts. After extracting statements based on previous studies, 46 Q samples were selected. The P sample consisted of 40 medical students divided evenly by gender and grade. They performed a Q sort of the 46 Q sample questionnaire and the results were analyzed using the QUANL ver. 1.2 program. Very few consensus statements were found in the replies. We divided answers into four types, each of which was clearly distinguished: (1) quality of life-oriented jobs, (2) reward-oriented jobs, (3) service-oriented jobs, and (4) self-realization-oriented jobs. Medical students in type 1 prioritized quality of life equally at work and at home. Medical students in type 2 preferred high-paying jobs. Medical students in type 3 placed importance on serving others. Finally, medical students in type 4 viewed good jobs as involving learning and development. The types of jobs sought were classified according to individual students' values and subjectivity. Medical schools may use the results of this study as a basis for career guidance.

A Robustness Test Method and Test Framework for the Services Composition in the Service Oriented Architecture (SOA에서 서비스 조합의 강건성 테스트 방법 및 테스트 프레임워크)

  • Kuk, Seung-Hak;Kim, Hyeon-Soo
    • Journal of KIISE:Software and Applications
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    • v.36 no.10
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    • pp.800-815
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    • 2009
  • Recently, Web services based service-oriented architecture is widely used to integrate effectively various applications distributed on the networks. In the service-oriented architecture BPEL as a standard modeling language for the business processes provides the way to integrate various services provided by applications. Over the past few years, some types of studies have been made on testing compatibility of services and on discriminating and tracing of the business processes in the services composition. Now a lot of studies about the services composition with BPEL are going on. However there were few efforts to solve the problems caused by the services composition. Especially, there is no effort to evaluate whether a composite service is reliable and whether it is robust against to exceptional situations. In this paper, we suggest a test framework and a testing method for robustness of the composite service written in WS-BPEL. For this, firstly we extract some information from the BPEL process and the participant services. Next, with the extracted information we construct the virtual testing environment that generates various faults and exceptional cases which may be raised within the real services. Finally the testing work for robustness of a composite service is performed on the test framework.

Service Identification of Component-Based System for Service-Oriented Architecture (서비스 지향 아키텍처를 위한 컴포넌트기반 시스템의 서비스 식별)

  • Lee, Hyeon-Joo;Choi, Byoung-Ju;Lee, Jung-Won
    • Journal of KIISE:Software and Applications
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    • v.35 no.2
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    • pp.70-80
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    • 2008
  • Today, businesses have to respond with flexibility and speed to ever-changing customer demand and market opportunities. Service-oriented architecture (SOA) is the best methodology for minimizing the complexity and the cost of enterprise-level infrastructure and for maximizing the productivity and the flexibility of an enterprise. Most of the enterprise-level SOA delivery strategies deal with the top-down approach, which organization has to define the business processes, to model business services, and to find the required services or to develop new services. However, a lot of peoples want to maximally reuse legacy component-based systems as well as to deliver SOA into their organizations. In this paper, we propose a bottom-up approach for identifying business services with proper granularity. It can improve the reusability and maintenance of services by considering not data I/O of components of legacy applications but GUI event patterns. Our proposed method is applied to MIS with 129 GUIs and 13 components. As a result, the valiance of the coupling value of components is increased five times and three business services are distinctly exposed. It also provides a 49% improvement in reducing the relationship problems between services over a service identification method using only partitioning information of components.

A Study on Revisiting Intentions of Medical Institution Customers and Service Quality Factors Influencing Word-of-Mouth Effect (의료기관 이용고객의 재방문의도와 구전효과에 영향을 미치는 서비스 품질요인에 관한 연구)

  • Kim, Kyoung-Hwan;Chang, Young-Il;Jung, You-Soo
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.15-23
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    • 2011
  • The biggest change in the current medical service market is the shift from producer-based approach to customer-based approach. Thus, there is a high necessity for an introduction of market-oriented and customer-oriented marketing activities in medical institutions. Especially, revisitation and positive word-of-mouth of customers are the most effective marketing methods of consistently obtaining customers and drawing new loyal customers. Hence, the factors influencing the reuse of medical services and word-of-mouth are demonstrated using SERVQUAL, and the results show that the service factors influencing reuse intentions on medical services are assurance, responsiveness, and tangibles and the factors strengthening word-of-mouth are empathy and assurance on the services provided by medical institutions. This study has determined that revistation and word-of-mouth of customers are not only influenced by satisfaction on medical services but by the quality itself as well. Therefore, medical service providers need to pursue standardized strategies in order to enhance the quality of medical services simultaneously in addition to simply increasing the customer satisfaction level.

Implementation and Performance Analysis of SOA Model using Service Platform for .NET Framework (.NET Framework를 서비스 플랫폼으로 사용한 SOA모델 구현 및 성능분석)

  • Lee, Seong-Kyu;Jin, Chan-Uk;Kim, Tai-Suk
    • Journal of the Korea Society for Simulation
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    • v.16 no.4
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    • pp.33-41
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    • 2007
  • Service-Oriented Architecture(SOA) define the interaction method between two computing entities that one entity performs a unit task instead of another entity. This, unit task, is called "Service" and interaction of these services should have independency and loosely coupled task. The effect of SOA's main functions such as loosely coupled task and independent interoperability with influence the possibility of flexible message communication between different way and different users. In this article, we analyzed the performance about system stabilization between general web service and SOA based application that implemented through WCF based messaging framework using .NET Framework and integrated data presentation method. As the result of test, we confirmed that SOA environment using WCF have more advantages.

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A Study on the Intelligent Railway Operation Information Architecture (지능형 철도운영 정보체계 구축 연구)

  • Kim, Young-Hoon;Hong, Soon-Heum
    • Proceedings of the KSR Conference
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    • 2006.11b
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    • pp.1562-1566
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    • 2006
  • The intelligent railway operation information architecture is to provide the railway passengers with the intermodal transportation information service. The purpose of the information architecture is to suggest the information service architecture of the intermodal transportation structurally. First, the architect procedure is to analysis the user requirements and according to these requirements, is to make the description of service requirements. Then secondly, it decides the service items and based of these items, it is to construction of service architecture. Finally, service package provide an accessible, deployment oriented perspective to intelligent railway operation information architecture

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Effects of Hanghwa(Korean Snack)'s Commercializing Factors onBrand Image, Awareness and Preference (한과류의 상품화 요인이 브랜드 이미지와 인지도 및 선호도에 미치는 영향)

  • Choi, Soon-Hee;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.14 no.1
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    • pp.123-133
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    • 2008
  • Hangwha is a part of our traditional culture; however, it is now barely maintaining its name. This study intends to contribute to the development of the Hanghwa industry. In this respect, 'Brand Image' is adopted to suggest the ways to develop the Hangwha industry. Commercializing factors that consumers prefer were analyzed and their effects on brand image were investigated. In addition, the effects of brand image on consumers' awareness and preference were analyzed. This research conducted analysis on 294 people who have used Hangwha in Busan and Gyeongsangnamdo. The results of this empirical study are as follows: It turned out that Hangwha influences the society-oriented and consumer-oriented brand image. Its quality-oriented image has influence on awareness. Its society-oriented and quality-oriented brand image turned out to influence preference.

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A Study on the Influence of the Organizational Culture of Korean Network Marketing Companies on Customer Orientation and Service Orientation (한국형 네트워크 마케팅 기업의 조직문화가 고객 지향성과 서비스지향성에 미치는 영향에 관한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.4
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    • pp.29-37
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    • 2020
  • The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.