• International Journal of Costume and Fashion
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• 제10권1호
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• pp.15-27
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• 2010

This study investigates the differences of e-service quality depending on image interactivity technology and the influences of e-service quality on purchasing involvement and customer loyalty. Online shopping malls have made toward satisfying customers' shopping experience owing to the advance of technology. Above all, it is important to prove effectiveness of this technology to introduce it. Therefore, the purpose of this study is to test effectiveness of Image Interactivity Technology (IIT) which has been introduced by some shopping malls. For this study three shopping malls were designed as stimuli that have the different level of IIT. The women of 20-30 who have bought fashion products in online shopping malls participated in the quantitative research. Total 592 were used for the statistical analysis. Descriptive statistics, cross tabulation analysis, factor analysis, reliability analysis, one-way ANOVA, and multiple regression were implemented. Four factors of e-service quality were extracted. The 3D avatar shopping mall was higher than the others in those factors. Besides, e-service quality factors influenced purchasing involvement and customer loyalty. Therefore, online shopping malls are advised to introduce IIT and improve e-service quality

• 보건의료산업학회지
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• 제1권1호
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• pp.31-44
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• 2007

The purpose of this study is to shed light on the effect of work-family conflict on organizational effectiveness, focusing on the moderating effect of organizational support among married working women of health services organizations. Data were collected from 149 married working women of health services organizations located in Busan Metropolitan areas by structured self-administered questionnaire. Main results of this study is as the following: First, based on the type of work-household conflicts, namely time-based conflict(2.82 points), strain-based conflict(2.81 points) and behavior-based conflict(2.69 points), working women mainly experienced time and strain-based conflicts. The level of work-household conflicts was significantly higher among younger groups, highly educated, nurses, and regular workers. Second, the perceived organizational effectiveness found to be an above-average. Especially scores were high in the subcategories of customer orientation(3.84), followed by organizational commitment (3.42) and job satisfaction(3.19). The level of organizational effectiveness was significantly higher among older groups, medical technician and administrative job holders, day-time workers, and higher income groups. Third, the results of the regression analysis on the effects of work-household conflicts on organizational effectiveness showed that strain-based conflicts have a significant negative effect on organizational effectiveness such as job satisfaction and organizational commitment. Fourth, organizational support found to have a strong controlling effect for strain-based conflicts on organizational effectiveness. Above results imply that practical family-supportive policies for lessening the work-household conflicts is crucial for enhancing organizational effectiveness in health services organization.

• 한국조리학회지
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• 제15권3호
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• pp.69-82
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• 2009

본 연구는 리더십, 조직유효성, 신뢰의 관계 분석으로 리더에게 신뢰의 중요성을 나타내기 위해 시도되었다. 저자는 4가지 연구가설을 세우고 가설증명을 위해 호텔 종사원들에게 설문지를 실시하였다. 본 연구는 리더십, 조직유효성과 호텔리더의 신뢰에 매개 역할의 관계를 분석했다. 리더십과 조직유효성 사이에서 신뢰는 부분매개 또는 완전 매개에 영향을 미치는 것으로 나타냈다. 이 결과가 미래에 호텔산업의 리더십 발전에 도움이 되기를 바란다.

• 보건의료산업학회지
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• 제7권4호
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• pp.259-272
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• 2013

The purpose of this study is to examine the effects of self-leadership and self-efficacy on organizational performance, or more specifically, job satisfaction, organizational concentration and organizational citizenship behavior and then the effects of hospital organization members' job attitude on organizational performance, helping strengthen capability that individuals of the members have and ultimately improve that performance. Findings of the study can be summarized as follows. First, self-leadership has statistically significant effects on organizational citizenship behavior. Second, self-leadership has statistically significant influences on self-effectiveness, especially job satisfaction and organizational concentration. Third, how self-efficacy influences organizational effectiveness was examined to find that self-efficacy has significant effects on organizational concentration, but not on job satisfaction. Fourth, self-efficacy has no effect on organizational citizenship behavior. Fifth, how organizational effectiveness influences organizational citizenship behavior was investigated to find that effectiveness has statistically significant effects on organizational concentration, but not on job satisfaction.

• 한국사회복지학
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• 제47권
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• pp.7-33
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• 2001

The purpose of this study was to the impact of organizational culture on the organizational effectiveness in hospitals were empirically analysed. Data were collected by 151 social workers including general hospitals with one social worker at least and single-department hospital with two social workers or more, were identified nationwide through the registry of Korean Association of Medical Social Workers and Korean Association of Hospitals. The results of this study were summarized as follows; First, most social workers report that characteristic of culture in their hospitals are group culture the first, hierarchial culture the second, rational culture the third, and developmental culture finally in order of social worker's recognition. Second, according to the types of organizational culture, there were significantly different levels of organizational effectiveness. Social worker's perceived group cultures in hospital showed higher job satisfaction, organizational commitment than other culture patterns. And also, social worker's perceived developmental cultures in hospital showed higher organizational commitment quality of social service than other culture patterns. Third, multiple regression analysis was conducted to find the relationship of organizational culture and organizational effectiveness. As a result, developmental culture showed a strong relationship with job satisfaction, organizational commitment and quality of social services Finally, as for the cultural affects on the organizational effectiveness depended on intensive attention to developmental culture in hospital Consolidating the attribute of developmental culture in hospital is also proposed to improve the organizational cultures.

• Asia Marketing Journal
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• 제17권2호
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• pp.39-62
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• 2015

Relatively little studies have investigated employee recovery from internal service failure, especially from the employees' perspective. When handling customer complaints, employees must not only deal with legitimate customer demands after a service failure, such as providing an apology, rectifying the problem, and offering compensation, but they must also manage illegitimate dysfunctional customers, who may yell, threaten, and even physically harm the employee. These negative experiences can have strong effects, and employees can exhibit higher levels of stress such as burnout and emotional labor, which have been linked to dissatisfaction, tension and anxiety, reduced performance and effectiveness, and a greater propensity to leave the firm, ultimately leading to negative financial consequences for the firm. These conditions result in internal service failure and create the need to recover employees-in other words, internal service recovery. However, little research has examined this issue so far. The purpose of the current study, therefore, is to investigate the relationship between internal service recovery and employee outcomes. A pre-test, post-test between-subjects experimental design was developed. Participants were 166 part-time students who were working full-time. The average age of the participants was 36.74 years, and 57.50% of them were female. The average length of employment was 13 years. Participants were randomly assigned to one of four groups of approximately equal size. Three of the groups were subjected to an experimental situation involving an internal service failure, while one group was not exposed to failure, thereby acting as a control group. This study contributes to the service marketing literature in several ways. First, the study extends service failure and/or recovery research by examining recovery in an employee context. Second, this study attempts to measure internal service recovery and to empirically demonstrate its relationship to employee outcomes. Third, this investigation emphasizes the managerial importance of internal service recovery. For example, understanding the nature of the relationships between internal service recovery and its consequences can improve the effectiveness and efficiency of managers' resource allocation decisions.

• 서비스연구
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• 제12권3호
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• pp.60-69
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• 2022

본 연구에서는 페르소나(perrsona) 방식의 소비자분석 데이터 서비스에 대한 효과성 검증을 위하여 www.ethno-mining.com 의 소비자분석 서비스 활용사례를 중심으로 하는 연구를 진행하였다. 사례는 강원디자인진흥원의 '작은기업 디자인 애로해결 지원사업'을 대상으로 하였다. 본 연구의 진행은 www.ethno-mining.com 시스템의 페르소나 방식의 소비자분석 데이터, 관련 이론에 대한 고찰, 유사한 서비스에 대한 비교, 서비스의 이용 만족도와 효과성을 측정하기 위한 질의서 개발과 설문진행, 결과를 분석하고 검정하는 방식으로 진행되었다. 강원디자인진흥원의 '작은기업 디자인 애로해결 지원사업'에 참여자를 중심으로 검정한 결과에서 페르소나 방식의 소비자분석 데이터는 이용 만족도에서 긍정적인 반응을 얻었고, 기업의 R&D에 미치는 서비스 효과성을 측정한 회귀분석에서도 R&D 진행시 시간단축, 비용절감 및 개발자간의 원활한 소통, 소비자분석에 대한 전문성 확보, R&D의 전반적 품질 향상으로 기업에게 실질적인 효과가 있음을 알 수 있었다.

• 융합정보논문지
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• 제11권11호
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• pp.95-114
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• 2021

본 연구는 자동차정비 서비스업체에 근무하는 종업원들을 대상으로 하여 기업의 성과보상제도가 조직유효성 및 동기부여에 미치는 영향, 조직유효성 및 동기부여가 기업성과에 미치는 영향에 대하여 연구하는 것이다. 설문조사를 통해서 확보한 430부의 설문지를 연구에 활용하였다. 연구가설의 검정결과 먼저 유형적 보상은 직무만족에 유의한 정(+)의 영향을 미치지만 무형적 보상은 직무만족에 정(+)의 영향을 미치지만 유의하지 않았다. 또한 유형적 보상과 무형적 보상은 조직몰입과 동기부여에 유의한 정(+)의 영향을 미친다. 직무만족은 생산성과 서비스품질에 유의한 정(+)의 영향을 미친다. 그러나 조직몰입은 생산성에 유의한 정(+)의 영향을 미치지만 서비스품질에는 정(+)의 영향을 미치지만 유의하지는 않았다. 마지막으로 동기부여는 생산성과 서비스 품질에 유의한 정(+)의 영향을 미친다. 연구결과를 통하여 성과보상제도, 조직유효성 및 동기부여, 기업성과 간의 관계구조를 파악하였으며, 자동차 산업에서 종업원들에 대한 성과보상 제도의 적용방안에 대하여 제시하였다.

• Journal of Communications and Networks
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• 제14권3호
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• pp.319-335
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• 2012

In this study, we design an applicable model enabling internet protocol television (IPTV) service providers to use a virtual network (VN) for IPTV service delivery. The model addresses the guaranteed service delivery, cost effectiveness, flexible control, and scalable network infrastructure limitations of backbone or IP overlay-based content networks. There are two major challenges involved in this research: i) The design of an efficient, cost effective, and reliable virtual network topology (VNT) for IPTV service delivery and the handling of a VN allocation failure by infrastructure providers (InPs) and ii) the proper approach to reduce the cost of VNT recontruction and reallocation caused by VNT allocation failure. Therefore, in this study, we design a more reliable virtual network topology for solving a single virtual node, virtual link, or video server failure. We develop a novel optimization objective and an efficient VN construction algorithm for building the proposed topology. In addition, we address the VN allocation failure problem by proposing VNT decomposition and reconstruction algorithms. Various simulations are conducted to verify the effectiveness of the proposed VNT, as well as that of the associated construction, decomposition, and reconstruction algorithms in terms of reliability and efficiency. The simulation results are compared with the findings of existing works, and an improvement in performance is observed.

• 서비스연구
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• 제4권1호
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• pp.1-19
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• 2014

Every organization needs to maintain its long-term effectiveness through the positive perceptions, attitudes, and behaviors of its members. Customer orientation, job satisfaction, and organizational citizenship behavior (OCB) are the important functioning aspects for the long-term organizational effectiveness. The purpose of this study is to investigate the impact of service-worker's customer orientation on OCB within Korean bank and insurance sector by analyzing the relationship of constructs in the conceptual model. To achieve research objectives, survey method is employed. Findings of this research reveal that both need and enjoyment dimension of CO are very important in predicting OCB. We sent 220 questionnaires to service workers of the bank and insurance then received 200 valid responses. The research was conducted in bank and insurance agency in J city. The choice of these two types of organizations was dictated by the fact that they have large number of service worker with diverse background at multiple levels in these industries. Results also indicated that the moderating effect of pay satisfaction on the relationship between their OCB and CO had a weak effect.