• 한국의류학회지
• /
• 제23권6호
• /
• pp.898-908
• /
• 1999

This paper was aimed to identify the hand and sensibility of silk woven fabrics for neckties to find their relationships to the hand and purchasing preferences and to make their image scale. 56 male and female students evaluated 20 specimens with semantic differential scale of 21 hand and 25 sensibility adjectives. Data were analyzed through factor analysis pearson correlational coefficient t-test using PC SAS package. the hand adjectives were grouped as 4 surface property thermal property flexibility and dryness. The sensibility adjectives were modern classic character and natural,. The flat fabrics with warm hand displayed 'modern' sensibility but those with col hand show 'classic' The rough fabrics with warm hand showed 'natural' but those with cool hand showed 'character' The fabrics rated as high hand preference and purchasing preference showed soft and flat hand occuring 'modern' and 'classic' sensibility.

• 산업경영시스템학회지
• /
• 제23권54호
• /
• pp.111-117
• /
• 2000

In this study we analyzed the relationship between sensibility image and the needs to purchase, by studying the relations between the brand name of the beer which consumers recognize and the needs to purchase, and by extracting the sensibility image from the consumers about how they feel about the advertisement. For the survey we first chose 30 sensibility related adjectives from the preliminary survey and chose the 6 most selected sensibility related adjectives by showing beer advertisements from the 3 leading companies. In the main survey we used 7 point scale measurement to evaluate the sensibility scale in each advertisement using the 6 sensibility related adjectives we chose from the preliminary survey, such as cleanness, coolness, pleasantness, softness, easiness, and studied why they feel that way about the advertisement. We hope to contribute on establishing the advertising strategy of the company, based on sensibility image which the consumers are in favor of.

• 복식
• /
• 제62권6호
• /
• pp.38-52
• /
• 2012

The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

• 한국생활과학회지
• /
• 제17권4호
• /
• pp.733-744
• /
• 2008

In this research, we investigated the university students' consciousness and preference for the jacquard fabrics and developed the evaluation scale of the sensibility of jacquard fabrics appied by Korean traditional motives. 23 jacquard fabrics were assessed subjectively by 466 consumers using the 7-point scale of 23 descriptors of texture sensibility and 50 descriptors image sensibility. The percentage of students who were interested in jacquard fabrics was similar as that of students who were uninterested. 75.3% of students were shown to think that it was necessary to apply Korean traditional motives to the jacquard fabrics. Through cluster analysis, the hierarchy of the image sensibility was examined. The tactile sensibility of jacquard fabrics were classified into 9 sub-clusters, image sensibility of them were classified into 14 sub-clusters. The dimensions evaluating the image sensibility of jacquard fabrics were developed using multi-dimensional scaling method. A 3-dimensions and 6-axes system were determined, which consisted of 'classic-modern', 'splendid-plain', 'abstract-realistic'. It was shown that preference of jacquard fabrics was increased, as image sensibility such as 'various', 'gorgeouse', 'beautiful', 'mild', 'dim', 'traditional', 'orderly', 'comfortable', 'dignified', 'abundant', 'fantastic', and 'vague' were increased and those such as 'intense', 'old', 'stuffy', 'exotic' and 'static' were decreased.

• 한국의상디자인학회지
• /
• 제3권2호
• /
• pp.87-106
• /
• 2001

This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.

• The International Journal of Costume Culture
• /
• 제5권1호
• /
• pp.58-66
• /
• 2002

The objectives of this study are to develope sensibility image scales for Korean traditional motifs by quantitatively measuring their images and preference and to classify them into clusters. Data were collected via a questionnaire from seven hundred twenty five Korean undergraduate students. Re experimental materials were forty eight stimuli of Korean traditional motifs with different categories, interpretation types, composition types, and application objects. The instruments consisted of 7-point polar semantic differential scales of twenty three bipolar adjectives including preference. Data were analyzed by correspondence analysis, cluster analysis, ANOVA and Duncan's multiple range test. Re major results are as follows; image scales for textile patterns and dress designs using Korean traditional motifs were constructed. The axes of sensibility image scales for both textile patterns and dress designs were defined by quality level and degree of simplicity. Second, four clusters on the scale of textile patterns and two clusters on the scale dress designs were identified. Third, in the case of textile Patterns, the preferred cluster had high-quality and classical images, while the cluster that was not preferred had a complex image. In the case of dress designs, the preferred cluster had simple and high-quality images, while the cluster that was not preferred had complex and low-quality images.

• International Journal of Human Ecology
• /
• 제8권1호
• /
• pp.27-37
• /
• 2007

The purpose of this study is to investigate the preference of the hand and the sensibility image of underwear textiles according to seasons. According to a recent survey of 109 college students, using a 7 scale evaluation to the preference of the hand and the sensibility image among 13 summer and 10 winter underwear textiles. The data was analyzed through mean, SD, factor analysis, t-test, Person correlation analysis and regression analysis using SPSS Win 11.0. The summer underwear textiles were classified according to six tactile factors: stiffness/surface unevenness, weight, elasticity, moistness, extension, and warm-cool and 3 sensibility image factors: elegant individual, modern, and sporty-casual. The winter textiles were classified according to six tactile factors: stiffness/surface unevenness, elasticity, warm-cool, drapability, moistness and flexibility and divided into 2 sensibility images: modern elegant and sporty-casual. Factors expressing hand and sensibility image according to season showed significant difference. In the summer, weight, in the winter, drapability and flexibility showed significant difference at the hand factor evaluation. The hand factors: weight, warm-cool and modern sensibility image factors effect the preference of summer underwear textile, also the hand factors-elasticity, stiffness/surface unevenness and the sensibility image factor-easy-sport-casual-effect the preference of winter textiles. Therefore, the thin, light, and cool textiles which are also gorgeous and sporty-casual are preferred for summer underwear textiles while soft, simple and comfortable textiles are preferred for winter textiles.

• 한국의류산업학회지
• /
• 제11권1호
• /
• pp.6-13
• /
• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• 대한가정학회지
• /
• 제49권1호
• /
• pp.121-133
• /
• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• 한국의상디자인학회지
• /
• 제2권2호
• /
• pp.155-171
• /
• 2000

This study is to measure and evaluate the sensibility image for textile pattern design based on the generation. Ten patterns classified by a practical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 200 women screened by sensibility test for individual character analysis based on the generation. Each subject is answered by a face-to-face interview method to improve survey's accuracy, For statistical test about differences in treatment means, SAS package is used and analyzed through ANOVA, significance probability and mean, In summary, this paper has proposed the sensibility image scale for apparel pattern design to satisfy individual sensibility, The results of this study can be effectively applied to develop textile pattern design based on human sensibility.