• 제목/요약/키워드: sense of value

검색결과 950건 처리시간 0.027초

문화적 가치관에 따른 국제광고의 표준화, 현지화 광고의 효과 (The Effects in Advertising of Standardization and Localization of Global Enterprises from Culture Values)

  • 한광석;홍용기
    • 경영과정보연구
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    • 제19권
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    • pp.17-48
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    • 2006
  • While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

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재래시장 장소성 해석을 위한 백화점과의 비교연구 - 남대문상권을 중심으로 - (Comparative Study on the Traditional Market with the Department Store for Placeness Analysis - Focusing on Namdaemun Market Area -)

  • 김인숙;김영욱
    • 대한건축학회논문집:계획계
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    • 제34권12호
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    • pp.21-30
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    • 2018
  • The traditional market has formed for itself through a long time thus has special value of the place. The tangible value of the traditional market is high, however, it became jeopardized to be dismantled since it can not cope with the consumption environment of modern society. Modern industrial society provides an inefficiently and standardized solution to the traditional market by ignoring the identity of place only by the value the traditional market in the law of large distribution industry. This study aims to define the placeness of Namdaemun traditional market by considering tangible value of place. The identity of the place was analyzed as a spatial configuration, space organization, and sense of place through the place's physical setting, activities, and meanings by Edward Ralph. Based on the analysis by Ralph, we analyzed the traditional market and compare to the department store, which is the representative of large scale distributor, using comparative method. We performed quantitative and integrative analysis for the placeness and provide a way to appraise the worth of the traditional market by deviating from the traditional evaluation method.

오감(五感)을 이용한 가구디자인에 관한 연구 - 디자인에서의 공감각(共感覺)을 중심으로 - (A Study on Furniture Design using the Five Senses -Focusing on Synesthesia in Design-)

  • 윤여항;유도현
    • 한국가구학회지
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    • 제21권2호
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    • pp.133-143
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    • 2010
  • Although past design developments that emphasized only the outer appearances of products were mostly concentrated on the areas of forms and colors in an attempt to satisfy humans' visual needs, it is expected that future designs to come will go in the direction to stimulate more diversified human senses. This means expansions to the five senses including the auditory sense, the sense of smell, the tactile sense and the taste and even to the area of synesthesia where two or more senses are stimulated or coexist. Although the dictionary definition of synesthesia is a concept of arousing another sense through a sense, studies of synesthesia in design go one step further from here to mean compound senses, that is, the synesthesia in an expanded meaning to feel an object (thing) through many sensory organs simultaneously. The synesthesia in the expanded meaning is applying multiple senses simultaneously in recognizing one thing to comprehensively judge and feel the thing. Recent design trends are going in a direction to basically satisfy humans' visual needs through controlled forms and colors while inducing another new feeling through expressions of diverse feels of materials within existing forms. In this change of the times, studies on furniture designs are conducted through factors of in synesthesia linked with other senses and have an important meaning that can enhance the value of designs.

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21세기 소비자 문화 트렌드 특성 연구 (A Study on the Characteristics of the Costumer's Cultural Trend)

  • 양희영
    • 한국의상디자인학회지
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    • 제14권2호
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    • pp.199-214
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    • 2012
  • $21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

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A STUDY OF SOME TESTS OF TREND IN CONTINGENCY TABLES

  • Jee, Eun-Sook
    • 한국수학교육학회지시리즈B:순수및응용수학
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    • 제4권1호
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    • pp.7-18
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    • 1997
  • Consider an $r\;\times\;c$ contingency table under the full multinomial model in which each classification is ordered. The problem is to test the null hypothesis of independence. A number of tests have been proposed for this problem. In this article we show that all of these tests can be improved on in some sense for most cases. In fact the preceding tests sometimes are inadmissible in a strict sense. Furthermore, we show by example that in some cases improved tests can yield substantially improved power functions.

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Empirical Bayesian Multiple Comparisons with the Best

  • Kim, Woo-Chul;Hwang, Hyung-Tae
    • Journal of the Korean Statistical Society
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    • 제20권2호
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    • pp.108-117
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    • 1991
  • A parametric empirical Bayes procedure is proposed and studied to compare treatments simultaneously with the best. Minimum Bayes risk lower bounds are derived for an additive loss function, and their relationship with Bayesian simultaneous confidence lower bounds is given. For the proposed empirical Bayes procedure, the nominal confidence level both in Bayesian sense and in frequentist's sense is shown to be controlled asymptotically. For practical implementation, a measure of significance similar to f-value is suggested with an illustrative example.

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Adaptive Control of a Class of Nonlinear Systems Using Multiple Parameter Models

  • Lee Choon-Young
    • International Journal of Control, Automation, and Systems
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    • 제4권4호
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    • pp.428-437
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    • 2006
  • Many physical systems are hybrid in the sense that they have continuous behaviors and discrete phenomena. In control system with multiple models, switching strategy and stability of the closed-loop system under switching are very important issues. In this paper, a novel adaptive control scheme based on multiple parameter models is proposed to cope with a change in Parameters. Switching strategy guarantees the non-increase in the global control Lyapunov function if the estimation of Lyapunov function value converges. Least-square estimation is used to find the estimated value of the Lyapunov function. Switching and adaptation law guarantees the stability of closed-loop system in the sense of Lyapunov. Simulation results on anti-lock brake system are shown to verify the effectiveness of the proposed controller in view of a large change in system parameters.

한국적 의상디자인에 표현된 자연주의에 관한 연구-1990년 이후의 디자인을 중심으로- (A Study on the Naturalism presented in Korean Fashion Design-Focused on the Design Since 1990-)

  • 강희경
    • 복식
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    • 제38권
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    • pp.213-231
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    • 1998
  • The purpose of this study is to find a root from naturalism to contribute the identity of Korean fashion design in the world which has universality and particularity. The beauty of nature has accumulated in our unconscious-ness, influenced to our unconsciousness, and contributed to make the formative sense. Our consciousness influenced by climate, for example, the sense of softness from soft curve which can feel from the sight of Korean mountain, land the sense of comfort and security from round rock formed by weathering, the sense of thick-ness from cotton to endure cold winter etc. has a tendency to thick and act by nature's law. This tendency made naturalism by Korean climate and linked to the sense of natural-istic beauty and became a important part forming the Korean fashion design. In this study, the researcher found Korean climate is a important factor acting in our consciousness, and influenced the formative sense. The concept of climate which is made our formative sense include topography, climate, soil, plant and so on. This influenced a lot to set up a foundation of Korean fashion design. And the naturalism by Korean climate newly created and developed shape, color, material and design. It is our duty to develope design based on naturalism to secure the competitive power against the world in this period of information and this design is getting important as a high value added method put into Korean culture. Therefore, developing Korean design which shapes the beauty of Korean nature and traditional culture will have a important competitive power in the world. Moreover, it will make a new tradition of Korean fashion culture stagnated by internationally universalized western fashion after the modernization. Also, it will be needed to develop a common design which can be agreed not only us but all the world for the request of these days of international. Therefore, this study contributed to find definite ours and found centripetal point to find the direction of Korean's philosophy and ideology. But this approach, we could secure the competitive power in this period of international and information and determine and develope the Korean fashion as a culture base, leading the world.

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심리적 학교환경특성과 아동의 공동체의식 간의 관계: 아동의 또래애착의 종단매개효과 (The Longitudinal Mediating Role of Peer Attachment in the Relationship between Affective School Environment and Children's Sense of Community)

  • 이화진;임지영
    • Human Ecology Research
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    • 제62권2호
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    • pp.249-259
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    • 2024
  • The purpose of this study was to identify the longitudinal mediating effects of peer attachment on the relationship between psychological school environment and children's sense of community. Data on 1,088 children were obtained from the 10th, 11th, and 13th Panel Study on Korean Children in the 3rd 4th, and 6th grades. The data were analyzed using descriptive statistics, Cronbach's α, Pearson's correlation, a latent growth model, and a multivariate latent growth model. All analyses were conducted in SPSS 25.0 and AMOS 23.0. The principal results were as follows. First, children's peer attachment gradually decreased over time. Moreover, individual differences existed in the initial values and rates of change. Second, the psychological school environment in the 3rd grade positively influenced children's initial peer attachment, which then exerted a positive impact on children's sense of community in the 6th grade. Second, the psychological school environment in the 3rd grade negatively influenced children's rates of change, which also exerted a positive impact on children's sense of community in the 6th grade. Finally, the initial value and rates of change of peer attachment were significant mediating effects of the relationship between the psychological school environment in the 3rd grade and children's sense of community in the 6th grade. The findings highlight the necessity of creating a psychological school environment that develops peer attachment and a sense of community among children.