• 한국심리학회지 : 문화 및 사회문제
• /
• 제24권1호
• /
• pp.29-47
• /
• 2018

사회적 상황은 개인의 정보처리와 정서경험에 영향을 주는가? 본 논문에서는 두 개의 연구를 통해 사회적 정보처리와 자기참조효과 및 정서경험의 관계를 검증하였다. 연구 1에서는 외부의 명시적 지시없이도 자기개념이 자동적으로 활성화되어, 도형과제를 통해 자신과 연관된 자극의 처리가 친구/타인과 연관된 자극의 처리보다 더 수월한지를 검증했다. 그 결과 자신을 표상하는 자극의 처리가 친구/타인에 대한 자극처리보다 더 촉진되는 경향이 나타났다. 연구 2에서는 참가자들에게 다양한 단어를 보여주고, 자신이 선택한 단어 또는 친구가 선택한 단어라는 설명과 함께 제시된 단어에 대한 기억을 비교하였다. 그 결과 참가자들은 혼자 과제를 수행하는 비사회적 조건에서 친구와 함께 과제를 수행하는 사회적 조건보다 자신이 선택한 단어를 더 많이 기억하는 경향이 나타났다. 이에 비해 사회적 조건에서는 참가자들이 친구가 선택한 단어를 자신이 선택한 단어보다 더 많이 기억하였다. 또한 사회적 조건에서는 실험상황에서 초콜릿 경험에 대해 보고한 긍정적 정서의 강도가 비사회적 조건보다 더 높게 나타났다. 이 결과는 사회적 정보처리가 자동적 자기참조효과를 감소시키며, 타인과의 경험공유는 정서경험을 증폭시킬 가능성을 시사한다.

• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2007년도 International Conference
• /
• pp.503-508
• /
• 2007

In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

• 대한가정학회지
• /
• 제18권2호
• /
• pp.49-55
• /
• 1980

As the society has been capitalized, the importance of money has appeared widely. And there are many problems caused from the lack of money is supposed rather a qualitative problem happened by mismanagement of money than a quantitative. The purposes of this study are to suggest the desirable direction in money management education to adolescents and to provide some basic data to resolve the juvenile delin-quency caused from lack of money. With this purposes this study dealt with the money management behavior of adolescents with reference to self-concept, which was considered one of the influential factors to the money management behavior. Questionnaires composed with the Self-concept test (developed by Dr. chung) and the Money management test (developed by Dr. Troelstrup) were distributed to 300 high school students. 180 of them was taken as data. mean score and F-ratio were applied as statistical methods. As result, significant difference in money management behavior between the groups divided by self-concept scores were found. The higher the self-concept score is, the more desirable the money management behavior is. Here we cannclude as follow; As the money management behavior of adolescents differs with reference to the self-concept, it is possible to help the adolescents 세 develop the money management by inspiring the self-concept. And money management training as a consumer education is needed by all means at home, because it has an important effect upon the identity establishment, the major developmental task in adolescence.

• 한국태양에너지학회 논문집
• /
• 제21권4호
• /
• pp.13-20
• /
• 2001

The purpose of this study is to analyze the effect of Super-insulation for self-sufficient house. The process of the study is presented in the following. 1) selection reference model for simulation and verification of reference model with computer simulation program(DOE2.1E and ESP-r 9.0). 2) analysis of effect according to insulation-thickness, installed insulation position, kinds of windows, rate of infiltration, Finally, the results of this study will be to provide the most reasonable method concerned with self-sufficient house.

• 한국의류학회지
• /
• 제40권1호
• /
• pp.148-157
• /
• 2016

In this study, the notion of payment intention price was introduced and examined in relation with self-image congruence, clothing preference and two types of reference price: expected price and fair price. One hundred samples of female collegiate students participated in the group survey and responded to the instrument including variables of clothing image evaluation, clothing preference, reference price, payment intention price toward a one-piece dress as the stimulus, and ideal self-image perception. Descriptive statistics, correlations, and regressions were applied on data analysis. The results were as follow. Payment intention price was determined by clothing preference and fair price, and the explaining power of fair price was greater than clothing preference. One confirmatory path was observed that self-image congruence effects clothing preference, and then clothing preference effects payment intention price. The other confirmatory path was from expected price to fair price and fair price to payment intention price.

• 경영정보학연구
• /
• 제17권2호
• /
• pp.219-238
• /
• 2015

인터넷과 정보기술의 발달로 사람들은 많은 정보에 접하게 되었으며, 정보 제공 사이트들은 사용자들에게 적합한 정보를 추천해 줌으로써 정보 과잉의 문제를 해결해 왔다. 하지만, 사용자의 취향과 선호에 기반한 정보 추천은 편향된 정보만을 소비하게 되는 정보 편식의 문제점을 일으킬 수 있다. 이러한 추천시스템의 부작용에 대해서는 연구가 거의 행해지지 않아 왔다. 본 논문은 정보 편식을 완화시키는 정보 시스템적 솔루션에 초점을 맞췄다. 적응수준이론과 기대이론을 기반으로 사용자 자신의 정보 소비 행태를 준거점으로 구체화시킨 자기 준거 진단 인터페이스와 타인들의 정보 소비 행태를 준거점으로 자신의 정보 소비를 보도록 도와주는 사회적 준거 진단 인터페이스를 제안하였다. 이러한 두 개의 인터페이스가 정보 소비 행태 자각에 어떤 영향을 미치며, 행동의 자각이 정보 편식을 개선하려는 동기와 실제 행동에 영향을 미치는지를 알아보았다. 인터페이스의 효과는 실험을 이용하여 검증하였다. 분석 결과, 자기 준거 진단 인터페이스가 정보 소비 행태 자각과 정보 편식을 개선하는 행동에 긍정적인 영향을 미치는 것으로 나타났지만, 정보 편식을 개선하고자 하는 동기에는 유의한 결과를 보이지 않았다. 본 연구는 사람들이 선호하는 정보를 제공하는 것에만 관심을 기울였던 기존 연구들과는 달리 추천 시스템의 부작용인 정보 편식의 완화에 관심을 가진 연구라는 의의를 가진다.

• 한국의류산업학회지
• /
• 제23권5호
• /
• pp.586-597
• /
• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.995-1004
• /
• 2020

This study aims to analyze the effect of transformational leadership (TL), procedural justice (PJ), and training (T) on employee performance (EP) mediated by self-efficacy (SE). The object of this research is Rumah Sakit Umum Daerah (RSUD) M.Th. Djaman, a hospital in Sanggau Regency, while the subjects are the institution's staff. Data collection search uses purposive sampling with a total of 120 samples. Data are obtained through questionnaires distributed directly to respondents using the Google Form application. Data analysis techniques used in this study include standard error of mean (SEM) with AMOS software version 24.00. Methods use to test validity and reliability of data include Confirmatory Factor Analysis (CFA), Construct Reliability (CR) and VE. The results of the analysis show that only training has a significant effect on self-efficacy, and self-efficacy has a significant effect on employee performance. Also, self-efficacy is proven to mediate the role of training on employee performance; the other hypotheses are not significant. Training is the most prominent positive factor affecting self-efficacy and self-efficacy has a significant effect on employee performance at RSUD M.Th. Djaman. The results of this study can be used as a reference by management in determining what policy priorities should take precedence.

• 반도체디스플레이기술학회지
• /
• 제17권2호
• /
• pp.53-56
• /
• 2018

In this paper, a CMOS bandgap voltage reference that is not sensitive to changes in the external environment is presented. Large OLED display panels need high supply voltage. MOSFET devices with high voltage are sensitive to the output voltage due to the channel length modulation effect. The self-cascode circuit was applied to the bandgap reference circuit. Simulation results show that the maximum output voltage change of the basic circuit is 77mV when the supply voltage is changed from 10.5V to 13.5V, but the proposed circuit change is improved to 0.0422mV. The improved circuit has a low temperature coefficient of $9.1ppm/^{\circ}C$ when changing the temperature from $-40^{\circ}C$ to $140^{\circ}C$. Therefore, the proposed circuit can be used as a reference voltage source for circuits that require a high supply voltage.

• 패션비즈니스
• /
• 제28권2호
• /
• pp.1-14
• /
• 2024

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.