• Title/Summary/Keyword: self-interest

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The Effect of Consumer's Brand Identification about Luxury Fashion Brand on Brand Attachment: The Moderating Effect of Self-Monitoring and Social Self-Esteem (패션명품에 대한 소비자의 브랜드 동일시가 브랜드 애착에 미치는 영향: 자기 감시와 사회적 자아존중감의 조절 효과를 중심으로)

  • Kim, Soo Jin;Wee, Eun Hah
    • Human Ecology Research
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    • v.54 no.1
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    • pp.97-106
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    • 2016
  • The purposes of this study were to examine the effect of consumers brand identification of a luxury fashion brand on brand attachment and to determine the moderating influences of self-monitoring and social self-esteem on this effect. For this study, a questionnaire was developed through a literature search. The developed survey was then conducted by means of on-line and off-line questionnaires. Data from 228 women with experience in buying luxury fashion brands was analyzed with descriptive statistics, Cronbach a, factor analysis, regression, two-way one-way analysis of variance (ANOVA) and t -test using SPSS for Windows 21.0. First, the brand identification of consumer was composed three factors; actual, ideal, social identification. The brand attachment was composed five factors; emotional, dependency, attraction, intellectual curiosity, and general interest. Second, it was shown that brand identification has a positive influence on brand attachment. Third, it was also shown that there is a moderating influence from self-monitoring on the effect of consumer's brand-identification of a luxury fashion brand on brand attachment. Interaction effect between consumer's brand-identification and self-monitoring was found out to be meaningful at brand affect. Fourth, there was an additional moderating effect from social self-esteem on this effect. Interaction effect between consumer's brand-identification and social self-esteem was found out to be meaningful at brand affect.

A Study on the Influence of Self-leadership of Korean Aircraft Mechanics on Organizational Effectiveness (Including the mediating effect of their safety culture) (우리나라 항공정비사의 Self-Leadership이 항공정비조직의 조직효과성에 미치는 영향 연구 (안전문화 매개변수 중심으로))

  • Kwon, Byung-Mo;Kim, Ki-Woong;Lee, Su-Mi;Park, Hak-Soon
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.2
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    • pp.48-62
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    • 2017
  • The purpose of this study was to analyze the influence of self-leadership of Korean aircraft mechanics on organizational effectiveness and to investigate whether safety culture has mediating effect. The theory of leadership, which has emerged since the 1940s, has been an important and key research issue in the social sciences for the last decade and has evolved as a brand-new theory through the theory of characteristics, the theory of behavior, and the theory of situation. The new leadership theory has been extended to charismatic leadership, transformative leadership, empowerment leadership, super leadership, and self-leadership of organizational members as a new flow leadership. On the other hand, there was a precedent study on the relationship between leadership and safety culture, and this study started with interest in the relationship between self-leadership, safety culture and organizational effectiveness. As a result, safety culture has been proved to play an moderating variable in the relationship between self-leadership of Korean aircraft mechanics and organizational effectiveness. Especially, among the sub-factors of the self-leadership, self-goal setting, self-reward, and natural reward have been shown to affect organizational effectiveness in combination with the sub-factors of the safety culture, learning culture and flexible culture.

Effect of Body Image and Clothing Behavior on Self-Esteem of Multicultural Children (다문화가정 아동의 신체이미지와 의복행동이 자아존중감에 미치는 영향)

  • Lee, Yun-Jung;Yoo, Hee;Lee, Jeong-Yim;Jung, Jae-Eun
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.733-742
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    • 2013
  • This research explores the relationship between body image and clothing behavior in order to enhance self-efficacy among multicultural children based on a survey of 167 children. The statistical analysis indicated that children value(in decreasing order)family-esteem, friend-esteem, self-esteem, and school-esteem. School-esteem is the lowest, with boys displaying slightly higher levels of esteem than girls. A boys' self-esteem appears enhanced by higher satisfaction with overall appearance and weight; however, girls' self-esteem helped them address appearance and physical characteristics with positive attitudes. In addition, the clothing behavior of children significantly influenced self-esteem to differing degrees based upon gender. A boys' self-esteem can be increased by having them show interest in clothes rather than letting them wear similar clothes to their friends because their self-esteem can be heightened by higher interests and lower similarity. A girls' self-esteem can be augmented by the clean management of clothes and comfortable wearing due to their emphasis on manageability and comfort. This survey was limited to the Gyeonggi and Inchon area and leaves room for future studies.

The Design and Effect Analysis of MUSE Project to Reduce Self-Esteem Disparity Based on Make-Up Status among Female High School Students (화장 여부에 따른 여자 고등학생의 자아존중감 차이 완화를 위한 MUSE 프로젝트 설계 및 효과 분석)

  • Heeweon Lee;Yejin Kim;Xue Chenhong;Jee Hyun Lee;Min Ju Kang
    • Human Ecology Research
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    • v.62 no.3
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    • pp.455-471
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    • 2024
  • Make-up culture has recently emerged as a major trend among adolescents, and their knowledge of this culture is acquired from their peers. Adolescence is a period in which peer relationships have a significant effect on individuals' behavior and self-esteem. Also, adolescents are conscious of others' evaluation because they only want to exhibit their ideal-self. They generally apply make-up for various reasons; pursuing ideal beauty, concealing their insecurities and improving their own self-esteem. The purpose of this study is to design and implement the MUSE(Make-Up & Self-Esteem) project, to reduce self-esteem disparity based on make-up status. Ten female adolescents(mean age=17.0 yrs, SD=1.49) participated in the MUSE project, in which the participants gradually reduced their make-up steps and posted feelings about this on SNS. Also, events were designed for the participants to enhance their interest and become more focused on themselves without make-up. Resultantly, it was obeserved that after the project, the gap between the particiapnts' self-esteem with and without make-up decreased. More specifically, there was no significant difference in self-esteem with make-up before and after participating in the project, but a significant increase was observed in self-esteem without make-up after the project. Although the participants were mostly satisfied with the project, individual interviews were conducted to obtain feedback regarding how the project could be improved. The participants suggested that future project could be developed within their own peer group and the term of the project could be extended so that the participants could become accustomed to daily make-up reducing steps.

Influence of College Students' and Parents' Interest of Entrepreneurship on Intention (대학생과 부모의 창업관심이 창업의도에 미치는 영향)

  • HyeJin An;SeungHa Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.1
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    • pp.33-53
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    • 2024
  • By identifying the relationship between Interest of Entrepreneurship and intention, this study clarifies the entire lifecycle process leading up to a college student's decision to start a business. We explore whether an individual's Interest of Entrepreneurship stemming from start-up activities and the interest of parents toward their children's start-up affect start-up intention. For this purpose, attitude toward start-up, subjective norms, and perceived behavioral control, which are components of the Theory of Planned Behavior (TPB), were set as parameters. Furthermore, start-up self-efficacy was established as a moderating variable to examine the relationships between factors and their importance. In addition, survey questionnaires were collected from 300 college students in Korea, and after excluding 18 insincere responses, a total of 282 were analyzed using SPSS 26 and AMOS 26. The main findings are as follows. First, an individual's Interest of Entrepreneurship has a significant impact on start-up intention, mediated by attitude toward start-up, subjective norms, and perceived behavioral control. Therefore, future college start-up education should apply the components of TPB to enhance its effectiveness, and various start-up activities should be provided to foster students' interest. Secondly, parents' interest in start-up has a significant impact on subjective norms and perceived behavioral control. Therefore, even if parents are interested in their children's start-up activities, such interest does not necessarily lead to favorable attitude. However, as it significantly impacts subjective norms and perceived behavioral control, start-up education targeting parents linked to these parameters could increase college students' Interest of Entrepreneurship and intentions.

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Verification of the mediating effect of self-control in the influence of grit on college students' self-efficacy (대학생의 자기효능감에 대한 그릿의 영향에서 자기통제의 매개효과 검증)

  • Eun Cheol Lee;Youngshin Pyun
    • Journal of Christian Education in Korea
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    • v.78
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    • pp.213-229
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    • 2024
  • Purpose of Study : The purpose of this study is to verify whether self-control has a mediating effect on the influence of grit on college students' self-efficacy, which has a significant impact on academic achievement. Research content and methods : In order to verify the influence of grit and self-control on college students' self-efficacy, this study first selected measurement tools for self-efficacy, grit, and self-control and created an online questionnaire. Next, a survey was conducted on 128 students at University A in Chungcheongnam-do. Descriptive statistical analysis and bivariate correlation analysis were performed on the collected data to verify the normality of the data and multicollinearity between factors. In addition, multiple regression analysis was used to verify the influence of grit and self-control on self-efficacy. Next, the effect of grit on self-efficacy was analyzed using structural equation modeling to verify whether self-control mediates it. As a result of the analysis, overall self-efficacy was influenced by the reliability of self-control and academic passion of grit. Self-confidence, a sub-factor of self-efficacy, was influenced by reliability of self-control and academic passion of grit. Self-regulation efficacy was influenced by the reliability of self-control and academic persistence of grit. Preference for task difficulty was influenced by grit, maintenance of academic interest, and self-control. Next, self-control was found to mediate the effect of grit on self-efficacy. Conclusion and Recommendations : This study explored the effects of grit and self-control on college students' self-efficacy. As a result, grit and self-control had a positive effect on self-efficacy. Additionally, self-control was found to mediate the effect of grit on self-efficacy. This study proposes to support grit and self-control in order to support successful academic achievement of college students.

Comparison on How Much Multiple Teaching Assistants affect Students' Study Results and Self-Efficacy (다수의 학습도우미 시범.실습법이 학생의 과제수행능력과 자기효능감에 미치는 영향)

  • Kim, Bog-Soon;Kim, Byung-Soon
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.129-134
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    • 2010
  • Today's elementary schools emphasize practice- and learner-based computer courses. In this research, we found solutions to the above issues by adapting a demonstration/practice teaching method led by multiple teaching assistants, expanding lessons tailored to each student's own level. We chose fourth graders from three classes at Elementary School as the subject for this research. Through this research, we have analyzed the students' study results, self-efficacy, response and interest in the computer courses by examining three groups of students: the first group led by a teacher's demonstration and practice, the second group by a teaching assistant's demonstration and practice, and the last by multiple teaching assistants' demonstration and practice. As a result, we were able to show that a computer course taught by multiple teaching assistants will help not only induce an interest and motive for a mutual learning environment among the students, but also bring positive effects on the study results and self-efficacy.

A study on factors relevant to the self-perception of halitosis and the correlation between halitosis and obsessive-compulsive disorders (구취의 자각요인과 강박증에 관한 연구)

  • Lee, Mi-Ra;Kim, Nam-Song;Shim, Jae-Suk
    • Journal of Korean society of Dental Hygiene
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    • v.13 no.2
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    • pp.231-237
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    • 2013
  • Objectives : The purpose of this study to provide preliminary data to effective halitosis control. Methods : A survey was carried out the self-perception of causative factors of halitosis in 98 female college students in Chungnam province. In addition, the levels of oral gas and breath gas were measured by use of the B&B checker, and an analysis was made of the correlation between halitosis and obsessive-compulsive disorder (OCD). Results : 1. Subjective halitosis awareness degree different degree of dryness, 'None', 'some', 'little' people who feel as the 'little fly' (68%), 78.3%, 70% was higher (p<0.05), halitosis interest 'very worried', 'worry', 'normal' person with a' not at all 'to 58.3% higher (p<0.01). 2. In regard to OCD severity, 49.0%, 34.7% and 16.3% were found to be mild, moderate and severe respectively. Halitosis tended to be severe in proportion to OCD severity, which was statistically significant (p<0.05). 3. Oral gas had a positively correlation with breath gas (r=0.329, p<0.01), but had a negative one with OCD severity (r=0.204, p<0.05). Conclusions : Symptoms of oral dryness and halitosis interest were associated with self-perception of halitosis. The levels of oral gas and breath gas were in inverse proportion to OCD severity. Hereat, it needs to analyze psychogenic factors properly as regards the diagnosis or treatment of halitosis.

A study on the interest in nail and the using self - nail products depending on ages (연령에 따른 네일 관심도 및 셀프네일 제품 사용실태에 관한 연구 - 경남지역을 중심으로)

  • Hong, Da-Geom
    • Journal of the Korean Society of Industry Convergence
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    • v.22 no.2
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    • pp.111-124
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    • 2019
  • This study was conducted to identify the using self-nail products for the purpose of developing indicators to respond to changes in nail industry due to the evolution of consumption patterns caused by the spread of self-nail culture. The final analysis of 293 survey was conducted on female adults living in South Gyeongsang Province from September 1, 2018 to October 30, 2018. The study found that women in their 20s were more interested in nail care than in most cases. The main route of obtaining nail-related product information was the higher the use of SNS as the age was younger(${\chi}^2=185.048$, p<.001). According to a survey of 165 people who have experience with self-nail products, 53.3 percent of 'paste stickers' were the most common, followed by 39.4 percent of 'paste nail tips' and 7.3 percent of 'home care products'. Looking at the disadvantages of self-nail products, between groups under their 50s and over 50s group saw a significant difference(${\chi}^2=27.032$, p=.008). For those in their 50s or younger, 'the inconvenience of daily life' was considered a disadvantage. On the other hand, people in their 50s and older considered 'short duration' as a disadvantage. The lower the age, the higher the willingness to use continuously(${\chi}^2=14.308$, p=.006).We found that there were differences in preference for self-nail products according to age. It was noticed that there were differences in satisfaction and persistence. This suggests the need for more specific follow-up studies on the use of self-nail products by age group. Therefore, this research aims to present basic data for the development of direction and custom program for the professional nail industry to advance, thus providing basic data to help the development of nail industry in South Gyeongsang Province.

Pre-service Elementary School Teachers' Self-efficacy on Science Teaching for the Underrepresented Students according to Background Factors (소외계층학생 과학학습지도에 대한 예비초등교사의 배경요인별 자기효능감)

  • Nam, Ilkyun;Im, Sungmin
    • Journal of Korean Elementary Science Education
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    • v.38 no.2
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    • pp.173-190
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    • 2019
  • The self-efficacy of pre-service teachers has been reported as a major factor in the instruction of the curriculum. In particular, considering the importance of science learning instruction for underrepresented students from the viewpoint of science education for all, pre-service elementary teachers' self-efficacy about science instruction for underrepresented students will be an important factor of science education for these students. The purpose of this study is to investigate the self-efficacy of pre-service elementary teachers in science instruction for underrepresented students. To this end, the science teaching and learning self-efficacy test tool (Lee & Im, 2010) was revised in accordance with the context of science teaching for underrepresented students into a total of 24 items using 5 Likert scales. Through using the test tool consists of 3 dimensions as Learning Efficacy, Teaching Efficacy and Outcome Expectancy, 81 pre-service elementary teachers were surveyed and the reliability of test tool was verified through factor analysis and assessing construct validity by using the responses. As a result of the analysis, setting 5 as the standard perfect score, the average score of self-efficacy per dimension was shown as 3.29 in Learning Efficacy, 2.89 in Teaching Efficacy, and 3.39 in Outcome Expectancy. We confirmed the tendency and difference of self-efficacy of the research objects according to their background factors in which direct and indirect experience relating to the science education for the underrepresented students. Also, we verified that pre-service elementary teachers' interest in science subject matter, teaching science and their perception of the value of science learning had significant relations with self-efficacy on science teaching for underrepresented students.