• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.77-93
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• 2004

This study examined the factors affecting allowance management and buying behaviors and their interrelationship. The data were collected from fourth, fifth and sixth grade students of elementary students in Kimhae-city by a self-administered questionnaire. Frequency distributions, Cronbach's Alpha, Pearson's correlation analysis, regression analyses, and path analysis were analyzed by SPSS Windows. According to the regression model for the allowance management behaviors, the significant variables were the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, parents' guidance before using allowances, parent-child communication about consumption, and parents' mediation of mass media. On the other hand, in the regression model for the buying behaviors, the satisfaction of the allowance amount, parents' guidance before using allowances, the amount of watching TV, parent-child communication about consumption, and allowance management behaviors were significant. The path model showed the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, and parents' mediation of mass media indirectly affected the buying behaviors. In addition, the satisfaction of the allowance amount and the amount of watching 1V directly affected the buying behaviors. Moreover, parents' guidance before using allowances and parent-child communication about consumption had a direct effect and an indirect effect through the allowance management behaviors on the buying behaviors. Finally, the allowance management behaviors showed a strong positive effect on the buying behaviors.

• Asia pacific journal of information systems
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• v.27 no.2
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• pp.99-125
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• 2017

In this study, we propose an operations model to automate a home energy management system (HEMS) that utilizes an energy storage system (ESS) in consideration of consumer utility. Most previous studies focused on the system for the profits obtained from trading charged energy using large-scale ESS. By contrast, the present study focuses on constructing a home-level energy management system that considers consumer's utility over energy consumption. Depending on personal preference, some residential consumers may prefer consuming additional energy to earn increased profits through price arbitrage and vice versa. However, the current system could not yet reflect on this aspect. Thus, we develop an operations model for HEMS that could automatically control energy consumption while considering the level of consumer's preference and the economic benefits of using an ESS. The results of simulations using a dataset of the Korean market show that an operations policy of charging and discharging can be changed depending on consumer's utility. The impact of this policy is not ignorable. Moreover, the technical specifications of ESS, such as self-discharge rate and round-trip efficiency, can affect the operations policy and automation of HEMS.

• Nutrition Research and Practice
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• v.11 no.2
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• pp.130-138
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• 2017

BACKGROUND/OBJECTIVES: Low consumption of fruit and vegetable is frequently viewed as an important contributor to obesity risk. With increasing childhood obesity and relatively low fruit and vegetable consumption among Thai children, there is a need to identify the determinants of the intake to promote fruit and vegetable consumption effectively. SUBJECTS/METHODS: This cross-sectional study was conducted at two conveniently selected primary schools in Nakhon Pathom. A total of 609 students (grade 4-6) completed questionnaires on personal and environmental factors. Adequate fruit and vegetable intakes were defined as a minimum of three servings of fruit or vegetable daily, and adequate total intake as at least 6 serves of fruit and vegetable daily. Data were analyzed using descriptive statistics, the chi-square test, and multiple logistic regression. RESULTS: The proportion of children with a sufficient fruit and/or vegetable intakes was low. Covariates of child's personal and environmental factors showed significant associations with sufficient intakes of fruit and/or vegetable (P < 0.05). Logistic regression analyses showed that the following factors were positively related to sufficient intake of vegetable; lower grade, a positive attitude toward vegetable, and fruit availability at home; and that greater maternal education, a positive child's attitude toward vegetable, and fruit availability at home were significantly associated with sufficient consumption of fruits and total fruit and vegetable intake. CONCLUSIONS: The present study showed that personal factors like attitude toward vegetables and socio-environmental factors, such as, greater availability of fruits were significantly associated with sufficient fruit and vegetable consumption. The importance of environmental and personal factors to successful nutrition highlights the importance of involving parents and schools.

• Journal of Families and Better Life
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• v.17 no.3
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• pp.17-32
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• 1999

This study shows how the lifestyle of Housewife as well as usual socio-economic variables affect the expenditure of urban household. The Result of Factor Analysis revealed that the lifestyle of urban housewives were composed by four different traits. 1) self-improvement and rational trait 2) consumption-oriented convenience seeking trait 3) traditional-conservation trait 4) money-oriented variety seeking trait. Based on the Multiple regression analysis the analysis of the relative influence of variables which were associated with the expenditure of each item showed that influential variables for each item were different but economic variables(e, g , income saving, property etc) affected on most of expenditure. Socio-economic variables were more influential than lifestyle variables for every item. But lifestyle variables were influential the same as Socio-economic variables for unnecessary expenditure item more than necessary items particularly consumption-oriented convenience eeking trait and money-oriented variety seeking trait affected.

• The Korean Journal of Food & Health Convergence
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• v.10 no.4
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• pp.21-27
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• 2024

The purpose of this study is to identify the sociocultural aspects of zero-calorie beverage consumption among young Koreans. Through an interview methodology, this study explores the perceptions of zero-calorie beverages, consumption behavior, and the important role of zero-calorie beverages in identity formation. The study uniquely integrates theories from health psychology, sociology, and cultural studies to analyze the complex interplay between individual health beliefs, social norms, and evolving cultural trends. The results show that the choice of zero-calorie beverages is heavily influenced by health consciousness, pervasive appearance culture, social media dynamics, and shifting workplace paradigms. Participants had a nuanced view of these drinks as both a "healthy alternative" and an "artificial product," reflecting the deep ambivalence that characterizes modern consumer society. Importantly, we found that the consumption of zero-calorie beverages serves as a means of sophisticated self-expression and impression management, acting as a form of cultural capital. This study makes a significant contribution to our understanding of health behavior in specific sociocultural contexts and provides important insights for health policy makers, marketing strategists. The study emphasizes that a multidisciplinary approach is essential in studying contemporary food and beverage consumption patterns, which have far-reaching implications for public health efforts and social epidemiology at home and abroad.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.159-173
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• 2013

This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.

• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.29-45
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• 2000

The purposes of this study were to determine what factors influence risk perceptions of females and males for milk produced using food-related biotechnology, to test whether risk perceptions or other factors influence self-protection actions and to estimate milk demand response in light of self-protection actions and other economic and demographic factors. The expected utility model was applied to explain the way consumers would take self-protection actions regarding risk perceptions and to drive milk demand. Telephone interviews were conducted and the data were collected from households(females=1,029, males=437) nationwide in the U.S. And the data were analyzed by Heckman two-step method using the software package LIMDEP. Risk perceptions were found to be influenced not by demographic factors but by outrage factors as well as attitudinal factors in both females and males, although some factors were different. In addition, risk perceptions and labeling availability were found to significantly influence self-protection actions in both groups. Furthermore, as an important concern in this study, self-protection action was found to significantly influence milk demand in only male group, implying a consistent behavior of males. Also milk price and household size were found to significantly influence milk demand in both groups. In fact, the results did demonstrate that labeling availability significantly influenced self-protection actions. That is, in markets where labeled laternatives were present, concerned consumers were more likely to self protect by substituting to these products. A policy implication of this result is that labeling food products produced using biotechnology enhances consumer choice. Hence, consumer could express a more accurate demand response and reduce the perceived food safety risk. Furthermore, education for females might be necessary to have a consistent behavior because self-protection action did not significantly influence female's milk demand, though they have greater risk perceptions than males have.

• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.93-104
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• 2013

The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

• Journal of the East Asian Society of Dietary Life
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• v.14 no.6
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• pp.551-560
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• 2004

The purpose of this study was to investigate the consumption patterns of the Korean traditional rice cakes by general public. Self-administered questionnaires were collected from 511 residents in the Metropolitan area. Data were analysed by t-test, ANOVA and Chi-square. The result of the study can be summarized as follows: Generally, the rice cake was recognized as a 'good food' in all age groups. The reasons why they prefer the rice cakes were 'It tastes good' and 'It has been eaten from the past.' The time when they use the rice cake was mostly the holidays and events(or festivities). The female had more experiences than the male in making it. Songpyeon took the first place for them to have experiences to make. The consumption frequencies of rice cake were the more in females than in males. The higher the age, the more frequently they consumed. Injeolmi was the one which was purchased the most frequently. The place that they usually buy from was the rice cake shop around their house. The most important factor considering when they buy it was the taste. The reason why the frequency the rice cakes made for their direct consumption at home is gradually decreasing was "It is troublesome to make", and "It is complicated to make.

• Human Ecology Research
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• v.59 no.4
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• pp.433-448
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• 2021

The purpose of this study was to analyze two subject competencies (practical problem-solving capability and independent life capability) reflected in the activity tasks included in the 'home life and safety' area of 12 middle school technology-home economics textbooks in accordance with the 2015 revised curriculum. The analysis criteria were sub-elements of two subject competencies. Seven sub-elements were derived from each competency. Frequency analysis was performed to determine how often the sub-elements were reflected in the activity tasks. The results were as follows. First, with regard to the sub-elements of 'practical problem-solving capability', 'value judgment' was reflected most frequently in the activity tasks followed by 'exemplification of solution', 'logical thinking', 'critical thinking', 'decision-making', 'practical reasoning', and 'evaluation of solutions'. Secondly, the sub-elements of 'independent life capability' were unevenly distributed in the activity tasks. The 'capability to perform conscious living' was reflected most frequently followed by 'development and self-identity', 'time, money, and leisure management', and 'reasonable consumption and resource utilization'. For teachers wanting to teach activity-oriented classes and student participatory classes, the results pinpoint the materials necessary to develop learners' subject competencies by using textbooks from different publishing companies.