• Asia-Pacific Journal of Business
• /
• v.9 no.4
• /
• pp.201-221
• /
• 2018

The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

• Journal of the Korean Home Economics Association
• /
• v.39 no.2
• /
• pp.97-110
• /
• 2001

The purpose of this study was to analyze a causal relations of children's self-control, self-concept, reflection, age, sex and mother's parenting. The subjects were 86 children of 5-and 6-year=olds, and their mothers and leachers. The instruments were TSCRS, MFFT, Self-concept inventory and Parenting scale. The major findings of this study were as follows; (1) Children's reflection, social self-concept and mother's control parenting predicted children's self-control. 20% of the valiance of children's self-control was explained by these variables. (2) Children's reflection was the first contribution factor and had a direct positive effect on children's self-control. Children's social self-concept had a direct positive effect on children's self-control. Mother's control parenting had a direct negative effect on children's self-control. (3) Mother's affect parenting had an indirect positive effect through children's reflection and social self-concept on children's self-control. Children's sex had indirect effect through mother's control and affect parenting on children's self control. Children's age had indirect effect through children's reflection and mother's control parenting on children's self-control.

• Journal of the Korean Home Economics Association
• /
• v.35 no.3
• /
• pp.1-13
• /
• 1997

Recently, much of attention has been given to the role of values in pro-environmental behaviors. The reasons are that most of environmental pollution comes from the home-living and polluting behavior is motivated by the undesirable value pursuing self-interests. This study is designed to investigate the effect of values on environmental behaviors. The results of this study are as following: Homemakers' value structure had 'self-transcendence·conservation' value, 'self-enhancement·conservation' value and 'openness-to-change' value as value factors. And the homemakers thought of self-transcendence·conservation value as "most important" and self-enhancement·conservation value as "not important". Consequently, homemakers had a tendency to do more pro-environmental behaviors when they perceived self-transcendence·conservation value as "more important value", while they did less when they regarded self-enhancement·conservation value as "more important". Therefor self-transcendence·whereas self-enhancement·conservation value is a negative predictor. Especially, self-transcendence·conservation value had more influence on pro-environmental behaviors than self-enhancement·conservation value.

• Journal of Distribution Science
• /
• v.14 no.9
• /
• pp.73-83
• /
• 2016

Purpose - Previous studies have not paid attention to global self-corporate brand congruity and affective approach from the viewpoint of global self. This study explored an inducement of gratitude that, under the circumstance of corporate association, consumers feel toward corporate's responsible activities, pride related to corporate's ability, and global self congruity. Current researches also have examined positive behavior effects of global self-corporate brand congruity and the feelings on corporate products. Research design, data, and methodology - This research theoretically reviewed that corporate ability and social responsibility association would influence global self-corporate brand congruity, that corporate ability association could induce consumers' sense of pride, and that social responsibility association might induce gratitude. This study, furthermore, examined theoretically whether global self-corporate brand congruity, pride and gratitude could make consumers behave positively toward corporate products, and developed hypotheses. For the empirical analysis with the questionnaires, 231 employees and common people completed the questionnaires, and structural equation model of AMOS 18.0 was used. Results - From the empirical analysis, the outcomes are as followings. First, corporate ability association makes consumers feel proud. Second, corporate social responsible association makes consumers feel grateful. Third, both corporate ability association and social responsibility association let consumers be aware of global self-corporate brand congruity. Fourth, being conscious of each of pride, gratitude and global self-corporate brand congruity prompts consumers to behave positively toward corporate products. Fifth, mediation effects of pride and the congruity in the roles of corporate ability association on the positive behavior, and those of gratitude and the congruity in the roles of corporate social responsible association on the positive behavior are identified. Conclusions - Based on the results, it can be said that a marketing manager should endeavor to make consumers associate the corporate ability and social responsibility. However, the degree of consumers' feelings such as pride and gratitude can differ according to their cultural backgrounds. It is, therefore, needed to be explored by the types of feelings that can be caused more from the difference in cultural backgrounds by corporate association, and to be investigated differently and positively with behavioral effects on the corporate's products between the types.

• Journal of Family Resource Management and Policy Review
• /
• v.4 no.2
• /
• pp.91-107
• /
• 2000

The purpose of this study is to understand what needs housewife volunteers want to be satisfied with and try to find the way to satisfy them, examining empirically their participation motivation and activity satisfaction. The major findings of the study were as follows: 1) the housewife volunteers’participation motivation was composed self-developmental, self-actualization, altruistic dimensions and the mean score of self-actualization was the highest. 2) the self-development motivation was proved significantly different in housewives’age, their last child’s age, religion. the altruistic motivation was proved significantly different in their religion. 3) the housewife volunteers’activity satisfaction was proved significantly different in the level of self-developmental motivation, self-actualization, and altruistic motivation. Namely, the higher the level of self-development motivation, self-actualization, and altruistic motivation was, the higher activity satisfaction was. 4) the variables that influence on housewife volunteers’activity satisfaction were family support, self-development motivation, self-actualization, job appropriateness.

• Journal of the Korean Home Economics Association
• /
• v.48 no.4
• /
• pp.103-123
• /
• 2010

This study examined the effect of group counseling on the self-esteem, self-efficacy, and congruent communication style of female victims of family violence. A twice-weekly group counseling consisting of 10 sessions was provided to 5 women residing in shelters in Seoul, South Korea from October $19^{th}$ to November $20^{th}$ 2009. This study employed the self-esteem scale developed by Rosenberg(1965) and translated into Korean by Jeon Byoung Jae(1974), a self-efficacy measurement tool(Kim A Young,1997) and a congruency scale(Go Moon Jeong, 2008). The Wilcoxon non-parametric verification was used to identify the differences between before and after the group counseling sessions. The results revealed meaningful improvements in self-esteem, self-efficacy and congruent communication styles.

• Journal of the Korean Home Economics Association
• /
• v.44 no.11
• /
• pp.79-89
• /
• 2006

This study investigated the relations between mother's parenting self-efficacy, perceived social support, parenting behavior, and stress, and child's temperament, and child' self-esteem, including a mediational role of Korean mother's parenting self-efficacy. The participants were 404 Korean child-mother dyads living in Seoul, Korea. Structural equation modeling indicated that mother's parenting self-efficacy was a significant mediator of the relation between mother's perceived social support and child's temperament and mother's parenting behaviors including Warmth-Acceptance, Rejection-Restriction, and Permissiveness-Nonintervention. In the Warmth-Acceptance model, mother's parenting self-efficacy was related to child self-esteem through Warmth-Acceptance. In the Rejection-Restriction model, mother's parenting self-efficacy was related to child self-esteem both directly and through Rejection-Restriction. Child's temperament was also related to Rejection-Restriction directly. In the Permissiveness-Nonintervention model, mother's parenting self-efficacy was related to child self-esteem directly, not through Permissiveness-Nonintervention. Child's temperament, also, was related to Permissiveness-Nonintervention directly.

• Journal of the Korean Home Economics Association
• /
• v.46 no.7
• /
• pp.95-108
• /
• 2008

The major purpose of this study was to investigate the effect of intergenerational transmission of self-differentiation on psychological adjustment of college students. Specifically, the present study endeavored to test the causal model focusing on the effect of the father's and the mother's self-differentiation on college student's psychological adjustment through the student's self-differentiation. The data were collected from 254 male and 293 female college students and their parents by using self-administered questionnaire method. The casual model was tested through structural equation model by using AMOS 7.0 program. The results showed that mother's and father's self-differentiation had direct and indirect effect on student's psychological adjustment. The results showed that both mother's and father's self-differentiation had direct effect on son's self-differentiation level, which directly influenced his psychological adjustment. The test of structural equation model also revealed that daughter's self-differentiation level was positively influenced only by mother's self-differentiation, while father's self-differentiation did not influenced female student's self-differentiation. Both male and female student's psychological adjustment was directly influenced by his or her self-differentiation level.

• Journal of the Korean Home Economics Association
• /
• v.42 no.1
• /
• pp.207-227
• /
• 2004

The purpose of this study was to investigate conceptual representations of the self in Korean culture by analyzing normative conception of the self present in Sohak. The method of this study was the historical method and the material for analysis is 'Reverencing for the Self of Sohak, which was the textbook for childhood education and contained normative tasks that the society of the Chosen Dynasty period held for what people should do in their lives. According to the analysis, the Chosen Dynasty had interdependent conception of the self, which had strong emphasis on connected relationships, especially between self and parents, and regarded respect, rightness, and politeness as important attributes of the self, and expected reciprocal exchange of mutual support in social roles. Also, there were many instrumental and terminal goals in normative expectations of the self, which were toward harmonious interdependent relationships. Finally, the attributes of the self that were thought of as positive characteristics served collective interests rather than individualistic ones. In addition, the society of the Chosen dynasty regarded socially disengaged emotion such as pride, anger, and pleasure as negative ones.

• Journal of the Korean Home Economics Association
• /
• v.50 no.8
• /
• pp.125-135
• /
• 2012

The purpose of this study is to examine the mediating effects of self-determined motivation between mother's psychological control and self-directed learning ability in children. The participants were 457 sixth-grade elementary students in the Gyung-gi province. They completed questionnaires that included the Self-Directed Learning Readiness Scale, K-SPQ-A, Psychological Control Scale. Descriptive statistics and Pearson's product correlation coefficients were obtained using SPSS (version 18.0), and tests of the mediation were performed using SEM with AMOS (version 18.0). The major findings of this study were as follows that significant correlations among maternal psychological control, self-determined motivation and self-directed learning exist. Also a mother's psychological control was negatively related to a child's self-directed learning. The relationship between maternal psychological control and a child's self directed learning was fully mediated by self determined motivation. These results suggested that high maternal psychological control was negatively affected that development of self-determined motivation and self-directed learning.