• 한국의류학회지
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• 제26권8호
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• pp.1128-1140
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• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• The Korean Journal of Ecology
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• 제20권6호
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• pp.405-411
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• 1997

Feeding behavior of the Russet Sparrow Passer rutilans was studied in two different types of habitats, shelter belts and isolated forests, in south-eastern Hokkaido, Japan, during the breeding seasons of 1995 and 1996. Predominant foods were determined as Caterpillar, Coleoptera, Diptera, Ephemeropera, Odonate and some other insects. The composition of the nestiling foods were not the same by season, region, and year. Larger foods in size were used by birds in isolated forests more frequently than in shelter belts. Amount of food per feeding was significantly larger in isolated forests than in shelter belts. Although food supply were more abundant in isolated forests than in shelter belts, the feeding frequency did not significantly differ between these two habitats. The nest density was higher in isolated forests than in shelter belts. Results of this study indicate that when the feeding condition is poor, birds tend not show specific food selection behavior, the feeding range is therefore larger, and the feeding interval is longer. Contrarily, the birds show a specific food selection behavior when they are in good feeding condition, the feeding range is therefor smaller and the feeding interval decreases.

• 한국산학기술학회논문지
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• 제21권11호
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• pp.624-633
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• 2020

본 연구는 전문대학 응급구조과 대학생을 대상으로 전공선택동기, 직업가치관이 취업준비행동에 미치는 영향을 파악하고, 또한 이들의 관계에서 멘토링의 조절효과를 검정하여 효과적인 취업준비행동 향상을 위한 기초자료를 제공하고자 시행하였다. D 및 G광역시, J도에 소재한 전문대학으로 2019학년 1, 2학에 각각 1회 이상으로 총 2회 이상 일반상담, 진로상담, 출석상담, 학사경고상담을 받은 재학생을 대상으로 하였습니다. 2019년 12월 2일부터 6일(5일 동안)까지 본 연구자의 편의에 따라 무작위로 추출하여 연구 참여에 서면동의를 받은 후 자기기입식 설문조사를 시행하였다. 배부된 300부 중 불성실한 응답을 한 14부를 제외한 286부를 SPSS WIN 12.0 프로그램으로 최종 분석하였다. 본 연구결과 전공선택동기의 개인적 동기와 내재적 직업가치관 및 외재적 직업가치관은 취업준비행동에 정(+)의 영향을 미쳤고, 또한 멘토링의 조절효과가 있음을 검정하였다. 따라서 취업준비행동 향상을 위해 지속적인 개인 및 집단상담이 필요하고, 전공선택동기와 직업가치관을 바탕으로 한 멘토링 프로그램의 취업특강, 모의면접 등이 필요하다.

• 한국식품조리과학회지
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• 제32권6호
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• pp.754-761
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• 2016

Purpose: This study was investigated the effects of culinary and foodservice major selection motive and work value on the major satisfaction, career search efficacy and career exploration behavior of college students. Methods: Survey comprising total 53 questions including 8 for major selection motive, 8 for work value, 6 for major satisfaction, 20 for career search efficacy, 5 for career exploration was distributed to 400 college students majoring in culinary or foodservice. Frequency analysis, factor analysis, correlation analysis, and multiple regression were conducted using SPSS Statistics (ver. 21.0). Organization of concept and analyses of the relationship between variables based on the advanced study and database is essential. Research model based on the theory and analysis of the extracted data was established; and subsequently, the proof relations between the variables were analysed. Results: The study results indicated that, only intrinsic work values among personal motivation and work values were significant. This is because personal motivation and intrinsic work values are related to subjects' aptitudes, interests, talents, and future professions when students choose their majors. Therefore, interest, abilities, achievement, high understanding, and satisfactory schooling are important factors. Conclusion: This study has newly expanded the research on career search behavior to include psychological factors and cognitive and attitudinal factors. We also determined competitive operations that enhance students' major satisfaction, career search efficiency, and career search behavior.

• 복식문화연구
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• 제27권6호
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• pp.569-581
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• 2019

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

• 한국식생활문화학회지
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• 제36권4호
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• pp.373-381
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• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.351-360
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• 2022

This study aims to determine the factors that can influence investors in selecting stocks in the Indonesian capital market to establish an optimal portfolio, and find phenomena that occurred during the COVID-19 pandemic so that buying interest / the number of investors increased in the Indonesian capital market. This study collection technique uses primary data obtained from the survey questionnaire and secondary data which is market data, stock price movement data sourced from the Indonesia Stock Exchange, Indonesian Central Securities Depository, and Bank Indonesia, as well as empirical literature on behavior finance, investment decision, and interest in buying stock. The method used in this research is the survey questionnaire analysis with the SEM (statistical approach). The results of the analysis using SEM show that investor behavior influences the stock-buying interest, investor behavior, and the stock-buying interest influences investor decision-making. However, risk management does not influence investor-decision making. This occurs when the investigator's psychological capacity produces more decision information by decreasing all potential biases, allowing the best stock selection model to be selected. When the investigator's psychological capacity creates more decision information by reducing biases, the optimum stock selection model can be chosen.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권11호
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• pp.5343-5364
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• 2016

Considering the tradeoff between energy consumption and outage behavior in buffer-aided relay selection, a novel energy-efficient buffer-aided optimal relay selection scheme with power adaptation and Inter-Relay Interference (IRI) cancellation is proposed. In the proposed scheme, energy consumption minimization is the objective with the consideration of relay buffer state, outage probability and relay power control, in order to eliminate IRI. The proposed scheme selects a pair of optimal relays from multiple candidate relays, denoted as optimal receive relay and optimal transmit relay respectively. Source-relay and relay-destination communications can be performed within a time-slot, which performs as Full-Duplex (FD) relaying. Markov chain model is applied to analyze the evolution of relay buffer states. System steady state outage probability and achievable diversity order are derived respectively. In addition, packet transmission delay and power reduction performance are investigated with a specific analysis. Numerical results show that the proposed scheme outperforms other relay selection schemes in terms of outage behavior with power adaptation and IRI cancellation in the same relay number and buffer size scenario. Compared with Buffer State relay selection method, the proposed scheme reduces transmission delay significantly with the same amount of relays. Average transmit power reduction can be implemented to relays with the increasing of relay number and buffer size, which realizes the tradeoff between energy-efficiency, outage behavior and delay performance in green cooperative communications.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 한국지능시스템학회논문지
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• 제11권7호
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• pp.591-597
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• 2001

In this paper, we propose a method of cooperative control (T-cell modeling) and selection of group behavior strategy (B-cell modeling) based on immune system in distributed autonomous robotic system (DARS). Immune system is living body's self-protection and self-maintenance system. These features can be applied to decision making of optimal swarm behavior in dynamically changing environment. For applying immune system to DARS, a robot is regarded as a B-cell, each environmental condition as an antigen, a behavior strategy as an antibody and control parameter as a T-cell respectively. The executing process of proposed method is as follows. When the environmental condition changes, a robot selects an appropriate behavior strategy. And its behavior strategy is stimulated and suppressed by other robot using communication. Finally much stimulated strategy is adopted as a swarm behavior strategy. This control school is based on clonal selection and idiotopic network hypothesis. And it is used for decision making of optimal swarm strategy. By T-cell modeling, adaptation ability of robot is enhanced in dynamic environments.