• Title/Summary/Keyword: selection attitudes

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Effects of Selection Criteria for Eco-Friendly Agricultural Products on Purchase Intention (친환경농산물 선택기준이 구매의도에 미치는 영향 : 소비자 태도와 신뢰의 매개, 조절효과를 중심으로)

  • Kim, Mi-Song;Kim, Dong-Hwan;Lee, Gi-Hwang;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.71-81
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    • 2013
  • Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines (소비자의 의복관여도와 패션잡지광고유형별 광고태도 및 구매의도에 관한 연구 -청 바지광고를 중심으로)

  • Park, Ji-Young;Chung, Sung-Jee;Kim, Dong-Geon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.40-49
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    • 2010
  • This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

The Effects of Women's Attitudes, Selection, and Wearing Experience on Purchasing Intention of Underwears Made of Smart Fibers (성인여성들의 기능성 속옷에 대한 태도, 선택 및 착용경험이 구매의도에 미치는 영향)

  • Kim, Yong-Sook
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.115-128
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    • 2011
  • The purposes of this study were to identify the effects of women's attitudes, selection, and wearing experience on purchasing intention of underwears made of smart fibers. Most women wore brassieres when going out and preferred moulded cup brassieres, but neglected wearing corsets. Age and marital status of women affected on women's attitudes toward underwear. Younger women in 20's preferred underwears made of smart fibers such as high hygroscopic and older women in 40's preferred conservative underwear. Most women had experienced stretchy underwear and wearing experiences of smart fiber underwears were positively related to purchasing intention. Underwear wearing experiences affected positively on purchasing intention of smart fiber underwears but some functions such as design and comfort affected negatively.

Correlations among Cognitive Age, Sociocultural Attitudes towards Appearance, and Appearance Management Behavior (인지연령, 외모에 대한 사회문화적 태도 및 외모관리행동 간의 관계 연구)

  • Park, Kwang-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.7
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    • pp.756-766
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    • 2012
  • This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

The Clothing Selection Criteria according to Consumers' Eco-friendly Attitude and Demographic Characteristics (소비자의 친환경 태도 및 인구통계적 특성에 따른 의복선택 기준의 특징)

  • Park, Younghee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.11-22
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    • 2016
  • The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

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A Study on Sociocultural Attitudes toward Appearance and Clothing and Cosmetics Purchasing Behaviors of Male Consumers - Focused on Comparative Analysis between 20s~30s and 40s~50s - (남성 소비자의 외모에 대한 사회문화적 태도와 의복 및 화장품 구매행동 연구 - 2030대와 4050대의 비교분석을 중심으로 -)

  • Lee, Mi-sook
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.389-399
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    • 2018
  • The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

Sentimental Consumption and Sensible Consumption: Comparison of Consumption Attitudes and Consumption Happiness (감성적 소비와 이성적 소비: 소비태도와 소비행복의 비교)

  • Lee, Su Kyeong;Kim, Kee Ok
    • Human Ecology Research
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    • v.57 no.2
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    • pp.185-199
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    • 2019
  • This study examined the effects of considered attributes when purchase on consumption attitudes and consumption happiness as well as compared the effects for sensible consumption and sentimental consumption. Data was collected from 373 consumers in 20s and 30s from November 15th to 20th in 2017. IBM SPSS 25.0 was used for basic statistical analyses and for paired t-tests, and lavaan 0.6-3 package and semTools package in R 3.3.3(2017-03-06) was used for structural equation modeling. The results of this study are summarized as follows. First, there were almost no differences in product types between sentimental consumption and sensible consumption. Second, consumption attitudes toward sensible consumption were more positive than sensible consumption; however consumption happiness from sentimental consumption was higher than from sensible consumption. Third, considered attributes when making purchases were divided into subjective, objective, and symbolic with the effects of these attributes on consumption attitudes and consumption happiness analyzed by structural equation modeling. Regardless of sentimental or sensible consumption, objective selection attributes have a positive effect on consumption attitude, but subjective selection attributes have a positive effect on consumption happiness. This study implies that sentimental consumption has a positive value for contemporary consumers and that it should be counted as a feasible consumption activity to enhance consumption happiness.

The Nutrition Knowledge and Attitudes toward Dietary Fats (식이 지방에 대한 영양 지식과 태도에 관한 조사)

  • 진영희
    • Journal of Nutrition and Health
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    • v.30 no.1
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    • pp.75-83
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    • 1997
  • Knowledge and attitudes on current selection of fats and oils were surveyed among college students and USDA extension off campus faculties. The objective of this survey was to obtain information about the nutrition knowledge and attitudes toward fats and to assess relationships between the nutrition knowledge, general attitudes toward dietary fats, and specific attitudes toward the eating of certain foods. The attitudes toward and nutrition knowledge of dietary fat sections consisted of 22 and 39 statements respectively. Avoiding red meat and eggs and avoiding fats as a flavoring were attitudes whose maintenance may require special, long-term intervention strategies. Replacing high-fat foods with low-fat foods, modification(cutting fat off any meat) and substitution were easily adopted and maintained low-fat habit. The responses to wanting to lose some weight and feeling better if increasing exercise were favorable. The attitudes toward the possible relationships between fat consumption and health were favorable. Respondents on the nutrition knowledge test attained a mean score of 129.69 and a median score of 127 our of the highest possible score of 200. Extension off campus faculties, nutrition majoring/majored subjects, and over 41-year-olds tended to have more favorable general attitudes and specific attitudes toward the consumption of certain foods and higher knowledge. Senior students had more negative general attitudes and specific attitudes, and college graduates and graduate students had more nutrition knowledge. Nutrition know-ledge was related to general attitudes toward dietary fats, but not to more specific attitudes toward the eating of certain foods. Nutrition education will not be effective in modifying the intake of dietary fats in the population because nutrition knowledge related to general attitudes toward dietary fats and general nutrition practice but not the eating of certain foods.

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Moderating Effects of Product Types on the Relationship between Online Category Killer Store Characteristics and Shopping Attitudes (카테고리 킬러형 온라인 상점의 특성과 쇼핑태도에 대한 제품유형의 조절효과)

  • Choi, Jaewon;Kim, Seong ho;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.79-103
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    • 2014
  • This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

The Development of an Instrument for Scientific Attitudes in School, Home and Social Situations and Selection of Scientific Attitude Elements (과학적 태도 요소 선정 및 학교, 가정, 사회 상황을 고려한 과학적 태도 측정 도구 개발)

  • Song, Young-Wook;Kim, Beom-Ki
    • Journal of The Korean Association For Science Education
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    • v.30 no.4
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    • pp.375-388
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    • 2010
  • The purpose of this study was to develop the instrument for scientific attitudes in school, home and social situations and select the important elements of scientific attitudes. Looking into the elements of scientific attitudes in national and international research, the important elements of scientific attitudes students should have were selected as follows: Openness, objectivity, continuousness, criticalness, prudence, volunteerism, honesty, preparedness, collaboration, and curiosity. To develop the valid instrument of scientific attitudes, we moved forward with the step of making preliminary questions, the judgment step, and the validation examination step. Based on the elements of scientific attitudes and school, family, and social situations, the instrument of the scientific attitudes was developed. We discovered that Middle school students' scientific attitudes, according to their grade levels, appear to be significantly lower than those in the 7th graders and 9th graders. The scientific attitudes in school, home and social situation appeared high in order of society, home, and school. It appeared that there were no differences by gender.