• Title/Summary/Keyword: seeking image

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Instagram of Fashion Brand's Current Use and Customer Attitude based on User Attributes (패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도)

  • Lee, Yoona;Na, Sung-Min;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.201-217
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    • 2015
  • Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

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A Factor Analysis of Lifestyle and Fashion Attitude of Chinese New generation (중국 신세대 남녀의 생활 및 패션태도 요인분석)

  • Kim, Jung-Won;Quli, Quli
    • Fashion & Textile Research Journal
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    • v.8 no.1
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    • pp.71-79
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    • 2006
  • The study of young people's attitudes towards appearance management has special significance for understanding young people's living, thought and attitudes. It was handed out 600 questionnaires in the three cities and look 573 questionnaires back, out of which 552 were used as the basic material for the analysis. These 522 questionnaires included 178 in Beijing, 200 in Shanghai, 175 in Dalian. 154 questions in four aspects were raised in the questionnaires. The purpose of this study were to identify the Chinese generation' lifestyle and fashion attitudes. Questionnaires developed by researcher were distributed and collected from 552 chinese new generation of the three cities(178 in Beijing, 200 in Shanghai, 175 in Dalian). 1) Life attitudes of new generation men and women in China were classified into five factors, which were extravagant pleasure-seeking, sports-oriented, marriage-oriented, appearance-oriented and study-oriented attitudes. 2) Fashion attitudes of new generation men and women in China were classified into eight factors, which were fashion attitude of being conscious of others, others-dependent fashion attitude, rational fashion attitude, brand-pursuing fashion attitude, active appearance management fashion attitude, unique fashion attitude, fashion attitude of being conscious of sex role and individuality-oriented fashion attitude.

A New Performance Evaluation Method for Visual Attention System (시각주의 탐색 시스템을 위한 새로운 성능 평가 기법)

  • Cheoi, Kyungjoo
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.55-72
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    • 2017
  • Many of the studies of visual attention that are currently underway are seeking ways to make application systems that can be used in practice, and obtained good results using not only simulated images but also real-world images. However, despite that previous studies of selective visual attention are models intended to implement the human vision, few experiments verified the models with actual humans and there is no standardized data nor standardized experimental method for actual images. Therefore, in this paper, we propose a new performance evaluation techniques necessary for evaluation of visual attention systems. We developed an evaluation method for evaluating the performance of the visual attention system through comparison with the results of the human experiments on visual attention. Human experiments on visual attention is an experiments where human beings are instinctively aware of the unconscious when images are given to humans. So it can be useful for evaluating performance of the bottom-up attention system. Also we propose a new selective attention system that guides the user to effectively detect ROI regions by using spatial and temporal features adaptively selected according to the input image. We evaluated the performance of proposed visual attention system through the developed performance evaluation method, and we could confirm that the results of the visual attention system are similar to those of the human visual attention.

IR Characteristics of an Aircraft in Different Atmospheric/Background Conditions (대기/배경에 따른 계절별 항공기 적외선 방사 특성)

  • Kim, Taehwan;Song, Jiwoon;Cha, Jong Hyun;Bae, Ji-Yeul;Jung, Daeyoon;Cho, Hyung Hee
    • Journal of the Korea Institute of Military Science and Technology
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    • v.17 no.4
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    • pp.456-462
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    • 2014
  • Infrared(IR) guided heat-seeking missiles uses IR emissions from aircraft to detect and track a target. Due to passive characteristic of the IR guidance, early detection of the missile is difficult and it is significant threat to aircraft survivability. Therefore, IR signature prediction of the aircraft is an important aspect of the stealth technology. In this study, we simulated IR signature of the aircraft in real atmospheric conditions. Aircraft surface temperature distribution was calculated by using RadthermIR code. Based on temperature distribution, IR radiance and BRDF(Bidirectional Reflectance Distribution Function) image were simulated for different weather(seasonal) and background(sky/soil) conditions. The IR contrast tendencies are not aligned with surface temperature or magnitude of target IR radiance. Therefore, it is essential to simulate IR signature with various conditions and background to acquire reliable database.

Experience of Alopecia in Adults: A Grounded Theory Approach (성인의 탈모경험: 근거 이론적 접근)

  • Lee, Su Jung;Kim, Ae-Kyung
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.25 no.3
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    • pp.185-196
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    • 2018
  • Purpose: The purpose of this study was to investigate the alopecia experience in adults and to explain the process of their experiences. Methods: Using a grounded theory methodology, 18 interviews were performed with fourteen men and four women, 34~57 years of age, suffering from alopecia. Data were analyzed using the constant comparative analysis method. Results: The core category emerged as "inescapable fetters". adults with alopecia engaged in three stages: embarrassment, seeking solution, and acceptance phase. Causal conditions were a vicious cycle of stress, biological factors and poor life style. Contextual conditions were recognition of irreversibleness, negative social awareness, and marriage. The central phenomenon of the adaptation process among the adults with alopecia was withdrawn life due to negative body image. Action/Interaction strategies included rely on medical treatment, efforts to take good care of hair, research for information treatment, efforts to cover up hair loss, and mind control. Intervening conditions were time cost, economic cost, support of surrounding people. Consequences was burden of unfinished lifetime homework. Conclusion: When caring for these adults, it is important to identify needs, allow patients to express what they want at that moment and support them in maintaining a daily life.

Representation of Heritage in Luxury Brands' Fashion Film (럭셔리 패션 브랜드의 패션필름에 나타난 헤리티지 표현 특성)

  • Kim, Minjoo;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.4
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    • pp.630-647
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    • 2021
  • As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

Analysis of Emotional Responses to Different Graphical Styles of Natural Scenery in Video Games (게임에서의 자연풍경의 그래픽 스타일 차이에 따른 감성 반응 분석)

  • Hansun Hong;Seongsu Kim;Minji Kang;Juyoung Lee
    • Journal of Environmental Science International
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    • v.32 no.12
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    • pp.979-985
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    • 2023
  • After the outbreak of COVID-19, the demand for home-enjoyable video games has surged, driven by extended pandemic conditions and resulting in rapid graphic technology advancements. Consequently, games with diverse expression techniques have emerged, captivating players. Virtual Reality (VR) environments predominantly feature natural landscapes, with advancing graphic technology enabling lifelike scenes. The rise in individuals seeking solace through natural elements in games has followed suit. As VR technology and metaverse interest grow, more people are exposed to digital imagery. However, evidence on the influence of graphic expression methods on emotional response to that is lacking. Our study examined user emotional responses, focusing on natural landscapes in digital graphics of games. Analyzing a group of 47 young adults as frequent digital media consumers, we studied reactions to different image styles (Realism, Semi-Realism, Stylized). In the analysis, Realism-style images were perceived the most positively, while emotional responses to natural landscapes with different graphical expressions showed no significant differences. Results suggest that recognizing digital natural landscapes may outweigh expression style impacting the evaluation of digital nature. This study's empirical analysis enhances the understanding of digital nature's application to actual situations.

Evaluating the Characteristics of Subversive Basic Fashion Utilizing Text Mining Techniques (텍스트 마이닝(text mining) 기법을 활용한 서브버시브 베이식(subversive basics) 패션의 특성)

  • Minjung Im
    • Journal of Fashion Business
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    • v.27 no.5
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    • pp.78-92
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    • 2023
  • Fashion trends are actively disseminated through social media, which influences both their propagation and consumption. This study explored how users perceive subversive basic fashion in social media videos, by examining the associated concepts and characteristics. In addition, the factors contributing to the style's social media dissemination were identified and its distinctive features were analyzed. Through text mining analysis, 80 keywords were selected for semantic network and CONCOR analysis. TF-IDF and N-gram results indicate that subversive basic fashion involves transformative design techniques such as cutting or layering garments, emphasizing the body with thin fabrics, and creating bold visual effects. Topic modeling suggests that this fashion forms a subculture that resists mainstream norms, seeking individuality by creatively transforming the existing garments. CONCOR analysis categorized the style into six groups: forward-thinking unconventional fashion, bold and unique style, creative reworking, item utilization and combination, pursuit of easy and convenient fashion, and contemporary sensibility. Consumer actions, linked to social media, were shown to involve easily transforming and pursuing personalized styles. Furthermore, creating new styles through the existing clothing is seen as an economic and creative activity that fosters network formation and interaction. This study is significant as it addresses language expression limitations and subjectivity issues in fashion image analysis, revealing factors contributing to content reproduction through user-perceived design concepts and social media-conveyed fashion characteristics.

Foreigners' Perceptions of Hanbok -Focusing on China, Myanmar, Nepal, Vietnam- (외국인의 한복에 대한 인식 -중국, 미얀마, 네팔, 베트남을 중심으로-)

  • Su Joung Cha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.1012-1026
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    • 2023
  • This study used the Q-methodology to identify and categorize the types of subjective perceptions of Korean hanbok among foreigners currently living in Korea, and to explore the characteristics of each type. We used the QUANL PC program to analyze the data. We categorized foreigners' perceptions of hanbok into three types. The first type comprised the "hanbok experience novice tradition affirming" individuals who thought hanbok was beautiful, affirming Korean culture and traditional clothing. They encountered hanbok for the first time upon arriving in Korea. The second type was the "design preference positive change". These individuals thought hanbok's design was beautiful and belived Korea's image improved because of hanbok. The third type was the "change-seeking tradition negative". This group believed that hanbok was not traditional Korean clothing and required modernizing. The first category comprised mostly individuals from Nepal, the second category was Myanmar, and the third category was China. Thus, different nationalities have different perceptions of hanbok. Future research should explore how foreigners from diverse nationalities perceive hanbok and coduct a comparative analysis based on nationality.

Preparation and Animal Imaging of $^{153}Sm$-EDTMP as a Bone Seeking Radiopharmaceutical (골친화성 방사성의약품 $^{153}Sm$-EDTMP의 합성과 동물영상)

  • Choi, Tae-Hyun;Kim, Se-Jung;Shin, Byung-Chul;Woo, Kwang-Sun;Chung, Wee-Sup;Choi, Chang-Woon;Lim, Sang-Moo
    • The Korean Journal of Nuclear Medicine
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    • v.39 no.1
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    • pp.44-48
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    • 2005
  • Purpose: Ethylenediamine-tetramethylenephosphonic acid (EDTMP) has widely used chelator for the labeling of bone seeking radiopharmaceuticals complexed with radiometals. $^{153}Sm$ can be produced by the HANARO reactor at the Korea Atomic Energy Research Institute, Taejon, Korea. $^{153}Sm$ has favourable radiation characteristics $T1/2=46.7\;h,\;{\beta}_{max}=0.81\;MeV\;(20%),\;0.71\;MeV\;(49%),\;0.64\;MeV\;(30%)\;and\;{\gamma}=103\;keV\;(30%)$ emission which is suitable for imaging purposes during therapy. We investigated the labeling condition of $^{153}Sm$-EDTMP and imaging of $^{153}Sm$-EDTMP in normal rats. Materials and methods: EDTMP 20 mg was solved in 0.1 mL 2 M NaOH. $^{153}SmCl^3$ was added to EDTMP solution and pH of the reaction mixtures was adjusted to 3 and 12, respectively. Radiochemical purity was determined with paper chromatography. After 30 min. reaction, reaction mixtures were neutralized to pH 7.4, and the stability was estimated upto 120 hrs. Imaging studies of each reaction were perfomed in normal rats (37 MBq/0.1 mL). Results: The labeling yield of $^{153}Sm$-EDTMP was 99%. The stability of pH 8 reaction at 60, 96 and 120 hr was 99%, 95%, 89% and that of pH 12 at 36, 60, 96 and 120 hr was 99%, 95%, 88%, 66%, respectively. The $^{153}Sm$-EDTMP showed constantly higher bone uptake from 2 to 48 hr after injection. Conclusion: $^{153}Sm$-EDTMP, labeled at pH 8 reaction condition, has been stably maintained. Image of $^{153}Sm$-EDTMP at 2, 24, 48 hr after injection, demonstrate that $^{153}Sm$-EDTMP is a good bone seeking radiopharmaceuticals.