• 제목/요약/키워드: secondly experience

검색결과 380건 처리시간 0.023초

프랜차이즈 미용실에서의 체험마케팅이 브랜드 태도와 브랜드 충성도에 미치는 영향 (The Effect of Experience Marketing on Brand Attitude and Brand Loyalty of Beauty Salon Franchise Stores)

  • 임순녀;채희옥;전현진
    • 패션비즈니스
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    • 제18권5호
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    • pp.42-55
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    • 2014
  • This study examined the relative importance level of experience marketing on brand attitude and brand loyalty in beauty salon franchise stores, and attempted to raise the competitiveness of beauty salon services by presenting this elements as experience marketing strategy directions for beauty salon franchise store management. A questionnaire was used for this study on 350 adults residing in Gwangju Metropolitan City and SPSS 20.0 statistics package was used for analysis. In summary, the results of this study are as follows. First, five factors that make up experience marketing in beauty salon franchise stores were found. They were sensory marketing, relative marketing, emotional marketing, cognitive marketing and behavior marketing. Brand loyalty was categorized into the two factors, attitude loyalty and behavioral loyalty. Also, we found that experience marketing had a statistically positive impact on brand loyalty. Secondly, experience marketing of beauty salon franchise stores was found to have a statistically significant positive effect on brand attitude. Thirdly, we found that the brand attitude of beauty salon franchise stores had a statistically significant positive effect on brand loyalty.

A Study on the Influence of Mobile Music Application Users' Social Experience on Purchasing Intention - The Mediating Effect of Brand Attachment

  • Li, Jingrong
    • 한국컴퓨터정보학회논문지
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    • 제24권7호
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    • pp.53-60
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    • 2019
  • With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.

도시하천 생태 체험 프로그램 적용이 초등학생의 환경 감수성에 미치는 영향 (The Effects of Urban Stream Ecological Experience Program on the Environmental Sensitivity of Elementary School Students)

  • 배효선;최도성;김영록
    • 한국환경교육학회지:환경교육
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    • 제24권1호
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    • pp.66-75
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    • 2011
  • The goal of this study is to investigate the effect of ecological experience program at the urban stream on the environmental sensitivity of elementary school students. In order to perform this study, two classes of 6th graders of M elementary school in Gwangju were selected and divided into two groups; one groups was the experimental group that undergoes ecological experience program at the Gwangju River, and another group was the control group that studied about environment in the classroom. The results of this study were as following. First of all, the experimental group has more influence on the environmental sensitivity than the control group. Secondly, the ecological experience program at the urban stream can be the effective method to build the environmental sensitivity of elementary school students. In conclusion, the results are showing that the ecological experience program at the urban stream helps elementary school students to change their environmental sensitivity in positive ways, also it gives idea that how to protect the environment and what they actually can do.

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트랜스액션의 관점을 통해 본 감성 공간 연구 방법 - 존 듀이의 경험이론을 중심으로 - (Emotion Space through the Viewpoint of Transaction - Centering on the Dewey's Theory of Experience -)

  • 이영미
    • 한국실내디자인학회논문집
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    • 제18권5호
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    • pp.31-39
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    • 2009
  • Today, 'Emotion' has come to stay as a powerful culture code. Though there has been not a few research results based on the recognition of the importance of emotion, the concept of 'Emotion' still differs according not only to researchers but also to the fields. There firstly lies the aim of this study to research the moaning and feature of 'Emotion' through John Dewey's Theory of Experience. Secondly, this study tries to categorize the strata of emotion in space, and further tries to present the methodology for the study of emotion shown in the space. Emotion is the impulse corresponding to the root force drawing out indefinite situations into the context of the problem, and is also the force which integrates all the elements in the process of reflective correlation. Emotion can be referred to as the activating and combining force which makes it possible for the separate elements to be related to the whole as one, and as the feature forming the completion of the transaction between organisms and environment.

주민참여에 의한 마을가꾸기 사업에 따른 체험프로그램 개발과 운영에 관한 연구 -충주 목계 문화·역사마을을 중심으로 - (A Study on the Conduct and Development of Experience Program according to Recreating Village Project by the Inhabitants Participation - Focused on the Chungju Mokge Village -)

  • 김승근
    • 한국농촌건축학회논문집
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    • 제11권4호
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    • pp.35-42
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    • 2009
  • The aim of this study is to provide the conduct and development of the experience program according to recreating village project by the inhabitants participation on the culture and historical villages resources. The conduct and development of the experienced program according to recreating village project by the inhabitants participation is that should be developed step by step the experienced program. The result of this study are summarized as follows; firstly, the experienced program of the village is typical exchange program. secondly, the inhabitants participation is necessary on the experienced program, and the planning program that the improved residential quality life. thirdly, the experienced program will be represent to the attributes. lastly, the experienced program is the important that the village's leaders of all competences. Therefore, the experienced program must be able to take advantage of the residents and to develop of the better programs.

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패밀리 레스토랑의 서비스 감성체험이 관계적 성과에 미치는 영향 (The Effect of Service Emotional Experience on Relational Performance in the Family Restaurant)

  • 이은수;정원희
    • 한국조리학회지
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    • 제9권3호
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    • pp.197-211
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    • 2003
  • It is widely agreed that customers' purchase are strongly influenced by their emotions. despite the obvious importance of eliciting positive emotional responses from customers, we find no record that family restaurants have ever measured or used customers' emotions as a management tool. This study aimed to verify the importance of the customers' emotion in the relational performance of family restaurant business. In order to achieve the object of the study, the effect of emotional factors on service satisfaction, revisit, word-of-mouth were analysed. The data were collected from 450 customers who had visited five family restaurants in Seoul more than once during the last three months from September 20 to October 5, 2002. Emotional variables in service experience process were grouped as three factors; in the middle of having food, in entering and leaving restaurant and in the waiting line. It is proved that customers had different emotions in each process of family restaurant service experience. Multiple regression analysis was employed to explore the influence of three emotional factors on relational performances such as satisfaction, revisit and word-of-mouth. It was found that customers were influenced by emotional factors in entering and leaving restaurant, secondly influenced in the waiting line and least influenced in the middle of having food. Finally, the findings indicated that customers' emotional factors in whole service experience process from entering to leaving the restaurant should be successfully cared by service staff. Future research is recommended to find out which specific emotional factors affected on relational performance of family restaurant.

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해양스포츠 체험 및 활동이 사회성과 조직문화에 미치는 영향 (The Effect of Marine Sports Experiences and Activities on Sociality and Organization Culture)

  • 지창훈;지삼업
    • 수산해양교육연구
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    • 제25권5호
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    • pp.1123-1135
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    • 2013
  • The purpose of this research is to clarify the influence and difference of the marine sports experiences and activities on the sociality and organization culture and to analyze the relationship between sociality and organization culture according to the experience and activities of the marine sports to suggest the basis for the development for those who experience the marine sports experiences and activities in their sociality and organization culture. To achieve this, teenagers and adults living in Busan and Gyeongnam as of March, 2013 are surveyed and 428 questionnaires were analyzed using SPSS/PC Windows Ver18.0. The conclusions of this study are as follows. Firstly, in terms of gender, the men show higher levels in the difference of the sociality and organization culture and in terms of age, the difference is found. Secondly, in terms of sociality according to the marine sports experience and activities, those who experience them show higher levels. Thirdly, in terms of the influence of sociality on organization culture according to the marine sports experience and activities, activities and sociality give positive influence to organization culture in case of experienced people.

리조트 이용객이 지각하는 고객 경험, 리조트 이용만족, 고객 행동의도 간 구조적 관계: 리조트 이용만족의 매개효과 검증 (The Structural Relationship among Customer Experience, Resort Use Satisfaction, and Customer Behavioral Intentions: The mediating effect of resort use satisfaction)

  • 신현기;김병민;하채원
    • 한국프랜차이즈경영연구
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    • 제15권1호
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    • pp.43-60
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    • 2024
  • Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

스마트폰 의료 앱 사용자 체험의 영향 요인에 관한 연구 - 중국 의료 앱을 중심으로 (Research on the impact factors of smartphone medical APP user experience - centered on Chinese medical APP)

  • 장주어;장청건
    • 한국융합학회논문지
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    • 제12권4호
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    • pp.125-133
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    • 2021
  • 체험의 시대를 맞아 사용자 체험은 다양한 분야에서 주목받고 있으며 사용자 체험의 중요성을 강조하기 시작하였다. 본 논문은 스마트폰 의료 앱의 사용자 체험에서 중요한 요인이 무엇인지 분석하며 이러한 요인들의 상대적 중요도를 평가함으로써 의료 앱을 개발 시 우선시해야 할 사항에 대하여 제의를 하며 의료 엡 디자인의 최적화 및 서비스 품질 개선에 참고로 체공하고자 한다. 우선 사용자 체험 이론, 스마트폰 앱의 사용자 체험과 모바일 의료 앱에 관한 연구를 바탕으로 스마트폰 의료 앱 사용자 체험 요인을 정리한다. 다음으로 스마트폰 앱 다운로드 경험이 많고 의료 앱을 사용하는 20~40대 200명을 대상으로 설문조사를 실시하며 18가지 영향요인에 대하여 점수를 매긴다. 마지막으로 개발자가 새로운 앱을 개발할 경우 제품자원, 의료 광고 추천, 의사와 환자의 상호 작용성, 정서적 재미 유발, 응용 프로그램 학습 용이성 등의 영향요인이 사용자가 앱을 사용한 경우 좋은 체험을 얻게 하는 데 큰 영향을 미친다는 것을 알았다.

관광객의 심리적 거리가 신기성경험과 만족도에 미치는 영향 (Effects of Tourists' Psychic Distance on Novelty Experience and Satisfaction)

  • 허선희;김형곤
    • 한국콘텐츠학회논문지
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    • 제11권11호
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    • pp.444-456
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    • 2011
  • 본 연구의 목적은 크게 3가지로 요약할 수 있다. 첫째, 한국을 방문한 미국, 일본, 중국관광객들 사이에 한국에서의 신기성 경험, 심리적 거리, 만족도에 대한 차이가 존재하는지 조사하기 위한 것이다. 둘째, 신기성 경험이 관광객들의 관광경험 만족도에 어떠한 영향을 미치는지 조사하기 위해서이다. 셋째, 관광객들이 한국에 대해 인식하는 심리적 거리가 신기성 경험에 어떠한 영향을 미치는지 이해하기 위해서 이다. 이러한 연구목적들을 달성하기 위해 한국방문을 마치고 떠나는 미국, 일본, 중국관광객들을 대상으로 인천공항 출국장에서 설문조사를 실시하였고, 최종적으로 307개의 유효한 설문지를 회수하였다. 실증 분석결과에 따르면, 관광객들이 인식하는 한국에 대한 심리적 거리, 신기성 경험정도, 만족도는 국적별로 유의한 차이가 있는 것으로 나타났다. 덧붙여, 관광객이 인식하는 심리적 거리는 신기성 경험에 영향을 미치는 것으로 나타났으며, 신기성 경험은 관광객의 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 이 연구의 결과는 재정립된 신기성 개념을 통하여 관광객 행동을 이해하는데 기여하고 있다.