With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.
This study explored an impact of consumer innovativeness on fashion consumption propensity and clothing satisfaction, focusing on female consumers in 20's and 30's. Specifically, the smart phone users had been the subjects of study because they accept new things earlier than others. The collection of data was carried out for one month in September 2011, and a total of 390 copies were used for final analysis. A statistical package SPSS 16.0 was used for analysis of data. First, the impact of innovativeness on fashion consumption propensity was explored. It was found that the innovativeness has impact on ostentation-seeking propensity and personality-seeking propensity. The impact of innovativeness on the clothing satisfaction was explored. It was found that the innovativeness has negative impacts on tangible value satisfaction and intangible value satisfaction. Second, it was found that if an innovative consumer has less ostentation-seeking propensity and less personality-seeking propensity, the innovative consumer gets more satisfaction from tangible value of clothes. On the other hand, if an innovative consumer has less ostentation-seeking propensity, the innovative consumer gets more satisfaction from intangible value of clothes. Third, the differences in consumer innovativeness, fashion consumption propensity and satisfaction dependent on the age of consumers were explored. In innovativeness and fashion consumption propensity, fashion-seeking propensity and personality-seeking propensity had significant differences between different age groups. In satisfaction, tangible value satisfaction had significant difference between different age groups. However, there was no significant differences between different age groups in ostentation-seeking propensity, economy-seeking propensity and intangible value satisfaction.
The purpose of this study is to review changes of gender identity of men as a sexual role changes and their cognition on fashion and to analyze changes and features of their fashion required in the diversified era and suggest implications for future men's fashion design. To understand a correlation between a change of men's gender styles and fashion and aesthetic features and differences by gender style, this study analyzed significant brands of the men's design market. The results of this study are as followings. First, metrosexual and uebersexual were mixed in the 1990's and the 2000's. The ratio of uebersexual in the 1990's was higher as three times as metrosexual. On the other hand, the ratio of metrosexual in the 2000's was higher than uebersexual by about 3.5%. It implicates that there were significant changes in design of men's clothes between the 1990's and the 2000's. Second, aesthetic properties and differences of metrosexual and uebersexual obtained from the survey. Metrosexual fashion uses almost all details and has no limit in using materials and accessories. The other side, uebersexual fashion rarely has details. In conclusion, this study showed that the relationship between male and fashion on the social and cultural phenomena. which have been recognized that there is a low correlation, is being newly established as a sexual role changes by gender.
The purpose of this study is to analyze the characteristics and symbolism of peony, the traditional noble flower, create knit fashion designer applying the aesthetic beauty of flower, and suggest the various possibility of developing knit fashion design. As for the study method, the study conducted review on literature and previous studies to investigate on history, characteristics, symbolism of peony, and examined various expressive technique through previous studies about fashion design using flower images. To express characteristics of peony in three dimensions, the study investigated and reflected on crochet expressive technique to design 4 women's knitwear. The results are as below. First, as shape of peony is big, voluminous, fancy and noble, it symbolizes wealth and beauty. Including red which is the generally known color of peony, there are yellow, white, pink, purple, green, blue, black, gray, white purple, white color. This study reflected characteristics and symbolism of peony and created knit fashion design applying abundant aesthetic characteristics of flower. Second, crochet method is advantageous as it is operable with thread and hooked crochet hook without time and space restriction, it can create unique fashion design. Crochet knitting on hand knit can diversity changes to express relief textures, and as there is no limit in size, it can be applied to small props to big pieces. This study suggested the various possibility of knit fashion design development and various expressive possibility on modern fashion design.
The purpose of this study is to provide new style for fashion illustration fo different image of Korean middle aged women. The research method is as follows. First, we make basic style base on The Korea Industrial Advancement Administration\`s Korean standard stomatype. Second, it give variety to body\`s rate and make each different 8 style. The subject are 144 college students who majoring clothing, fashion design and they have responded to the questionnaires. Questionnaires were taken from April, 1998 to Jan. 1999. Data were analyzes by analysis of variance, ANOVA test, Dunkun test, SPSS. PC/sup +/. As a result of this study, we found this following conclusions, 1. Well-proportion style have the exaggerated shoulder and the extended body at the same rate below waist line than basic style. 2. Reduction and extension need stability and well balanced. 3. Fashion illustration of middle aged women\`s clothing expression is not proper too narrow width, too long length of legs. 4. To making length, it is award well-proportion have too long hand or too long arm.
The purpose of this study is to study main characters' (Roxie Hart, Velma Kelly) costumes and color images in the movie "Chicago". First, regarding the costumes and color images in characters, Roxie's straight silhouette slip in skin tone reflected her frailty and monotonous routines in reality. On the other hand, a white beaded dress showed her fame-hungry and self-absorption in fantasy. Also, a low waistline blue dress and a see-through black dress with a white collar were to disguise her guilt and draw sympathy to win a suitcase. Black and contrasting colors of red and blue body-suit style dresses expressed Velma's sensual attraction, aggressiveness, and desperation. Second, these images were reinforced by color images in the backgrounds in the film. On the scene of Velma's 'cell block tango', black and red showed her strong character. Contrasting colors of the red and blue expressed Velma's desire and despair in her act of 'the desperation'. As for images of black color on Roxie's stages, they represented her self-absorption and frustration of failing to attract public attention. On the ending of duet performance of Roxie and Velma, the yellow of the background expressed success and joy in life.
The purpose of this study was to grasp the utilization of traditional Korean Patterns used for fashion cultural products. To achieve this purpose, this study examined the range of fashion cultural products through literature review, previous researches, and market surveys and analyzed the situation of fashion cultural products and the kinds, expression methods, expression techniques, and repeat styles of utilized patterns. The analysis results are as follows. First, in the use of traditional pattern, the most frequently-used fashion cultural products were small and inexpensive accessories, followed by fashion apparel, miscellaneous goods, and living cultural goods. Second, the most frequently-used traditional patterns were plant patterns, especially flower patterns. The next frequently-used ones were mixed patterns, especially in the mixture of flower and letter patterns, and $cloisonn\'{e}$ and flower patterns. The next frequently-used traditional patterns were animal patterns(especially butterfly patterns), followed by geometric patterns, lucky omen patterns, and letter patterns. In the expression methods of used patterns, most products except handicrafts preferred simplified patterns to real patterns. Finally, in the expression techniques of traditional patterns, the most frequently used technique was traditional embroidery, followed by the use of weaving fabrics such as fine gauze and brocade which are used for Hanbok. Also, transfer dyeing which is one of printing techniques, DTP(digital textiles printing), a mixed technique which adds embroidery to weaving fabrics, hand-painting, and a gilt technique were used. The results of this study suggest that most fashion cultural products except few designers' works attached weight to some specified patterns and expression techniques regardless of the characteristics of products since there is little understanding of a variety of patterns and are few researches and development on expression techniques.
This study looks into the changes in collar patterns in tailored jackets with different numbers of buttons. The study discusses the pattern design method of tailored colors in 4 different styles, such as the effect of the number of buttons of tailored jackets on collar width and length, lapel width and length, and angle of lapel and overall balance in design. Through the first dress experiment, patterns were adjusted and corrected. The second dress experiment was conducted with the modified experimental clothes. The results of comparison and analysis are as follows. The 1 button tailored jacket was most preferred for its beautiful expression and overall balance of upper color and lapel when its lapel width was 7.5 cm. The second most preferred one was the 2 button tailored jacket with lapel width of 8 cm, and the 3 button jacket showed relatively good balance when its lapel width was 7.5 cm. The 4 button tailored jacket showed a bad balance in collar and button. Also, its overall silhouette was disappointing and thus was less preferred than others. For smaller number of buttons, the angle of lapel's break line increased, thus displaying a more refined and slim silhouette. On the other hand, the angle of lapel's break line decreased for greater number of buttons, thus displaying a dull and fat image. As a result, the jacket with many buttons was less preferred.
This research analyzed the manual performance of firefighting protective gloves on global markets in order to suggest an evaluation method for firefighting protective gloves wearing comfort. We collected 13 types of firefighting gloves from domestic and international markets (7 types from Korea, 3 types form Europe, 2 types from the U.S and 1 type from Japan). We set the Don-Doff test as a basal requirement for moving toward to further manual performance tests that consist of: ASTM dexterity test, Minnesota dexterity test, Bennett hand tool test and ASTM torque test. All gloves were evaluated in dry and wet conditions, we included eight current male firefighters ($43.4{\pm}7.0yr$ in age, $173.1{\pm}4.4cm$ in height, $79.9{\pm}9.2kg$ in body mass) for the tests. Four gloves (1 Korea, 1 U.S, 1 Germany, and 1 Japan) out of thirteen firefighting gloves passed the Don-Doff test and had great subject preferences. There was no significant difference between dry and wet conditions on the ASTM dexterity test, Minnesota dexterity test, Bennett hand tool test and ASTM torque test. However, Japanese gloves had the greatest score and showed 3-4 times faster completion time on the ASTM dexterity test (p<.05), 1.2-1.5 times faster on the Minnesota dexterity test (p<.05), as fast as the bare hand on Bennett hand tool test (p<.05), and greater performance on the ASTM torque test compared to bare hand. In conclusion, Don-Doff test in wet conditions should be the first step for a mobility evaluation of domestic firefighting protective gloves; subsequently, a comprehensive test assorting ASTM, Minnesota, and Bennett test should be developed as a second step. The current ASTM torque test can be adopted as a third step. This three-step-method for evaluating firefighting protective glove mobility can be expected to expand into surveys of other safety gloves in Korea.
This study aims to develop fashion designs that combine atlas fabric with the characteristics of Uygur costume to modernize the costume of the Xinjiang Uygur. Research contents and methods are as follows. First, based on previous studies, research analysis was conducted on the cultural background, clothing characteristics, and material of Uygur clothing. Second, based on such research contents, designs combining the characteristics of Uygur costume and atlas fabric were presented. Third, to analyze the utilization of atlas fabric and examine fabric characteristics, material was gathered from collections on domestic and foreign web sites. Through field explorations of local museums in the Xinjiang area, minority group culture was observed in more detail. Based on collection of traditional clothing and analysis of its characteristics, fashion designs that apply contemporary trends were developed. General silhouettes without any restrictions to the waist and decorations made using embroidery were often used. Atlas silk, developed in China using Ikat weaving methods, is an important traditional clothing fabric of the minority group Xinjiang. Based on such data collection analysis, the produced works highlighted traditional ethnic characteristics by extracting classical patterns of atlas fabric, modifying or partially expanding them, combining them with hand knitting, and adding contemporary sensations, thus providing confirmations of the possibility of popularizing classic patterns in more practical manners.
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