• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.2
• /
• pp.55-70
• /
• 2014

The purpose of this study was to investigate purchasing behaviors of summer clothes using cooling textiles and clothing design preference in summer season. The subjects were 623 married women aged from 30s to 60s. The research method was a survey and the measuring instruments consisted of purchasing behaviors of summer clothes using cooling textiles, clothing design preference in summer season, and subjects' demographics attributions. The data were analyzed by frequency analysis, multiple response analysis, cross tabs analysis, and $x^2$ test, using SPSS statistical program. The results were as follows. First, important clothing selection criteria were design, price, and textiles. The main items using cooling textiles that female consumers purchased were T-shirts, pants, and outdoor & sportswear. Main information sources of summer clothes using cooling textiles were internet and store display, and purchasing places were fashion outlet, internet, brand store, and department store. Second, female consumers most preferred comfortable and casual style. They mainly preferred white and blue color, pastel and pale tone, plain pattern, and cotton and functional materials in summer season. Third, there were many important differences among 4 age groups on purchasing behaviors of summer clothes using cooling textiles and design preference in summer season.

• The Research Journal of the Costume Culture
• /
• v.16 no.2
• /
• pp.235-248
• /
• 2008

This study is on the characteristics of gloves in the modern fashion and has the purpose to review the style and the feature of gloves coordinated with clothes variously. The study started firstly with reviewing the related literature for the information of the origin, the process of development and the sort of gloves and then verified the results with photographs in the fashion magazines and collections at home and abroad since 1990s. The first characteristic is utility. Lining and covered materials use the materials excellent for keeping warm as the original purpose of wearing gloves is to protect hands against cold weather. It is demonstrated in the fashion collections that coordinating sieves appeals more often in fall-winter season than in spring-summer season. The second is sense of fashion. Gloves are normally coordinated with same materials and colors of clothes. But, gloves could create infinite varieties, make sufficient images through stressing splendid colors on achromatic colored clothes, shaping unique styles, transforming with various materials and ornaments. The last is sense of deconstruction. Gloves are transformed as a sort of clothes beyond the original use. Gloves are coordinated transcending the conventional thoughts, which makes it possible that Stoves appear in summer season, not in winter. Coordinating gloves appears free and unique through atypical formation.

• The Research Journal of the Costume Culture
• /
• v.20 no.6
• /
• pp.826-837
• /
• 2012

Recently, hats have been used more frequently as an accessory, contributing to the general image of clothes in men's collections. This study compared and analyzed the frequency and styles of hat usage in men's brand collections according to the collections' images. Types of hats and their frequency of usage in men's clothes were analyzed among 857 collections from 74 brands between S/S 2006 and F/W 2012. This study also examined the relationship between clothes image and type of hats used. Hats were used in 622 out of 857 collections, and 24 different types of hats were used. In 67 collections, hats were used in at least 71% of clothes. The most frequently used hat was the fedora, followed in frequency by the beanie, cap, bowler, and high hat. The styles of hats in collections varied depending on seasons. In S/S season collections, fedoras were often used, while beanies were more common during the F/W season. This study analyzed styles of hats used in formal, casual, uniformed, and deformed images. Beanies and fedoras were frequently used for the formal image; fedoras, beanies, and plat caps were often used for the casual image; more than 3 types of hats were used together for the uniformed image; and design hats and hats in various styles were used for the deformed image. The results show that hats of various styles were used in collections to express the image of clothes.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.83-83
• /
• 2003

There is no other accessaries that is loved unchangeably in our clothes's life. It is always used except very hot season and it is loved as a necessity item of fashion coordination item used by catholic age group. There are many smart dressers who match more than ten scarfs to clothes otherwise having one or two before. The more having scarf is better for giving new images with usual clothes. The scarf fashion is boomed in streets from last season. Especially, luxury scarf is that popularity accessories in twenties women with a tendency of emphasizing wealth. The popularity of scarf can easily be recognized on the streets and on the displays in department. And the character brand of new basic feminie style is suggested the scarf as an accessary for coordination. It is appeared that animal prints, ethnic flower pattern prints and geometrical patterns for scarf. As the trend of fashion trade is diversified with classic and vintage, the design and style of scarf is satisfied. So there is a purpose of studying fashion scarf presentation to use scarf more efficiently.

• Fashion & Textile Research Journal
• /
• v.13 no.6
• /
• pp.838-847
• /
• 2011

The object of this study is as follows. First, according to the silhouette of clothes, I will search the relationship with the embroidery design. Second, I will investigate the relation of coloration about the clothes color and embroidery color. Third, I will search the relation with the image in clothes and embroidery design characteristic. The data acquisition is selected to the total 447 pictures of embroidery clothing design from the www.style.com, www.samsungdesign.net which are the related information site. The data are limited from S/S season in 2004 till F/W season in 2008 in the Paris, Milano, and New York collection. The analytical method was made through the analyze method and statistical method. First, on the relation with the clothes silhouette and embroidery design, if the satin stitch technique is utilized as the X-shaped or A-line silhouette in the one-piece and dress, the image which is elegant and feminine can be expressed. if the satin stitch technique is utilized as the H-line silhouette in jacket and court, the mannish image can be expressed. Second, the embroidery color showed up as the contrast combination of the monotone when the clothes color was the monochrome. And the embroidery color showed up as the tone in which is bright and sober when clothes color had 2 or 3 or 4. So, if the embroidery color is utilized as the similar color scheme, it will be effective. Third, if the embroidery technique of the one-piece and dress is utilized as the the satin stitch technique and the bloom and leaf motive being stylized pattern is used in the all-over and border pattern, It will be effective to express the romantic/feminine, ethnic/folklore, active, and classic image.

• The Korean Journal of Community Living Science
• /
• v.21 no.4
• /
• pp.551-558
• /
• 2010

It is a normal circumstance to have high temperature and high humidity in Greenhouses even though these climates are changed by the area, season, climates, the size of the greenhouse, and the crops being raised. Workers in the greenhouses have complained about their uncomfortable work environment and discomfort from the hot conditions, including sunburn. The farmers' ailments are not significantly different between those working in the in greenhouses and those working in the fields. The Farmers' syndrome was almost two times higher for women than those of men for greenhouse workers. This study was developed for functional fatigue clothes for plastic greenhouses which are known for high temperatures and humidity. The ergonomic function and thermal comforts of fatigue clothes were evaluated in the climatic chamber($30.0^{\circ}C$, 70.0%R.H.). The current fatigue clothes which are made of cotton or nylon were purchased at the market. The developed clothes are made of highly absorbent and high speed drying polyester. And these fabrics have excellent elasticity. In this study, the functional fatigue clothes were designed with longsleeved sport shirts and Full length pants. Tre, Tsk, Hcl, HR and the personal subjective sensations such as heat, humidity, and comfortableness were significantly lower when subjects wore the developed clothes made with polyester than the previous attire.

• Journal of the Korean Society of Costume
• /
• v.51 no.5
• /
• pp.29-43
• /
• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

• Textile Coloration and Finishing
• /
• v.25 no.2
• /
• pp.140-151
• /
• 2013

In order to investigate the mechanical properties of working clothes materials considering industrial settings, the test weaving materials were compared with the existing materials depending on the season. The material design of the test fabrics were changed through fineness, composition, density of materials then subsequently treated with functional finish. As a result of evaluation of the forms according to KES-FB system, Koshi was deduced, and Numeri and Fukurami were increased. Thereby, the test weaving materials became flexible, surface became smoother, elasticity and volume characteristics indicated to have been improved. Consequently, the THV value of working clothes materials for test weaving was increased compared to existing materials which indicated improved result of the total hand value. Specially, the winter cloth material indicated improved drape characteristics and dimensional characteristics, showed improved liveliness as being compressed softly.

• Korean Journal of Human Ecology
• /
• v.16 no.4
• /
• pp.813-824
• /
• 2007

This study purposed to analyze the preference suit design of spring and summer for elderly women who become weak in physical, physiological and psychological aspects. Accordingly, a questionnaire survey was conducted to analyze clothes elderly women prefer and present design. As a result, the following conclusions were obtained : First, The style of outfit that elderly women preferred when they went out was a tailored collar jacket and a straight slacks suit. On the assumption that they buy a jacket, however, they preferred a peter pan collar jacket, while they did not like a tailored collar jacket. Second, They liked light and bright pink and yellow colors as color of clothes for spring season, but they preferred grey color most in buying suit actually. For autumn season, they preferred beige, brown or grey colors most. With regard to materials for suit, they liked wool solid fabrics with stretch. As for a blouse, they preferred a single color most. There were significant difference between preference suit design and Assumption of buying suit design.

• Journal of Preventive Medicine and Public Health
• /
• v.27 no.1 s.45
• /
• pp.59-73
• /
• 1994

The purpose of this study is to experiments the environmental conditions and the adaption of the human body in the vinyl house. The study was done in spring and winter and experimental clothes were used working clothes in the vinyl house. The results are as follows. 1. Environmental Conditions In the spring season, the indoor air temperature was $27.4{\pm}3.7^{\circ}C$ and the outdoor air temperature was $14.4{\pm}2.7^{\circ}C$. In the winter season, the indoor air temperature was $18.3{\pm}4.8^{\circ}C$ and the outdoor air temperature was $7.6{\pm}2.5^{\circ}C$ on the average. 2. Skin Temperature In the spring season, the mean skin temperatures indoor and outdoor were $33.81{\pm}0.7^{\circ}C\;and\;31.57{\pm}0.8^{\circ}C$ respectively, a difference of $2.24^{\circ}C$. In the winter season, they were $31.95{\pm}1.93^{\circ}C\;and\;29.86{\pm}0.55^{\circ}C$ respectively, a difference of $2.09^{\circ}C$. 3. Clothing Climate In the spring season, the temperature and humidity in the inner layer of clothing were $34.77{\pm}0.80^{\circ}C\;and\;70.75{\pm}1.65%$ indoor, $31.9{\pm}0.52^{\circ}C\;and\;51.9{\pm}3.70%$ outdoor respectively. In the winter season, those were $32.52{\pm}1.04^{\circ}C\;and\;64.65{\pm}3.68%$ indoor, $30.27{\pm}0.96^{\circ}C\;and\;45.07{\pm}2.68%$ outdoor respectively. 4. Physiological Factors Body temperature increased slightly and the pulse rate also rises, but blood pressure decreased a little with the rise of environmental temperature both in the spring and winter seasons. 5. Psychological Factors Thermal sensation in the spring season was expressed as 'slightly warm' or 'warm' indoor and as 'neutral' in the open air, while in the winter it was expressed as 'neutral' or 'slightly warm' outdoor the house and as 'cold' in the open air. Comfort sensation was characterized as 'uncomfortable' or 'slightly uncomfortable' indoor both in the spring and winter seasons, but in the open air it was characterized as 'comfortable' in the spring and as 'slightly uncomfortable' in the winter.