• Journal of Electrical Engineering and Technology
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• 제11권1호
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• pp.227-233
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• 2016

Google Trends provides weekly information on keyword search frequency on the Google search engine. Search volume patterns for the search keyword can also be analyzed based on category and by the location of those making the search. Also, Google provides “Hot searches” and “Top charts” including top and rising searches that include the search keyword. All this information is kept up to date, and allows trend comparisons by providing past weekly figures. In this study, we present a predictive model for TV markets using the searched data in Google search engine (Google Trend data). Using a predictive model for the market and analysis of the Google Trend data, we obtained an efficient and meaningful result for the TV market, and also determined highly ranked countries and cities. This method can provide very useful information for TV manufacturers and others.

• 대한본초학회지
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• 제36권5호
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• pp.1-14
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• 2021

Objectives : From January 2020, when the first confirmed case of COVID-19 in Korea, the use of health information using the Internet is expected to increase. It is expected that there will be a significant change in the general public's interest in Korean herbal medicines for health care. Therefore, in this study, we tried to confirm the change in the search trend of Korean herbal medicines after the COVID-19 epidemic. Methods : Using the "Naver DataLab (http://datalab.naver.com)" service of a Korean portal site Naver, search volume was investigated with 606 Korean herbal medicines as keywords. The search period was from January 2020, right after the onset of COVID-19, to June 2021. The search results were sorted by the peak search volume and the total search volume. Results : 'Cheonsangap (천산갑, 穿山甲, Manitis Squama)' was the most searched Korean herbal medicine in the peak search volume and total search volume with least bias. Conclusions : The problem of supply and demand of Korean herbal medicines of high public interest was identified. Broadcasting and media exposure were the factors that had a big impact on the search volume for Korean herbal medicines. As it was confirmed that the search volume for Korean herbal medicines increased rapidly due to media exposure, it is necessary to provide correct information about Korean herbal medicines, improve public awareness, and manage stable supply and demand based on continuous search trend monitoring.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.289-301
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• 2020

Purpose This study analyzes whether Internet search of cryptocurrency has a causal relationship to return and volatility of cryptocurrency. Design/methodology/approach Google Trend was used as a measure of the level of Internet search, and the parametric tests of Granger causality in the 1st moment and the 2nd moment were adopted as the analysis method. We used Bitcoin's dollar-based price, which is the No. 1 market value among cryptocurrency. Findings The results showed that the Internet search measured by Google Trends has a causal relationship to cryptocurrency in both average and volatility, while there is a difference in causality and its degree according to the search area and category that Google Trend user should set. Because the Granger causality is based on the improvement of prediction, the analysis results of this study indicate that Internet search can be used as a leading indicator in predicting return and volatility of cryptocurrency.

• 산업경영시스템학회지
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• 제40권4호
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• pp.237-245
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• 2017

Our research is aimed at predicting recent trend and leading technology for the future and providing optimal Nano technology trend information by analyzing Nano technology trend. Under recent global market situation, Users' needs and the technology to meet these needs are changing in real time. At this point, Nano technology also needs measures to reduce cost and enhance efficiency in order not to fall behind the times. Therefore, research like trend analysis which uses search data to satisfy both aspects is required. This research consists of four steps. We collect data and select keywords in step 1, detect trends based on frequency and create visualization in step 2, and perform analysis using data mining in step 3. This research can be used to look for changes of trend from three perspectives. This research conducted analysis on changes of trend in terms of major classification, Nano technology of 30's, and key words which consist of relevant Nano technology. Second, it is possible to provide real-time information. Trend analysis using search data can provide information depending on the continuously changing market situation due to the real-time information which search data includes. Third, through comparative analysis it is possible to establish a useful corporate policy and strategy by apprehending the trend of the United States which has relatively advanced Nano technology. Therefore, trend analysis using search data like this research can suggest proper direction of policy which respond to market change in a real time, can be used as reference material, and can help reduce cost.

• 한국생활과학회지
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• 제24권4호
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

• 한국전자거래학회지
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• 제20권2호
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• pp.1-14
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• 2015

본 논문에서는 인터넷 검색 추세와 주식시장 사이에 어떤 관계가 있는지를 알아보고자 한다. 관심 기업의 정보를 얻기 위하여 투자자가 인터넷 검색엔진을 활용하고 이것이 실제 투자로 이어질 수 있다는 가정에서, 기업에 대한 검색량의 변화가 해당 기업의 주가 및 거래량 변동과 어떤 관계성이 있는지를 실제 데이터를 통해 분석하였다. 검색량의 변화를 기초로 한 검색트렌드 투자전략을 대기업 그룹과 중소기업 그룹에 적용하여, 두 그룹의 수익률 등락과 주식거래량에 대한 상관관계를 분석하였다. 7년(2007년~2013년)간의 데이터를 기초로 KOSPI와 KOSDAQ 모두에서 검색트렌드 투자전략이 시장의 평균 수익률 이상을 실현하고, 대기업보다는 중소기업에서 더 투자효과가 높다는 결과를 얻었다. 검색량과 주식거래량의 관계 또한 대기업보다는 중소기업이 더 영향을 받는다는 것을 알 수 있었다.

• 전기전자학회논문지
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• 제21권1호
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• pp.13-23
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• 2017

공항의 안정적인 운영을 위하여 승객의 단기예측은 매우 중요하다. 본 논문에서는 인천공항의 출입국자 예측을 위하여 출입국자의 대부분을 차지하는 한국인과 중국인의 출국자의 예측 모델링을 수행하였다. 예측 모델링 정확도 향상을 위해 네이버와 바이두 검색 트렌드 데이터를 활용하였다. 출국자 수들과 관련 검색 트렌드 데이터 간 Granger Causality 테스트를 수행하여 상관관계가 있음을 확인하였다. "출국자 수" 단독으로 예측하는 것보다 "출국자 수"와 "검색어 트렌드" 자료를 합하여 예측하는 것이 정확도가 향상됨을 알 수 있었다. 이는 검색이 어떤 일을 수행하기 전에 하는 행위이기 때문이고, 검색 트렌드 데이터 내에 태생적으로 예측 기재가 존재함을 본 연구를 통하여 확인할 수 있었다.

• Communications for Statistical Applications and Methods
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• 제29권1호
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• pp.41-51
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• 2022

We forecast the US oil consumption level taking advantage of google trends. The google trends are the search volumes of the specific search terms that people search on google. We focus on whether proper selection of google trend terms leads to an improvement in forecast performance for oil consumption. As the forecast models, we consider the least absolute shrinkage and selection operator (LASSO) regression and the structured regularization method for large vector autoregressive (VAR-L) model of Nicholson et al. (2017), which select automatically the google trend terms and the lags of the predictors. An out-of-sample forecast comparison reveals that reducing the high dimensional google trend data set to a low-dimensional data set by the LASSO and the VAR-L models produces better forecast performance for oil consumption compared to the frequently-used forecast models such as the autoregressive model, the autoregressive distributed lag model and the vector error correction model.

• 한국의상디자인학회지
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• 제20권4호
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2002년도 추계정기학술대회
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• pp.266-272
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• 2002

Recently various of information suppliers provide information via WWW so the necessary of search engine grows larger. However the efficiency of most search engines is low comparatively because of using simple pattern match technique between user's query and web document. And a manifest contents of query for special expert field so much worse A specialized search engine returns the specialized information depend on each user's search goal. It is trend to develop specialized search engines in many countries. For example, in America, there are a site that searches only the recently updated headline news and the federal law and the government and and so on. However, most such engines don't satisfy the user's needs. This paper proposes the specialized search engine for ocean information that uses user's query related with ocean and search engine uses the association rules in web data mining. So specialized search engine for ocean provides more information related to ocean because of raising recall about user's query