The relationship between experiential marketing using makeup services and theme park participants' satisfaction, loyalty and intention to return (분장 서비스를 활용한 체험마케팅과 테마파크 이용자의 만족도, 충성도, 재방문의도의 관계)
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- The Research Journal of the Costume Culture
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- v.29 no.5
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- pp.706-718
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- 2021