• 마케팅과학연구
• /
• 제18권3호
• /
• pp.59-88
• /
• 2008

Digital Convergence means integration between industry, technology, and contents, and in marketing, it usually comes with creation of new types of product and service under the base of digital technology as digitalization progress in electro-communication industries including telecommunication, home appliance, and computer industries. One can see digital convergence not only in instruments such as PC, AV appliances, cellular phone, but also in contents, network, service that are required in production, modification, distribution, re-production of information. Convergence in contents started around 1990. Convergence in network and service begins as broadcasting and telecommunication integrates and DMB(digital multimedia broadcasting), born in May, 2005 is the symbolic icon in this trend. There are some positive and negative expectations about DMB. The reason why two opposite expectations exist is that DMB does not come out from customer's need but from technology development. Therefore, customers might have hard time to interpret the real meaning of DMB. Time is quite critical to a high tech product, like DMB because another product with same function from different technology can replace the existing product within short period of time. If DMB does not positioning well to customer's mind quickly, another products like Wibro, IPTV, or HSPDA could replace it before it even spreads out. Therefore, positioning strategy is critical for success of DMB product. To make correct positioning strategy, one needs to understand how consumer interprets DMB and how consumer's interpretation can be changed via communication strategy. In this study, we try to investigate how consumer perceives a new product, like DMB and how AD strategy change consumer's perception. More specifically, the paper segment consumers into sub-groups based on their DMB perceptions and compare their characteristics in order to understand how they perceive DMB. And, expose them different printed ADs that have messages guiding consumer think DMB in specific ways, either cellular phone or personal TV. Research Question 1: Segment consumers according to perceptions about DMB and compare characteristics of segmentations. Research Question 2: Compare perceptions about DMB after AD that induces categorization of DMB in direction for each segment. If one understand and predict a direction in which consumer perceive a new product, firm can select target customers easily. We segment consumers according to their perception and analyze characteristics in order to find some variables that can influence perceptions, like prior experience, usage, or habit. And then, marketing people can use this variables to identify target customers and predict their perceptions. If one knows how customer's perception is changed via AD message, communication strategy could be constructed properly. Specially, information from segmented customers helps to develop efficient AD strategy for segment who has prior perception. Research framework consists of two measurements and one treatment, O1 X O2. First observation is for collecting information about consumer's perception and their characteristics. Based on first observation, the paper segment consumers into two groups, one group perceives DMB similar to Cellular phone and the other group perceives DMB similar to TV. And compare characteristics of two segments in order to find reason why they perceive DMB differently. Next, we expose two kinds of AD to subjects. One AD describes DMB as Cellular phone and the other Ad describes DMB as personal TV. When two ADs are exposed to subjects, consumers don't know their prior perception of DMB, in other words, which subject belongs 'similar-to-Cellular phone' segment or 'similar-to-TV' segment? However, we analyze the AD's effect differently for each segment. In research design, final observation is for investigating AD effect. Perception before AD is compared with perception after AD. Comparisons are made for each segment and for each AD. For the segment who perceives DMB similar to TV, AD that describes DMB as cellular phone could change the prior perception. And AD that describes DMB as personal TV, could enforce the prior perception. For data collection, subjects are selected from undergraduate students because they have basic knowledge about most digital equipments and have open attitude about a new product and media. Total number of subjects is 240. In order to measure perception about DMB, we use indirect measurement, comparison with other similar digital products. To select similar digital products, we pre-survey students and then finally select PDA, Car-TV, Cellular Phone, MP3 player, TV, and PSP. Quasi experiment is done at several classes under instructor's allowance. After brief introduction, prior knowledge, awareness, and usage about DMB as well as other digital instruments is asked and their similarities and perceived characteristics are measured. And then, two kinds of manipulated color-printed AD are distributed and similarities and perceived characteristics for DMB are re-measured. Finally purchase intension, AD attitude, manipulation check, and demographic variables are asked. Subjects are given small gift for participation. Stimuli are color-printed advertising. Their actual size is A4 and made after several pre-test from AD professionals and students. As results, consumers are segmented into two subgroups based on their perceptions of DMB. Similarity measure between DMB and cellular phone and similarity measure between DMB and TV are used to classify consumers. If subject whose first measure is less than the second measure, she is classified into segment A and segment A is characterized as they perceive DMB like TV. Otherwise, they are classified as segment B, who perceives DMB like cellular phone. Discriminant analysis on these groups with their characteristics of usage and attitude shows that Segment A knows much about DMB and uses a lot of digital instrument. Segment B, who thinks DMB as cellular phone doesn't know well about DMB and not familiar with other digital instruments. So, consumers with higher knowledge perceive DMB similar to TV because launching DMB advertising lead consumer think DMB as TV. Consumers with less interest on digital products don't know well about DMB AD and then think DMB as cellular phone. In order to investigate perceptions of DMB as well as other digital instruments, we apply Proxscal analysis, Multidimensional Scaling technique at SPSS statistical package. At first step, subjects are presented 21 pairs of 7 digital instruments and evaluate similarity judgments on 7 point scale. And for each segment, their similarity judgments are averaged and similarity matrix is made. Secondly, Proxscal analysis of segment A and B are done. At third stage, get similarity judgment between DMB and other digital instruments after AD exposure. Lastly, similarity judgments of group A-1, A-2, B-1, and B-2 are named as 'after DMB' and put them into matrix made at the first stage. Then apply Proxscal analysis on these matrixes and check the positional difference of DMB and after DMB. The results show that map of segment A, who perceives DMB similar as TV, shows that DMB position closer to TV than to Cellular phone as expected. Map of segment B, who perceive DMB similar as cellular phone shows that DMB position closer to Cellular phone than to TV as expected. Stress value and R-square is acceptable. And, change results after stimuli, manipulated Advertising show that AD makes DMB perception bent toward Cellular phone when Cellular phone-like AD is exposed, and that DMB positioning move towards Car-TV which is more personalized one when TV-like AD is exposed. It is true for both segment, A and B, consistently. Furthermore, the paper apply correspondence analysis to the same data and find almost the same results. The paper answers two main research questions. The first one is that perception about a new product is made mainly from prior experience. And the second one is that AD is effective in changing and enforcing perception. In addition to above, we extend perception change to purchase intention. Purchase intention is high when AD enforces original perception. AD that shows DMB like TV makes worst intention. This paper has limitations and issues to be pursed in near future. Methodologically, current methodology can't provide statistical test on the perceptual change, since classical MDS models, like Proxscal and correspondence analysis are not probability models. So, a new probability MDS model for testing hypothesis about configuration needs to be developed. Next, advertising message needs to be developed more rigorously from theoretical and managerial perspective. Also experimental procedure could be improved for more realistic data collection. For example, web-based experiment and real product stimuli and multimedia presentation could be employed. Or, one can display products together in simulated shop. In addition, demand and social desirability threats of internal validity could influence on the results. In order to handle the threats, results of the model-intended advertising and other "pseudo" advertising could be compared. Furthermore, one can try various level of innovativeness in order to check whether it make any different results (cf. Moon 2006). In addition, if one can create hypothetical product that is really innovative and new for research, it helps to make a vacant impression status and then to study how to form impression in more rigorous way.

• 한국식품영양과학회지
• /
• 제37권6호
• /
• pp.729-737
• /
• 2008

본 연구에서는 교육청 학교급식 담당자를 대상으로 쌀빵을 학교급식에 적용하는데 있어서의 가능성 타진을 목적으로 학교급식 담당 실무자의 입장에서 쌀빵에 대한 인식 및 학교급식에의 적용가능성에 대해 분석 조사하였다. 응답한 33부의 설문지를 분석한 결과는 다음과 같다. 첫째, 조사대상자의 대부분(93.9%)은 여자였으며, 교육청 근무경력은 평균 2년 3.5개월, 학교급식관련 근무경력은 평균 8년 8.4개월이었다. 교육청 관할 하에 있는 학교로는 시 도 교육청 그룹에서는 초등학교의 경우 농어촌형 직영 272.3개교, 중학교의 경우 농어촌형 직영 115.5개교, 고등학교의 경우 농어촌형직영 73.0개교로 가장 많은 유형으로 나타났다. 지역교육청의 관할 하에 있는 학교 유형으로는 초등학교의 경우 도시형 직영 23.3개교, 중학교에서는 도시형 직영 11.6개교, 고등학교의 경우 도시형 위탁 5.3개교로 가장 높은 값으로 나타났다. 둘째, 교육청의 학교급식 지원 분야에 대해 복수응답하게 한 결과, 응답한 교육청 모두에서 저소득층 급식비를 지원하고 있었고 식품비 분야에서는 친환경농산물 12개청(50.5%), 우리농산물 5개청(20.8%), 지역농산물 4개청(16.7%)순으로 지원하고 있었다. 시 도 교육청에서는 저소득층 급식비(중앙값 839.0개교)에, 지역교육청에서는 지역농산물 식품비(중앙값 37.5개교)에 가장 많은 학교를 지원하고 있었다. 지원 금액으로는 시 도 교육청이 저소득층 급식비에 평균 168억원, 지역교육청이 급식종사자 인건비가 평균 10억 5천만원을 지원하고 있었다. 셋째, 학교급식에서의 쌀 이용현황을 살펴보면 초등학교에서는 평균 91.26%가 정부미, 40.64%가 지역쌀을 사용하고 있었고, 중학교와 고등학교 역시 정부미와 지역쌀을 주로 사용하고 있는 것으로 나타났다. 쌀 이용 증진에 대한 교육청의 관심도는 평균 5.00점(Likert 7점 척도)이었고 쌀 이용을 위한 교육청의 지원의지는 평균 4.66점으로 관심이 있다고 조사된 반면, 교육청이쌀 이용 증진을 위한 방안 및 정책을 시행한 경험은 평균 3.31점으로 나타나 상대적으로 정책 시행 경험이 적은 것을 알 수 있었다. 넷째, 학교급식에 쌀빵 메뉴 적용을 위한 방안 및 정책에 대해 교육청의 인식을 조사한 결과, 관심도는 평균 4.35점, 쌀빵 지원의지는 평균 4.14점, 급식에 쌀빵 적용의 바람직성은 4.71점, 급식에 쌀빵 적용 실현가능성은 4.69점으로 높은 점수를 나타낸 반면, 쌀빵 적용 방안 및 정책의 시행 경험은 2.18점으로 낮은 수준으로 조사되었다. 쌀빵을 학교급식에 적용하기 위한 바람직한 지원방법은 '관련 조리기기 지원'(예: 오븐) 19명(57.6%), '보조금 지급', '납품가 할인' 각 9명(27.3%), '현물(쌀빵)제공' 8명(24.2%)의 순으로 조사되었다. 쌀빵을 학교급식에 적용할 때의 장점으로는 다수가 '쌀 소비 촉진' 24명(72.7%)이라고 응답하였고, '영양적우수성' 18명(54.4%), '건강 지향적인 학교급식 이미지 제고' 17명(51.5%), '제공메뉴의 다양성' 12명(36.4%) 등의 의견이 있었다. 반면, 장애요인으로는 '조리시설(오븐 등)의 부족' 24명(72.7%), '비교적 높은 원가' 18명(54.5%), '식단 적용의 한계', '제한적인 조리방법'은 각 13명(39.4%), '급식정책의 미흡' 5명(15.2%), '업체의 홍보부족' 4명(12.1%) 등의 순으로 응답하였다. 다섯째, 교육청의 학교급식에서의 쌀 이용에 대한 의견과 쌀빵 적용에 대한 의견과의 상관성을 분석한 결과, 학교급식에서의 쌀 이용 증진에 대한 '관심'과 '지원의지'는 매우 유의한 상관관계가 있었으며(p<0.001), 또한 '관심'과 '지원의지'는 쌀 이용을 증진시키기 위한 방안 및 정책을 시행한 '경험'과 관련성이 있다고 조사되었다(각 p<0.05, p<0.01). 또 학교급식 메뉴에의 쌀빵을 적용하는 것에 있어서도 쌀빵 적용에 대한 '관심'과 '지원의지'는 유의한 상관관계가 있었으며(p<0.001), 쌀빵 적용의 '바람직성'과 '지원의지', 쌀빵 적용의 '실현가능성' 역시 매우 유의한 상관관계를 보여주었다(p<0.001). 쌀 이용에 대한 관심이 적은 그룹과 관심이 많은 그룹 간에는 학교급식 메뉴에 쌀빵을 적용하는 것에 대한 인식의 모든 항목에서 유의한 차이가 없다고 나타났으며, 쌀 이용 증진을 위한 지원의지가 높은 그룹과 낮은 그룹 간에는 쌀빵 적용을 위한 정책을 시행한 경험에 대한 문항을 제외하고는 유의한 차이를 보였다. 또한 쌀 이용 증진을 위한 정책을 시행한 경험 여부에 따른 두 그룹 간 학교급식 메뉴의 쌀빵 적용에 대한 인식을 비교한 결과, 쌀빵 적용에 대한 관심, 지원의지, 정책 시행 경험 문항에 있어서 경험 많은 군이 경험 적은 군에 비해 유의하게 높은 점수를 보여주었다(p<0.01). 이상의 연구 결과는 쌀빵을 학교급식에 적용 및 확대하는데 앞서 정책실행의 주체가 되는 교육청 담당자들의 인식을 파악한 것으로 앞으로의 쌀빵 적용 증진 계획을 효율적으로 세우는 것에 도움이 될 것이라고 판단된다. 연구결과와 같이 대부분의 교육청 급식 담당자들이 쌀 소비 촉진 및 영양과 건강증진 등의 이유로 쌀뿐만 아니라 쌀빵을 학교급식에 적용하는 것에 의지와 관심이 높음을 알 수 있었으나 실제로 실행에 옮기는 경우는 상대적으로 적은 것을 파악할 수 있었다. 따라서 앞으로 쌀빵을 학교급식에 확대 적용하기 위해서는 교육청 담당자들의 이런 의지와 관심을 더욱 확고히 하고 현실적인 지원, 예를들어 오븐 및 현물 지원 등의 적극적인 지원 방안이 수립되어야 한다고 사료된다. 본 연구는 조사대상자인 교육청 급식담당자의 표본수 확보에 한계를 보였고, 아직까지 상용화 및 급식현장에서 제공되는 비율이 미미한 쌀빵이 조사의 주제어였기에 응답자의 인지도 및 인식 부족이 연구의 한계점으로 작용하였다. 향후 급식현장에서의 목소리를 담아낼 수 있는 영양(교)사, 학생을 대상으로 하는 쌀빵관련 연구가 진행된다면 쌀빵 사용 확대에 현실적인 지원책 마련에 일조할 것으로 사료된다.

• 대한한의학원전학회지
• /
• 제9권
• /
• pp.555-652
• /
• 1996

Up to the present the scholastic achievements in the history of the medical system have been rather scare despite its importance in the Korean History. Hence, this dissertation attempts to examine the significance of the institute in the Korean History, covering the period from the ancient times through the early Chosun-Dynasty. In the ancient times, the medical practice relied primarily upon human instincts and experiences at the same time, shaman's incantations were widely believed to cure diseases, the workings of evil spirits supposedly. For the period from the Old Chosun through Samhan(巫堂), Chinese refugees brought a long medical knowledge and skills of the continent. New Chinese medicine, traditional practices and incantations were generally used at this time. Medicine and the medical system were arranged by the period of the Three Countries(三國時代). No definite record concerning Koguryo remains now. As for Paekje, however, history shows that they set up the system under the Chinese influence, assigning medical posts such as Euibaksa(medical doctor), Chaeyaksa(pharmacist), and Jukeumsa(medicine man) within Yakbu(department of medicine). Scientifically advanced, they sent experts to Japan, giving a tremendous influence on the development of the science on ancient Japan. After the unification of the three countries, Shilla had their own system after the model of Dang(唐). This system of the Unified Shilla was continued down to Koryo and became the backbone of the future ones. In the ancient time religion and medicine were closely related. The curative function of the shaman was absolute. Buddhism played a notable part in medical practice, too, producing numerous medical monks. The medical system of Koryo followed the model of Dang with some borrowings from Song(宋). Sangyakkuk(尙藥局) was to deal exclusively with the diseases of the monarch whereas Taeeuigam(太醫監) was the central office to handle the national medical administration and the qualification test and education for doctors. In addition, Dongsodaebiwon(東西大悲院), Jewibo(濟危寶), and Hyeminkuk(惠民局) were public hospitals for the people, and a few aristocrats practiced medicine privately. In 987, the 6th year of Songjong(成宗), local medical operations were installed for curing the sick and educating medical students. Later Hyonjong(顯宗), established Yakjom(clinics, 藥店) throughout the country and officials were sent there to see patients. Foreign experts, mainly from Song, were invited frequently to deliver their advanced technology, and contributed to the great progress of the science in Korea. Medical officials were equipped with better land and salary than others, enjoying appropriate social respect. Koryo exchanged doctors, medicine and books mainly with Song, but also had substantial interrelations with Yuan(元), Ming(明), Kitan(契丹), Yojin(女眞), and Japan. Among them, however, Song was most influential to the development of medicine in Koryo. During Koryo Dynasty Buddhism, the national religion at the time, exercised bigger effect on medicine than in any other period. By conducting national ceremonies and public rituals to cure diseases, Taoism also affected the way people regarded illness. Curative shamanism was still in practice as well. These religious practices, however, were now engaged only when medication was already in use or when medicine could not held not help any more. The advanced medical system of Koryo were handed down to Chosun and served the basis for further progress. Hence, then played well the role to connect the ancient medicine and the modern one. The early Chosun followed and systemized the scientific and technical achievement in medicine during the Koryo Dynasty, and furthermore, founded the basis of the future developments. Especially the 70 years approximately from the reign of Sejong(世宗) to that of Songjong(成宗) withnessed a termendous progress in the field with the reestablishment of the medical system. The functions of the three medical institute Naeeuiwon(內醫院), Joneuigam(典醫監), Hyeminkuk(惠民局) were expanded. The second, particualy, not only systemized all the medical practices of the whole nation, but also grew and distributed domestic medicaments which had been continually developed since the late Koryo period. In addition, Hyeminso(惠民局, Hwarinwon(活人院)) and Jesaenwon(濟生院)(later merged to the first) played certain parts in the curing illness. Despite the active medical education in the capital and the country, the results were not substantial, for the aristocracy avoided the profession due to the social prejudice against technicians including medical docotors. During the early Chosun-Dynasty, the science was divided into Chimgueui (acupuncturist), Naryogeui(specialist in scrofula) and Chijongeui (specialist in boil). For the textbooks, those for the qualification exam were used, including several written by the natives. With the introduction on Neoconfucianism(性理學) which reinforced sexual segregation, female doctors appeared for the female patients who refused to be seen by male doctors. This system first appeared in 1406, the sixth year of Taejong(太宗), but finally set up during the reign of Sejong. As slaves to the offices, the lowest class, female doctors drew no respect. However, this is still significant in the aspect of women's participation in society. They were precedents of midwives. Medical officials were selected through the civil exam and a special test. Those who passed exams were given temporary jobs and took permanent posts later. At that time the test score, the work experience and the performance record of the prospective doctor were all taken into consideration, for it was a specialized office. Most doctors were given posts that changed every six months, and therefore had fewer chances for a goverment office than the aristocracy. At the beginning the social status of those in medicine was not that low, but with the prejudice gradully rising among the aristocracy, it became generally agreed to belong to the upper-middle technician class. Dealing with life, however, they received social respect and courtesy from the public. Sometimes they collected wealth with their skills. They kept improving techniques and finally came to take an important share in modernization process during the late Chosun-Dynasty.

• 대한한의학방제학회지
• /
• 제16권1호
• /
• pp.29-38
• /
• 2008

Background and Objectives : There are four kinds of formulas for invigorating the kidney to cure its asthenic syndrome based on the types of preparation formulas : Boshintang, Boshinhwan, Boshinsan, and Boshingaeng. There are 16 kinds of Boshintang, 28 kinds of Boshinhwan, 3 kinds of Boshinsan, and one kind of Boshingaeng. Combination of herbal medicines, carried out in formulas for invigorating the kidney, consists of various kinds depending on medical scientists' personal experience in medical treatment without any general principles, which makes it difficult to apply it to clinical use. The objectives of this study lie in theoretical establishment of Boshintang for curing the asthenic syndrome of kidney through analyzing the component medicines and combination principles of Hyeongok's Boshintang, and furthermore, maximizing the clinical use of Boshintang. Methods : This study analyzed the component medicines and combination principles of Hyeongok's Boshintang based on the theory for properties and tastes of herbal medicines from the ${\ulcorner}$Yellow Emperor's Canon of Internal Medicine${\lrcorner}$ , the theory for principal herbal medicine, assistant herbal medicine, adjuvant herbal medicine, dispatcher herbal medicine, and the five elements doctrine. Hyeongok's Boshintang is an even prescription, composed of 6 kinds of ingredients : No.1 Fructus Lycii (3don;11.25g), No.2 Radix Polygoni Multiflori (1don:3.75g), No.3 Sarcucarpium Corni (1don), No.4 Fructus Schisandrae (1don), No.5 Rhizoma Anemarrhenae (5poon: 1.875g), and No.6 Cortex Phellodendri (5poon) Results : There are three methods for curing the asthenic syndrome of kidney according to the five elements doctrine : invigorating the kidney, invigorating the lung and purging the spleen. First, if you suffer from the asthenic syndrome of the kidney, you need to invigorate your kidney. There are two available methods, including taste and property invigoration according to the theory for properties and tastes of herbal medicines. They each imply the bitter taste and the cold property invigorate the kidney. In the case of taste invigoration, two herbal medicines with bitter taste, Fructus Lycii and Radix Polygoni Multiflori, are combined into the principal and assistant herbal medicine, respectively. For property invigoration, two herbal medicines with the cold property, Rhizoma Anemarrhenae and Cortex Phellodendri, are combined into adjuvant herbal medicines. Secondly, if you suffer from the asthenic syndrome of the kidney, you need to invigorate your lung which is mother in the mother-child relationship in inter-promotion among the five elements. There are two methods to invigorate the lung, including taste and property invigoration according to the theory for properties and tastes of herbal medicines. They each mean the sour taste and the cool property invigorate the lung. Therefore, it is important to use sour herbal medicines for taste invigoration and cool ones for property invigoration. Both bitter and cool herbal medicines, Rhizoma Anemarrhenae and Cortex Phellodendri, are combined into adjuvant herbal medicines. Lastly, if you suffer from the asthenic syndrome of the kidney, you need to purge your spleen which is an element being surpassed in the relationship between the elements surpassed and ones not surpassed in inter-restraint among the five elements. There are two methods to purge the spleen, which include taste and property purgation according to the theory for properties and tastes of herbal medicines. Taste purgation means to purge the spleen with bitter taste and property purgation to purge the spleen with cool property. Therefore, it is important to use bitter herbal medicines for taste purgation and cool ones for property purgation. Both bitter and cool herbal medicines, Rhizome Anemarrhenae and Cortex Phellodendri. were combined to purge the spleen and invigorate the kidney. In addition, Rhizome Anemarrhenae and Cortex Phellodendri are combined as dispatcher herbal medicine, reinforcing the kidney energy. Conclusions : First, to cure the asthenic syndrome of the kidney, the methods of invigorating the kidney and the lung, and purging the spleen should be used according to the five elements doctrine. Secondly, herbal medicines appropriate for those treatment methods should be chosen according to the theory for properties and tastes of herbal medicine and thirdly, the combination of those herbal medicines should be carried out according to the theory for principal herbal medicine, assistant herbal medicine, adjuvant herbal medicine, dispatcher herbal medicine. As a good example, Hyeongok's Boshintang is combined according to the above theories. In conclusion, this formula was created by applying to the theory for properties and tastes of herbal medicines.

• 한국전자통신학회논문지
• /
• 제9권1호
• /
• pp.51-60
• /
• 2014

본 연구는 광주 전남지역 ICT 의료시설 기반에서 종사자를 대상으로 소방안전 지식과 대처방법 인식수준의 정도를 파악하고 차이를 조사하여 ICT 의료시설 기반에서 소방안전 대처방법 교육 매뉴얼의 기초자료를 제공하기 위하여 수행 되었다. 자료는 SPSS Win 14.0을 사용하여 분석하였다. 연구결과 ICT 의료시설 기반에서 종사자의 소방안전 지식은 10점 만점에 7.06점, 소방 대처방법 인식수준은 11점 만점에 6.61점이었다. ICT 의료시설 기반에서 종사자의 일반적 특성과 소방안전 대처방법 인식수준을 분석한 결과 성별(t=4.12, p<.001, 연령(${\chi}^2$=17.24, p<.001), 근무경력(${\chi}^2$=22.76, p<.001), 소방안전교육 경험 유무(t=6.10, p<.001), 소방안전에 대한 본인의 주관적 지식정도(${\chi}^2$=53.83, p<.001)에서 통계적으로 유의한 차이가 있었다. 따라서 ICT 의료시설 기반에서 종사자의 소방안전 대처를 증진하기 위해서는 강의 중심의 지식 전달 교육을 지양하고, 자기 주도적 학습, 개인별 맞춤학습, 협동 학습을 강조하는 다양한 콘텐츠 개발을 통한 실무 체험 중심의 소방안전 교육, 시뮬레이션을 이용한 환자분류체계별 배치와 광역 화재감지를 위한 적외선 레이저 연기검출, 다중포인트 통신 프로토콜에 의한 디지털 화재 방지 모니터링 시스템, 영상기반 화재검출, 화재감지를 위한 로봇 설계 및 테이터 처리등의 다학문적인 접근을 통한 ICT 의료시설 기반에서 소방안전 대처에 관한 교육 매뉴얼의 개발이 필요하다고 사료된다.

• 대한간호학회지
• /
• 제5권2호
• /
• pp.74-91
• /
• 1975

A purpose of this study was to compare the breast massage and manual expression of the breast before engagement after delivery with the time of engagement, the throbbing pain in breast, the first amount of breast milk and involution of the uterus. The subjects selected for this study were 138 women (experimental group;69, control group :69) who were admitted to the Dept. of Obtest. and Gyneco. of Kyung Hee University Hospital from Jan. 5 to June 5, 1975. The results of study were as follows; 1 The average age of the women 26.9 years old in the experimental group and 27.6 years old in the control group. As to religion, the number of those who had no religion was 58.0 percent and 62.4 percent respectively. Classified according to occupation, there were 87.0 percent in house wives of the booths group. Educational background; 87.0 percent of high school graduates or above, 78.3 percent respectively. The occupation of husband 53.7 percent of company employees stood highest and 42.0 percent respectively. In according to the grade of wards, 55.1 percent and 52.2 percent of four-men room stood highest. 2. Physical condition: Body weight before this Pregnancy(T=0.4962, N.S.), the size of breast(X²df2 = 0.1728, N.S.), the shape of nipple(X²df3 =1.3804, N.S.), hemoglobin's level of the first day after delivery(T=1.2572, N.S.), the above were showed non significant between the experimental group and control group The investigator found any difference between the two groups of the health condition during the pregnancy, 3. The rate of no experience of breast massage during pregnancy was 85 percent and 75.4 percent (X²df1=2.2562, N.S.). 4. As to the meal during hospitalization after delivery: The booth of the groups in ordinary food took usually of meyer soup and milk(X²df8=2.5957, N.S.). 5. The relation between the first step of breast massage, second step of the manual expression of breast before engagement after delivery and time of engagement : average time of engagement in the experimental group (2.1 days±0.8) was shortened than the control group (3.3 days±1.2). (T=-6.9045, P< 0.005). It toot less time in the experimental group of primipara(2.2days±0.7) than in the control group (3.1day±1.2) and it also took less time in the experimental group of multipara (2.0 days±0.9) than in the control group (3.5days±1.4). (Primipara T=-3.9266, 0< 0.005. Multipara T= 5.2356, P<0.005). 6. The relationship between the first step of the massage and second step of manual expression and the throbbing pain at the time of engagement: The experimental group showed less effect than control group (X²df4= 27.3342 P<0.005). The separate study of primipara and multipara showed remarkable difference in the group of primipara)X²df4=20.7285, p<0.005) and little difference in the multipara group (X²df4=8.8351, p< 0. 10). 7. The relationship between the first step of the breast massage, second stop of the manual expression and first amount of breast milk: The average amount of breast milk increased more conspicuously in the experimental group (33.8㎖±23.4) than in the control(29.8㎖±25.3) (T=0.8262, N.S.). No remarkable difference was found in the respective groups that investigated in the groups of primipara and of multipara. (Primipara T=1.1467, N.S., Multipara T=-0.0354, N.S.). 8. The relationship between the first step of breast massage and second step of manual expression of breast and involution of uterus : Average time needed for uttering involution was sooner in the experimental group of primipasa(-3.3 F.B.±1.1), than the control group of primipara (-2.5F. B.±1.2), and it was sooner in the experimental group of muitipara (-3.0 F. B.±l..3), than the control group of multipara(-2.3 F.B±0.9). Primipara T=-2.9272, p< 0.005, Multipara T=2.5557, p< 0.01).

• 대한간호학회지
• /
• 제25권2호
• /
• pp.372-389
• /
• 1995

The frequency with which administration of chemotherapy for gynecological cancer treatment is used has increased along with the use of surgery and radiotherapy Among the various side effects of chemotherapy, stomatitis causes a problem of function and sensation in the oral cavity. This oral discomfort can be categorized into two components ; perceived oral symptoms and observed oral symptoms. If the oral problem continues, it may cause infection, bleeding and nutritional deficiencies. As a result of this condition, compliance with the treatment process can be affected as well as the prognosis for the cancer patients. But as the oral discorrfort usually appears after chemotherapy, it is often not reported to the health care personnel as a patient problem. Without problem identification of the oral discomfort and ability to assess the problem, effective intervention cannot be planned. Therefore, this study was conducted to identify the pattern and the degree of oral discomfort due to cancer chemotherapy and thus to provide data for identification of the patient problem and for nursing assessment. The design of this study was a longitudinal de-scriptive study The subjects were in - patients who received chemotherapy under the diagnosis of gynecological cancer between Mar. 15, 1994 and May 15, 1994 at a general hospital in Seoul, Korea. The number of subjects was 64 and they were divided into two groups, one of 41 (A : 5FU & Neoplatin), the other of 23(B : Neoplatin, Cytoxan, Adriamycin), according to the treatment regimen. The data were collected for 24 days using self-re-port instruments. The instruments were the 「Perceived Oral Symptom Assessment Tool」 and 「Observed Oral Symptom Assessment Tool」 developed by this researcher. Data were analyzed using the SPSS-PC program, ANOVA, t-test, paired t-test and the Pearson Correlation Coefficient were applied. The results of this study are as follows : 1. In A regimen the peak time for perceived oral symptom scores was the fifth day after chemotherapy, and the tenth day for observed oral symptom scores. Both of the problems started on first day of chemotherapy and were not resolved completely until the 24th day after treatment. 2. In B regimen, the peak time for perceived oral symptom scores was on the seventh day after chemotherapy, and the eighth day for observed oral symptom scores. It was noted that perceived oral symptom scores were higher than observed oral symptom scores consistently for 24 days. Both also started on first day of chemotherapy, and were not resolved completely until the 24th day after chemotherapy. 3. There were no differences statistically in perceived oral symptom scores between A and B regimen. The loss of appetite and xerostomia caused the most severe discomfort in both of these two groups. 4. The were no differences statistically in observed oral symptom scores between the A and B regi moil. In the A regimen, the highest observed symptom scores were the lips, gingiva, tongue and buccal membrane in that order. But in the B regimen, the highest observed symptom scores were tongue, lips, buccal membrane and gingiva in that order. 5. In A regimen, the patients who had gingival edema and dentures had significantly higher perceived oral symptom scores. And those who had gingival edema and bleeding, foul odor and aphthous stomatitis had significantly higher observed oral symptom scores. 6. In B regimen, the patients who had the experience of stomatitis in the last course of chemotherapy had significantly higher perceived oral symptom scores. Those who had gingival edema had significantly higher observed oral symptom scores. 7. In the A regimen there was no correlation between lab values for lymphocytes and albumin with perceived oral symptom scores and observed oral symptom scores. In the B regimen, there was a significant negative correlation between lymphocytes and albumin with the observed oral symptom scores, but not between perceived oral symptom scores and lymphocytes and albumin values. In conclusion, the nurse should expect that the patient undergoing chemotherapy will complain severely about subjective discomfort and before objective physical change is observed. Also the patients who have chronic oral problems such as dentures, gingival edema and bleeding, foul odor, aphthous stomatitis will complain of severe oral discomfort due to chemotherapy.

• 디자인학연구
• /
• 제20권3호
• /
• pp.151-162
• /
• 2007

모바일 IT와 무선인터넷의 발달에 따라 유선 인터넷 컨텐츠는 무선으로 확장하게 하였으며, 장소기반 관광 정보 서비스가 우선적으로 구축되고 있다. 그러나, 현재 모바일 기기로 서비스되고 있는 대부분의 관광정보는 관광지에 대한 간단한 설명, 교통편, 숙박, 음식점 등 매우 실용적이고 일반적이어서 편리하긴 하지만, 그다지 사용하고 싶은 매력은 없는 정보에 그치고 있다. 본 연구는 향후 유비쿼터스 도시 환경에서 활용 가능한 지역 관광정보를 활용한 LBS 엔터테인먼트 컨텐츠 개발 방안을 도출하기 위한 목적으로 진행되었다. 연구방법으로는 먼저, 지역정보 관련 서비스 및 연구의 국내외 동향을 살펴보고, 이를 기반으로 지역정보를 활용한 LBS 엔터테인먼트 컨텐츠 개발 방향 및 필요한 요소들을 추출하여, 사례 연구로서 부산시 중구 지역의 역사, 문화 컨텐츠 전달을 위한 모바일 투어 게임 "타임트렉"을 개발하였다. "타임트렉"프로토타입은 사용자의 보다 적극적인 참여와 흥미유발을 위해 롤플레잉 스토리 기반 게임과 물리적 장소에서 답을 찾아야 하는 오프라인 퀘스트 게임의 형식을 포함하는 모바일 투어 게임 형태로 구축되었다. 개발된 프로토타입은 제 10회 부산국제영화제 기간 동안투어코스의 한 장소였던 PIFF광장에서 사용자 테스트를 거쳤으며, 테스트 결과를 분석하여 향후 지역정보를 활용한 LBS 엔터테인먼트 컨텐츠 개발 방안을 도출, 제시하였다. 본 연구는 새롭고 재미있는 형태의 지역 역사, 문화 관광 경험을 창출하기 위해 LBS 모바일 기술과 스토리, 게임 등 엔터테인먼트 요소의 결합을 시도함으로써, 관광 산업과 모바일 컨텐츠 산업의 결합이라는 새로운 영역의 개척을 시도하였다는데 그 의의가 있다고 하겠다.순으로 광고물 제어에 유리하다. 그러므로 복합상업건축물 입면계획 시 일방적인 수평요소의 반복은 지양할 필요가 있다. 모서리계획 시에는, 첫째, 2개 이상의 가로와 접하는 건물의 경우 모서리부 광고 효과가 지배적이며 대부분 곡선돌출형이 사용되고 있었다. 그러므로 모서리 저층부를 필로티로 계획하여 보행흐름을 원활하게 하고 대신 입면을 투명하게 하여 간접광고(내부전시) 효과를 유도하는 것이 좋다. 특히 원형모서리는 건물 특화 성격이 강하므로 불가피할 경우 소형 액센트 광고 위치를 미리 벽면으로 할애하는 것이 경관 및 입면계획에 유리한 것으로 분석되었다. 불확실도 해석모형 등의 새로운 기능을 추가하여 제시하였다. 모든 입출력자료는 프로젝트 단위별로 운영되어 data의 관리가 손쉽도록 하였으며 결과를 DB에 저장하여 다른 모형에서도 적용할 수 있도록 하였다. 그리고 HyGIS-HMS 및 HyGIS-RAS 모형에서 강우-유출-하도 수리해석-범람해석 등이 일괄되게 하나의 시스템 내에서 구현될 수 있도록 하였다. 따라서 HyGIS와 통합된 수리, 수문모형은 국내 하천 및 유역에 적합한 시스템으로서 향후 HydroInformatics 구현을 염두에 둔 특화된 국내 수자원 분야 소프트웨어의 개발에 기본 토대를 제공할 것으로 판단된다.았다. 또한 저자들의 임상병리학적 연구결과가 다른 문헌에서 보고된 소아 신증후군의 연구결과와 큰 차이를 보이지 않음을 알 수 있었다. 자극에 차이가 있지 않나 추측되며 이에 관한 추후 연구가 요망된다. 총대장통과시간의 단축은 결장 분절 모두에서 줄어들어 나타났으나 좌측결장 통과시간의 감소 및 이로 인한 이 부위의 통과시간 비율의 저하가 가장 주요하였다. 이러한 결과는 차가운 생수 섭취가

• 한국조리학회지
• /
• 제16권2호
• /
• pp.270-290
• /
• 2010

본 조사 연구는, 경북 지역의 한우고기 소비자 280명을 대상으로 설문조사를 통하여, 한우고기의 안전성과 고객신뢰도를 조사하였다. 불충실하게 응답한 35부를 제외하고 총 245부를 선정하여 통계 분석한 결과는 다음과 같다. 설문조사에 대한 응답자들의 성별은 남성 82명(33.2%), 여성 163명(66.5%)으로 나타났고, 연령은 20대 55명(22.4%), 30대 52명(21.2%), 40대 86명(35.1%), 50대 이상 52명(21.2%)이었다. 한우고기 구매 횟수는 연령이 많을수록 구매 횟수가 더 많은 것으로 나타났으며(p<0.01), 한우고기 구매처는 한우(농축협) 전문점(55.1%)이 가장 많았지만 통계적인 차이는 없었다(p>0.05). 한우고기의 구매 부위는 등심(44.5%)이 가장 많았고, 그 다음으로 갈비(26.1%)이었고, 수입쇠고기가 한우 쇠고기로 둔갑 판매에 대한 소비자들의 생각으로는 '다소 그렇다'(70.2%), '매우그렇다'(20.8%), '모르겠다'(6.1%), '전혀 그렇지 않다'(2.9%) 순이었고, 이러한 둔갑판매에 대한 예방대책으론 쇠고기 생산이력 추적시스템(60.4%)이 가장 높았고 그 다음으론 원산지 표시제(16.3%)로 나타났고, 이 제도의 도입에서 30?40대의 연령층에서 가장 높았다(p<0.05). 원산지 표시제 및 쇠고기 생산이력 추적시스템에 대하여 5점 만점으로 볼 때, '신뢰성'(M=3.31)이 가장 높게 나타났고(p<0.05), '인지도'(M=3.29), 경험성(M=3.26), 실효성(M= 3.07) 순으로 나타났으며, 두 제도의 평균치는 3.23점으로 나타났다. 한우 소비자를 대상으로 한우 쇠고기의 안전성 및 고객신뢰성에 대하여 안전성은 평균치 2.96점이었고, 고객신뢰성은 평균 3.13으로 나타났다. 안전성과 고객신뢰성은 학력, 소득 및 직업에 따라 통계적으로 유의미한 차이가 나타났다(p<0.05). 이상의 결과를 종합해 볼 때, 한우 쇠고기의 원산지 표시제와 생산이력 추적시스템을 전면 시행하였지만 아직까지 소비자들의 안전성과 고객신뢰도는 아주 크게 높지 않지만, 이 두 가지 제도가 앞으로 좀 더 올바르게 정착될 수 있도록 정부차원의 지속적인 교육과 관리감독이 이루어진다면, 소비자들의 안전성과 고객신뢰도는 향상될 것으로 판단된다.

• 대한간호학회지
• /
• 제4권3호
• /
• pp.63-79
• /
• 1974

1. The purpose of this study. The purpose of this study is to plan and investigate short-term nursing education of two-years associate degree program to produce middle-level professional nurses which are needed by-society and nation. Current nursing education in Korea is divided into four years degree program, three years diploma program Even (though) there are differences in the aims of their education, the curriculums are not much different between the education for producing leaders which is its basic purpose and training middle-level professional nurses. Therefore the purpose of associate degree program lies in minimizing the waste of time and finance which are invested for long-term education for middle-level professional nurses. And also this coincide with the policy of national technical training and definite supply of nurse manpower according to health policy for effective role and ability of nurse. 2. The method of study. This is based on the study of literature, research on the actual condition and investigation of opinion- through questionnaire. L) The study of literature: Domestic and foreign literatures for two years associate degree program were studied and investigated. 2) Research on the actual condition : Current three years nursing education program was collected and analysed. 3) Investigation of opinion. The problem of curried nursing education system and the possibility of two years associate degree program were investigated through questionnaire. 3. The result of the study. 1) The trend of recent nursing education. a. The aims of nursing in past chiefly taking care of physical disease of patient has recently changed to nursing of character including physical, mental, socio-economic, educational and psychological condition. b. For the performing systematic and effective nurse's duty according to her role, the-change of educational system which is classified as a range of education the period of education and certificate after graduation has been enforced or fulfilled. c. Nursing education also has a trend to become a collage or two years associate degree program which can get same legal protection as other educational institutions whose basic purpose is education. Attached nursing school to hospital is getting disappeared because of disadvantage of educational system. 2) Problems. Depending upon research on actual condition of current 3 years nursing education program. a. There are too many subjects. b. Contents of education could be doubled because major subjects are subdivided in detail. c. The credits for graduation are too heavy comparing to the period of study or the ability of students. (The necessary credits are 150.8 for three years according to actual investigation 4. There is no certain standard in organizing curriculum therefore there are too much differences between schools. 4. Basic Plan. The plan for two years associate degree program in nursing education depending on demand of professional nursing field of society is based on following items. 1) Training middle-level professional nurse lay emphasis on liberal arts and basic major field. 2) Liberal arts are divided into required and optional subjects and students could take courses by choice. 3) Major subjects are compound together by fields and they become the sciences of nursing Ⅰ,Ⅱ,Ⅲ,Ⅳ and every items has its educational purposes and contents major study includes laboratory practice and clinical experience. 4) The required credits for graduation are to which means 17-18 credits a semester. The above has been planned to solve the problems of current three years nursing education program. In conclusion for the achievement of this system, following items are needed. 1) It is necessary to change educational administration and system such as amendment of educational law or order of educational application of law. 2) Qualified professors should be available to understand and develope the idea or purpose of this educational system. 3) Local medical institutions should be opened widely and educational for clinical training. 4) The job after graduation should he secured positively.