• 한국가정과교육학회지
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• 제10권2호
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• pp.79-86
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• 1998

The purpose of this study is to determine the effective teaching method & content of consumer education perceived by high/vocational school students in daily life. The questionnaires were distributed to the 179 high school students. The data were analyzed by using descriptive statistics, t- test and one- way ANOVA with scheffe test. As the results of this study were followed: 1. The content of consumer education was organized into four areas: choice making, financial management, buymanship, consumer citizenship All areas of the content were perceived more effective in daily life by vocational school students Especially choice making and buymanship were perceived more effective than the other areas 2. The effective teaching method were affected by the kind of school and grade. 1) The lecture and the practical teaching were more effective methods perceived by vocational students 2) The discussion group teaching was more effective perceived by 3rd grade, but the leeture and the practical teaching perceived by 1st grade.

• 한국항해항만학회지
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• 제39권5호
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• pp.409-415
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• 2015

According to the globalization of world economy on distribution and sales, logistics and transportation parts are playing an important role. Especially, they have to decide what is the key factor of route choice model and how to choose the right transport route in multimodal transport system. By considering the key factors in rote choice model for freight forwarders between Mongolia and Korea, this paper propose 4 main factors: Cost, Delivery time, Freight and Logistics service with 13 sub factors. The importance of factors is surveyed base on AHP through interview with freight forwarders. In results, the empirical insights about current status of Mongolian forwarders are provided with different factors between transportation modes. Expecially, the Time factor is a role factor to choose transport route for air transportation forwarders.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제14권1호
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• pp.1-10
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• 2010

The paper focuses on a type of mathematics competence noted as synthetic. It is needed for success in multiple choice competition problems and it is crucial for the further development of advanced school students. The concept of synthetic competence includes a large fraction of mathematical competences, but also competences and skills related to informatics and linguistics. The general structure of a multiple choice competition is considered as the first level of assessment of the mathematics component of the synthetic competence. As the second level under consideration is the set of complex tasks in a competition test any of which is a bouquet of ideas. Our standpoint on the didactic specifics and goals of the two levels in perspective of the gifted education is briefly presented in the article and some examples are given.

• Asia Marketing Journal
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• 제25권1호
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• pp.3-14
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• 2023

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute resemblance can have a negative influence because of the increase in the competition with similar options. For choice, the attribute resemblance has a positive influence when attributes are less familiar but has a negative influence when attributes are more familiar.

• 공학교육연구
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• 제26권4호
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• pp.3-10
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• 2023

The underrepresentation of women in engineering has received considerable attention. A series of policies and practices have been developed to promote gender-balanced participation in engineering. This study focuses on gender disparities in reasons for the choice of engineering majors and regret of that choice. The regression results show that compared to their male counterparts, women are found to select an engineering major primarily based on their high school GPA or CSAT scores rather than their aptitudes and interests. Accordingly, women regret their major choice more than men due to mismatched expectations and abilities or unsatisfactory postgraduate labor market outcomes. The findings provide policy insights to improve gender equity in engineering by further enhancing career education in secondary schools.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.

• 한국식생활문화학회지
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• 제30권3호
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• pp.333-344
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• 2015

This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at well-being restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

• 대한지리학회지
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• 제44권3호
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• pp.323-338
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• 2009

본 연구는 서울시의 대중교통체계 개편에 따른 통근시에 교통수단선택의 변화를 분석하는데 목적을 두었다. 특히 개인의 사회 경제적 특성, 통행목적, 출발지와 도착지의 공간적 특성에 따라 두 시점동안 통근 교통수단선택의 변화가 어떻게 차별화되어 나타났는가를 파악하는데 초점을 두었다. 조건부 로짓모형을 이용하여 통행수단선택에 영향을 미치는 결정요인들이 어떻게 변화되었는가를 비교하였으며, 특정 통행수단에 대한 대체 통행수단의 한계효과도 분석하였다. 연구결과 저소득계층일수록 지하철 선택확율이 가장 크게 증가하였으며, 도착지에서의 대중교통 접근도와 밀도가 높고 혼합용도 비율이 높을수록 대중교통을 선택하는 확률이 더 높아지는 것으로 나타났다. 통근 시 통행수단간의 대체 한계효과를 보면 자가용 승용차와 지하철간의 대체확률이 가장 높은 것으로 나타났다. 본 연구결과 서울시 대중교통체계 개편이 교통수단선택의 변화에 미친 영향력은 상당히 차별적으로 나타나고 있음을 시사해주고있다.

• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 공학교육연구
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• 제13권6호
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• pp.80-86
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• 2010

본 연구는 자연계열 학업우수 고등학생들의 희망전공 결정 현황과 학생이 인식하는 전공결정의 영향요인을 살펴보고자 하는 것을 목적으로 한다. 이를 위해 전공결정에 관한 질문지를 14개 고등학교 학생 1000여명에게 실시하였고, 수거된 응답 중에서 자연계열 학업우수 고등학생 655명의 자료를 분석하였다. 연구결과, 첫째, 고등학교 2학년에 희망전공을 결정한 비율이 80% 이상으로 3학년과 차이가 없었으며, 의학계열을 전공하고자 하는 학생들이 50% 이상으로 나타났다. 둘째, 이학을 전공하기를 희망하는 학생들이 의학계열을 전공하고자 하는 학생들보다 진로결정수준이 높았다. 셋째, 학생들의 전공결정에 가장 중요한 요인은 본인의 학문적 흥미와 적성이었고, 이는 의학계열을 전공하고자 하는 학생들보다 공학계열과 이학계열을 전공하고자 하는 학생들에게서 더 중요하게 고려되는 것으로 나타났다. 공학과 이학에 대한 학문적 흥미와 적성을 찾을 수 있는 경험을 제공하고 고등학생들의 진로결정수준을 높이기 위한 진로개발 프로그램을 시행하는 것이 의학계열에 대한 선호도 현상을 해결하는데 중요한 역할을 할 수 있을 것임을 시사한다.