• Journal of Family Resource Management and Policy Review
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• v.8 no.1
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• pp.61-78
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• 2004

The purpose of this study was to compare the consumers' satisfactions between those who prefer internet shopping and those who prefer CATV home shopping. This study examined both on-purchase satisfactions and post-purchase satisfactions. For on-purchase satisfactions, this study investigated informational satisfactions, convenience satisfactions, and price satisfactions, and for the post-purchase satisfactions, it examined overall satisfactions, delivery-related, and exchange or refund related satisfactions. The data(n=376) were obtained from a questionnaire. The data included 185 consumers of internet shopping, and 182 consumers of TV home shopping, and were analyzed by t-tests or chi-square test to compare those consumers' characteristics and satisfactions. The findings of this study are as follows: First, men aged 20s and those who had higher education, higher incomes were more likely to prefer internet shopping. Second, those who like TV home shopping were likely to search just one channel and to use less than 30 minutes to decide to purchase. Third, generally, those who prefer internet shopping showed higher scores of on-purchase satisfactions, and overall post-purchase satisfactions. However, TV home shopping consumers had higher scores of delivery-related satisfactions.

• Journal of Families and Better Life
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• v.14 no.2
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• pp.1-18
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• 1996

The purposes of this article are to find out general trends of dual-career couples' role expectations role conflicts and marital satisfactions and to estimate the differences according to related variables and to analyze the effects of indepedent variables on ole conflicts and marital satisfactions. For these objectives two kinds of questionaire were used and the data were obtained through 169 dual-career couples. The results were as follows; The results were as follows; 1) Dual-career couples' role expectations and marital satisfactions were relatively high but role conflicts were not. Husbands' role expectations were higher than them of wives but wive's role conflicts and marital satisfactions were higher than them of husbands. 2) Dual-career couples' role expectations role conflicts and marital satisfcations were significantly different by communication role related variables and job related variables. 3) Husbands' role conflicts and marital satisfactions were significantly influenced by communication satisfaction and role expectations,. Wives' role conflicts and marital satisfactions were significantly influenced by communication satisfaction husbands' housework aid and role expectations.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.31-44
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• 2009

The purpose of this study was to understand how consumers perceive the costs of using certain types of sales-promotions and to suggest ways in which sales-promotions should be developed to contribute to the consumers' welfare and the development of Marketing Strategy. The sufficiency of the consumers' desire was essential to new and creative sales-promotion strategy. This study investigated the perceived costs of using timely opportunity costs, extra expenses, substitution costs, uncomfortable feeling, regrets and economical and psychological satisfactions on certain types of sales-promotions such as off line, coupon, packed items, collection and on line, and event. In the study results on the perceived costs of using certain types of sales-promotions, off line sales-promotions were perceived more than substitution costs, extra expenses, regrets and on line sales-promotions were perceived more than timely opportunity costs. These results were caused by immediately using off line sales-promotions and becoming a member of on line sales-promotions. In the research result on the perceived costs of using certain types of sales-promotions and economical satisfactions, off line sales-promotions exhibited positive relations with substitution costs of coupon and extra expenses, regrets of packed items and collection about economical satisfactions. On line sales-promotions exhibited positive relations with extra expenses and regrets about economical satisfactions. The research results on the perceived costs of using certain types of sales-promotions and psychological satisfactions, off line sales-promotions exhibited positive relations with timely opportunity costs of coupon and collection about psychological satisfactions. On line sales-promotions exhibited positive relations with substitution costs about psychological satisfactions. These results were caused by the feeling of leisure time as the consumer played games or hobbies. This study proposes an approach in the context of sales-promotion with some suggestions and thoughts.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.135-155
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• 2000

The main purpose of this study is to investigate the factors affecting customer satisfactions toward the italic restaurants of hotels. Especially, the role of menu-related factors is elaborated. Based on the previous research findings, the following hypotheses were proposed and tested. First, customer evaluations of the factors related to the service of italic hotel restaurants wi11 show differences, depending upon demographics. The results found are as follows. Concerning the seasonality and variety of menu, customer evaluations differed by gender. Depending on age groups, customer evaluations differed for the communicative quality of menu, the restaurant atmosphere, the employee service level, and the food taste. By the type of occupations, there were differences in customer evaluations of the communicative quality of menu, the employee service level, and tie food taste. By the education levels, there were differences in the evaluations toward the seasonality and variety of menu, the restaurant atmosphere, the employee service level, and the food taste, Finally. concerning the restaurant atmosphere and the food taste, customer evaluations differed by their income levels. Second, the employee service level, the seasonality and variety of menu, the communicative quality of menu, the restaurant atmosphere, and the food taste are predicted to significantly affect customer satisfactions, My results were consistent with this prediction except for that the communicative quality of menu did not significantly affect customer satisfactions. Regarding the role of menu-related factors in customer satisfactions, my finding implies the importance of updating the menu, providing the variety and reflecting the seasonality. The more studies, however, should be needed to explore the various roles of menu-related factors in restaurant customer satisfactions.

• Journal of Preventive Medicine and Public Health
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• v.35 no.3
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• pp.236-244
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• 2002

Objective : To empirically investigate the relationship of internal and external customer satisfactions, service quality, and customer loyalty in medical services. Methods : This essay proposes an integrated model to explain the causality of internal and external customer satisfactions, service quality, and customer loyalty. To this end, a structural model was developed, consisting of the following factors: internal and external customer satisfactions, service quality, and customer loyalty. The study included 214 sets of data, with 107 sets being collected for both out-patients and in-patients. The data were analyzed using AMOS 4.0. Results : We found the greater the internal customer satisfaction, the greater the out-patient quality of service quality. Secondly, the greater the service quality, the greater the external customer satisfaction of both in- and out-patients. The service quality of doctors, compared to that of the nurses, had a greater effect on external customer satisfaction. Thirdly, the service quality of doctors and nurses affected both internal and external customer satisfactions, which ultimately affected the customer loyalty. Finally the greater the external customer satisfaction, the greater the customer loyalty. Conclusion : This Study confirms the positive relationship among the internal and external customer satisfactions, service quality, and customer loyalty, which proves the doctors quality of service is the primary factor for external satisfaction, and customer loyalty relating to medical services.

• Korean Journal of Occupational Health Nursing
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• v.14 no.2
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• pp.108-117
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• 2005

Purpose: This paper was attempted to focused on the analysis of job stress and job satisfaction according to the moderating effects of social support. Method: Data collected from 302 staff nurses in 2 general hospitals, with self-reporting questionnaires(Wolfgang's HPSI, modified Hagihara's social support, and MSQ). Descriptive statistics, Cronbach's alpha, Pearson correlation, ANOVA, and moderated regression analysis were used. Result: The subjects exhibited significantly highest level of 'the work and patients' conditions'. The perceived job stress was negatively correlated with supervisor and co-workers' support, and job satisfactions. Also supervisor and coworkers' support were positively correlated with job satisfactions. The main factor that affected the job satisfactions was 'work and patient conditions' and it was explained 35.5% out of the total variance of the job satisfactions with 'the work load and disturbing factor', 'supervisor support' and 'co-workers' support'. Supervisor support moderated the relationships between 'the patient care responsibilities and career development factor' and satisfaction. Conclusion: For developing the stress management program for hospital nurses, 'the work and patients' conditions', and the strategies of strengthening 'supervisor and co-workers' support' should be considered. In addition to, it may be considered to examine the effects of social support on the other criterion variables.

• Management & Information Systems Review
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• v.25
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• pp.1-34
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• 2008

This empirical research examined the effects of organizational service orientations on business performance since the service orientations had been considered very importantly for delivering excellent service quality in many studies. The purpose of this study was to investigate the relationships among service orientations, customer orientations, employees' job satisfactions and business performance in medical service organizations. A model and hypotheses on the basis of this model were developed. And data from employees in medical service organizations were collected using questionnaires. Respondents were asked to related variables of their organizations. A total of 217 questionnaires collected were used to test hypotheses. The results obtained were as follows; first, service orientation factors had a positive significant effect on customer orientations, employees' job satisfactions and business performances. Second, employees' job satisfaction had a positive significant effect on their customer orientations. Third, customer orientations and employees' job satisfactions had a positive significant effect on business performances. Thus, it is advisable for managers or operators to emphasize service orientations in medical service organizations. This study is specific to ambulatory service in a medical service organizations, so generalizing the results to other area may not be possible. Although this study may help to guide the roles of service orientations, customer orientations, employee satisfactions and business performances in medical service organizations, future studies should consider other relative variables.

• Journal of Distribution Science
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• v.10 no.1
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• pp.11-22
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• 2012

The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

• Korean Journal of Health Psychology
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• v.16 no.3
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• pp.609-622
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• 2011

The purpose of this study is to investigate the causality between life satisfaction and domain satisfactions. For this study, data were collected from 207 respondents. They completed World Health Organization Quality of Life Assessment Instrument - Brief (WHOQOL-BREF) which is self-report questionnaire asking about life satisfaction and domain satisfactions. For data analysis, the verification procedure by autoregressive crosslagged modeling of structural equation was used. The analysis results of measures showed the causal relation between the two variables, that is, domain satisfactions acted as cause of life satisfaction. There were discussions on the issues about the analysis method of the autoregressive crosslagged modeling, the implications of the results, and the limits of the research. This study ascertained the intervention direction between life satisfaction and domain satisfactions to promote life satisfaction.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.1
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• pp.64-69
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• 2013

In ubiquitous computing, shared environments adjust themselves so that all users in the environments are satisfied as possible. Inevitably, some of users sacrifice their satisfactions while the shared environments maximize the sum of all users' satisfactions. In our previous work, we have proposed social welfare functions to avoid a situation which some users in the system face the worst setting of environments. In this work, we consider a more direct approach which is a preference based clustering to handle this issue. In this approach, first, we categorize all users into several subgroups in which users have similar tastes to environmental parameters based on their preference information. Second, we assign the subgroups into different time or space of the shared environments. Finally, each shared environments can be adjusted to maximize satisfactions of each subgroup and consequently the optimal of overall system can be achieved. We demonstrate the effectiveness of our approach with a numerical analysis.