• Journal of Korean Clinical Health Science
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• v.8 no.1
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• pp.1377-1385
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• 2020

Purpose: This study is a descriptive study to investigate the effect of clinical practice satisfaction, nursing image and self-esteem on vocational identity of nursing students. Method: The subjects of this study were 200 nursing students majoring nursing science in D college, D city and seniors who took the clinical practice course. The date was analyzed by t-test, ANOVA, Pearson' correlation coefficients, stepwise and multiple regression using SPSS/WIN 22.0. program. Results: There was a statistically strong positive correlation between nursing image and self-esteem(r=.242, p=.001), vocational identity(r=.196, p=.009), clinical practice satisfaction(r=.542, p<.001). The factors influencing vocational identity were self-esteem(t=7.193, p<.001), aptitude and nursing belief of motivation for choosing nursing(t=5.472, p<.001), grade(t=-3.249, p=.001), professions of motivation for choosing nursing(t=2.694, p=.008), Satisfaction with nursing as a major(t=2.295, p=.023). The explanatory power of these models was 38.2%. Conclusion: Based on the results of this study, to improve the vocational identity of nursing students in college, it is needed to develop nursing education program that strengthen self-esteem, aptitude and nursing belief, professions, satisfaction with nursing as major. Also it is needed a study on verifying application effects.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.782-788
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• 2022

Our research participants were composed of health teachers exhausted by the COVID-19 pandemic. This study analyzed the attitudes towards image-making through utilizing the job training at Gwangju Metropolitan Office of Education on August 2022, where our study was able to obtain and analyze 30 elementary, middle, and high school health teachers who participated. Image making is defined as playing a role in increasing self-esteem through outward appearances such as facial expressions and posture, personal color, makeup, tone, hairstyling, and fashion and impacting individuals inwardly to increase self-confidence. Therefore, there is a positive impact in providing an image-making program that considers the occupational characteristics of a health teacher. It had the effect of stress relief and aided in building a healthier self-image among the participants. The results our study showed the following results. First, all participants had various concerns regarding their appearance and deemed that image-making was necessary, yet they needed to be more informed regarding the specific methods of doing so. Secondly, participants were mainly focused on purchasing makeup products for image making. Although participants showed interest in a personal color diagnosis, there needed to be more support in approaching the subject as the diagnosis was necessary from an expert. Third, participants stated that image-making should occur for their middle-aged selves when experienced in the field. Participants believed that they would be more concerned with how others viewed them after gaining expertise. Hence, this study found that the occupational characteristics of health teachers greatly benefitted from image-making programs oriented to their careers and would also show an increase in job satisfaction.

• Journal of Korean Academy of Nursing
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• v.46 no.1
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• pp.118-127
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• 2016

Purpose: The study purposes were to construct and test structural equation modeling on the causal relationship of community residents' perceived quality of care, image, and role performance with satisfaction, intention to (re)visit and intention to recommend hospital. Methods: A cross-sectional survey was conducted with 3,900 community residents from 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. Community awareness consisted of 6 factors and 18 items. The data were collected utilizing call-interview by a survey company. Research data were collected via questionnaires and analyzed using SPSS version 20.0 and AMOS version 20.0. Results: Model fit indices for the hypothetical model were suitable for the recommended level: ${\chi}^2=796.40$ (df=79, p<.001), GFI=.93, AGFI=.90, RMSR=.08, NFI=.94. Quality of care, image, and role performance explained 68.1% of variance in community awareness. Total effect of quality of care process factors on satisfaction (path coefficients=3.67), intention to (re)visit (path coefficients=2.67) and intention to recommend hospital (coefficients=2.45) were higher than other factors. Conclusion: Findings show that public hospitals have to make an effort to improve community image through the provision of quality care, and excellent role performance. Support for these activities is available from both Central and Local Governments.

• Journal of Distribution Science
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• v.14 no.8
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• pp.9-21
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• 2016

Purpose - This research analyzes the impact of motivations to dine out and selected attributes of customers on customer satisfaction and loyalty. Based on collected data, this study aims to suggest effective marketing strategies to help manage traditional Korean food restaurants. Research design, data, and methodology - The data were collected from the customers who visited traditional Korean food restaurants in Jeon-Ju for two months from December, 2015. The available data were 402 from collected 450 customers' data and they were analyzed by using SPSS 19.0. Result - These are the results of data analysis. First, environmental, personal and perceived factors influence on the motivations to dine out at Korean food restaurants which affect customer satisfaction. Next, selected attributes from Korean food restaurants have impacts on customer satisfaction. Third, motivations to dine out Korean food restaurants affect customer loyalty. Moreover, physical environments, curiosity and need satisfactions, which are the selected attributes, have impacts on customer loyalty. Lastly, it has been identified that customer satisfaction in Korean food restaurants influences customer loyalty. Conclusions - Satisfaction and good brand image of Jeon-Ju will increase customers' intention to revisit. This study has found that high customer satisfaction leads to re-visitation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.3
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• pp.87-97
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• 2005

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.5
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• pp.560-569
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• 2003

The purpose of this study was to investigate the usage condition of avatar, the clothing images of avatars, and the difference of self images among avatar user groups which were clustered by the clothing image of using avatar. Avatars were decorated not only to get personal satisfaction and joyfulness but also to realize the desire of relationship with other people. The clothing images of avatars were classified into 7 factors, which were labeled as cute, mature, sexy, old-fashion, unisex. and unique factors. There were no significant differences in self images among 3 avatar user groups which were clustered by 7 factors of clothing images. The result indicated that avatar users pursued various clothing images for their avatar, however, no significant relations were existed between avatar＇s images and user＇s self images and further studies would be required to find out significant variables which determined avatar＇s clothing images.

• The Journal of Korean Academic Society of Nursing Education
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• v.16 no.2
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• pp.283-291
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• 2010

Purpose: This study aims to assess university freshmen's concern of and satisfaction with their health and body and to analyze this in relation to their health habits, thereby aiding university students in forming sound health habits. Method: The subjects of this study were 338 freshmen at A University, located in B City. The questionnaire had 34 questions and the collected data was analyzed with t-test, $x^2$-test, and multiple regressions. Result: The average points of the subjects' health habits were 6.01 for male and 5.65 for female, showing a median range. Concern about health (male 13.63 points, female 13.10 points) and satisfaction with their own body (male 8.26 points, female 7.71 points) showed no significant difference between males and females. Females had more concern about their body (p=.001), and males' satisfaction with health was higher than females', which was statistically significant (p=.0.41). As for factors that have an effect on health habits, male students had health concerns ($\beta$=.395), health satisfaction ($\beta$=.212), and body concerns ($\beta$=-.209), and female students had health concerns ($\beta$=.317) and health satisfaction ($\beta$=.139). Conclusion: University freshmen are likely to have diverse undesirable health habits and therefore need positive improvement in their health habits.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.43-52
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• 2013

"Time versus money effect" refers to a favorable shift in consumers' responses activated by time(vs. money). In general, how people spend their time or money could reflect one's personal identity. Previous research indicates that drawing individuals' attention to time makes more effective in product satisfaction rather than money. Also, whereas because time is experienced as an experience, time activates more positive product satisfaction for experiential product rather than materialistic product, money has the reverse effect because money relates with possessions. Present study examined the effect of time and money on consumers' attitudes and decisions and the role of product type including smartphone. In experiment 1, participants evaluated their experiences or their own products(family restaurant, smartphone, premium jean). They satisfied more with their smartphones when activated by time than by money. In experiment 2, 3 image ads, a promotion image ad for each product(family restaurant, smartphone, premium jean), were offered to find the effect of time and money in promotion ads. The interaction effects between activating condition and product type were revealed on the product attitudes, product satisfaction, purchase intent, and personal connection reflecting the consistent time effect on smartphone. In addition, the main effect of the activating condition was significant which meant time activating ads were more effective than money activating ads.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.337-347
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• 2013

The purpose of this study was to examine the influence of the satisfaction level of dental hygiene students with their own appearance and their body images on interpersonal relationships. Structured questionnaires were utilized to gather data from dental hygiene students from April 1 to May 7, 2013. The students investigated got a mean of $2.79{\pm}0.42$, $2.85{\pm}0.53$ and $3.23{\pm}0.48$ in appearance satisfaction, body image and interpersonal relationship abilities respectively. Interpersonal relationship abilities had a positive correlation to appearance satisfaction and body strength, one of its subfactors, and interpersonal skills were positively correlated to body image as well. As appearance satisfaction and body image were identified as influential factors for interpersonal relationship abilities, it's quite important for individuals to have a positive self-concept to build good interpersonal relationships. Therefore personal counseling should be provided for students to take the right view of their own appearance and bodies, and the development and implementation of diverse programs are required as well.