• Title/Summary/Keyword: sales tasks

Search Result 46, Processing Time 0.024 seconds

The Case Study on the Rural Social Economy in Japan and Korea (일본과 우리나라 농촌 사회적 경제에 대한 사례 연구)

  • Kim, Ok-Hee
    • Journal of Digital Convergence
    • /
    • v.18 no.3
    • /
    • pp.405-418
    • /
    • 2020
  • The purpose of this case study was to analyze the promotion background, development process, business content and organizations of rural social enterprises in Japan and Korea, to examine the similarities and differences of the two countries in social purpose, independence of management, creation of regional economic cycle and administrative role, and to present policy tasks for development of social economy and social enterprise in rural area. the Policy tasks are as follows; construction of community-based social economy, social financial support strengthening, the empowerment of rural social enterprises and the efficient management of internet shopping mall for increase in sales.

A Study on the Current Status and Directions in Development of Local Food Federation of Heterogeneous Cooperatives: In Case of Daegu & Gyeongbuk (로컬푸드 이종협동조합연합회의 실태와 발전방향 모색 - 대구경북을 사례로-)

  • Park, Chan-Soo;Heo, Deung-Yong
    • Korean Journal of Organic Agriculture
    • /
    • v.30 no.2
    • /
    • pp.129-149
    • /
    • 2022
  • In March 2020, the National Assembly revised the Framework Act on Cooperatives, allowing a federation of heterogeneous cooperatives, and in October 2020, the Daegu Gyeongbuk Federation of Local Food Cooperatives was launched as the first federation of heterogeneous cooperatives in the country. The local food movement, which has been promoted upward in the local community as an alternative to the existing global food system, seems to be being activated by the government's food plan policy, but critics say that the government's policy goals are not fully achieved due to the top-down policy promotion and lack of communication. In response, this study first examines the role and significance of the local food federation of heterogeneous cooperatives in solving the problems raised in the process of establishing a food plan. In addition, the current status of the federation was investigated for the successful settlement and development of the Daegu Gyeongbuk Federation of Local Food Cooperatives. A survey of affiliated cooperatives, focus group interviews with managers and experts and related literature surveys were conducted. Based on this, the direction of activities was presented, such as the role of an intermediary in Daegu and Gyeongbuk and the role of an intermediary in the public and private sectors etc. In addition, six joint project tasks were specifically presented, including an integrated information sharing system & a logistics network, a planned production system & a joint processing center, an online sales system & a co-marketing promotion, a joint education system, a management of direct stores & restaurants, a sustainable public-private cooperation system etc.

Research on how to promote fashion brands in the e-commerce era - Focusing on the work of a fashion PR agency - (e-커머스 시대 패션브랜드 홍보 방법에 관한 연구 - 패션홍보대행사 업무를 중심으로 -)

  • Song Ae Park
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.25 no.2
    • /
    • pp.17-29
    • /
    • 2023
  • The digital environment, which has been rapidly developing since the beginning of the 21st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

A Study on Efficient Return Logistics of Fashion Industry (패션기업의 반품물류 효율화 방안에 관한 연구)

  • Kim, Han-Seong;Hwang, Dae Sung;Lee, Jae-Gun;Kim, Tae-Won;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
    • /
    • v.18 no.1
    • /
    • pp.159-166
    • /
    • 2016
  • Logistics had only been perceived as a supporting means or auxiliary of corporate activity, but is now surfacing as a priority sector for competitiveness in the infinite competition of the global market. This study looks into the current status of logistics and sets forth the improvement tasks by analyzing the problems of the returned goods logistics. In order to improve the manual process of returned goods, the POS system (point-of-sales system) was implemented and DAS (Digital Assorting System) and SORTER System were synchronized for utilization, which cut the prime cost of the once expensive returned goods logistics, and analyzed the efficiency of establishing automated logistics system for efficiency of returned goods logistics in the aspects of one-stop BPR (Business Process Re-engineering).

Insensitivity Towards Safety and Tasks of KC Mark (Korea Certification Mark) (KC마크의 안전 불감과 과제)

  • Kim, Myeong-Yeol;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
    • /
    • v.18 no.1
    • /
    • pp.111-118
    • /
    • 2016
  • KC Mark is one of the country's integrated legal force to the minimum mandatory certification mark system for safety. That is absolutely needed for manufacturing and sales of goods in Korea. This thesis intended to see what is prevalent for both imports and domestic products for illegal and defect and rebuild the ecosystem as soon as possible for the healthy development through public awareness. In this theses point out the seriousness of the problem based on the various kinds of press releases, data of KCA(Korea Consumer Agency), MOTIE(Ministry of Trade, Industry and Energy) and KCA(Korea Customs Service) to the problem of certification system of KC mark and propose a solution to that issue. This study is considered to make befit the nation's place in the world and sustainable development is possible about the system of certification KC. This study expect more research on this issue in order to make enhance the confidence of KC mark.

Cooperative Fishing Boat Robots Model for Extreme Worker

  • Sin, Seunghan;Yang, Kyeongae;Kim, Jaeheon;Shin, Seungjung
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.10 no.2
    • /
    • pp.79-83
    • /
    • 2018
  • According to the Korea Robotics Industry Association, the number of robots companies, sales and production are steadily increasing until 2016, and the global robot market outlook is expected to continue to increase until 2025. We need to develop more attention to robots that can make life easier for us and can replace human tasks that we cannot do. It is predicted that robots will be more developed in the future with the above statistics, and future robots will be more activated by robots that can depend on each other, fix each other, and adapt to the changing environment without humans. Therefore, the shape of the robots in the future will be developed as a group robot(swarmbot) that cooperate with each other while the robot works. These robots have been studied for a longtime, but there are only two community robots that are applied in real life, only two of which are jailbreaking robots made in KAIST and KIVA robots made in Amazon company. In the future, as these robots develop more and more, and environment where robots can live without human intervention is created, so that a plurality of robots can collaborate and do individual work.

Application Case of Safety Stock Policy based on Demand Forecast Data Analysis (수요예측 데이터 분석에 기반한 안전재고 방법론의 현장 적용 및 효과)

  • Park, Hung-Su;Choi, Woo-Yong
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.43 no.3
    • /
    • pp.61-67
    • /
    • 2020
  • The fourth industrial revolution encourages manufacturing industry to pursue a new paradigm shift to meet customers' diverse demands by managing the production process efficiently. However, it is not easy to manage efficiently a variety of tasks of all the processes including materials management, production management, process control, sales management, and inventory management. Especially, to set up an efficient production schedule and maintain appropriate inventory is crucial for tailored response to customers' needs. This paper deals with the optimized inventory policy in a steel company that produces granule products under supply contracts of three targeted on-time delivery rates. For efficient inventory management, products are classified into three groups A, B and C, and three differentiated production cycles and safety factors are assumed for the targeted on-time delivery rates of the groups. To derive the optimized inventory policy, we experimented eight cases of combined safety stock and data analysis methods in terms of key performance metrics such as mean inventory level and sold-out rate. Through simulation experiments based on real data we find that the proposed optimized inventory policy reduces inventory level by about 9%, and increases surplus production capacity rate, which is usually used for the production of products in Group C, from 43.4% to 46.3%, compared with the existing inventory policy.

A Study on the Meanings of Half-Life: Alyx and the Success Factors of VR Games (하프라이프 알릭사의 의미와 VR게임 성공 요소 고찰)

  • Kwon, Dong-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.9
    • /
    • pp.271-284
    • /
    • 2020
  • Good reviews that Half-Life: Alyx received created a turning point for the vitalization of the VR market with an uncertain future due to the absence of a revenue model together with the increased sales of VR equipment. Based on previous studies, this study categorized the characteristics of VR games according to graphs, first-person system, interface, controller, interaction technology, sound and stories. The analysis results show that the seven elements corresponded with "interactions" and "virtual images," which represent the completion level of games as part of VR components, and were connected to one another, which led to the proposal of an upper-rank concept "presence" to put them together. "Immersiveness," which represents users' emotions as part of VR components, was analyzed with the immersion theory to assign tasks of proper difficulty level for users' abilities. In the research process, the Delphi technique and FGI were administered to a panel of 15 experts to ensure objectivity. Finally, "presence" and "immersiveness" are characteristics in proportion to each other and can be valid concepts in future analysis of VR games as well as Half-Life: Alyx, which led to the proposal a new concept framework called 'presence effects' by combining the two words.

The Level of Knowledge Required to Fulfill the Task of Fashion Design -A Cross-cultural Study between South Korea and the United States - (패션디자이너 직무수행을 위해 필요한 지식수준에 관한 연구 - 한국과 미국을 중심으로 -)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.16 no.3
    • /
    • pp.191-200
    • /
    • 2014
  • Employees overseas have a need to prepare according to the different environments and industrial structures between countries. Therefore, to investigate qualities for fashion designers to possess when they work abroad, especially in the United States, this study compared the level of knowledge required to fulfill the work of fashion design in both South Korea and the United States. Responses from workers who are engaged to fashion design from the representative online career information systems of two countries, 'Worknet' in South Korea and '$O^*Net$' in the United States, were used as data. Looking at the result derived from the analysis of this study, first by comparing various statistical indicators, results showed the difference between knowledge level required to fashion designer in South Korea and in the United States. Even with the same type of job, because environments and industrial structures of each country are dissimilar, a different level of knowledge will be required in order to perform their tasks. Second, fashion designers in both South Korea and the United States required a high level of knowledge in the 'fine arts', 'administration and management', 'production and processing', and 'design' to perform their duties as a fashion designer. As a result, both countries have similarities that fashion designers need to possess a high level of the knowledge in areas such as 'production of products' as well as 'sales of products'. Furthermore, human relationship field of knowledge such as 'counseling', 'psychology', and 'communication' appeared to be more necessary to fashion designers in South Korea than those in the United States. On the other hand, higher degree of knowledge of 'machines and tools', ' fine arts', and 'transportation' appeared to be more necessary to fashion designers in the United States than those in South Korea.

  • PDF

An Analysis the Role between the Buyer and Seller in the Field of e-Trade (전자무역에서 구매자와 판매자의 역할분석)

  • Lee, Joo-Won
    • International Commerce and Information Review
    • /
    • v.7 no.3
    • /
    • pp.195-212
    • /
    • 2005
  • International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

  • PDF