• 한국의류산업학회지
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• 제20권5호
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• pp.509-519
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• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.65-78
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• 2011

Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services blogs have played an active role as a community in sharing delivering and exchanging information among individual users who have share similar opinions hobbies and preferences. Based on this cultural phenomenon some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer. This study is designed to classify fashion-related blogs and define the characteristics of each type expecting significant influences on future studies on this topic. We selected 50 fashion-related blogs as subjects including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect bloggers' own preference "Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference "Fashion media" blogs which plays a significant role as a magazine by providing various information concerning fashion for costumers and "Sales promotion" blogs which are used as promotional materials to attract customers by providing product reviews or advertisements.

• 한국의류학회지
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• 제35권4호
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• pp.476-487
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• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• 정보과학회 논문지
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• 제44권4호
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• pp.339-343
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• 2017

상품 또는 상점에 대해 거짓된 후기를 남기는 악의적인 사용자가 증가함에 따라 사용자에게 신뢰성 있는 정보를 제공하는 데 어려움을 겪고 있다. 거짓된 후기는 리뷰 스팸이라고 불리는데, 제품을 홍보하거나, 평판을 훼손하기 위해 작성된다. 이는 제품의 판매량에 직접 영향을 미치기 때문에 이러한 리뷰 스팸을 탐지할 필요가 있다. 국내 쇼핑 사이트에서도 리뷰 스팸은 흔히 접할 수 있으나, 기존 연구에서 제안된 방법은 모두 외국 사이트에서만 평가되었다. 따라서, 본 논문에서는 리뷰 스팸을 탐지하는 기존 방법의 소개와 더불어 네이버 쇼핑의 리뷰 특성을 파악하고, 리뷰 스팸을 탐지하는 여러 가지 방법을 네이버 쇼핑에 적용하여 성능을 평가하였다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.79-82
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• 2001

The wide use of Information Technology(IT), especially the rapid diffusion of the internet, brings us a new paradigm, called "Electronic Commerce", or "Digital Economy." The paradigm is regarded as a business strategy essential to organization's competitive advantage. Because very few studies have been performed in the area of e-strategy, especially in the combined strategy of clicks and mortars, a research on this area is needed. The main questions of this study are empirically to validate the usefulness and the applicability of a decision roadmap and to analyze the situation of Korean firms based on the decision roadmap. Major results of this study are as follows; First, there is an evidence that the roadmap can be applied to firms regardless of its industry and size. Second, usefulness of the roadmap is proved since companies that followed the prescription of the decision roadmap showed high degree of satisfaction with online sales amount. Third, Korean firms in general do not achieve the ideal degree of integration (or separation), especially in terms of management and operation. In conclusion, this study provides e-business strategy planners some guidelines about how to achieve right mix of on-line and off-line business.

• 한국도서관정보학회지
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• 제38권3호
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• pp.73-90
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• 2007

80대 20 법칙으로 알려진 "파레토 법칙"은 소수 정예의 핵심 시장 원리로 또는 선택과 집중의 경영 전략으로 그동안 해석되어 왔다. 그러나 웹 2.0 시대가 도래하면서 다수의 힘을 드러내는 롱테일 법칙이 새로운 비즈니스 화두로 부상하고 있다. 디지털과 온라인 시대를 맞아 이용자의 다양성에 대한 요구가 표출되기 시작하고 이를 충족할 수 있는 환경이 조성됨에 따라 롱테일 현상은 이제 사회 전반에 영향을 미치고 있다. 본 연구는 롱테일 현상을 도서관 서비스 측면에서 고찰하며, 웹 비지니스에서 제안되고 있는 다양한 롱테일 전략을 도서관 서비스에 응용해 본다. 또한 라이브러리 2.0의 철학과 기술을 활용한 실천 방안을 제안한다.

• 한국콘텐츠학회논문지
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• 제15권10호
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• pp.127-137
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• 2015

세계 1위의 콘텐츠 생산 및 소비국이며, 최근에는 스마트 미디어 환경이 빠른 속도로 조성되고 있는 미국 시장에서 최근 한국 프로그램에 대한 관심이 높아지고 있다. 이러한 현상은 프로그램 수출 지역의 편중 현상이 여전히 존재하는 한국 방송 시장에 새로운 출구를 모색하게 하는 청신호가 아닐 수 없다. 이에 따라 미국 시장 진출을 활성화하기 위해서는 해당 시장을 겨냥한 한국 방송 프로그램의 차별화된 수출 전략이 필요할 것으로 여겨진다. 본 연구에서는 각 사의 홈페이지와 신문 기사, 보고서 등의 자료를 2차 분석하고, 유통 담당자들을 대상으로 심층 인터뷰를 실시하여 국내 지상파 방송사를 중심으로 미국 시장 진출 현황 및 특성을 살펴보고 향후 지속적인 수출 활성화를 위한 방안을 모색해 보고자 한다.

• 한국경영과학회지
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• 제27권1호
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• pp.95-106
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• 2002

The tilde use of Information Technology (IT), especially the rapid diffusion of the internet, brings us a new paradigm, called "Electronic Commerce," or "Digital Economy." The paradigm is regarded as a business strategy essential to organizations′competitive advantages. Because few studies have been shown in the area of e-strategies, especially in the combined strategies of clicks and mortars, a study of this area is required. The main questions of this study are empirically to validate the usefulness and applicability of a decision roadmap and to analyze the situation of Korean firms in the view of the decision roadmap. Major results of this study are as follows : First, there is an evidence that the roadmap can be applied to Korean firms regardless of their industry and size. Second, the usefulness of the roadmap is proved because companies following the directions of the roadmap show high degree of satisfaction with online sales. Third, Korean companies in general do not achieve an Ideal Integration (or separation), especially In terms of management and operation. In conclusion, this study provides an e-business strategy Planner some guidelines about how to achieve right mix of on-line and off-line business.

• 한국식생활문화학회지
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• 제34권6호
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• pp.739-747
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• 2019

This study investigated the effect of offering eco-friendly fashion items on consumers' perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare 'a general cafe' where only food is sold and 'a hybrid cafe' which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers' perceived eco-friendly image of the store. Further, this negatively affected consumers' perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores' images or sales.

• Agribusiness and Information Management
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• 제7권2호
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• pp.19-26
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• 2015

Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.