• Title/Summary/Keyword: sales management

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Non-regular Female Workers toward Convergence Era: Description and Unemployment Assistance (융복합 시대 비정규직 여성과 실업부조 도입의 필요성)

  • Yoo, Ji-Young
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.33-45
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    • 2015
  • Present study aims to describe who are the non-regular female workers in South Korea. The dominant form of employment of Korean female non-regular workers is characterized by instable contract, low wage, long-time work and exclusion from the state and occupational welfare. Also, non-regular female workers are not homeogenous but there are various groups of women among female non-regular workers including young part-time workers, high educational middle class contract professionals, particular contract workers such as home-schooling teachers. However, it would worth noting that over 40s, low-educational, low income, breadwinning women who are working in sales, service, and simple handy job are most likely to become non-regular female workers in South Korea. Those women are the major group among non-regular female workers. The public assistance (in cash) for non-regular workers are necessarily needed for them at this point in South Korea.

A Study on Plant Certification Program for Precast Concrete Products (프리캐스트 콘크리트 제품의 공장 인증 제도에 관한 연구)

  • Kim, Hyoung-Do;Lee, Sang-Sup;Park, Keum-Sung;Bae, Kyu-Woong
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.18 no.6
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    • pp.131-138
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    • 2014
  • The steel structure fabrication plant certification program was enacted as a part of the construction technology management act, article 24-3, to improve the quality of steel construction after the decay falling accident of Seongsu Bridge in 1994. However, the national certification program for structural precast concrete that is a prefabricated construction products produced by casting concrete in plant is not implemented yet. So, to introduce the proper certification system for precast concrete, the quality certification programs of North America, Europe and Japan are surveyed. In North America, the organizations that manage the plant certification programs are PCI, NPCA, CPCI and so on. Sales of precast concrete elements in Europe are governed by the construction products regulation 305/2011. Therefore, CE marking is mandatory from July 2013 for all construction products including precast concrete. In Japan, precast concrete products used in civil engineering are certificated by JIS mark, product certification system and plants for manufacturing precast concrete building elements are audited by Japan Prefabricated Construction Suppliers and Manufacturers Association. Based on these survey studies, in this paper is described an adaptation of precast concrete plant certification to comport with the certification system in Korea.

A Study on the Current Situation and Problems of Agricultural Products e-Commerce in Korea (B2B 농산물 전자상거래 활성화 방안과 과제에 관한 연구)

  • Kim, Kyu-Hyong;Lee, Moon-Seok
    • International Commerce and Information Review
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    • v.13 no.1
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    • pp.29-52
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    • 2011
  • A predictable and manageable output is desirable for most businesses. However, it is very difficult to control the quality and quantity of products in the food and agriculture business. Predictable outputs help managers plan their marketing, sales, and inbound and outbound logistics, but these are not easy to achieve in the food and agriculture business. Various industries have adopted different levels of automation and utilization of information systems for quality/quantity control; however e-Commerce of the food and agriculture industry is far behind those of other industries. Today, the food and agriculture industry is supposed to be more integrated than ever in order to reduce risks and improve processing costs, from farm to table. Since its operations including production, processing, storage, distribution, and management are dispersed all over the world, the food and agricultural industries now depend more on IT than other industries. This study attempts to develop a framework to analyze the current situation of agricultural product e-Commerce in Korea, and finds out the actual situation of the farmers operating on-line shopping systems through the developed framework and suggests some improvements.

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An Effect of Consumers' Types of Buying Behavior Values and Types of Price Discount on Product Attitude (소비자들의 구매행위 가치관 유형과 제품의 가격할인 유형이 제품태도에 미치는 영향)

  • Kim, Eun Hee;Kim, Hwa Dong
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.135-144
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    • 2014
  • This study examined whether there is difference in consumers' product attitude according to the type of buying behavior values and the type of price discount among their lifestyle. First, the factors of values comprising consumers' buying behavior were derived as frugal buying, impulse buying, quality buying, and principle buying. Cluster analysis showed that the types of buying behavior value included high quality impulse buying, reasonable buying and practical buying. Second, it was found that there were differences in product attitude according to the type of consumers' buying behavior values. Third, interaction effect was found between the type of price discount and consumers' product attitude according to the type of buying behavior values. Fourth, among the factors of value comprising consumers' buying behavior, frugal buying factor has an effect on the product attitude with price discount of 50% and quality buying and impulse buying factors have an effect on the product attitude with bundle price discount (1+1). The above mentioned result of study suggests that when a company establishes a strategy of price discount, it should consider sales promotion strategy taking account of consumers' buying behavior values and type of product price discount.

A Study on the Seller's Errors in Internet Shopping Mall Transactions (인터넷쇼핑몰 거래에 있어서 매도인의 착오에 관한 고찰)

  • Yoon, Chang-Sul
    • Journal of Digital Convergence
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    • v.8 no.2
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    • pp.147-160
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    • 2010
  • Internet shopping mall business has taken its place as a major form of e-commerce and is evolving constantly. At the same time, disputes of various kinds are also arising in proportion to the evolution. A typical example is when a consumer purchased a product from an internet shopping mall and the seller wants to cancel or withdraw the sales contract saying that he miswrote the price or other important information when posting the product on the internet. It's about the error on the seller's part. Civil Law Chapter 109, legal principles on errors, appears to assume the case of natural declaration of intention. It was observed that legal principles on errors defined by the Civil Law are also applied in internet shopping malls, where declaration of intention is made electronically. In transactions involving internet shopping malls, where the seller's indication and advertisement constitutes an inducement to offer, the seller may cancel a contract concluded by the consumer's offer and the seller's acceptance if the seller finds errors on his part, and adequacy of the cancellation should be judged depending on specific cases. That is, the judgment of the important ground that comprises prerequisites for cancellation and presence of negligence may depend on how much difference there is between the normal price and the posted price on a specific case. Also, considering the cases where negligence was not perceived on the seller's miswriting of the price, the seller may cancel the transaction in a similar situation.

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A Proposal of the Social Commerce Strategy for the Public Services' Performance Improvement (공공행정서비스 성과향상을 위한 소셜커머스 적용 전략 제안)

  • Chang, Yun Hee
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.161-176
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    • 2014
  • Social commerce is a new internet business model which are types of joint purchase, social link, promotion, and on-off association etc. The recent public organization has the dual target to increase sound finance, and to improve customer satisfaction and the quality of public service. The purpose of this study is to propose the strategy of public social commerce which makes it's customers become positive purchasers. We analyzed 31 public organizations, and found that the type of social link interlocking with SNS site in the various purpose of public, and the offline association type using the service of location base would be utilized very highly. We also found that the joint purchase type and the promotion type would be used in the area of public and private selective services intending to make a profit. The anticipated performance are as follows: rapidity and reliance, customer made thing and goodwill, convenience for the service environment quality, publicity and diffusion, and sales promotion, productivity increase and new finding of revenue model for the profit increase outcome.

A Study on the Performance of Design Services in the Export Voucher (수출지원기반활용사업에서 디자인 서비스의 성과에 관한 연구)

  • Lee, Sungsu;Ahn, Jinho;Kim, Injun
    • Journal of Service Research and Studies
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    • v.10 no.2
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    • pp.31-42
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    • 2020
  • This study is a study on the performance of design services among export voucher projects. In particular, we have identified the actual state of use of design services from the perspective of participating companies and the corresponding problems. The purpose of the study is to provide basic data for the preparation of successful support plans in the field of design services. This study designed a quantitative survey to measure accurate performance of design services using archive records, and the survey was sent three times in total to 135 participating companies. A significant achievement of design services the study found is that the role of design were important in the export of the nation's main industries such as medical/biological/healthcare and electrical/electronic products. In addition, we could see that all participating companies were using design services regardless of the difference in sales. In particular, 96% of participating companies answered that the design service effect was the most effective service. As a result, it proved the importance of design services in export voucher projects, and suggested the importance of introducing a management system as a direction for the development of design services in future export voucher projects. He majored in advertising design at Hongik University's Graduate School of Industrial Art and at the Korea Institute of Design Promotion. It carries out the government's design policy such as design research, design education, and corporate design support. He is currently working as an Invited Designer by Korea Design Exhibition.

A Quantitative Analysis of the Cyclomatic Complexity of the Web Software (웹 소프트웨어의 순환복잡도에 대한 정량적 분석)

  • Kim, JeeHyun
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.2
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    • pp.183-191
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    • 2014
  • In this study Cyclomatic Complexity of Web Software has been analyzed quantitatively by correlation between complexity and Number of Classes(NOC), and Number of Methods(NOM) which are object oriented programming measures. Based on the frequency distribution of complexity, NOC and NOM of software at the Web environment, correlation between complexity threshold and NOC threshold, and NOM threshold has been measured and more than 4,000 ASP files of 10 Web real projects have been used as the sample. The empirical result shows that NOC threshold is 21, NOM threshold is 40 and complexity threshold is 68 as high value, and 8 projects among of 10 except 2 projects with especially high frequency distribution shows that NOC threshold is 12, NOM threshold is 21 and complexity threshold is 52 with relatively low value, so correlation has been found out as exists. And also 8 projects with low threshold of complexity, NOC and NOM were internal management software, and the other 2 projects were external sales service software, Number of Classes and Number of Methods can be defined at the design stage according to business properties, and also the complexity can be estimated in order to improve the software quality.

A Study on the Formation Process of the Brand Equity (브랜드자산 형성과정에 관한 연구 - 스포츠화 구매자의 관여도를 중심으로 -)

  • Kim, Bong-Kwan;Kim, Tae-Woo
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.59-78
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    • 2003
  • Thus the purpose of this study is to determine how the brand equity is formed in the psychological process of customers by reviewing previous studies of relations between marketing factors influencing the formation and elements for the formation. Results of the study and their suggestions can be summarized as follows. First, among precedent factors required for the formation of the brand equity, advertisement was found having positive effects on both brand awareness and brand image irrespective of the two groups, or high and low involvement groups. Sales promotion did not have any effects on both brand awareness and brand image in the low involvement group while positively affecting brand awareness in the high involvement group. Distribution intensity was found having effects on both brand awareness and brand image in all of the two groups. Second, relations between brand awareness and brand image showed that the former has effects on the latter in both high and low involvement groups. This suggests that brand awareness plays a role in associating brand image. Third, relations among brand awareness, brand image and brand preference showed that both of the former twos influence the other in the high involvement group and that brand awareness cannot influence brand preference in the low involvement group. Fourth, relations between brand preference and brand loyalty showed that the former has effects on the former in both high and low involvement groups. This suggests that there is little possibility for consumers preferring specific brands to turn to other brands which have advantages such as price discount and gift presentation.

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A Study about Internal Control Deficient Company Forecasting and Characteristics - Based on listed and unlisted companies - (내부통제 취약기업 예측과 특성에 관한 연구 - 상장기업군과 비상장기업군 중심으로 -)

  • Yoo, Kil-Hyun;Kim, Dae-Lyong
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.121-133
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    • 2017
  • The propose of study is to examine the characteristics of companies with high possibility to form an internal control weakness using forecasting model. This study use the actual listed/unlisted companies' data from K_financial institution. The first conclusion is that discriminant model is more valid than logit model to predict internal control weak companies. A discriminant model for predicting the vulnerability of internal control has high classification accuracy and has low the Type II error that is incorrectly classifying vulnerable companies to normal companies. The second conclusion is that the characteristic of weak internal control companies have a low credit rating, low asset soundness assessment, high delinquency rates, lower operating cash flow, high debt ratios, and minus operating profit to the net sales ratio. As not only a case of listed companies but unlisted companies which did not occur in previous studies are extended in this study, research results including the forecasting model can be used as a predictive tool of financial institutions predicting companies with high potential internal control weakness to prevent asset losses.