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http://dx.doi.org/10.14400/JDC.2014.12.3.161

A Proposal of the Social Commerce Strategy for the Public Services' Performance Improvement  

Chang, Yun Hee (Dept. of Business and Administration, Dankook University)
Publication Information
Journal of Digital Convergence / v.12, no.3, 2014 , pp. 161-176 More about this Journal
Abstract
Social commerce is a new internet business model which are types of joint purchase, social link, promotion, and on-off association etc. The recent public organization has the dual target to increase sound finance, and to improve customer satisfaction and the quality of public service. The purpose of this study is to propose the strategy of public social commerce which makes it's customers become positive purchasers. We analyzed 31 public organizations, and found that the type of social link interlocking with SNS site in the various purpose of public, and the offline association type using the service of location base would be utilized very highly. We also found that the joint purchase type and the promotion type would be used in the area of public and private selective services intending to make a profit. The anticipated performance are as follows: rapidity and reliance, customer made thing and goodwill, convenience for the service environment quality, publicity and diffusion, and sales promotion, productivity increase and new finding of revenue model for the profit increase outcome.
Keywords
Public Services' Category/Quality; Social Commerce Category; Public Social Commerce Strategy;
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