• Title/Summary/Keyword: sales management

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Impact of Internationalization of Manufacturing Industries on the Domestic Labor Market: The Japanese Manufacturing Industry (제조업의 국제화가 국내고용에 미치는 영향에 관한 연구 : 일본제조업 사례를 중심으로)

  • Koji, Yoshimoto;Bae, Il-Hyun
    • Journal of Distribution Science
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    • v.13 no.4
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    • pp.35-43
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    • 2015
  • Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.

The Effects of the Levels of Perception about the PB Apples in the Major Supermarkets on the Purchase Intention (대형마트 PB상품의 브랜드 이미지, 품질수준, 지각된 가치가 브랜드 신뢰와 구매의도에 미치는 영향 -PB사과 상품을 중심으로-)

  • Kim, Deok-Hyeon;Ha, Ji-Young;Lee, Seung Hyun;Park, Jeong Woon
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.1
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    • pp.83-115
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    • 2014
  • The current study aimed to explore the levels of consumers' perception for the PB apples which mainly sold in the large retailers, and then suggest the efficient marketing strategies for activating sales of the PB apples among the farm produce. The findings of the study revealed that the levels of the consumers' perception of value for the PB apples were influential on the brand credibility. In addition, the levels of the quality, perception of value, and brand credibility significantly affected the purchase intention. The image of the brand, however, did not show the effects on the brand credibility and purchase intention. Based on the study, in order to activate the brand for the local farm produce, the analysis results could suggest the four alternatives. Firstly, it is needed for the NB apples to be standardized and improved in terms of the qualities. Secondly, the more efficient ways to facilitate the purchases for the NB apples should be reconsidered in the emotional package. Thirdly, the levels of customers' perceptions for NB apples need to increase by providing them with convenient ways of purchases. Lastly, connecting consumers' groups with producers' groups could eventually enhance the brand credibility.

A Study on the Operating Efficiency of Small and Medium-sized IC Companies in China (중국 중소 IC 회사의 운영 효율성에 관한 연구)

  • Guo, Tian-Jiao;Yang, Jun-Won;Kim, Hyung-Ho
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.35-44
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    • 2020
  • The purpose of this paper is to investigate various factors affecting the efficiency of China IC industry, reflecting the resource utilization and overall development level of China IC industry. In this paper, three input indicators (R&D Expenditure, Cash paid to and for employees, Total fixed assets) and two output indicators (Net profit, Sales revenue) were selected for 17 listed companies in the IC industry with operating profit of less than 1 billion yuan in 2018 and applied the technology efficiency theory and DEA analysis method to analyze the relative efficiency of the output base. The study found that one of the 17 companies analyzed was efficient, two were inefficient on an inadequate scale, and the rest were inefficient due to insufficient production technology, scale and management level. This study argues that enterprises should reduce resource input appropriately and strengthen scientific and technological innovation management to maximize resource utilization efficiency. Therefore, this study has important practical significance for improving the efficiency of IC enterprises. The Malmquist method will be used to study the total factor productivity of small and Medium-sized companies in IC industry.

An analysis on the Feasibility of Busan Container Transshipment by Barge service (부산항 환적컨테이너의 바지선 운송 타당성 분석)

  • Cho, Boo-Lai;Choi, Man-Ki;Shin, Yong-John
    • Journal of Navigation and Port Research
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    • v.34 no.5
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    • pp.397-404
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    • 2010
  • The Currently, most cargos of container transshipment between Busan Port and New Port are transported over land, and the rest is transported by barge. This study estimated firstly the traffic between those ports through simulations in order to analyze the feasibility of container transshipment by barge. It forecasted annual profitability using determinants to affect on the barge business by the traffic, and then, discussed the feasibility. This study supposed the flexible scenarios with 50%, 60%, 80%, or 100% transshipment and the 25 monthly barge service numbers between two ports, and measured the influences of different factors according to the above various scenarios. And then the sales were evaluated by the different traffics and freights scenarios provided the business would be actually operated. Finally, Net incomes were simulated to analyze the feasibility of different scenarios by various traffics and freights. The net income should be positive to get the feasibility. To achieve this, the minimum traffic should be secured and the lowest freight per TEU should be determined. While all countries of the world is controlling CO2 emissions and emphasizes the green logistics, this study contributed to solve at the same time the problems about the pollution and the efficiency of transportation by reviewing positively the feasibility of barge transportation as an alternative to transportation overland.

A Study on the ITSM and CSC working together for effective business process (효과적인 업무프로세스 증대를 위한 ITSM과 CSC 연동에 관한 연구)

  • Choi Byung-Hoon;Kim Sang-Geun
    • The KIPS Transactions:PartD
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    • v.13D no.3 s.106
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    • pp.405-414
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    • 2006
  • These days, business environments are rapidly change and companies are taking the pressure about a customer value enhance to the continuance from the market. Therefore companies propel various innovative and strategic initiatives for a customer value enhancement. Also Information Technology is rapidly becoming part of our everyday lives due to its fast development, the functions and responsibilities of CSC(Consolidated Service Center) are undergoing revolutionary change. The function of sales organization based on the manpower and human networks are gradually shrinking, and CSC is slowly establishing itself as the company's core parts as its function expands and its operations are in the spotlights. Among these, many organizations are currently introducing ITSM concept for primary processes as a means of achieving synergy in operational excellence, reducing costs and improving service quality. In this thesis, we propose an extended CSC, which is applied ITIL Process to traditional BMP. It also needs to manage more effectively business process model, to modeling rapidly changing business process, and to developing its business application programs whenever and whatever it is changed. The ITSM(IT Service Management), which is an ITIL tool, effectively managing for dynamically changing the business process.

A Study of Constructing Automatic Display System for Effective Management Based on The Influence of Temperature on the Mushroom (온도가 버섯에 미치는 영향을 바탕으로 효율적 관리를 위한 자동 표식 시스템 구축에 관한 연구)

  • Xu, Chen-Lin;Lee, Hyun-Chang;Shin, Seong-Yoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.11
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    • pp.2603-2608
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    • 2015
  • Mushroom is a high in protein, low calorie food and has dietary fiber, vitamins, iron and minerals such as zinc. It is called that mushroom is one of the biggest concerns for healthy foods. When we make the artificial cultivation of mushroom, one of the greatest influence element is temperature. In this regard, farmers passively measure temperatures in the greenhouse as inaccurate way such as by the naked eyes. In this paper, we constructed a display system in order to improve the efficiency of manual management of temperature based on the influence of temperature on the mushroom. In related to the methods of mushroom cultivation, the recent technology apply the new technology such as sensors and IT convergence services. And then cultivating mushroom is managed effectively. In this paper, we implement an automatic display system for sensing data. By using this function, farmers could effectively manage environment needed to be grown mushroom, and anticipate the improvement of sales by increasing quality of mushrooms as well.

Knowledge-driven Dynamic Capability and Organizational Alignment: A Revelatory Historical Case

  • Kim, Gyeung-Min
    • Asia pacific journal of information systems
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    • v.20 no.1
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    • pp.33-56
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    • 2010
  • The current business environment has been characterized as less munificent, highly uncertain and constantly evolving. In this environment, the company with dynamic capability is reported to be more successful than others in building competitive advantage. Dynamic capability focuses on the link between a dynamically changing environment, strategic agility, architectural reconfiguration, and value creation. Being characterized to be flexible and adaptive to market circumstance changes, an organization with dynamic capability is described to have high resource fluidity, which represents business process, resource allocation, human resource management and incentives that make business transformation faster and easier. Successful redeployment of the resources for dynamic adaptation requires organizational forms and reward systems to be well aligned with firm's technological infrastructures and business process. The alignment is considered to be an executive level commitment. Building dynamic capability is knowledge driven; relying on new knowledge to reconfigure firm's resources. Past studies established the link between the effective execution of a knowledge-focused strategy and relevant setting of architectural elements such as human resources, structure, process and information systems. They do not, however, describe in detail the underlying processes by which architectural elements are adjusted in coordinated manners to build knowledge-driven dynamic capability. In fact, understandings of these processes are one of the top issues in IT management. This study analyzed how a Korean corporation with a knowledge-focused strategy aligned its architectural elements to develop the dynamic capability and thus create value in the dynamically changing markets. When the Korean economy was in crisis, the company implemented a knowledge-focused strategy, restructured the organization's architecture by which human and knowledge resources are identified, structured, integrated and coordinated to identify and seize market opportunity. Specifically, the following architectural elements were reconfigured: human resource, decision rights, reward and evaluation systems, process, and IT infrastructure. As indicated by sales growth, the reconfiguration helped the company create value under an extremely turbulent environment. According to Ancona et al. (2001), depending on the types of lenses the organization uses, different types of architecture will emerge. For example, if an organization uses political lenses focusing on power, influence, and conflict. the architecture that leverage power and negotiate across multiple interest groups would emerge. Similarly, if an organization uses economic lenses focusing on the rational behavior of organizational actors making choices based on the costs and benefits of action, organizational architecture should be designed to motivate and provide incentives for the actors (Smith, 2001). Compared to this view, information processing perspectives consider architecture to be designed to maximize the capacity of information processing by the actors. Using knowledge lenses, the company studied in this research established architectural elements in a manner that allows the firm to effectively structure knowledge resources to form dynamic capability. This study is revelatory single case with a historic perspective. As a result of this study, a set of propositions and a framework are derived, which can be used for architectural alignment.

A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing

  • Song, Ji-Hyun;Jo, Gye-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.305-313
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    • 2020
  • In this paper, We Propose a ways how franchise service of delivery app should be made by analyzing the effect of delivery app usage properties of food service franchisee on satisfaction, business performance and intention of reusing, and suggest support plan of delivery app for franchise by food service franchisee. This study conducted survey on 212 franchises that have experience using delivery app among food service franchisees. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that the delivery app usage properties of food service franchisee had a positive relationship with satisfaction. Second, it was found that the delivery app usage properties of food service franchisee had positive relationship with business performance. Third, the satisfaction was found to affect business performance. Fourth, it was found that the satisfaction didn't affect the intention of reusing, and business performance was found to have a positive effect on the intention of reusing. It is necessary to increase the satisfaction of using of franchises through continuous management and reasonable pricing policies, and the headquarter of franchisee should be able to contribute to energetic sales of franchises through effective cooperation with delivery app companies.

A Study on The Effect of Self-Differentiation Level on Customer-Orientation of Employees in The Financial Companies: Focusing on The Mediating Effect of Job-Stress (금융업 종사자의 자아분화 수준이 고객지향성에 미치는 영향: 직무스트레스의 매개효과를 중심으로)

  • Sung-Mo Kim
    • Journal of Industrial Convergence
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    • v.21 no.5
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    • pp.15-29
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    • 2023
  • The purpose of this study was intended to analyze the effect of the level of self-differentiation in the financial companies on customer orientation, and to find out the mediating effect of job stress between self-differentiation and customer orientation. In addition, this study was intended to suggest implications that can be used for customer management and marketing activities of financial companies. The results of this study are as follows: First, a low level of fusion with others was found to have a negative(-) effect on customer orientation. second, a level of emotional-cutoff did not affect customer orientation. third, a low level of emotional-reactivity had a positive(+) effect on customer orientation. fourthly, a high level of 'I'-positon has a positive(+) effect on customer orientation. Fifthly, job stress was found to partially mediate between customer orientation and fusion with others, emotional-reactivity, 'I'-positon. This study has academic significance in that it identified patterns of customer orientation according to the level of self-differentiation of employees in the financial companies. As for practical implications, in order to improve customer orientation in employees in the financial companies, first, job stress of organizational members must be reduced. second, members with a low level of emotional-reactivity and a high level of 'I'-positon should be assigned to sales positions, and third, there is a need to assign a lot of authority and responsibility to employees in middle and lower positions.

Semantic Network Analysis of Trends in Hyundai Motor's Corporate Cultural Marketing (언어 네트워크 분석을 통한 현대자동차의 기업 문화마케팅 변화 연구)

  • Kim, Junghyun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.51
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    • pp.75-102
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    • 2019
  • This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.