• Title/Summary/Keyword: sales management

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A Study on the Profitability According to the Different Sales Timing in Apartment Housing Development Projects (공동주택 개발 사업의 분양시기 변동에 따른 수익성 비교.분석에 관한 연구)

  • Yoon, Seung-Hyeon;Kang, Hyun-Wook;Kim, Yong-Su
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.3
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    • pp.62-71
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    • 2009
  • The purpose of this study is to analyze of profitability accordance to the different sales timing in apartment housing development projects. The adapted research method about public apartment hosing development projects by a private construction company is concentrated on the middle and large scale housing. The methodology for analysis of profitability through the change of timing for sales is analysed. According to this methodology, the difference of profitability by different timing of first sales is compared and analyzed. The results of this study are as followed 1)The major factors to affect the profitability for apartment housing development project consist of the timing of sales, the method of payment and the rate of sales. 2) The case study was carried out and then the profitability is analyzed the profitability for the three of cases is got worse when the sale after construction especially on the time of construction progress rate 80% is carried out.

A Study on Improvements Direction for Applying BIM-based Virtual Reality of Apartment Sales Phase (공동주택 분양 관리 단계의 BIM 기반 가상현실 적용성 확보를 위한 개선방향 도출에 관한 연구)

  • Lee, Juyeon;Kim, Taekjoong;Choi, Yoonki
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.2
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    • pp.86-94
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    • 2019
  • The purpose of this study was to analyzes the problems in terms of transmission the information of architecture in the current apartment housing sales phase, to suggest the way of application the technology of BIM-based virtual reality. For this purpose, each element technology is analyzed through analyzing the exiting studies and international technical trend of BIM-based virtual reality and motion recognition devices. And then this study analyze the present condition of apartment housing sales phase and it conduct the expert interviews for derive the problem and analyzing the importance and priority by AHP method. And finally, this study suggest the solution in terms of information delivery in apartment housing sales phase through plan for support and deriving the function about problems. The system of BIM-based virtual reality viewer that utilize a leap motion that was presented in this study, it is believed to be able to efficiently transfer the information of architecture as building information transmission system user-centric in the future of apartment housing sales phase.

A Study of the Deregulation of New Apartment Sales Price and the Stock Price of Construction Firms (분양가 자율화와 건설회사의 주가)

  • Yang, Choonsik
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.5
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    • pp.3-11
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    • 2019
  • This study is designed to examine the stock price of construction firms which are affected by the deregulation of new apartment sales price. As empirical methodology, it uses the traditional event study analysis to test the influence of the deregulation of new apartment sales price and the regression analysis to test which variables are related. The results of this study are summarized as follows : First, the cumulative abnormal return of stock is positive when government announced the deregulation of new apartment sales price. The cumulative abnormal return of stock for 21 trading day before -10 to +10 day is 25.51% which is significant different from zero at 1 percent level. This result suggests that the deregulation of new apartment sales price conveys good information to stock market that the firms performance will be good in the future. Second, in the regression analysis this study shows that the cumulative abnormal return of stock is related to firm's profit margin ratio.

Conflicts between Protected Franchise Territory and Unrestricted Delivery Trading Area

  • LEE, Soo-Duck
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.45-60
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    • 2020
  • Propose: The expansion of the delivery market in franchise business is a positive means of advertising and promotion for franchisees and contributes to substantial sales growth for stores. However, unrestricted and uncontrolled delivery sales and business activity of franchisee directly lead to encroachment of business territory between franchisees, resulting in increased operating costs of franchisees and conflicts between franchisees over rights and interests on franchise business. Moreover, in relation to the restrictions on the opening of competitors, it is incapacitating the law intent of prohibiting unfair encroachment of business territory, in the issue of the Fair Franchise Act in regard to guarantee of exclusive sales and business activity rights of franchisee. This study aims to point out major problems arising out of franchisee's infinite competition on delivery sales and business activity that are not restricted or controlled and then suggest legal supplements, policy tasks, and practical implications for improvement on the issues. Literature Review: In franchising business transactions, vertical restraints are associated with the exclusive territory establishment, control of transaction area, restriction of intangible sales and business activity of franchisee. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area. Conclusion and suggestion: The finding shows that unrestricted or uncontrolled delivery sales and business activity of franchisees cause encroachment of business territory and many conflicts among franchisees. And this matters also weaken the legislation of the law on the protection of the business territory and can be negative factors that disrupt the protection of identity and sound development of the franchise industry in the long run. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area.

Sellers' Economic Incentives to Disclose Negative Information in Online Markets

  • HUH, Seung
    • The Journal of Economics, Marketing and Management
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    • v.9 no.2
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    • pp.33-43
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    • 2021
  • Purpose: This study aims to verify sellers' economic incentives for voluntarily disclosing negative information in online markets and provide practical guidelines to online sellers in terms of whether, when, and how sharing low quality to buyers increase sales. Research design, data and methodology: Our model examines the number of bidders in Internet auctions to measure potential demand and uses count data analysis following previous studies that have also analyzed the number of bidders in auctions. After checking over-dispersion and zero-inflation in our data, we have run a Poisson regression to analyze the effect of sharing negative information on sales. Results: This study presents a counterintuitive result that low-quality sellers can increase their demand by fully disclosing negative information in an online market, if appropriate risk-reducing methods are employed. Our finding thus shows that there exists economic incentive for online sellers to voluntarily disclose negative information about their products, and that the context of transactions may affect this incentive structure as the incentive varies across product categories. Conclusions: As the positive impact of disclosing negative information has rarely been studied so far, this paper contributes to the literature by providing a unique empirical analysis on the impact of sellers' honesty on sales. By verifying economic incentives of disclosing low quality with actual online sales data, this study suggests practical implications on information disclosure strategy to many online sellers dealing with negative information.

Intangible Cost Influence on Business Performance of Wholesale and Retail Brokerage in Korea: Focusing on HRM, Marketing and CSR

  • KIM, Boine;KIM, Byoung-Goo
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.119-127
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    • 2022
  • Purpose: The purpose of this study is to analyze the Cost-Effectiveness Analysis (CEA) of wholesale and retail brokerage businesses in Korea. And give managerial implications and contribute to academics. Research design, data and methodology: This research empirically analyzes the relationship between expenses and business performance. As for business performance, this research considered two financial performances; sales and profit. As for antecedent variables, this research measured three cost investment expenses; human resource management (HRM), marketing (MKT) and corporate social responsibility (CSR). This research used frequency analysis, correlation analysis, stepwise regression analysis and curve estimation analysis. Results: The result shows that HRM and CSR positive significant influence on sales yet marketing negatively significant influence on sales. And for profit, HRM and CSR give a positive significant influence. However, marketing's influence was not significant. According to curve estimation analysis, the relation between individual cost and performance, best functional relation was all quadratic functions. Some results show ∩ shape and others show shape. Conclusions: Based on this study result, implications for practical management to Wholesale and Retail Brokerage companies in Korea. And the contribution to academics is expected. Also, based on the limitation of this study, future research is suggested.

Exploring Promotion Duration Congruence for Best-Seller vs. Limited Edition Products (베스트셀러와 한정판 상품의 판매촉진 기간 일치성 효과에 대한 탐색적 연구)

  • Dongkyun AHN;Se-Bum PARK
    • The Korean Journal of Franchise Management
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    • v.15 no.1
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    • pp.1-10
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    • 2024
  • Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

Business Management and Marketing for Fermented Soybean Products on the Level of Farmhouses (장류가공사업 농가의 운영과 판매 실태)

  • 김은미;김화님;이승교
    • The Korean Journal of Community Living Science
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    • v.14 no.3
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    • pp.99-109
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    • 2003
  • This study was conducted to collect basic marketing and management data from businesses run by farmers producing traditional Kanjang and Doenjang, fermented soybean products. The actual conditions of the fermentation processing sites at farmhouses participating in the production of soybean fermentation products were investigated. The subjects of this survey were 130 small size farmhouse Kanjang and Doenjang processing sites nationwide. The frequency, percentage, t-value, chi-square, and ANOVA were used for statistical analysis. The farmhouse business surveyed were generally operated by rural women for non-farming business income. The percentage of co-worked sites was 71.2 while the percentage of sites operating with permits was 39.2. Generally, the the facilities, size, number of working people, and output were very small. The areas in which the products were sold, site-located regions and region metropolises, were equally weighted. Sales volumes in region metropolises for sites with permits were a little higher than sites without permits. Without regard to operation type, the percentage of sales was highest in cases of direct sale by customer order. Co-worked sites have been found to have more experience in publicity than individually operated sites. As for methods of publicity, co-worked sites use mass media such as newspapers and broadcasting. Individually operated sites usually use social organizations and acquaintances. It was found that the average sales of each site totaled 25 million Won. The average income of each site was 12 million Won, and average income per participant was 3 million Won. Total sales income for sites with permits was significantly higher than sites without permits. But personal income was much higher at individually operated sites without regard to whether the site had a permit or not. This kind of business was found to contribute to an individual's time management skills as well as instill a sense of pride.

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Effects of Store Owners and Store Characteristics on Retail Store Management Performance: Focusing on Nadle Store in Busan and Ulsan Regions (소매점의 점주특성과 점포특성이 경영성과에 미치는 영향: 부산·울산지역 나들가게를 중심으로)

  • Choi, Young-Min;Lee, Jeong-Sig;Han, Na-Young
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.55-69
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    • 2020
  • This study examined in detail how the store characteristics and store owner characteristics of nadle store affect the management performance. First, as a result of analyzing the sales results according to the business experience and the same residency, the non-resident of the workplace was 842,000 won, which was 92,000 won higher than the residence. Among the store owner with experience, non-residents were the highest with 918,000 won. Second, as a result of analyzing the sales performance according to the operation type and the store size, the highest sales type was the mart type, followed by the inclusion of fruits and vegetables with an average of 874,000 won. When looking at the size of stores, more than 60㎡ was 790,000 won. The highest operating type of sales over 60㎡ was mart type, which was 960,000 won, followed by convenience stores with an average of 933,000 won. These results will serve as a reference for suggesting not only the small business policy of the government but also the management efficiency of retail stores.

Trends and Prospect of the Market for Veterinary Medical Devices in Korea (국내 동물용의료기기 시장 동향 및 향후 전망)

  • Kang, Kyoung-Mook;Suh, Tae-Young;Kang, Hwan-Goo;Moon, Jin-San
    • Journal of Veterinary Clinics
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    • v.36 no.1
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    • pp.1-6
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    • 2019
  • This study reviewed the trends and prospect of the market for veterinary medical devices in Korea. The registration of veterinary medical devices has sharply increased since 2013, and a total of 2,133 products from 348 companies were registered by 2018. Of these products, the proportion of the instrument, in vitro diagnostic (IVD) reagents, medical only used for animal and supplies were 51.6%, 35.7%, 7.6% and 5.1%, respectively. The sales amount of veterinary medical devices is approximately 95.8 billion won in 2017. The sales of domestic consumption and imports were 53.9 and 41.9 billion won, respectively. They are increasing 14.9% (CAGR) in the domestic consumption, and 44.0% (CAGR) in the export from 2011 to 2017, respectively. The proportion of IVD reagents, instrument, medical only used for animal and supplies were 54.2%, 41.0%, 3.8%, and 1.0%, respectively. The top 10 items with high sales were IVD reagents for clinical immunochemistry, visceral function testing instrument, hematological testing apparatus, syringes, IVD reagents for molecular genetics, etc. They are widely used from 3,926 animal hospitals in 2017. This study suggested that registration and sales of veterinary medical devices have gradually increased since 2013 as the demand of health care services for various animals. Therefore, the veterinary medical devices industry is expected to grow in the future.