• Title/Summary/Keyword: sales forecasting

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A Study on the Seasonal Adjustment of Time Series and Demand Forecasting for Electronic Product Sales (전자제품 판매매출액 시계열의 계절 조정과 수요예측에 관한 연구)

  • Seo, Myeong-Yul;Rhee, Jong-Tae
    • Journal of Applied Reliability
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    • v.3 no.1
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    • pp.13-40
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    • 2003
  • The seasonal adjustment is an essential process in analyzing the time series of economy and business. One of the powerful adjustment methods is X11-ARIMA Model which is popularly used in Korea. This method was delivered from Canada. However, this model has been developed to be appropriate for Canadian and American environment. Therefore, we need to review whether the X11-ARIMA Model could be used properly in Korea. In this study, we have applied the method to the annual sales of refrigerator sales in A electronic company. We appreciated the adjustment by result analyzing the time series components such as seasonal component, trend-cycle component, and irregular component, with the proposed method. Additionally, in order to improve the result of seasonal adjusted time series, we suggest the demand forecasting method base on autocorrelation and seasonality with the X11-ARIMA PROC.

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Empirical Study on the Forecasting of the Hotel Room Sales (호텔 객실판매 예측에 관한 실증적 연구 - 서울지역 특급호텔을 중심으로 -)

  • Han, Seung-Youb
    • Korean Business Review
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    • v.4
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    • pp.281-295
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    • 1991
  • Nothing is more incorrect than forecasting. Nevertheless, forecasting is one of the most important business activities for the effective management. There has been rapid changes of the growth rate in every respect of the Korean hospitaity industry, especially the hotel industry, before and after the 88 Olympic Games. Therefore, the hoteliers shall be in need of more-than-ever accourate demand forecasting for the more systematic management and control. Under the above circumstances, this study suggested the best forecasting technique and method for the better sales and operations of the hotel rooms. The number of rooms sold is selected as a dependent variable of this study which is regarded as the best representative factor of measuring the growth rate of the rooms division performance of the hotels. The first step was to select the most verifiable independent variable diferently from the other countries or other areas of Korea. As a result, the number of foreign visitors was chosen. Empirical research, i.e. correlation and multiple regression analysis, shows that this independent variable has a strong relationship with the dependent variable told above. The second procedure was to estimate the number of rooms will be sold in 1991 on the basis of the formula calculated through the multiple regression analysis. Time series technique was conducted using the data of the number of foreign visitors by purpose of travel from 1987 to 1990. For the more correct forecasting, however, it would be desirable to adopt the data from 1989 considering the product or the industry life cycle. In addition, deeper analysis for the monthly or seasonal forecasting method is needed as a future research.

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A Regression Model for Forecasting the Initial Sales Ratio of Apartment Building Projects (아파트 프로젝트의 초기 분양률 예측 회귀모델)

  • Son, Seung-Hyun;Kim, Do-Yeong;Kim, Sun-Kuk
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.5
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    • pp.439-448
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    • 2019
  • There are various factors affecting the success and failure of an apartment building project. However, after the unit sale price has been determined and the sale has started, the most important factor affecting on the project is the initial sales ratio for one month after the sale. Generally, developers predict an initial sales ratio by various data such as economic situation, the trend of the housing market, and the house price near the business place. However, it is very difficult for these factors to be calculated quantitatively in connection with the initial sales ratio. Therefore, the purpose of this study is to develop a regression model for forecasting the initial sales ratio of apartment building projects. For this study, pre-sales data collection, correlation analysis between influencing factors, and regression model development are performed sequentially. The results of this study are used as basic data for predicting the initial sales ratio in the feasibility analysis of apartment building projects and are used as key data for the development of the risk management model.

A Choice-Based Multi-Product Diffusion Model Incorporating Replacement Demand (대체수요를 고려한 선택관점의 다제품 확산모형)

  • Kim, Jeong-Il;Jeon, Deok-Bin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.161-164
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    • 2006
  • The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

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A study on the evaluation of and demand forecasting for real estate using simple additive weighting model: The case of clothing stores for babies and children in the Bundang area

  • Ryu, Tae-Chang;Lee, Sun-Young
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.31-37
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    • 2012
  • Purpose - This study was conducted under the assumption that brand A, a store of company Z of Pangyo, with a new store at Pangyo station is targeting the Bundang-gu area of the newly developed city of Seongnam. Research design, data, methodology - As a result of demand forecasting using geometric series models, an extrapolation of past trends provided the coefficient estimates, without utilizing regression analysis on a constant increase in children's wear, for which the population size and estimated parameter were required. Results - Demand forecasting on the basis of past trends indicates the likelihood that sales of discount stores in the Bundang area, where brand A currently has a presence, would fetch a higher estimated value than that of the average discount store in the country during 2015. If past trends persist, future sales of operational stores are likely to increase. Conclusions - In evaluating location using the simple weighting model, Seohyun Lotte Mart obtained a high rating amongst new stores in Pangyo, on the basis of accessibility, demand class, and existing stores. Therefore, when opening a new counter at a relevant store, a positive effect can be predicted.

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A Study on the Demand Forecasting by using Transfer Function with the Short Term Time Series and Analyzing the Effect of Marketing Policy (단기 시계열 제품의 전이함수를 이용한 수요예측과 마케팅 정책에 미치는 영향에 관한 연구)

  • Seo, Myeong-Yu;Rhee, Jong-Tae
    • IE interfaces
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    • v.16 no.4
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    • pp.400-410
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    • 2003
  • Most of the demand forecasting which have been studied is about long-term time series over 15 years demand forecasting. In this paper, we set up the most optimal ARIMA model for the short-term time series demand forecasting and suggest demand forecasting system for short-term time series by appraising suitability and predictability. We are going to use the univariate ARIMA model in parallel with the bivariate transfer function model to improve the accuracy of forecasting. We also analyze the effect of advertisement cost, scale of branch stores, and number of clerk on the establishment of marketing policy by applying statistical methods. After then we are going to show you customer's needs, which are number of buying products. We have applied this method to forecast the annual sales of refrigerator in four branch stores of A company.

A Study on Demand Forecasting of Export Goods Based on Vector Autoregressive Model : Subject to Each Small Passenger Vehicles Quarterly Exported to USA (VAR모형을 이용한 수출상품 수요예측에 관한 연구: 소형 승용차 모델별 분기별 대미수출을 중심으로)

  • Cho, Jung-Hyeong
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.73-96
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    • 2014
  • The purpose of this research is to evaluate a short-term export demand forecasting model reflecting individual passenger vehicle brands and market characteristics by using Vector Autoregressive (VAR) models that are based on multivariate time-series model. The short-term export demand forecasting model was created by discerning theoretical potential factors that affect the short-term export demand of individual passenger vehicle brands. Quarterly short-term export demand forecasting model for two Korean small vehicle brands (Accent and Avante) were created by using VAR model. Predictive value at t+1 quarter calculated with the forecasting models for each passenger vehicle brand and the actual amount of sales were compared and evaluated by altering subject period by one quarter. As a result, RMSE % of Accent and Avante was 4.3% and 20.0% respectively. They amount to 3.9 days for Accent and 18.4 days for Avante when calculated per daily sales amount. This shows that the short-term export demand forecasting model of this research is highly usable in terms of prediction and consistency.

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A Study on Modeling and Forecasting of Mobile Phone Sales Trends (이동통신 단말기 판매 추이에 대한 모형 및 수요예측에 관한 연구)

  • Kim, Min-Jeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.157-165
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    • 2016
  • Among high-tech products, the mobile phone has experienced a rapid rate of innovation and a shortening of its product life cycle. The shortened product life cycle poses major challenges to those involved in the creation of forecasting methods fundamental to strategic management and planning systems. This study examined whether the best model applies to the entire diffusion life span of a mobile phone. Mobile phone sales data from a specific mobile service provider in Korea from March of 2013 to August of 2014 were analyzed to compare the performance of two S-shaped diffusion models and two non-linear regression models, the Gompertz, logistic, Michaelis-Menten, and logarithmic models. The experimental results indicated that the logistic model outperforms the other three models over the fitted region of the diffusion. For forecasting, the logistic model outperformed the Gompertz model for the period prior to diffusion saturation, whereas the Gompertz model was superior after saturation approaches. This analysis may help those estimate the potential mobile phone market size and perform inventory and order management of mobile phones.

A Study of Measuring Forecasting Accuracy Under Rromotion System (인위적인 수요창출 하에서 서비스부품의 수요예측의 정확도)

  • Rhee, Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.3
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    • pp.10-21
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    • 2010
  • Promotion system can be used as strategical management weapon to enhance the sales power. Planned order system has some similarities with promotion system to create purchasing power and to supply the service parts with low price on purpose. The only difference is whether it is prearranged event or not. The effectiveness of forecasting has increased with normal state of ordering process. However, the accuracy of forecasting has diminished with irregular state of ordering, such as demand occurrences by unexpected climate change or intended planned order by the company. A planned order system is examined through the process of computing the effectiveness on the basis of forecasting in this paper. And it is suggested that how to increase the accuracy of forecasting capability under the planned order system.