• Asia Marketing Journal
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• v.10 no.3
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• pp.59-79
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• 2008

This study explores ways in which Korean companies manage a brand to become a long-run success. In particular, this study focuses on Chamisul, analyzing its marketing strategy, examining its brand life-cycle in terms of introduction, growth, and renewal. Chamisul, first introduced in 1998, has occupied the Korean liquor market as a leading brand for almost a decade. Chamisul's long-run success, in fact, depends upon a number of reasons; first, it has consistently and continuously keeps its own core brand concept and identity. Second, it has built its brand asset by strengthening its emotional ties with customers. The emotional connection that Chamisul has built is based upon the trust between the company who produces the product and the customers who recognize the benefit of drinking Chamisul. Third, the company creates various brand differentiation programs, thereby allowing its customer to get familier with the brand. Finally, the company sets up a clear management standard in Korean liquar market in order to maintain the vitality of the brand, managing Chamisul in accordance with the standard. Seen in this light, Chamisul's success reflects the marketing activities and strategies that play a fundamental role in creating and maintaining a long-run brand. Similarly, its success can be seen to be a model for brand management, telling us how to become a market leader through an effective brand management.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.7
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• pp.966-974
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• 2010

The aim of this study was to examine characteristics between nutrient intakes, body composition and physical fitness in gifted athletic boys. The subjects were conducted in 50 boys aged 9~12 years living in Busan, Ulsan and Gyeongsangnam-do, Korea. Dietary intake information was collected from participants using 3-day food recorded and body composition was measured by bioelectrical impedance analysis, and their anthropometric parameters were measured. Swimming group's daily energy intakes were significantly higher compared to those of other groups. Athletics and swimming groups were significantly taller than gymnastics. Swimming group was significantly higher than gymnastics group in weight, fat mass, body fat percent and lean body mass. Athletics and swimming groups were significantly longer than gymnastics group in sit and ball throwing. Swimming group was significantly better than other groups in sit up, and athletics group was significantly faster than gymnastics group in 50 m run. In correlation result for nutrient intake and body composition: 1) Body weight shows positive correlation with protein, phosphorus, sodium, vitamin $B_1$, C and niacin. BMI shows positive correlation with sodium and niacin. Fat mass shows positive correlation with niacin and folate. Body fat% shows positive correlation with vitamin C, E, niacin and folate. LBM shows positive correlation with all elements except lipid, calcium, vitamin A, C, E and folate. In correlation result for nutrient intake and physical fitness: 2) Push up shows positive correlation with iron and vitamin C. Sit and throw ball shows positive correlation with the events except lipid, fiber, vitamin A, E and folate. Sit up shows positive correlation with vitamin $B_1$. Half squat shows positive correlation with iron. Standing long jump shows positive correlation with total energy, lipid, and vitamin A, B and $B_2$. Long run shows negative correlation with protein, carbohydrate, fiber, phosphorus, iron, sodium and zinc. Side step shows positive correlation with niacin. Sit and reach shows negative correlation with total energy, carbohydrate, phosphorus, sodium, zinc and vitamin $B_2$. In correlation result for body composition and physical fitness: 3) Sit and throw ball shows positive correlation with body weight, BMI, fat mass, body fat% and LBM. Standing long jump shows positive correlation with LBM. But long run and 50 m run shows negative correlation with body weight and LBM.

• Journal of Welding and Joining
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• v.28 no.6
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• pp.21-27
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• 2010

Due to excellent weld quality, orbital welding with TIG is widely applied to pipe welding. But concave back bead is formed easily in overhead and inclined-up position of butt orbital welding. It is difficult to find a paper to overcome this problem. In this study, in order to make convex back bead in overhead and inclined-up position of pipe 5G welding, control method of molten pool was actively investigated. Melt run welds were conducted on thickness 4.0mm SS400 with overhead and inclined-up position and was observed the variation of bead shape after welding with the bead former developed. The height of back bead showed the trend of increase as the distance from molten pool to the bead former was decreased. Also, there is no trend in the bead width of front and back as welding position was changed or the distance from molten pool to the bead former was decreased.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.171-182
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• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• Industrial Engineering and Management Systems
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• v.10 no.1
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• pp.34-42
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• 2011

Many companies open multiple projects simultaneously due to market trends, which results in a crowding out effect because of limited resources. R&D engineers become overloaded and scheduling of product development is delayed resulting in timing misses and lost sales leads. The company in this case study (Company A), often opens up many projects simultaneously in order to respond to market needs quickly. The engineers are overloaded and, of course, the schedule is delayed. In order to identify problems, Company A began using Dr. Goldratt's Thinking Processes (TP) during new product development (NPD). When the analysis phase of TP was completed, Company A's core problem was identified as "the quantity of kick-off projects." Consequently, new rules and conditions and procedures were proposed for the opening, suspending, stopping, and closing of projects. Finally, the "Future Reality Tree" ensured that the proposed rules, conditions and procedures were set up as an available solution approved for practical application by executives. After a one-year trial run, the results showed that the Project Duration Rate was reduced by 53%, the Project Closed Rate was increased by 140% and the Project on Time Rate was increased from 10% to 68%. The above results give significant evidence of the benefits of the proposed methodology.

• Journal of Fisheries and Marine Sciences Education
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• v.17 no.1
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• pp.86-105
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• 2005

The plan of developing a fishing village and port will be indirectly funded by the government. In the short term, there will be five different multi-functional fishing village models which are based on the first industry to attach to the third industry of marine sports experience tourism. In the long run, they have to be reached gradually. The popular scenic spot of the marine sports experience tourism is made by human resources and fundamental installations considering that it must be done in unpolluted water. It is necessary to separate the fish harbor into two sides. One side is an existing fishing industry. The other side is made up of several pontoons for the marine sports equipment of the marine mooring. It is necessary to build facilities, such as the mooring facility, the storage facility, the repair-check facility, supply-cleaning facility, information booth, accommodations, education facility, and a marine culture exchange facility.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.3
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• pp.1684-1699
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• 2017

The deblocking filter (DF) reduces blocking artifacts in encoded video sequences, and thereby significantly improves the subjective and objective quality of videos. Statistics show that the DF accounts for 5-18% of the total decoding time in high-efficiency video coding. Therefore, speeding up the DF will improve codec performance, especially for the decoder. In view of the rapid development of multicore technology, we propose a parallel DF scheme based on a modified order of accessing the coding tree units (CTUs) by analyzing the data dependencies between adjacent CTUs. This enables the DF to run in parallel, providing accelerated performance and more flexibility in the degree of parallelism, as well as finer parallel granularity. We additionally solve the problems of variable privatization and thread synchronization in the parallelization of the DF. Finally, the DF module is parallelized based on the HM16.1 reference software using OpenMP technology. The acceleration performance is experimentally tested under various numbers of cores, and the results show that the proposed scheme is very effective at speeding up the DF.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2001.05a
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• pp.514-520
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• 2001

A 300Wh class flywheel energy storage system using high Tc superconductor bearings(HTC SFES) is being developed by KIMM and KEPRI. HTC SFES consists of a flywheel rotor, superconductor bearings, a motor/generator and its controller, touch-down bearings, vacuum chamber, etc. Stiffness and damping values of superconductor bearings were experimentally estimated to be 67,700N/m and 29Ns/m respectively. The present HTC SFES was designed to have maximum operating speed of 33000 rpm, which is far above 2 rigid body mode critical speeds of 645rpm and 1,275rpm. Leaf-spring type touch-down bearing were utilized to have the system pass safely through the system critical speeds. It has been experimentally verified that the system can run stably up to 28,000 rpm so that HTC SFES is now expected to reach up to its maximum design speed of 33,000rpm without any difficulties. The Halbach array motor & generator has also been proven its effectiveness on transferring electrical energy to a rotaing composite flywheel in kinetic form.

• The Journal of the Acoustical Society of Korea
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• v.16 no.3E
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• pp.56-61
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• 1997

In this paper, we describe a real-time implementation of a multi-channel auido codec system that is based on the MPEG-1 audio algorithm. The major feature of this system is that it has a flexible multi-DSP system that can be adapted for various applications with using up to four TMS320C40 DSPs. The purpose of this paper is to present the problems of the system and is to describe the optimized methods to solve the problems in the view of hardware and software. Our audio codec is composed of an encoder an a decoder system and the bit rate of bitstream is up to 384 kbps. Fast input/output interfaces, DSP overloads, and inter-DSP communications methods with high speed are considered in multi-DSP H/W. Also, to run real-time in S/W, optimizing methods of algorithm are considered. After implementation of system, the subjective assessment method, and 'triple stimulus/hidden reference/double blind' that recommended by ITU-R TG10/3 is adopted for the quality of our system. All test items except one are awarded difference grades(diffgrade) better than 1-. Form the results, multi-channel audio system can be used for HDTV service.

• Journal of the Semiconductor & Display Technology
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• v.14 no.2
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• pp.53-59
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• 2015

Since the amount of digital image continues to grow in usage, users feel increased difficulty in finding specific images from the image collection. This paper proposes a novel image searching scheme that extracts the image feature using combination of Advanced SURF (Speed-Up Robust Feature) and DCD (Dominant Color Descriptor). The key point of this research is to provide a new feature extraction algorithm to improve the existing SURF method with removal of unnecessary feature in image retrieval, which can be adaptable to mobile system and efficiently run on the mobile environments. To evaluate the proposed scheme, we assessed the performance of simulation in term of average precision and F-score on two databases, commonly used in the field of image retrieval. The experimental results revealed that the proposed algorithm exhibited a significant improvement of over 14.4% in retrieval effectiveness, compared to OpenSURF. The main contribution of this paper is that the proposed approach achieves high accuracy and stability by using ASURF and DCD in searching for natural image on mobile platform.