• Journal of Fashion Business
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• v.1 no.4
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• pp.55-66
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• 1997

This study is an indepth analysis of the environment surrounding the evolvement of western make-up culture, its transition during the twentieth century and its cultural characteristics with an aim to analyze people's aesthetic sense during the twentieth century and the western make-up culture which stands as the foremost important measure of its reflection. In order to accomplish this task, I have centered my studies on previous records, documents, articles, magazines, and pictorial data on art and motion pictures all of which involve the art of clothing and make-up. First, 'total fashion' make-up which seeks general harmony of color and figure in order to achieve unified beauty with other elements of beauty such as clothing is emphasized. Second, twentieth century make-up has expressed women's social status and value of each different time culture. Third, make-up has transformed its role from that of expressing only women's beauty to that of expressing resistance and opinion. Fourth, in the midst of material-centered societies spread due to high level of industrialization, development of highly functional make-up(biocosmetics) emerged as people became more conscious of nature and started to aggressively pursue protection.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.916-927
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• 2012

In the $21^{st}$ century, woman leaders are able to influence society through improved social status and economic power. From 1980-1990 there was a rapid global social development of feminism and improved media perceptions. The progression of this process is reflected by female characters in feminism films that included a new dress style. The power suit emerged in the U.S.A of the 1980s, as a dress code that showed the workplace uniform of a professional woman and spread to Korea as an influential style. This study defines the different and similar aspects in the development of women's position and the role involved in a structural background through a comparison of the socio-cultural meaning of the power suit expressed in American and Korean feminism films. For analysis, this study chose American films in the 1980s and Korean films in 1990s that fulfilled elements about feminism films. Subsequently in American feminism films, the power suit expressed an equal authority with men, strategic use of femininity according to task type, and a dissipation of symbolic effects like a rich look. In Korean feminism films, the power suit expressed an end of femininity like female transvestite, independent female images with the masculinization of appearance, and a mix of new and traditional styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.148-158
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• 2018

This study analyzes recent trends in fashion retailing instigated by the fourth industrial revolution and approaches the trends in terms of the convergence of big data and artificial intelligence. The findings are as below. First, companies like 'Edited' and 'Stylumia' offer solutions that support the strategic decisions of fashion brands and fashion retailers by analyzing big data using artificial intelligence. Second, the convergence of big data and artificial intelligence scales personalized service on the web as examples of 'Coded Couture', 'StitchFix', and 'Thread'. Third, the insights gained from artificial intelligence and big data help create new fashion retailing platforms such as 'Botshop' and 'Lyst'. Last, artificial intelligence and big data assist with design. 'Ivyrevel' designs digital fashion, assisted by a macroscopic perspective on fashion trends, market and consumers through the analysis of big data. The Fourth Industrial Revolution brings changes across all industries that will likely accelerate. The fashion industry is also undergoing many changes with advancements in scientific technology. The convergence of big data and artificial intelligence will play a key role in the future of fast-moving industry like fashion, where fickle tastes of consumers are the main drivers.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.663-673
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• 2006

The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.

• Journal of the Korean Society of Costume
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• v.60 no.1
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• pp.76-90
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• 2010

Gwa-du(裹肚), name of a garment, appears often from documentary records of Joseon Dynasty. It is assumed as one of the upper garments for men, and according to the record, it was worn as a set with Dan-ryung(團領), Dap-ho(搭胡), Chul-rik(帖裏), Han-sam(汗衫), pants and socks. After the Japanese Invasion of Korea in the 17th century, it changes to a shape of wrapping clothes with straps at four corners, and used to cover the stomach of a corpse like sash. From 16th-17th century, before the Japanese Invasion of Korea, the excavated costume shows a clothing which takes a role of Jegori, longer than Han-sam(汗衫) and shorter than Po(袍). In this study, this clothing is called Gwa-du(裹肚). This study examined the usage and shape of Kwa-du from some documentary records- "朝鮮王朝實錄-The Annals of the Joseon Dynasty", "禮書- Book of Manners", "宮中件記- Googjoonghalkee, recording court goods and commodities lists" and more with actual clothing. Kwa-du is presumed to have changed to men's Jegori So-chang-ui(小氅衣) after 17th century.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1680-1691
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• 2008

This study examines how the development and value of dresses shown in MBC historical dramas have changed with the overall change of the dramas. As for the research method, the second data analysis was done with literature study which was supplemented with interviews with the wardrobe team of MBC production design center. Historical dramas produced by MBC have gone through the developmental period, legitimate historical drama-oriented period, stagnant period, and historical dramas-modernized period. The value of costume in each period is as follows: Costume in the developmental period is considered only as part of drama setting. During legitimate historical drama-oriented period, it carries value as educational data and historical replica produced by historical research. Production design including costume obtains its own value in the stagnant period although the production of historical dramas decreases dramatically. And lastly, in the historical dramas-modernized period, costume starts to have commercial value as cultural contents. Historical drama costume may contain important value in terms of education and history, even though there has been controversy on TV historical dramas' role: they should focus on reproducing historical facts or they should support writers' creativity.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.718-732
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• 2014

This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.3
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• pp.291-298
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• 2014

Demand forecasting plays a key role in overall business activities such as production planning, distribution management, and inventory management. Especially, for a fast-changing environment of the clothing industry, logical forecasting techniques are required. In this study, we propose a procedure to predict product life cycle using data mining algorithms. The proposed procedure involves three steps : extracting key variables from profiles, clustering, and classification. The effectiveness and applicability of the proposed procedure were demonstrated through a real data from a leading clothing company in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.534-548
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• 2012

This study investigates the emotional labor of fast fashion sales personnel using the qualitative research method. The research was performed through an in-depth interview with 10 sales personnel (managers, coordinators, head cashiers, and sales associates) who experienced fast fashion brands from July to October in 2011. The results of this study provide that fast fashion brands do have specific feeling rules and display behavior. Even though the sales personnel spend an extremely short time (about 1 minute) to serve customers, most of them experience exhaustion, fatigue, burnout and self-alienation because of emotional dissonance. Sales personnel do deep-acting and surface acting simultaneously and interviewees who have longer and more sales experience express less emotional dissonance. To reduce the negative results of emotional labor, the company plays an important role through the organizational culture; in addition, deep-acting could be recommended for a beginner until they are comfortable with sales. The results of this study provide the elements of emotional labor in a fast fashion and practical suggestions for store operation and sales personnel training.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.529-546
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• 2004

The Chosun Dynasty＇s establishment of Five-Ceremony, which occurred shortly after its founding, and the revision of traditional Korean music were based on Confucianism＇s Ceremony-Pleasure Idea(예약사상). The purpose of this study is to determine the effect of Cheo-Yong dancing, both social and political, on the role of royal dancing. Furthermore, this study will consider what the Chosun Dynasty＇s(조선) rulers pursued, by researching the reasonswhy Cheo-Yong dancing changed with the times along with the symbolic change of clothing for Cheo-Yong dancing through (Ak-Hak-Gue-Bum), a book which explains music and dance in Chosun Dynasty as a part of Ceremony-Pleasure Idea(예약사상) the people ruled ever the country tough courtesy etiquette and music. Consequently, Cheo-Yong dancing which was introduced in (Ak-Hak-Gue-Bum) played the roles of justifying, strengthening and displaying royal authority. And because the symbolism of Cheo-Yong dancing is reflected in clothing for Cheo-Yong dancing, it can be concluded that it expresses not only the sense of value of that times but also ruler＇s idea.