• East Asian Journal of Business Economics (EAJBE)
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• v.1 no.3
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• pp.42-50
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• 2013

Brand Equity plays a major role in the highly competitive Quick Service Restaurants (QSR) industry in India. There are a variety of factors which affect the brand equity that a company commands in the market. Integrated Marketing Communication (IMC) is an emerging concept in marketing wherein all the major promotional activities are used to create a synergic output and send across a clear and consistent message to the customers. This study aims to find out the impact of five major tools of IMC namely Advertising, Word of Mouth, Sales Promotion, Event Sponsorships and Public Relations which are most applicable in the QSR industry on the four major dimensions namely Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty which aid in creating Brand Equity. The study was conducted by collecting data from a sample and analyzing the data using statistical tools to find any relationships between the above mentioned variables. The findings suggest that marketers should focus on building favorable opinion about the brand amongst customers and take care regarding the news published about the brand since it affects brand image. Moreover, it was also found out that making people aware about the brand and the perceived quality about the brand play the major role in creating brand equity more than other factors.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.111-125
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• 1998

What human beings wear is closely related to how they conceptualize their bodies and how they classify the group they belong to and the way they wear their cloth s an important cultural element that shows wearers' awareness and social relationship. Especially, underclothes reflect unrevealed cultural inside of the society more abundantly than outer wear do. Through such characteristics of underclothes, we are able to better understand inherent order of culture. This study si to understand the characteristics and changes of Korean culture by reviewing the convention of underclothes wearing that takes important role in clothing without being explicitly revealed. For this study, in addition to biblical review of under clothes of traditional societies, a total of 301 college students aging from 19 to 28, who are the most open to accepting new cultures and changes, residing in Seoul area were participant. Questionnaire consists of open-ended questions of underclothes terms, kinds, why they wear, items of wearing, how they obtained, how they take care of, etc. In conclusion, changes in cultural meaning of underclothes analyzed through convention of underclothes wearing are as follows; 1) changes in wearing pattern implies changes in functions of underclothes and changes in members' roles and values in a society; 2) changes in recognition of underclothes are related to the changes in awareness of sex; 3) consumer behaviour of underclothes represents a part of information culture; 4) changes in the pattern of maintaining underclothes show that differentiation of sex role in household tasks is decreased.

• International Journal of Computer Science & Network Security
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• v.22 no.12
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• pp.217-228
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• 2022

The study aimed to build an electronic strategy in innovative learning situations for the role of education in combating intellectual currents. A total of 525 Saudi university faculty members and general education teachers were surveyed using two electronic questionnaires. Arithmetic averages and standard deviations, One-way ANOVA, Scheffé's test, Pearson's correlation coefficient, and Cronbach's alpha stability coefficient were used as statistical methods. The study statistically identifies the differences between the study sample at the level of significance (0.05). and the design of a digital application for individual learning to combat deviant intellectual currents to activate them in light of Saudi Vision 2030 by combining the theoretical academic material and turning it into a learning e-game called (crosswords). The game is equipped with hyper media that supports education with entertainment to direct ideas towards the promotion of identity, the development of values towards moderation and the consolidation of intellectual security. Additionally, the learning e-game represents awareness messages in three short films to activate the role of curricula and intellectual awareness centers to apply realistically, innovatively, and effectively.

• Journal of Contemporary Eastern Asia
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• v.21 no.1
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• pp.33-42
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• 2022

The world has witnessed the outbreak of the Covid-19 epidemic. Mainstream and social media are playing an important role in Covid-19 pandemic prevention. This research explores awareness, communication channels and effectiveness of communication in the Covid-19 pandemic in rural areas of Thua Thien Hue province, Central Vietnam. Primary information was collected from 181 respondents, who are farmers, non-farmers and students. Secondary information was collected from reports and statistical data. Television, word of mouth and local loudspeakers are the main channels of mainstream media while social media mentions the role of Facebook and Zalo to transfer Covid-19 pandemic information. Mainstream media is still the main channel of farmers and old people while non-farmers and young people tend to access information through social media. Communication has significantly contributed to improving awareness and action of rural people in the Covid-19 epidemic prevention.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.449-462
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• 2016

The aim of this study is to look into the role stress, job insecurity, self-efficacy and job engagement among broadcasting staffs. It is the ultimate goal for this study to probe how their job engagement affected by three factors - role stress, job insecurity, self-efficacy. 343 respondents participated and the results show they are suffering for the role stress, especially role conflict. Their awareness of the self-efficacy and job engagement is above average, meanwhile of job insecurity is comparably low. It is revealed that the less role ambiguity and the more self-efficacy affect their job engagement and the most influential factor is self-efficacy.

• Architectural research
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• v.16 no.2
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• pp.37-44
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• 2014

Utilizing spaces for awareness could be superficially noble. However, the typology of spaces played an important role in addressing the awareness of translating the messages through tangible forms, which in this context are sculptures. Assuring the efficacy of the typology of the spaces that is compatible with the content is important to ensure its timelessness to the dynamic demographical change of viewers. Therefore, the study proposes an investigation of the efficacy of typology of public urban space; garden that accommodates memorial sculptures. The study intends to analyze the features and flaws of ASEAN Sculpture Garden, as a mediatory role of ASEAN in instilling awareness of unity between ASEAN members to the public. The objective of the study is to analyze the efficacy of the garden to accommodate the rich memorial sculptures. The body of the research is formed by theoretical and case study research. It is projected by three methods; archival research, semi structured interviews and site documentation; direct observations and site visit. The qualitative data then will be analysed using Actor Network theory, keyword coding and site findings. Findings showed that as the main objective of the garden is to exhibit the sculptures, it could be summed up that it has failed to meet the apparent intention based on the site analysis conducted by the researcher. The typology of the space should be able to communicate the project's aims continuously rather than serving the function temporarily. The variables, which are space and time factors are debatable, as the neighboring tourist spot, National Monument residing the wide square managed to attract public attention due to its great efficacy of typological space regardless the time factor. As a conclusion, the typology of space is a huge factor to ensure the park's success.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.133-141
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• 2013

The objective of this study is to empirically examine the effect that social welfare officials' awareness of welfare, who play the core role in delivering public welfare service, has on their sense of duty value and duty efficiency. The implications this study suggests are as follows; First, this study has a meaning in that it empirically proved the social welfare officials' awareness level of welfare. Second, this study provided the specific theoretical basis for the approaches and alternatives for the need to improve social welfare officials' awareness of welfare and operate the desirable welfare policy and system, by examining the effect that social welfare officials' awareness of welfare has on their sense of duty value and duty efficiency. Third, we can find the political implication from this study that welfare policy should be established and operated toward the direction of enhancing equalization effect of welfare system, and minimizing free ride or hampering the will to work, if we intend to improve social welfare officials' awareness of welfare. Fourth, this study presented the need to improve the work system of social welfare officials, through the fact that the shorter their work period is, the lower sense of welfare, duty value and duty efficiency they have. Based on the study results above, we suggest the activation of studies on social welfare officials' awareness of welfare, the need to regularly educate social welfare officials about welfare policy, system and value, the need to improve social welfare officials' positive awareness of welfare and their duty performance through deciding welfare policy toward the direction of enhancing social equality and equalization, and the need to improve social welfare officials' work system.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.827-831
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• 2023

This study sought to verify and examine the factors that influence social capital on social economy awareness. To summarize the results of the study, the results are as follows. As a result of analyzing the impact of social capital on social economy awareness, norms (t=3.228, p<.01) and participation (t=3.057, p<.01) had a significant impact on social economy awareness. In other words, the better the norms are observed and the higher the participation, the more influence it has on social economy awareness. Based on these results, the following implications were drawn. First, 'norms' refer to rules or standards that community members must adhere to within society, and these norms play a role in regulating the behavior of individuals and promoting social cooperation. Through this, it is believed that a strong normative system can have a significant impact on the way people participate or cooperate in social economy activities. Second, 'participation' is an indicator of how actively an individual or group participates in social activities. People with high levels of participation through social capital will have a high level of understanding of social economy awareness and will be able to act effectively. These results show that in previous studies, the better the norms were observed and the more trust and networks were strengthened, the higher the awareness of social economy. In contrast, in this study, norms and trust were found to have an effect, but the network did not, showing a difference from the results of previous studies, so repeated research is expected to be necessary in the future. Considering the results above, strengthening and developing the elements of social capital such as norms and participation can have a positive impact on overall socioeconomic awareness and development.

• Management & Information Systems Review
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• v.35 no.1
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• pp.207-233
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• 2016

Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.

• 대한공업교육학회지
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• v.37 no.2
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• pp.1-19
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• 2012

In this study, to figure out the demands for learning, a survey was conducted on learning organization agents participating in learning organization project supported by public fund, through measuring their awareness level of the role and tasks drawn from the precedent study. This questionnaire was developed with four roles and twenty competencies drawn from the precedent study. After conducting the survey on over 200 small and medium corporations participated in learning organization project, the data was analyzed about the role and competency from 123 answer sheets collected. The results were as following First, the awareness of role importance was higher(4.36) than present level(3.73), and was important in order of innovator, operator, spreader, promoter. Second, in competitive importance of learning organization agents, the role of spreader was high, that of promoter was low. Third, in awareness level of learning organization agents, the demand level was generally high(4.1), but acquired level was generally low, so there was a wide gap between the demand level and acquired level. Forth, From the analysis result of those data about work competency of learning organization agents, learning organization promoter and learning leader, KMS operator ability and outcome were come out to be necessary, and next administrative ability about organization changes were come out to be necessary.