• International Journal of Human Ecology
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• v.5 no.1
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• pp.35-43
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• 2004

The purposes of this study are to examine effects of household characteristics and risk tolerance attitude on risk tolerance behavior and to investigate the effect of risk tolerance attitude and behavior on financial satisfaction. For this study, data were collected during October of 2001 through a popular Web site for women in South Korea (www.azoomma.com). The participants in this study were 609 housewives, resulting in 607 with usable data. Multiple regression and path analysis were conducted using the SPSS for Windows. Findings suggest that the greater is risk tolerance attitude, the greater is risk tolerance behavior and those who exhibit more risk tolerance behavior tend to be more satisfied with their personal financial situation. It implies that risk tolerance behavior playa positive role in predicting financial satisfaction. The results have implication for family economists and educators in developing educational program and presenting strategic to increases financial well-being, and also for financial counselors and planners in suggesting portfolio advice to their client

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.167-175
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• 2015

This study examined the linkage between uncertainty tolerance and attitude toward trying business start-up. Uncertainty tolerance can classify by degrees of uncertainty as risk and ambiguity. We examined the effects of risk tolerance and ambiguity tolerance on attitudes toward trying success and failure. And we also examined the effect of attitudes toward trying success and failure on business start-up trying. This study investigated these relationships using 173 under graduate students. The result of analysis indicated that the risk tolerance had positive effects on attitude toward trying failure, but it had not any effect on attitude toward success and process. The ambiguity tolerance has positive effects on attitude toward trying failure and trying process, but it had not any effect on attitude toward success. The attitudes toward trying success, trying failure, and trying process had positive effect on attitude toward business start-up trying. Then results of this study suggests that the uncertainty(risk and ambiguity) tolerance showed a role of antecedent of attitudes toward trying success and failure. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

• Journal of the Korean Home Economics Association
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• v.49 no.10
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• pp.1-13
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• 2011

This paper examined how men and women differ in the attitude and behaviour of financial risk tolerance. The results showed that women were less risk seeking than men in financial risk tolerance. The results of the investment simulation indicated that men invested in higher risk assets like stock. In contrast, women prefered to invest in lower risk assets like real estate. The results of multiple regression analysis showed that if investors have the propensity to take more risk they allocated their money to higher risk assets in the simulation. This analysis also showed that the surveyed respondents invested in risky assets if they had experience in high risk investment in the past.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.131-140
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• 2007

The purpose of this study was to examine the influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Subjects were 356 female college students in Seoul. The data obtained were analyzed by reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis and t-test. The major results of this study were as follows: First, five factors of aesthetic surgery attitude were identified: risk tolerance of aesthetic surgery, need of aesthetic surgery, image improvement via aesthetic surgery, keeping the secret of aesthetic surgery, and others' expectation of aesthetic surgery. Second, significant relationships were found between body image and clothing behavior, and self-esteem and body-enhancement of clothing. Also, risk tolerance of aesthetic surgery, need of aesthetic surgery, and image improvement via aesthetic surgery had a significant correlation with clothing behavior. Third, the most important variable which affected the aesthetics and body-enhancement of clothing was body image. The entertainer imitation behavior of clothing was influenced by need of aesthetic surgery, body image, keeping the secret of aesthetic surgery, risk tolerance of aesthetic surgery, and image improvement via aesthetic surgery. Preference for luxury goods of clothing was influenced by need of aesthetic surgery and body image. Body-enhancement of clothing was influenced by body image, image improvement via aesthetic surgery, and self-esteem.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.2
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• pp.147-160
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• 2023

Unlike other currencies, cryptocurrency is not a currency used for general transactions, but is currently applied to various investment assets and its scope is expanding. The purpose of this study is to the effect of personal characteristics on investment intention. As a theoretical background, it was verified by applying the Extended Technical Acceptance Model (ETAM). self-confidence propensity, bandwagon propensity, risk tolerance propensity, network externality, attitude, and Investment intention were composed of variables. The research method collected data from 871 people who had experience in cryptocurrency investment through a survey and analyzed it after excluding the data of 71 people who were judged to be inappropriate. The structural equation modeling method using AMOS was used. As a result of this paper, five hypotheses were accepted as statistically significant. This study concluded that self-confidence propensity, bandwagon propensity, risk tolerance propensity, network externality, and attitude had statistically significant effects on Investment intention. In this respect, this study will be able to provide useful information for cryptocurrency research.

• The Journal of Information Technology
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• v.2 no.2
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• pp.51-67
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• 1999

This study investigates the effect of information about risk on investment decision making. The model was constructed with two independent variables and two dependant variables. The first independent variable deals with whether information about risk is provided or not. The meaning of information about risk is the degree of uncertainty for investment decision making. The other independent variable involves attitude toward risk, such as the degree of tolerance for risk. Two dependant variables are concerned with the effect on investment decision making, such as the degree of riskiness of decision making and decision confidence, respectively. This study deals with the investment decision in options on stock indices. The findings of this study are as follows. The more the degree of tolerance for risk, the more the degree of decision confidence. This means that risk-taker has more desire for achievement than risk-avoider has. And the message alerting risk of investment decision making takes little effect on investment decision making.

• Journal of Platform Technology
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• v.12 no.3
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• pp.41-54
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• 2024

Recently, support for various types of entrepreneurship has been increasing. At the same time, interest in entrepreneurship education is increasing to expand support for entrepreneurship and improve entrepreneurship performance. Therefore, the scope and interest of entrepreneurship education and support is expanding beyond college students and the general public to include high school students. Accordingly, this study seeks to investigate in more depth the relationship between entrepreneurship competency, entrepreneurship attitude, and intention to start a business in order to increase the intention to start a business. As a result of the analysis, entrepreneurship capabilities (creativity, risk-taking, and innovation) had a positive effect on attitude toward entrepreneurship, and attitude toward entrepreneurship had a positive effect on the will to start a business. In addition, the results of the analysis of the mediating effect of entrepreneurship attitude in the relationship between entrepreneurship capabilities (creativity, risk-taking, and innovation) and entrepreneurship will are as follows. First, in the relationship between creativity and entrepreneurial will, entrepreneurial attitude played a partial mediating role. Additionally, in the relationship between risk tolerance and entrepreneurial intention, entrepreneurial attitude played a partial mediating role. Lastly, in the relationship between innovation and entrepreneurial will, entrepreneurial attitude played a complete mediating role. The research conclusion summarizes the results of this study, suggests implications for entrepreneurs and start-ups, as well as limitations of this study and directions for future research..

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.71-83
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• 2002

The purpose of this study was to investigate the causal relationships of need, self-esteem, body satisfaction on aesthetic surgery attitude of female. The method of the study was survey research by using questionnaires. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Statistical analysis methods were one-way ANOVA. Duncan's multiple range test, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were as follows. Women with lower body satisfaction and self-esteem had a tendency to keep the secret of aesthetic surgery. Women in higher social class and having higher need for dominance showed also strong tendency to keep the secret of aesthetic surgery. Women with lower body satisfaction and having higher needs for achievement and exhibition appreciated the value of aesthetic surgery more. Women with lower body satisfaction and self-esteem but with higher need for exhibition and dominance were more willing to confirm the aesthetic surgery Women with higher need for dominance but with lower self-esteem and body satisfaction were more willing to undergo aesthetic surgery in spite of high cost of surgery. Women having lower self-esteem, lower need for achievement, and lower body satisfaction were more willing to admit the risk tolerance of aesthetic surgery. As a conclusion, need, self-esteem, and body satisfaction constituted important characteristics which could affect aesthetic surgery attitude directly. Women having higher need were more willing to admit the change of body shape via aesthetic surgery.

• Journal of Fashion Business
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• v.18 no.2
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• pp.132-147
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• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• Proceedings of the Technology Innovation Conference
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• 1997.07a
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• pp.57-82
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• 1997

This paper empirically examines various personal characteristics and preferences of HRM (Human Resorce Mamagement) systems using data from 968 R&D professionals in 9 private R&D organizations. It identifies different patterns of reward and career development needs associated with 4 types of R&D professionals, who are categorized by personal characteristics: personality and attitude. A productive leader type shows active personal traits (which encompass high scores of need for achievement, risk-taking propensity, tolerance for ambiguity, and self-efficacy) and positive attitudes (which include high scores of job satisfaction, organizational commitment, and low scores of turnover intention), while a cynical bystander type exhibits passive personal traits and negative attitudes toward a job. A passive adapter, who has passive personal characteristics but positive attitudes, and a frustrated champion, who is active in personality but negative in current job attitude, lie in between them. The results reveal that: 1) These four different types of R&D professionals show differences in their education, age and tenure level, and technical performance. 2) They have different career orientations and problem solving styles. 3) They also exhibit different preferences in performance appraisal criteria and rater, and reward structures. Based on these findings, this study suggests a contingent type of human resource management in terms of selection and staffing of R&D professionals, performance appraisal, incentive systems, and career development plans.