• (The)Study of the Eastern Classic
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• no.59
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• pp.93-120
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• 2015

The purpose of this study is to explore the source of appealing which Gusadang Kim Nakhaeng's writing for ancestral rites is equipped with. Gusadang was one of the Confucianists in Yeongnam during the 18th century and was praised for his scholarly virtue of jihaenghapil and silcheongunghaeng. Although Gusadang's writing for ancestral rites and his teacher Milam Lee Jaeui's letters were even specially named as 'gujemilchal', there has been almost no research on Gusadang's writing for ancestral rites yet. Therefore, this study selects three pieces of Gusadang's writing for ancestral rites which are especially rich in emotional expression for discussion. Chapter 2 titled as 'the Reconstruction of Memory in a Microscopic Perspective' presents the reason why Gusadang's writing for ancestral rites is recognized even as a piece of work equipped with appealing. Writing for ancestral rites begins from the point that there exists memory that can be shared by both the living and the dead. In reconstructing the anecdote with the dead on the stage of ritual writing in detail, the writer's memory plays an important role. Chapter 3 titled as 'the Rhetorical Reconstruction of Elevated Sensitivity' examines rhetorical devices needed for writing for ancestral rites. Proper rhetoric is needed to upgrade the dignity of the ritual writing and arouse sympathy from the readers. Although writing for ancestral rites is supposed to express sadness in terms of its formal characteristics, it should not end up being a mere outlet of emotion. Chapter 4 looks into 'the Descriptive Reconstruction of Lamenting Sentiment'. There should be a clear focus of description to make the gesture of the living towards the being not existing in the world any longer an appealing story. While maintaining a distinct way of description, Gusadang organizes the noble character of the dead, pitiable death, the precious bond in the past, and the longing of those left for the dead systematically. Writing for ancestral rites is a field to mourn over the death and reproduce the sadness of the living through writing. To make the text written in that way get to work as ritual writing properly, it should be appealing necessarily. This study has found the fact that such appealing that gives life to ritual writing is grounded on authenticity.

• (The)Study of the Eastern Classic
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• no.72
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• pp.35-66
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• 2018

This thesis has examined Jo Guimyeong's observation method and rhetoric of style of writing style. He tried to look at the world differently through observation and expressed relationship with the world through the style of comic. $J{\breve{o}}nggwan$ is a new way of looking at subjects and objects. It trust the senses and thoughts of the subject. So It is to clarify the circumstances and logic of the world from one's own point of view. In this case, it collides with the common thinking of the day. He put the reason and the action standard in the "taste" and the "mind". This means three things. First, he is proud that his reasons and actions are no different from those of a saint. Second, an individual is an independent being with different emotions and thoughts. Third, based on this, his works of literature have their own value. These reasons and actions were incarnated through '$J{\breve{o}}nggwan$(靜觀)'s observation methods. What he gained from the three stages of $J{\breve{o}}nggwan$(靜觀)' is the 'great mind'. The first step is self-reflection. It is the process of objectifying oneself. The second target is the appearance of things. It's about looking at everything equally, whether it's precious or vulgar. The third object of observation is a harmonic. He is joining the movement of the harmonizers. Therefore, one's own reasons, actions, and works of literature share the same meaning as those of a harmonizer. He said that the description can change according to his own knowledge. It means that you can fit the situation. A typical example was the analysis of 'Sung Bo hyung hwasangchan'<成甫兄畵像贊>. He described Park Moon-soo's life as the lives of officials through comic. Through this, He criticized Park Moon-soo's natural nature of the academic world. but the situation in which he can't escape from bureaucratic life by inducing laughter. This style of writing is one of the most representative features which was written by Jo Guimyeong writer.

• Korean journal of communication and information
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• v.53
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• pp.100-120
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• 2011

The inauguration of President Lee Myung-bak symbolizes the success of the "Lost 10 Years" election strategy. This study investigated the meaning of the "Lost 10 Years" strategy and compared this strategy to other traditional propaganda strategies. Although the "Lost 10 Years" is a Grand National Party (GNP) election strategy, it also functions as a conservative propaganda strategy by conservative political groups and media. Thus, this study intends to compare the rhetoric of the GNP with conservative media and find any similarities between the two entities in the context of the "Lost 10 Years" propaganda strategies. This study gathered data from various conservative sources such as the GNP homepage and conservative newspapers to uncover common conservative propaganda messages. The results showed that the first-level propaganda strategies are very similar to the second-level traditional Lasswell strategies. This implies that the "Lost 10 Years" strategy benchmarked traditional propaganda strategies and the GNP won the presidential election because the effectiveness of traditional propaganda strategies was culminated with the support of the conservative media. With these research findings, the study discussed the implications of the propaganda strategies used by conservatives and future research prospects about the subject.

• Korean journal of communication and information
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• v.62
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• pp.244-263
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• 2013

There have been enormous social impacts on many areas, including science journalism, since the so-called "Hwang Woo Suk" incident. Although wide demand for better science journalism has been aroused since then, but it is hard to find an evidence to prove we have reached the point. This study examines how major Korean newspapers report Unidentified Flying Objects in order to test if the level of science journalism had been elevated. As results, still it is a long road ahead to achieve the goals because most reports were taken from the international news agents or from the witnesses rather than scientific researches and analyses; terminologies used in the stories were ambiguous; follow-up stories were rare, the sources were usually pseudo-scientific, wanton errors in basic facts and coherence, and other problems were found. It could be suggested that the dependency on supplied news to be reduced, journalists who understand both science and journalism are required, inner regulations on science reporting to be established, correct quotations and fact-checks to be accomplished, fairness to be maintained within the boundary of normal science.

• Journal of The Korean Association For Science Education
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• v.31 no.8
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• pp.1077-1091
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• 2011

The purpose of this study was to examine the effects of argumentation-based general chemistry laboratory on preservice science teachers' chemistry concepts understanding and writing. Five topics about argumentation-based general chemistry laboratory activities were developed using Science Writing Heuristic (SWH) approach. Summary Writing Test, and Chemistry Concepts Test were developed as tools to examine the effects of this approach. Both Argumentation-based general chemistry laboratory activities and traditional general chemistry laboratory activities were implemented for the experimental group (23 students), and traditional general chemistry laboratory activities were implemented for the comparative group (16 students). Results of this study indicated that there were significant differences in both groups' chemistry concepts understanding and summary writing. The experimental group showed significantly higher mean score than comparative group in chemistry concepts understanding and summary writing. In the analysis of the sub-component of Summary Writing, there were no significant difference between both groups in 'Big Idea.' However, the experimental group gained significantly higher mean score in 'argumentation,' 'understanding of science concepts,' and 'rhetoric structure.' The results showed that argumentation-based general chemistry laboratory programs were effective in achieving chemistry concepts understanding and writing in general chemistry laboratory.

• Archives of design research
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• v.15 no.4
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• pp.177-188
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• 2002

A thousands of chairs have designed from the Victorian era to the present. Thonet's Nol4 chair in 1859, Wright's high-back chair in 1904, Ritveld's red/blue chair in 1917, Breuer's Wassily chair in 1925, Aalto's Paimio chair in 1932, Eames's DAR chair in 1948, Piero Gatti's Sacco chair in 1969, Starck's Von Volgelsang chair in 1984, Stumpf's Aeron Chair in 1992, Little's 'Coat of arms' chair in 1994 - the list of architects who have seized the opportunity to express their theories in the design of a chair is seemingly endless. Architects such as Machintosh(1868-1928), Wright(1807-1959), Aalto(1898-1976) included chairs within their artistic schemes for interiors and buildings. But as the manufacture of chairs moved away from the domain of the craftsman towards that of the industrial process, architects were also ideally positioned, with their background knowledge of engineering, to pioneer innovative chair design within the constraints of modern manufacturing technology. Beyond matters of function and structure, the fundamental worth of chairs, past or present, lies in their communication of attitudes, ideas and values. The persuasiveness of a chair depend on the clarity of its rhetoric. Chair has become an ideal medium for designers to make their visual statements and construct their individual manifestos. In chair design there is a ping-pong game played out between absurd and useful design, and this game is one way in which the design profession explores itself.

• Archives of design research
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• v.19 no.5 s.67
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• pp.233-242
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• 2006

The purpose of this study is to investigate communication efficacy of advertisement text through audience responses. This study approached qualitatively to KT&G TV commercials. The research proceeded as follows: First, as background theory, studies on audience focusing advertisement criticism and the interpretation of advertising texts were reviewed. Secondly, the characteristics of the audiences of the advertisements, analyzed through in-depth individual interviews as well as group interviews, were incorporated into a broad theme and then divided into different dimensions. Finally, the audiences' decoding code and critic reponses in reading ambiguous advertising texts, and the interrelationship between strategic ambiguity were discussed under a unified model. The major findings of this study are as follows: In interpreting the ambiguous advertising texts, the audiences use various decoding codes such as language, visuals, technology and rhetoric, and various critic responses such as linguistic, macroscopic, schematic, non-verbal and socio-cultural factors, in quite comprehensive manner. Also, it was shown that audiences make use of different decoding strategies in terms of their recognition, reliability, emotional attitude, and behavior. It can therefore be concluded that the strategic ambiguity has its limit in explaining its effectiveness in the entire dimensions of recognition, emotional attitude, and behavior, in the sense that the strategic ambiguity is most effective in recognition while it invokes more negativity in the behavioral dimension. Finally, this empirical study, focusing on qualitative analyses, may have its limit as well; however, deeper statistic-qualitative studies in the future could compensate for it.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.483-491
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• 2016

This study aims to consider the display method of the STA information that holds aesthetic cultural distinctiveness with the capability of immediate recognition of information in the relationship between the exposed time and the degree of cognition. As an consideration on the display method of information in an efficient way according as 'information attributes', the purpose of this study is to identify the visualization attributes of the STA information and to seek out display methods accordingly. Based on the information design and cognitive psychology, the cognitive features of the STA information have been identified and four visualization attributes of the STA information have been found based on the preceding studies on the information attributes in line with the relationship between exposure frequency and the level of awareness. In terms of information recognition, a metaphor, metonymy, use of indexical image and context, rhetoric, and Mnemonic have been proposed as major display methods for 'Understandable' and 'Conciseness', which are the major visualization attributes of the STA information while humor, parody, distinctiveness, friendliness, kitsch, formative beauty and newness have been suggested as the major display methods of 'Relevance' and 'Valuable', which are the major visualization attributes from the perspective of sensitive perception of information. Based on the results of this study, I'm planning to come up with display methods and to proceed with analyzing the relationship of the degree of cognition in association with context.

• Journal of the Korean association of regional geographers
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• v.10 no.2
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• pp.407-427
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• 2004

The rapid innovation of information and communication technology and its sharp falling prices have brought about the expansion of the Internet, integrating the world as one space under converged space and time. This rapid expansion of the Internet and its application in the economy have spurred the emergence of the digital economy. The Internet has influenced strongly on the changes of not only economic activities but also political, social and cultural activities. In this context, a rapidly increasing Internet expansion renders the rhetoric about the death of distance and about the meaningless of geographical place. However, the development and expansion of Internet induces a growing digital divide among nations and also a spatial inequality in a nation as the supply of the Internet has concentrated towards demand-affluent large cities. A large gap of digital access has been occurred between high income and low income countries according to a measurement of the international digital access index. In a national level, the Internet backbone has been built around large cities which favor a large amount of the Internet demand, and the affordable accessibility of these cities for the Internet services has influenced strongly on the agglomeration of Internet related industries, further inducing the construction and investment of the Internet backbone into large cities as cumulative causation effects. As a result, the expansion of the Internet affects immensely on the changes of spatial structure in a nation resulting in the new spatial phenomena such as centralization, concentration and splintering in the digitalized space-economy.

• Journal of Korean Library and Information Science Society
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• v.20
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• pp.351-381
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• 1993

The purpose of this study is to analyze the various processes and patterns to build or synthesize class numbers in the 800 class of the Dewey Decimal Classification, Edition 20(1989). The results of the analysis are as follows: 1. The 800(Literature and rhetoric) class in the DDC system is the main class added analytico-synthetic principle positively to an enumerative scheme. 2. The facets to be a n.0, pplied in literature are language literary form literary period ; kind, scope, or medium ; notation 08(collection) or 09(criticism) literary feature, subject, author, etc. 3. In the 800 class, there are the five tables of precedence for literary forms aspects ; specific kinds of persons ; literary, period in relation to the aspects for works treating more than one literary form subforms, aspects and literary periods in the works treating a specific literary form. 4. The basic number synthesis of literary works proceeds through the various facets in the following sequence, as far as necessary for the item : base no. + literary form + literary time or period + kind, scope, or medium + notation 08 or 09 + subform + additional notation from T3C and other tables. 5. In view of the multiplicity of facets, their synthesis formulas take the following order : (1) Works about the literature : base no.(schedule) + language(T6) or form(T3B) (2) Works by or about individual author : base no.(schedule) + form (T3A) + period(schedule) + subform(T3A) (3) Works by or about more than one author, not restricted by language facet : base no.(schedule) + period(T1) ; base no.(schedule) + kind, scope, medium(T3B), or feature(T3C), or person(T5). (4) Works by or about more than one author, restricted by language facet : base no.(schedule) + form (T3B) + period(schedule) + subform(T3B) + notation 08 or 09(T3B) ; base no.(schedule) + notation 08 or 09(T3B) + 9(T3C) + area notation(T2) : base no.(schedule) + form (T3B) + notation 008 or 009(T3B) : base no.(schedule) + form (T3B) + kind, scope, medium(T3B) + notation 08 or 09(T3B) + period(schedule). (5) Affiliated literatures for which period numbers are not us base no.(schedule) + form (T3A or T3B), or notation 08 or 09(T3B) : base no.(schedule) + kind, scope, medium(T3B), feature(T3C), or person(T5) 6. The problems in the number building of the 800 class are the complexity and difficulty of number synthesis, the intrinsic weakness of from distinction and the inconvenience of retrieval inherent in the form class. In order to solve these problems, therefore, the citation orders and methods of DDC should be improved and synthesis patterns simplified from the point of view of its applicability and its usefulness in the "literature class".