• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.83-104
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• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• 영어영문학
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• 제58권2호
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• pp.217-247
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• 2012

This essay attempts to read Melville's Moby-Dick as a prefiguration of American pragmatism, especially Jamesian version of it. Underlying this project is the assumption that the American Romance and James's pragmatism partake in the enduring tradition of American thoughts and imagination. Despite the commonality in their roots, the continuity between these two products of American culture has received few critical assessments. The American Romance has rarely been discussed in terms of American pragmatism in part because critics have tended to narrowly define the latter as a kind of relativistic philosophy equivalent to practical instrumentalism, political realism and romantic utilitarianism. Consequently, they have favored literary works in the realistic tradition for their textual analyses, while eschewing a more imaginative genre like the American Romance. My contention is that James's version of pragmatism is a future oriented pluralism which is unable to dispense with the power of imagination and the talent for seeing unforeseen possibilities inherent in nature and culture. James's pragmatism is in tune with the American Romance in that it savours the attractions of alternative possibilities created by the genre in which the imaginary world is imbued with the actual one. The pragmatic impulse in Moby-Dick finds its finest expression in the words and acts of Ishmael. Through this protean narrator, Melville renders the text of Moby-Dick symbolic, fragmentary and thereby pluralistic in its meaning. With his rhetoric of incompletion and by refraining from totalizing what he experiences, Ishmael shuns finality in truth and entices the reader to join his intellectual journey with a non-foundational notion of truth and meaning in view. Ishmael also envisages pragmatists' beliefs that experience is fluid in nature and the universe is in a constant state of becoming. Yet Ishmael as the narrator of Moby-Dick is more functional than foundational.

• 영어영문학
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• 제55권6호
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• pp.1035-1056
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• 2009

Korean adoptee narratives have proliferated over the last ten years as adopted Koreans have begun to represent their own experiences of violent dislocation, displacement and loss in various forms of literary and artistic works, including poems, autobiographical works, novels, documentaries and films. These narratives by Korean adoptees have intervened in the current diaspora discourse to question further the traditional categories of race, ethnicity, culture and nation by representing the unique experiences of the forced and involuntary migration of adopted Koreans. For a long time, the adoption discourse has been mostly constructed from the perspectives of adoptive parents. Therefore the voice of adoptees as well as that of the birth mothers have not been properly heard or represented in adoption discourse. According to Hosu Kim, the U. S. adoption discourse, feeling pressured to deal with the stigma of the commodification of children, changed from viewing the adoptees as children who had been rescued from poverty and abandonment to considering them as a gift from the birth mothers. With the emergence of the gift rhetoric in transnational adoption, the birth mothers erased from adoption discourse have begun to be acknowledged as one of the central characters in the adoption triad. If Korean adoptees are the "the ghostly children of Korean history," the birth mothers are their "ghostly doubles" who "bear the mark of a repressed national trauma." Somebody's Daughter represents the female experiences of becoming an adopted child and of being a birth mother. In particular, the novel makes a birth mother, the forgotten presence in adoptee narratives, into a central figure in the triangular relationship created by international adoption. The novel historicizes the experiences of a Korean adoptee growing up in America as well as those of a mother who had suffered silently from feelings of unbearable loss, guilt, grief and from unforgettable memories. In addition, narrating the birth mother's story is a way to give humanity back to these forgotten women in Korean adoption history. Revisiting the site of loss both for a mother and a daughter through the novel is an act of collective mourning. The narratives about and by Korean adoptees force Korean intellectuals to reflect seriously upon Korean society and its underlying ideology which prevents a woman from mothering her own baby, and to take an ethical and political stand on this current social and political issue.

• 문화기술의 융합
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• 제7권3호
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• pp.303-310
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• 2021

거시적 데이터 변화를 단순한 형태로 유추 비교 및 분석하는 시각 정보 콘셉트 개발방법이 필요하다. 시각 정보 콘셉트의 개발에는 시각화 형태 선택, 수사학적 효과 선택 그리고 디지털 표현요소 선택 작업이 필요한데, 이 중에서, 사용자에게 시각 정보를 효과적으로 전달하기 위한 수사학적 효과 선택 방법의 예를 제시한다. 본 연구에서는 기간별 및 업종별 주가 분석을 위해서, 원관념과 비유되는 보조관념을 통하여 거시적 관점에서 데이터 비교 분석이 가능한 메타포 수사학을 선택했다. 갓털이 퍼져나가는 민들레를 메타포로 사용한 2차원 3단 형태 변화와 시간에 변화 따라서 형태와 색상이 변하는 코랄 작약 꽃송이를 메타포로 사용한 3차원의 3단 형태 변화 정보표현 방식을 제시한다. 이러한 수사학적 메타포를 사용하면, 거시적인 거래 변화와 업종별 주가 비교 분석이 가능하다.

• 문화기술의 융합
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• 제7권2호
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• pp.191-197
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• 2021

본 연구는 '보편주의 vs 선별주의 복지태도'를 개념적으로 정의한 후, 이것에 영향을 미치는 변수를 탐색해보보자 하였다. 분석 결과, 기존 선행연구들에서 한국인의 복지태도에 영향을 미치는 것으로 파악되어 온 많은 변수들 중 대표적으로 응답자의 '경제적 지위'나 '교육수준' 등은 연구의 종속변수인 '보편주의 vs 선별주의 복지태도'에는 영향을 미치고 있지 못한 것으로 나타났으며, 통계적으로 유의한 효과는 '정치적 지향'이나 '무상보육 및 무상교육' 등과 같은 정치사회적 의식 관련 변수들에서 주로 나타났다. 이에 대해서는 측정상의 오류를 포함한 여러 가지 원인에 대한 추정이 가능하다. 하나의 가능성은 한국인이 보이는 '보편주의 vs 선별주의' 구분은 학습 또는 경험된 논리나 의식의 차원이 아닌 정치적 구호나 수사(修辭) 차원에서 작동하고 있을 수 있다는 것이다. 한국에서의 보편주의와 선별주의 논쟁은 강단 학자들 중심의 이념형(ideal-type)적 차원과 현실 정치인들의 정치투쟁의 장(場)을 제외한 현실 사회정책이나 제도 구현의 영역에서는 의미 있는 진전을 거두고 있지 못하고 있는 것으로 보인다.

• 영어영문학
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• 제56권4호
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• pp.691-717
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• 2010

Chaucer's Troilus and Criseyde is a tale of love framed by an overarching pattern of death, set in the war-torn and doomed Troy, from which the lovers cannot separate their fate. Compared with Boccaccio's poem, the attention paid to death in Chaucer's version underlies his complex treatment of love. Above all, the language of death in Chaucer's poem provides the thread from which the entangled web of love is woven. Death together with desire pervades the language and rhetoric of the poem, prominent not only in the courtly love tropes, but also in the characters' asides and speeches. The prominence of these two concepts, desire and death, seem to be central to the various issues that the poem contains explicitly and implicitly. That is, two concepts are the basis for the breadth and depth of Chaucer's examination of love in light of the social and political realities of late fourteenth century England. The language of death in Chaucer's poem reflects the powerful influence on his imagination. With the devastation wrought by the plague and the changing fortunes of England in the war with France, Chaucer's world was once saturated in death, and one that could amply parallel the turn from prosperity to downfall. In particular, Chaucer's poem is suffused with the language of contagion and death in connection with desire. Troilus's lovesickness mimics the progress of a viral infection. Once breached, his body performs its newly compromised identity through fever, loss of appetite, and physical disintegration. On the other hand, Chaucer depicts Boccaccio's conventional portrait of Criseyde into a elaborate paramour of a pathogen. She is characterized as the contaminant that infects male hero. In addition, Criseyde is cast as sole earthly cure of illness that Troilus suffers from. In spite of Criseyde's role as nurturer and healer, Troilus longs for his own death and feels death clutching his heart. Finally, Troilus's love toward Criseyde is doomed to death.

• 영어영문학
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• 제55권4호
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• pp.567-596
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• 2009

A staple of feminist literary anthologies which was instrumental in reevaluating the writer Susan Glaspell, Trifles(1916) has received numerous comments from feminist scholars so far. Most of them tend to concentrate on the themes of female solidarity and justice challenging the androcentric system of law and order. Lacking in the plethora of thematic approaches to the play's feminist subject, however, are formal analyses considering the way in which the play's generic form assists in communicating such thematic concerns of feminism. An alternative to the typical scenario at the courtroom whose mistreatment of women must have loomed large to the young Glaspell as she revisited the old trial of a midwestern murderess which she had covered as a journalist for a local newspaper in Iowa, Trifles serves as a corrective to the courtroom dynamics offering a 'dramatic justice' as opposed to a strictly legal procedure. What this article discovers at the heart of this dramatic justice is the celebration of the unsayable, or what Wolfgang Iser termed negativity, of women's experience which has no room for reflection in the legal discourse at the courtroom tyrannized by the sayable and the evident. Examining how the dramatic form of Trifles gives a voice to the unsayable of woman's experience, which can not be properly represented at the courtroom governed by the straightforward and definitive male rhetoric, the article argues that the play is a better form than its fictional adaptation "A Jury of Her Peers"(1917) in that it syntactically suppresses the monopolizing operation of the verbal by giving precedence to the scenic and non-verbal which is constituted of setting, props, gesture and eye contacts. As a theoretical frame of reference with which to examine the modes of the unsayable in the play the article brings the concept of 'negativity,' defined by Iser as textual effects or modes of the unspeakable and unsaid, into the discussion of the taciturnity of the absent heroine and the non-verbal representation of drama.

• 영어영문학
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• 제55권3호
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• pp.399-413
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• 2009

Pointing out the reality of criticism done mostly on Carlyle s original structure and rhetoric in his Sartor Resartus, this research paper focuses on Carlyle s dualistic philosophy revealed in the work, limiting its focus mostly to the dualistic theme of descendentalism and transcendentalism. The essence of Caryle s descendentalism is his irony and satire on human civilization, not for criticism itself, like other satirists, but rather out of his deep, secret humanism behind his mask. Roughly the two objects of his social criticism in the contemporary, descendentalisitc world, are mechanism and materialism in a variety of new ideologies. To diagnose the Zeitgeist and disillusion man living in contemporary civilization, Carlyle in this work uses a very original metaphor, the clothes-symbol. According to Carlyle, human history and progress can be said to be originated from man s adventitious invention of clothes that was not for biological need or social decency, but for decoration, the instinct of which implies man s innate vanity and desire. Interestingly enough here, however, Carlyle uses the same metaphor of clothes for his vision of transcendence, the world of Everlasting Yea. Man is also God s apparel and Matter is that of Spirit. Carlyle s Everlasting Yea world stresses especially the two attitudes, belief in God and love of man, which have been recently jeopardized in the socalled descendentalistic world. But Carlyle s transcendental and religious vision in Sartor Resartus is, as critics also have agreed, a unique and mysterious vision as something different from orthodox Christianity or other Victorian ideologies, as more like an amalgamation among Calvinism, Romanticism, Platonism and German Idealism. All in all, reading Sartor Resartus is still a valuable experience of an idiosyncratically original vision along with his warning against dehumanizing forces lurking in the name of civilization and with his ultimate eulogy on man, proving descendentalism as just part of transcendentalism, although the reader from time to time can be embarrassed by his male-centered, politically conservative, and individual-oriented dynamism.

• 공학교육연구
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• 제10권3호
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• pp.64-78
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• 2007

영어 논문의 작성 능력은 오늘날 공학도들에게 필수적으로 요구되는 자질이다. 주요 해외 저널에 얼마나 많은 논문이 게재되었느냐가 학문적 성과를 평가하는 주된 척도라는 점과 주요 해외 저널들이 보다 많은 독자들을 대상으로 하기 위하여 영어로 쓰여진다는 점 때문에 영어 논문 작성 능력에 대한 필요성은 한국을 포함한 영어가 모국어가 아닌 모든 국가들에서 강조되고 있는 실정이다. 그러나, 불행히도 한국에 있는 이공계 대학들은 석/박사 연구원들의 영어 논문 작성 능력 향상을 위한 정규적인 교육 과정을 제공하고 있지 못하다. 이러한 상황을 더욱 악화시키는 것은 구체적인 기술 논문 작성 방법론에 대한 문헌이 부족하다는 점이다. 원어민(Native Speaker)을 위한 기술 논문 작성 방법론에 대한 문헌이나 EFL 학습자들을 위한 일반적인 영어 작문법에 대한 문헌은 많이 있지만, EFL 학습자들을 위한 기술 논문 작성법에 대한 지침서나 문헌은 찾기 힘들다. 따라서, 본 보고서의 목적은 두 가지로 나누어 볼 수 있다. 첫째, 영문 기술 논문 작성에 대한 교육 방법론이 생소한 한국에서 이공계 연구원을 대상으로 강의를 하고 있는 EFL 강사들에게 제기될 수 있는 일반적인 논제들을 제시한다. 이 논제들은 적절한 강의 접근법(Teaching Approach), 최적의 학생 배치(Class Arrangement), 그리고 컴퓨터 학습 도구의 활용뿐 아니라 대조 수사학(Contrastive Rhetoric)의 중요성에 대한 내용을 포함한다. 둘째, 실제적인 강의 제안서도 제시한다. 본 강의 제안서는 기술 논문 작성법 강의 수강생들의 작문 샘플에 대한 분석 결과와 기술 논문 작성법에 대한 자가 진단 설문 응답 분석 결과를 근거로 작성하였고, 한국인 EFL 학습자가 기술 논문 교육 과정을 통하여 문법(Grammar), 과정(Process), 장르 기술(Genre Skills) 등을 골고루 개발할 수 있도록 하였다. 본 보고서는 EFL 기술 논문 과정의 개발에 대한 여러 일반적인 논점들을 공유함으로써 기술논문 교육방법론 연구가 부족한 한국의 공학 교육계에 하나의 사례를 제시하였다.

• 철학연구
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• 제116호
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• pp.251-281
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• 2017

연구자들이 제대로 주목하지 못한 파르메니데스적 '로고스' 전통은 존재-인식-담론이라는 삼원적 구조로 이루어진다. 그는 전통적 이해가 강조하듯 존재론자일 뿐만 아니라, 수정주의적 이해가 강조하기 시작한 것처럼 인식론자이기도 하며, 동시에 두 기존 이해가 담아내지 못한 담론론자의 면모 또한 갖고 있다. 파르메니데스의 이런 역동적, 통합적 면모를 온전히 포착하는 제3의 이해에 도달하려면, 진리편-의견편-서시라는 세 담론 부분의 유기적 구성에, 특히 서시와 메타 담론의 의의에 면밀히 주목해야 한다. 엘레아적 담론 전통 내에서 이런 파르메니데스 담론의 진면모를 분명히 파악하고 발전시킨 사람은 통상의 기대대로 2세대 엘레아주의자들이 아니라 오히려 그 반대편 자리에 흔히 정위되어 온 고르기아스다. 이 글은 파르메니데스적 로고스 전통을 과연 그가 어떻게 혁신하면서 계승하는지 추적한다. 특히 그의 담론을 전통 내부적 반론(안틸로기아)으로 규정한다. 파르메니데스적 전통을 하나의 커다란 지성적 훈련의 장으로 놓고 거기에 일종의 스파링 상대로 자신을 제공하면서 반론을 세워 줌으로써 파르메니데스적 설득을 보완하고 완성한 '악마의 대변자'로 자리 매김한다. "헬레네 찬양"이나 "팔라메데스 변명" 같은 수사학 연설에서 수행한 그런 반론 과정에서 그는 설득이 진리와 따로 놀 가능성을 실험하고 음미한다. 하지만 그것은 플라톤이 '철학적' 저작 "비존재에 관하여"에만 주목하며 문제 삼은 것처럼 그저 설득력과 그럴법함(에이코스)을 위해 진리를 희생하는 것이 아니었다. 오히려 진리와 앎에 지나치게 기울어 경직된 당대 지성에 균형과 유연성을 제공하기 위해 일부러 반대편에 힘을 실어 주려는 '반대를 위한 반대'요 진지한 유희였다. 이런 소피스트적 전통을, 플라톤의 과제가 아니라 우리 시대의 과제, 즉 진지한 유희를 나눌 수 있는 건강한 담론 문화를 만들어가야 한다는 과제를 위해 불러들이고 음미하는 것은 온전히 우리가 감당해야 할 '에라노스'(우리 몫의 기여)다.