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http://dx.doi.org/10.17703/JCCT.2021.7.3.303

The Simplification of information visualization using metaphor  

Kim, Sungkon (Dept. of Digital Content Design, Ulsan Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.7, no.3, 2021 , pp. 303-310 More about this Journal
Abstract
A method for developing a visual information concept that analogously compares and analyzes macroscopic data changes in a simple form is needed. The development of the visual information concept requires the selection of visualization form, selection of rhetorical effects, and selection of digital expression elements. Among them, an example of a rhetorical effect selection method for effectively delivering visual information to a user is presented. In this study, metaphorical rhetoric, which allows data comparison and analysis from a macroscopic point of view, was selected for stock price analysis by period and industry. We present a two-dimensional three-stage shape change using a dandelion with spreading cockle hair as a metaphor and a three-dimensional three-stage shape change information expression method using a coral peony flower that changes shape and color according to time as a metaphor. Using this rhetorical metaphor, it is possible to compare macroscopic trading changes and stock prices by industry.
Keywords
Information visualization; Rhetorical expression; Metaphor; Multi-step shape change visualization;
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