• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.7-19
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• 2021

Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

• 한국의류학회지
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• 제34권1호
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• pp.175-188
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• 2010

This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.

• Carbon letters
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• 제15권3호
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• pp.162-170
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• 2014

Pitch is an attractive raw material for carbon fiber precursors due to its low cost stemming from its availability as a residue of coking and petroleum processes. Ford Motor Company reported a carbon fiber target price of $11.0/kg by using a fast cycle-time manufacturing method with carbon fiber in an inexpensive format, allowing for an average retail price of gasoline of $3.58/gallon. They also recommended the use of carbon fiber with strength of 1700 MPa, modulus of 170 GPa, and 1.5% elongation. This study introduced a ca. $5.5{\mu}m$ carbon fiber with 2000 MPa tensile strength obtained from a precursor through simple distillation of petroleum residue. Petroleum pitch based carbon nanofibers prepared via electrospinning were characterized and potential applications were introduced on the basis of their large specific surface area and relatively high electrical conductivity.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.281-291
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• 2022

Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.

• 한국항만학회지
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• 제11권1호
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• pp.75-83
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• 1997

In this paper, we codify the objective function that should be optimized by using Genetic Algorithm instead of Heuristic method to solve these problems. So, each bit that constitutes one structure can signify each commodity. Therefore, we can exchange customers without restriction if the traveling distance diminishes among the districts. Furthermore, even though the capacity of a customer's commodities exceeds that of a vehicle, the following vehicle can be allocated. Also, we obtained good result by testing with real data. To be brief, we can effectively allocate innumerable commodities, that have various magnitudes and weight, into restricted capacity of the vehicle by applying genetic algorithm that is useful in solving the problems of optimization.

• 유통과학연구
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• 제16권11호
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• pp.57-64
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• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• 한국가스학회지
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• 제14권3호
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• pp.26-34
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• 2010

한국가스공사는 1983년 가스의 안정적인 공급을 위해 특별법에 의거 설립되었으며 30개 지역의 가스소매를 담당하는 도시가스회사에 천연가스 도매공급을 전담하고 있다. 가스공사가 수입하는 가스의 측정방식은 LNG 하역 전후의 수송선 액위를 측정함으로써 계량한다. 이때 가스성분분석은 수입가스의 가격이 열량에 의해 산정되기 때문에 필수적이다. 또한 터빈미터는 도시가스사로 공급하는 가스의 계량에 널리 쓰이고 있다. 그러나 발전용으로 공급되는 가스의 계량설비와는 달리 도시가스사로 공급되는 가스를 계량하는 설비에는 가스요금이 열량에 의해서가 아니라 부피에 의해서 부과되기 때문에 가스성분을 측정하는 분석기가 없다. 따라서 도시가스사가 가스공사로부터 구입하는 가스양과 소비자에게 판매하는 가스양이 일치하지 않는 문제점이 발생한다. 그 이유는 소매용 가스미터에 내재하는 오차와 운용상의 문제로 인해 도매용 계량설비와 소매용 가스미터의 수치에는 차이가 있기 때문이다. 본 논문에서는 도시가스사와 일반 소비자 간의 실제 가스양에 대한 논쟁에 관해 조사하였으며 가스 계량오차에 관한 문제점을 해소하기 위한 바람직한 기술적, 경제적 정책방향을 제안하는데 중점을 두었다.

• 한국전자거래학회지
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• 제22권3호
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• pp.57-74
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• 2017

전자가격라벨(ESL)은 상품진열대에 부착되어 있는 종이가격라벨의 대체재로서 오프라인 소매매장의 혁신을 선도할 유통 IoT 인프라로 주목받고 있다. 일반적으로 대체재 성격의 제품도입 시 기업은 기존 제품 대비 투자비용의 효율성이나 운영비용 절감 등의 재무적 요인을 우선적으로 고려하는 경향이 있다. 그러나 의사결정과정에서 재무적 요인만 고려할 경우 기업전략과 연결된 다양한 가치와 이해관계자들의 요구사항을 제대로 반영하지 못할 수 있다. 본 연구에서는 전자가격라벨과 같은 IoT 인프라의 도입 의사결정과정에서 고려해야 할 평가요인들에 관해 BSC의 4대 관점(재무, 고객, 프로세스, 성장)을 기반으로 8개 평가항목(투자비용, 운영비용, 품질수준, 고객관리, 업무효율성, 유지보수, 기능확장성, 매장이미지)을 선정하고, AHP(분석적 계층 프로세스)를 사용하여 국내 중소형 슈퍼마켓의 직원들을 대상으로 평가항목의 우선도를 측정하였다. 연구의 결과로 가격라벨의 대안 채택을 위한 평가항목 중에서 고객, 학습과 성장, 내부 비즈니스 프로세스, 재무관점 순으로 우선도가 산출되었고, 전자가격라벨이 종이가격라벨보다 높은 중요도로 지지되었다. 대부분의 선행연구에서 재무관점의 평가항목들의 우선도가 높았던 것과 달리 학습과 성장, 고객관점의 평가항목들이 상대적으로 높게 나타났고, 특히 직군별, 가격라벨 교체업무 연관 여부에 의해 구분된 응답자 그룹들 간에 8개 세부평가 항목들의 우선도가 다르게 나타났다. 이러한 결과는 ESL의 도입을 고려하는 기업(유통매장)과 ESL을 공급하는 기업(제조사 및 서비스 사업자) 모두에게 시사점을 제공해 줄 수 있을 것으로 기대된다.

• 한국식품과학회지
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• 제28권4호
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• pp.657-662
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• 1996

육류를 이용하여 완자모양으로 만든 조리 냉동식품의 유통과정에서의 품질 현황을 알아 보고자 서울시전역에서 시장 점유율이 높은 D, B회사 제품 81개와 이들 제품에 비해 원료육 함량이 높고 유통기간이 짧은 M회사 제품 36개를 1995년 5-9원 중 수집하여 신선도 지표인 VBN 함량, TBA값, pH와 metmyoglobin 비율을 측정하였다. 대부분의 시료는 양호한 품질을 유지하고 있었으나, M회사의 1개 시료는 VBN 함량이 $32.5mg{\%}$, TBA값이 0.65mg/kg으로 초기 부패 단계에 들어서 있었다. Metmyoglobin 비율과 TBA값 사이에는 높은 정(正)의 상관관계를 보여, 지방질 산화와 육색소 산화간에는 깊은 관련이 있는 것으로 나타났다. 시료들의 냉동보관 온도는 $-18^{\circ}C$이하의 경우는 18%에 불과 했고, $-14^{\circ}C$ 이상의 경우는 35%나 되었다. 초기부패 징후를 나타낸 시료의 보관온도는 $-10^{\circ}C$이었으며 보관온도가 높은 시료일수록 높은 VBN 함량, TBA값, metmyoglobin 비율, pH를 나타냈다. 잔여 유통기간과 이들 품질인자 간에는 서로 부(負)의 상관관계를 보여 시중에 유통된 기간이 긴 시료일수록 높은 수치를 나타냈다. 냉동식품의 유통기간 중 좋은 품질을 유지하기 위해서는 법정온도인 $-18^{\circ}C$에서의 보관이 필수적이므로 판매자와 소비자가 이 조건을 지킬 수 있도록 적절한 교육과 홍보가 요구된다.

• 산경연구논집
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• 제11권4호
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• pp.31-38
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• 2020

Purpose: At a time when the distribution industry is dominated by capital and technology, win-win growth among businesses groups (BGs) in wholesale market is becoming a social issue. Therefore, through analysis of market growth, market concentration (MC) and market power (MP), we want to identify the structure of the wholesale market and the competitiveness of the BGs in terms of market share (MS), sales-profit ratio (SPR), and labor productivity (LP) to explore the possibility of win-win growth. Market situation: Wholesale and Retail sales ratio (W/S) continues to increase, which also means inefficiency in distribution channels or opportunities in wholesale markets. Wholesale sales have grown 8.3 percent annually over the past 15 years, while the number of companies and workers has declined since 2017, which is why some restructuring is believed to begin in the wholesale industry. In terms of MC and MP, the growth potential of SBG can be found in FCB, ARM, FBT and CME BTs. Methodology and data: Through ANOVA and Regression Analysis, the 2015 Economic Census Data of KOSTAT was analyzed. Results: The results of ANOVA show that statistically significant SBG has a larger MS than LBG. The SPR was not different among BGs. LP is higher for LBG than for other BGs. Regression results show that the employment weight (EW) and the company size (SC) have positive effects on the MS, but the company weight (CW) and employment size (SE) have negative effects. In the case of SPR, the CW is positive and the EW is negative. In addition, LP appears to be more positive as SC in the BGs is larger. Conclusions: Although there is sufficient potential for SBG in the wholesale market, there is a problem that needs to increase LP. Therefore, the SBG needs to restructure in terms of number of companies and SC to improve the efficiency of employment. In terms of MC and MP, the SBG looks for possibilities in FCB, ARM, FBT and CME BTs. In addition, SBG that seeks higher returns with human services rather than simple sales is found to be competitive in the HHG, MES and CME BTs.