• 제목/요약/키워드: researcher attributes

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소비자의 객관적 지식, 주관적 지식과 관여가 의류 상품 속성 평가에 미치는 영향 (The Effect of Consumer's Objective Knowledge, Subjective Knowledge and Involvement of Apparel on Product Attribute Evaluation)

  • 이지연;박재옥
    • 한국의류학회지
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    • 제30권5호
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    • pp.818-828
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    • 2006
  • The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

Complex segregation analysis

  • Shin, Han-Poong
    • Journal of the Korean Statistical Society
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    • 제3권2호
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    • pp.103-115
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    • 1974
  • During the last few years there has been an interest in models for qualitative attributes, where complex signifies that affection may be caused in two or more ways [1-3]. These models have in common the prediction of variable recurrence risks among families with given parental phenotpes. Segregation analysis has covered only a few cases [4,5]. The present paper extends segregation analysis to three complex models under two mode of ascertainment.

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온라인 소비자의 의류 제품 및 가격 속성에 대한 쇼핑성향 차이와 만족도에 관한 연구 (A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes)

  • 나윤규;서현석
    • 한국의류산업학회지
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    • 제10권2호
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    • pp.164-172
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    • 2008
  • This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.

기능적 속성을 고려한 DMB 서비스의 채택 결정요인 분석 (Determinant Factors Including Functional Attributes for Accepting Digital Multimedia Broadcasting Service)

  • 김수현
    • Journal of Information Technology Applications and Management
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    • 제14권4호
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    • pp.61-74
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    • 2007
  • In this paper we consider the Digital Multimedia Broadcasting (DMB) Service that starts recently in Korea and gains popularity. DMB makes it possible to watch high quality TV programs while we are in motion. The service provider or the service researcher are interested in the factors that influence the user's choice of new service such as DMB. Understanding the factors make them create the powerful marketing strategies and develop the new service or product that is attractive for users. We therefore find the factors influencing the user's choice of DMB service, and propose a model for analyzing the relationship between the factors and the intention of buying. The model is based on the Technology Acceptance Model (TAM). We extend the TAM by adding factors including functional attributes of DMB service. We survey the significant functional attributes influencing the intention of buying by using the proposed model.

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혼종모형을 이용한 한국인의 영적건강 개념분석 (Concept analysis of Korean spiritual health: Using a hybrid model)

  • 최경혜;김주현
    • 한국간호교육학회지
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    • 제27권2호
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    • pp.117-131
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    • 2021
  • Purpose: This study is a qualitative study that investigated the nature of Koreans' spiritual health using a hybrid model, clarifying the definition and attributes of the concept. Methods: The nature and definition of Koreans' spiritual health were identified through a review of the extensive literature at the theoretical stage and then compared with an analysis of the in-depth interview data conducted by the researcher in the fieldwork stage. Results: Koreans' spiritual health comprised nine attributes: awareness of the meaning and purpose of life, self-awareness, self-acceptance and recognition, self-transcendence, self-integration, harmony of relationships, self-actualization and development, the inner affective attributes of hope, happiness, fulfillment and thankful mind, and the interpersonal affective attributes of one connected mind, compassion, generosity and humility. The scope of the Absolute is expanded to 'heaven' and 'ancestors', and harmony with the community is emphasized. Conclusion: We have found that Koreans' spiritual health is important for total nursing care and that mental, social and physical health can be improved if spiritual health is promoted. Considering this point, personal and organizational efforts are needed to ensure that spiritual nursing is positively applied in community and clinical settings.

펫푸드(반려동물 식품) 선택속성에 대한 소비자 특성 분석 (Consumer Characteristics in Terms of Pet Food Selection Attributes)

  • 박명은;엄지범
    • 농촌지도와개발
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    • 제28권2호
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    • pp.85-98
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    • 2021
  • This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

인지진단이론에 근거한 TIMSS 2011의 과학 결과 분석을 통한 인지 속성의 국제비교 (International Comparison of Cognitive Attributes using Analysis on Science Results at TIMSS 2011 Based on the Cognitive Diagnostic Theory)

  • 김지영;김수진;동효관
    • 한국과학교육학회지
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    • 제35권2호
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    • pp.267-275
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    • 2015
  • 본 연구의 목적은 우리나라 학생들의 인지적 속성의 특징을 인지진단이론에 근거하여 국제적인 수준에서 비교 분석하고 우리나라 교육에 주는 시사점을 찾는 것이다. TIMSS 2011의 평가틀에 근거하여 9개의 인지 속성을 추출하였고 TIMSS 2011의 과학 문항 216개에 대해 각 문항이 어떠한 인지 속성들을 요구하는지 판단하여 Q행렬을 작성하였다. 총 5차례의 검토와 수정을 반복하여 타당도를 점검하고 최종적인 Q행렬을 작성한 후, 다층 IRT 분석을 실시하여 인지 속성에 따른 국가별 특성을 파악하였다. 분석을 통해 나타난 우리나라의 인지적 속성을 TIMSS 2011의 과학성취도 상위 15개국과 비교한 결과 우리나라 학생들에게 모형사용하기, 자료분석하기, 결론도출하기, 평가 및 정당화하기는 쉬운 속성에 해당하였고 회상/인식하기, 설명하기, 분류하기, 통합하기, 가설설정 및 실험설계하기는 어려운 속성에 해당하였다. 우리나라 학생들이 가장 쉬워하는 인지 속성은 자료해석하기였고 가장 어려워하는 인지 속성은 설명하기였다. 우리나라의 경우 쉬운 인지 속성의 대부분은 비교국 중에서 가장 쉽게 여기고 어려운 인지 속성은 가장 어렵게 여기는 것으로 나타나 극단적인 특성을 보였다. 따라서 특정한 인지 속성이 많이 활용되도록 하기 보다는 여러가지 인지 속성이 골고루 활용되도록 과학 교육과정과 과학 교과서를 구성할 필요가 있겠다.

RFID를 이용한 도시시설물 관리시스템 개발에 관한 연구 (A Study on the Development of Urban Facility Management System using RFID)

  • 최병길;한성만;이광원
    • 한국측량학회:학술대회논문집
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    • 한국측량학회 2007년도 춘계학술발표회 논문집
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    • pp.479-482
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    • 2007
  • The aimed to development general management system that can manage diverse facilities of city using RFID. Defining data format of items in each management, type and code for the urban facilities, the researcher designed database of urban facilities through the process of establishing logic model and data modelling. By inputting designed database into RFID Tag of each urban facilities and using RFID Reader and PDA, the researcher developed system that can efficiently manage the basic attributes and information and management information of urban facilities. Further, it was found that the characteristics of RFID Tag and GPS should improve the optimal hardware combination and PDA performance for the surrounding environmental influence and system performance.

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무빙 포스터 디자인을 구성하는 요소 연구 (A Study on the Elements of Moving Poster Design)

  • 전 혜 연
    • 한국멀티미디어학회논문지
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    • 제23권2호
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    • pp.361-367
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    • 2020
  • This study analyzed the factors consisting moving poster design. In order to analyze the elements of moving poster, the researcher reorganized the elements of moving posters by referring to the previous studies on printed posters, motion graphics and works of moving posters. In this study, moving poster components were classified into 'communication', 'visual and form', and 'sound'. In 'communication' section, moving posters had narrative elements, including scenes, because of the time and movement added by the poster's original function. The 'visual and form' section was classified into graphics, layouts, movement, and time. Graphics refered to various graphic objects constituting the screen such as photo, illustration, typography, color, diagram. Layout means screen layout, size, and orientation of the screen. Movement section was divided into 'subject of movement' and 'attributes of movement'. Time was classified physical time such as playing time and subjective time felt by the audience. Also, the researcher categorized 'sound' as an additional section, since most moving posters did not include sound.

패밀리 레스토랑의 고객만족 IPA 분석에 관한 연구 (A Study on Family Restaurant Customer Satisfaction Evaluation)

  • 양태석;박준규
    • 한국조리학회지
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    • 제8권2호
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    • pp.173-195
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    • 2002
  • In Korea, most family restaurants run on interior, menu and service of nearly the same approach. This fact indicates that product itself is no longer a primary source they can rely on to compete successfully. To survive the keener competition, family restaurants need to come up with new management strategy. The kind of strategy that is fundamentally differentiated from the existing ones are required, by thoroughly analyzing what customers want. The purpose of this study was to examine the actual status of family restaurants, how much they were considered significant by their customers, and how much satisfaction the customers felt. There are some limitations in this study, which should be taken into account by future researches for more successful results: First, income was one of the demographic variables investigated in this study. Second, it's easy to find out the disposition of those in their 20s, but there were a lot of difficulties in identifying the family restaurant significance and satisfaction of people in their 30s and over. Third, this researcher was too subjective in sorting out tile significance and satisfaction attributes, which made it hard to test the validity of the selected attributes.

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