• Journal of the Korea Society of Computer and Information
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• v.24 no.8
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• pp.159-166
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• 2019

In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

• Steel and Composite Structures
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• v.38 no.2
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• pp.165-176
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• 2021

Existing research on confined concrete filled steel tubular (CCFT) columns has been mainly focused on static or cyclic loading. In this paper, square section CCFT and CFT columns were tested under both static and impact loading, using a 10,000 kN capacity compression test machine and a drop weight testing equipment. Research parameters included bonded and unbonded fiber reinforced polymer (FRP) wraps, with carbon, basalt and glass FRPs (or CFRP, BFRP, and GFRP), respectively. Time history curves for impact force and steel strain observed are discussed in detail. Experimental results show that the failure modes of specimens under impact testing were characterized by local buckling of the steel tube and cracking at the corners, for both CCFT and CFT columns, similar to those under static loading. For both static and impact loading, the FRP wraps could improve the behavior and increase the loading capacity. To analyze the dynamic behavior of the composite columns, a finite element, FE, model was established in LS-DYNA. A simplified method that is compared favorably with test results is also proposed to predict the impact load capacity of square CCFT columns.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.353-362
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• 2022

Small and medium businesses (SMEs) play a critical role in the economy, yet they are plagued by a shortage of finance. Determining the influence of cash sources both inside and outside the firm is critical to the company's survival and growth. As a result, the purpose of this research is to determine the impact of capital on the growth of SMEs in Vietnam. The key factors of this research are equity and liabilities, which are two proxies for a firm's capital. The data is based on the results of a survey conducted every two years from 2005 to 2015, which included over 2,600 SMEs in 20 processing and manufacturing industries in ten provinces and cities, including Hanoi, Hai Phong, Ho Chi Minh City, Ha Tay, Phu Tho, Nghe An, Quang Nam, Khanh Hoa, Lam Dong, and Long An. The findings show that characteristics such as equity capital, total workforce growth rate, and male entrepreneurs have a positive impact on enterprise growth, whereas liabilities, firm age, and export have a negative impact on enterprise growth. The study has demonstrated that equity has a positive impact while liabilities have a negative impact on the growth of Vietnamese SMEs.

• Journal of the Korea Safety Management & Science
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• v.26 no.2
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• pp.93-105
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• 2024

In this study, based on previous research on personal broadcasting, we indirectly measured content quality, YouTuber attributes, user satisfaction, and behavioral intention, which are latent variables that cannot be directly measured, as measurement variables, and then measured theoretically between the latent variables. In order to analyze the causal relationship, we used a structural equation model to determine to what extent the content quality of the YouTube mukbang channel and the YouTuber's attributes influence behavioral intentions such as purchase, recommendation, and continued use according to viewers' satisfaction with use. We intend to analyze and verify the relationship between related variables. The research results are as follows. First, the value, relevance, timeliness, completeness, and data quantity of content quality were found to have no significant impact on user satisfaction. Second, the trustworthiness, expertise, attractiveness, and intimacy of YouTuber attributes were found to have a significant impact on user satisfaction, but the similarity of YouTuber attributes did not have a significant impact on usage. Third, user satisfaction was found to have a significant impact on behavioral intentions and purchase intentions. However, user satisfaction was not found to have a direct significant impact on recommendation intentions or continued usage intentions.

• Journal of the Korean Society of Marine Environment & Safety
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• v.19 no.2
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• pp.119-128
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• 2013

Since the early 2000s, demand for coastal dredging projects have been significantly increased, and the dredged sediments have showed the continuing marked increases through the multiple projects with other coastal development and constructions. As significant or potential degradation of marine environment has been mounting, we checked the current situation of marine environmental impact assessment through marine water and sediment qualities in relation with dredging projects of the sea area utilization consultation statements submitted in 2011. While analysis percentages of the general items were usually higher, harmful components such as metals revealed wide variation of analysis percentages. In the event of analysis of metals, the pre-treatment process (full digestion) and analysis method were not properly implemented in accordance with the guidelines for preparation of consultation statements. Although not specified in the guidelines, verification procedures (tests of recovery efficiency and detection limit) to secure the reliability were almost ignored. As a result, most of developers did conduct poor marine environmental impact assessment on coastal dredging and related projects. We suggested that the responsible government authority should establish new detailed guidelines on the sea area utilization consultation for more strict evaluation and diagnosis of marine environment and distinctly request the developer to obey the guidelines by complementing the system of the sea area utilization consultation.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.101-110
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• 2014

In this study, we investigate characteristics of fall, requirements toward the impact protective clothing, design preferences, etc. to develop the fall impact protective clothing for the silver-aged women. Among the 242 women respondents aging 50s to 70s, 43% experienced the fall in recent 2 years. It is found that the fall mostly occurred in winter season and happened during the regular activities such as walking outside, going up and down stairs. Most of the respondents have no experience buying the impact protective clothing, but they expressed the fall impact protective clothing would help reducing the injury from falls. Moreover, the intention to purchase the impact protective clothing is increasing with an increasing target age. However, the respondents concerned with increasing volume and weight of clothing by the protecting pad inserted into the clothing. The respondents also claimed that the impact protecting clothing should not interfere with their regular physical activities. The survey showed that respondents preferred to embed the impact protective function in pants as a form of the protective clothing. For the design preferences on the pants, casual style and straight silhouette was preferred and stretch fabric was selected. The respondents preferred underwear made of cotton spandex blend with relaxed fit.

• Journal of the Korea Institute of Building Construction
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• v.11 no.2
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• pp.100-107
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• 2011

As construction duration significantly influences the performance and the success of construction projects, it is necessary to appropriately manage the impact factors affecting construction duration. Recently, interest in the construction industry has been rising due to the recent change in the construction legal system, and the competition among the construction companies on construction time. However, the impact factors are extremely diverse. The existing productivity data on impact factors is not sufficient to properly identify the impact factor and measure the productivity from various perspectives, such as subcontractor, time, crew, work and so on. In this respect, a multidimensional analysis by a data warehouse is very helpful in order to view the manner in which productivity is affected by impact factors from various perspectives. Therefore, this research proposes a method that effectively takes the diverse productivity data of impact factors, and generates a multidimensional analysis. Decision tree analysis, a data mining technique, is also applied in this research in order to supply construction managers with appropriate productivity data on impact factors during the construction management process.

• Korea Journal of Hospital Management
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• v.18 no.1
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• pp.18-41
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• 2013

This study was aimed to identify the current status of medical service quality of medical institutes; propose improvements; and find out the impact of medical service quality by its attribute on overall customer satisfaction. The research was conducted on the out-patients and in-patients in a high-level general hospital located in A city. To examine the research, the IPA was utilized to identify the priority requirements for improving the medical service quality. The study also applied an extended theory to the analysis on mismatch between the level of satisfaction and importance recognized by the clients, to examine the impact of the above mentioned factors on the overall satisfaction and intention to revisit and recommend the hospital. For out-patients, the result showed that "hospital hygiene" had a positive and negative impact on the clients' intention to revisit the hospital in priority improvements. In terms of the sustainable improvements, "doctor's skill" had a negative impact on the overall service satisfaction, whereas "state-of-the-art facility" and "nurse's instruction" had a positive impact on the intention to revisit the hospital. In long-term improvements,"complaint remedy" had a positive impact on the intention to recommend the hospital but there were no relevant factors in excessive investment. On the other hand, for in-patients, the result demonstrated that there were no relevant factors in priority improvements and sustainable improvements. The factor of"service procedure speed"had a positive as well as negative impact on the intention to revisit the hospital. In excessive investment,"nurse's empathy"had a positive impact on the intention to recommend the hospital.

• Journal of Aerospace System Engineering
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• v.12 no.6
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• pp.32-40
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• 2018

An impact localization for a carbon fiber reinforced plastic (CFRP) composite plate was performed using the multiplexed fiber bragg grating (FBG) sensors and the error-outlier based impact localization algorithm. We found that the optimal impact localization with the maximum error of 31.82 mm and the averaged error of 6.31 mm are obtained when the error threshold (ET) and constant level (CL) are 0.3 nm and 110, respectively. Moreover, the detailed process of impact localization under certain optimal parameters and the relevant results were thoroughly investigated. We conclude that the multiplexed FBG sensors and the error-outlier based impact localization algorithm are suitable for an impact localization on composite structures, and expect that they can be utilized for various structural health monitoring (SHM) in the future.

• Steel and Composite Structures
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• v.43 no.2
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• pp.165-183
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• 2022

Most transportation departments have recognized and developed procedures to address the ever-increasing weights of trucks traveling on bridges in a service today. Transportation agencies also recognize the issues with overheight vehicles' collisions with bridges, but few stakeholders have definitive countermeasures. Bridges are becoming more vulnerable to collisions from overheight vehicles. The exact response under lateral impact force is difficult to predict. In this paper, nonlinear impact analysis shows that the degree of deformation recorded through the modeling of the unprotected vehicle-girder model provides realistic results compared to the observation from the US-61 bridge overheight vehicle impact. The predicted displacements are 0.229 m, 0.161 m, and 0.271 m in the girder bottom flange (lateral), bottom flange (vertical), and web (lateral) deformations, respectively, due to a truck traveling at 112.65 km/h. With such large deformations, the integrity of an impacted bridge becomes jeopardized, which in most cases requires closing the bridge for safety reasons and a need for rehabilitation. We proposed different sacrificial cushion systems to dissipate the energy of an overheight vehicle impact. The goal was to design and tune a suitable energy absorbing system that can protect the bridge and possibly reduce stresses in the overheight vehicle, minimizing the consequences of an impact. A material representing a Sorbothane high impact rubber was chosen and modeled in ANSYS. Out of three sacrificial schemes, a sandwich system is the best in protecting both the bridge and the overheight vehicle. The mitigation system reduced the lateral deflection in the bottom flange by 89%. The system decreased the stresses in the bridge girder and the top portion of the vehicle by 82% and 25%, respectively. The results reveal the capability of the proposed sacrificial system as an effective mitigation system.