• Korean Management Science Review
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• v.29 no.1
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• pp.115-129
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• 2012

Service Encounter employees play a crucial role in service delivery and building relationships with customers and their attitudes and behaviors towards customers determine customers' perceived service quality and satisfaction. Past research indicates that TQM managerial practices are a critical determinant of employee's attitude and performance in the workplace. Therefore, this study investigates a model examining the relationship among TQM, employees' attitude and service performance in a hospital. Our measurement results were acceptable in terms of reliability and validity. The statistical testing shows significance on the positive relationship in the sequential order of TQM, employee's attitude and service performance. In conclusion, the theoretical and practical implications of this study were discussed, along with its limitations.

• International Journal of Aeronautical and Space Sciences
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• v.15 no.2
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• pp.190-198
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• 2014

The pyramidal reaction wheel arrangement is one of the configurations that can be used in attitude control simulators for evaluation of attitude control performance in satellites. In this arrangement, the wheels are oriented in a pyramidal configuration with a tilt angle. In this paper, a study of pyramidal reaction wheel arrangement is carried out in order to find the optimum tilt angle that minimizes total power consumption of the system. The attitude control system is analyzed and the pyramidal configuration is implemented in numerical simulation. Optimization is carried out by using an iterative process and the optimum tilt angle that provides minimum system power consumption is obtained. Simulation results show that the system requires the least power by using optimum tilt angle in reaction wheels arrangement.

• The Journal of Information Systems
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• v.14 no.1
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• Advances in aircraft and spacecraft science
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• v.4 no.3
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• pp.335-351
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• 2017

Kalman filter based spacecraft attitude estimation has been used in many space missions and has been widely discussed in literature. While some models in spacecraft attitude estimation include spacecraft dynamics, most do not. To our best knowledge, there is no comparison on which model is a better choice. In this paper, we discuss the reasons why spacecraft dynamics should be considered in the Kalman filter based spacecraft attitude estimation problem. We also propose a reduced quaternion spacecraft dynamics model which admits additive noise. Geometry of the reduced quaternion model and the additive noise are discussed. This treatment is easier in computation than the one with full quaternion. Simulations are conducted to verify our claims.

• Journal of the Korean Society of School Health
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• v.30 no.3
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• pp.194-201
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• 2017

Purpose: The aim of the study was to identify factors influencing confidence in performing cardiopulmonary resuscitation (CPR) of university students. Methods: Data were collected from 261 students recruited from 2 cities using a questionnaire covering confidence, knowledge and attitude in regard to CPR. Results: There was a significant positive correlation between confidence and knowledge (r=.37, p<.001), between attitude and confidence (r=.61, p<.001), and between knowledge and attitude (r=.61, p<.001). Confidence in performance increased as knowledge, attitude, grade, CPR training frequency and educational satisfaction increased. Conclusion: There is a need for CPR training programs that can improve practical training and educational satisfaction of university students.

• Journal of Korean Home Economics Education Association
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• v.13 no.2
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• pp.25-36
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• 2001

The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.756-776
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• 2016

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

• The Korean Journal of Rehabilitation Nursing
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• v.9 no.1
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• pp.5-14
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• 2006

Purpose: This research was conducted to explore the relationship between spiritual well being and life attitude among breast cancer patients who were operated, and to increase understanding for wholistic nursing care. Method: With spiritual well being from quality of life questionnaire in breast cancer survivors (QOL-BR 23) of Ferrell et al (1998) and Life attitude profile (LAP) of Recker & Peacock (1981), the data were collected by research assistant in a sample of 56 women with stage 1-stage 3 breast cancer at surgery OPD after follow-up care. Result: Mean spiritual wellbeing score of subject was 5.83 (0-10) and life attitude was 4.96 (1-7). There were significant differences in life attitude according to monthly income (F=3.22, p=.03), and in spiritual wellbeing according to monthly income (F=4.16, p=.01) and religion (t=-3.67, p=.001) among demographic characteristics. There was significant difference in spiritual wellbeing according to the period passed after operation (F=2.89, p=.04) among disease characteristics. From life attitude domain, the mean score of "will to meaning" was the highest (5.30) and "existential vacuum" was the lowest (4.58). There was a significant relationship between spiritual wellbeing and "will to meaning" subscale of life attitude (r=.521, p=.000). The correlation coefficient showed r= .513 between spiritual well being and life attitude. Conclusion: Nurses could promote positive life attitude for breast cancer patients by improving spiritual well being with the encouragement of having religion expecially for long term breast cancer survivors in the process of their rehabilitation.

• Journal of Distribution Science
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• v.13 no.4
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• pp.65-76
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• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• Journal of the Korean Society of Earth Science Education
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• v.8 no.3
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• pp.367-377
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• 2015

The purpose of this study was to see the influences of POE science class that emphasizes explanation on science research ability, motivation of science class as well as scientific attitude of elementary students. The results drawn from this analysis were as below. Firstly, positive relationship was found between science research ability and POE science class was shown among research group. This shows that science research ability was improved as POE science class encouraged the research activities of students. It indicates that POE science class emphasizing explanation is effective in improving science research ability of students. Secondly, positive relationship was found between motivation of science class and POE science class among research group and this means that POE science class that emphasizes explanation stimulates intellectual curiosity of students and improves their attitude by actively promoting research activities. Thirdly, there was a positive relationship between scientific attitude and POE science class among research group. This presents that POE science class emphasizing explanation is effective in improving students' attitude toward science by promoting research activities. Above results show that POE science class emphasizing explanation is highly effective for elementary students. It is considered that scientific writing, discussion and debate classes have positive influences on research ability, motivation of science class and scientific attitude of elementary students. Thus, it is needed to apply POE science class to current science class as it can promote wider scientific activities among students.