• 한국조리학회지
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• 제10권4호
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• pp.15-30
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• 2004

The aim of the present study was to investigate the effect of Dong-In dong Steamed rib on recognition degree of a citizen for popularization and publicity of a local food. A total of 201 adults, 99 women and 102 men aged over the 20 years, participated in this study. The subjects were all from Dae gu city. This analyses of data were conducted by SPSS for WINDOWS, Version 10.0. First, Dong-In dong steamed rib in Dea gu was thought of as a local food. Second, the steamed rib was recognized as a local food with an international reputation. Third, there were no significant differences in preference, local area, recognition, standard and relation between the rib and other local foods. Therefore, the present findings present the needs of public information, development, preservation and success for internationalization of a local food with the national financial and political support.

• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.1-23
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• 2016

Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and late refunds. In order for s-commerce to continuously grow, s-commerce firms need to build consumer-trust in their transaction process to minimize their consumers' uncertainty. The purpose of this study is to examine the relationships between the multidimensional trust (ability, integrity, benevolence) and the intention of continuous use of s-commerce. Moreover, this study presents antecedent factors needed for trust-building by applying the characteristics of s-commerce, and verifies the relations between the variables. We test and validate the research model and related hypotheses using structural equation modeling based on a survey done on 428 people who have previous experience with s-commerce. The result shows that trust has positive effect on the intention of continuous use, and verifies the necessity of the antecedent factors (social presence, assurance, informativeness, economic feasibility, and seller reputation) for trust-building. This study provides strategy for the continuous growth of s-commerce, and suggests theoretical implication that explains the relationship between the characteristics of s-commerce and consumers.

• 유통과학연구
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• 제18권10호
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• pp.89-99
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• 2020

Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users' intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z's intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment - Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z's adoption.

• 한국콘텐츠학회논문지
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• 제12권2호
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• pp.411-419
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• 2012

본 연구에서는 파워블로그에 대한 신뢰에 영향을 미치는 요인을 알아보고, 형성된 신뢰가 파워블로그에서 소개하고 있는 제품이나 서비스의 구매의도에 미치는 영향을 분석하였다. 정보 품질과 온라인 신뢰에 대한 기존 이론을 바탕으로 연구모형을 설정하여, 파워블로그의 실제 사용자 122명을 대상으로 설문조사를 진행하였다. 연구 결과, 파워블로그에 대한 신뢰에 영향을 주는 콘텐츠 품질 요인으로는 최신성을 제외한 콘텐츠의 범위, 정확성, 유일성, 링크, 표기 수준이 채택되었고, 파워블로그의 지각된 평판도 신뢰에 유의미한 영향을 주는 것이 증명되었다. 또한 신뢰는 제품 및 서비스에 대한 우호적인 태도에 영향을 주며, 태도는 구매 의도에 유의한 영향을 미치는 것으로 밝혀졌다.

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.183-194
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• 2021

This study aimed to examine the effect of corporate characteristics, including the industrial sector and scale of operation, financial leverage, profitability, operating period, and social reputation, on socio-ecological responsibility based on Global Reporting Initiative (GRI) standards. The study was conducted in the Indonesian context. A total of 90 public companies listed on the Indonesia Stock Exchange were selected as samples, with an observation period of 10 years. A univariate regression analysis was applied to test the hypotheses. The results showed that the industrial sector, scale of operation, financial leverage, profitability, operating period, and social reputation of the corporate had a positive effect on socio-ecological responsibility. This study also obtained evidence that there were differences in the level of socio-ecological responsibility among the industrial sectors. The higher the relationship between the industrial sector and the possibility of the emergence of social and environmental issues, the higher the level of corporate socio-ecological responsibility. From a policy perspective, the implication of the results of this study was that it could be used as a consideration by the authorities or regulators in Indonesia, particularly the Financial Services Authority (OJK), in determining specific indicators of socio-ecological responsibility that must be carried out by corporates.

• 경영과정보연구
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• 제36권2호
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• pp.133-156
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• 2017

본 연구는 조직구성원들 사이에서 타인의 고통에 의해 유발되는 공감이 긍정적 조직정체성을 통하여 기업의 사회적 책임 활동에 대한 조직구성원들의 자발적 참여와 어떻게 연결되는지에 대한 이론적 고찰을 하고자 한다. 본 연구에서는 공감이 특별한 조직의 구성원이 되는 것과 관련 있는 긍정적 정체성을 유발시키게 되며, 긍정적 정체성이 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여를 향상시켜 결국에는 기업의 명성을 강화시킨다는 것을 주장하고 있다. 또한, 강화된 기업의 이미지는 구축된 외부 이미지를 통하여 조직구성원들이 지각하는 조직 정체성을 향상시키는 결과를 가져온다. 높은 긍정적 조직 정체성을 지니고 있는 조직 구성원들은 조직 내 구성원들과 함께 나눔과 공감적 행위를 더 잘 실천하게 될 것이다. 결론적으로 기업의 사회적 책임활동에 대한 조직구성원들의 자발적 참여와 공감 사이의 긍정적 순환 관계는 그림 2 에서 보여주고 있듯이 조직구성원들 간의 공감적 행위가 긍정적 정체성을 통하여 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여를 불러일으키게 된다는 것이다. 또한 그 뿐만 아니라 기업의 명성을 강화시킨다는 측면에서 어떻게 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여가 조직 내 공감적 행위를 유발시킬 수 있을 것인지 그림 2 가 설명해 주고 있다.

• 유통과학연구
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• 제9권4호
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• pp.29-42
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• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

• 경영과정보연구
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• 제35권3호
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• pp.115-130
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• 2016

본 연구는 어떤 소셜정보가 추천신뢰에 유의한 영향을 미치는지와 이들 간의 영향관계가 제품 관여도 수준에 따라 어떻게 달라지는지를 실증적으로 살펴보는 것을 목표로 하고 있다. 관련 선행연구에 대한 검토 결과를 토대로 추천신뢰에 유의한 영향을 미칠 것으로 예상되는 소셜정보의 구성요소로써 친밀감, 유사성, 성실성, 명성 등 네 가지 요소를 도출하였으며, 이들 소셜정보와 추천신뢰 간의 영향관계에 관한 연구모형 구축 및 가설검정을 실시하였다. 더불어 소셜정보와 추천신뢰 간의 관계에 있어 제품 관여도가 유의한 조절효과를 가지는지 분석해 보았다. Google Docs 사용자들을 대상으로 온라인 설문조사를 수행한 결과, 총 55명의 응답자로부터 205개의 신뢰 관계(링크)에 관한 자료를 수집하여 가설검정을 실시한 결과는 다음과 같다. 첫째, 소셜정보의 네 가지 차원인 친밀성, 유사성, 성실성, 명성은 모두 추천신뢰에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 소셜정보 중 친밀성 및 명성과 추천신뢰 간의 관계에 있어 제품 관여도가 유의한 조절효과를 가지는 것으로 나타났다. 연구결과를 토대로 관련 분야에 대한 학문적, 관리적 차원의 시사점을 도출하였으며, 향후 연구방향을 제시하였다.

• 한국경영과학회지
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• 제36권2호
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• pp.15-32
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• 2011

The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling：Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.