• 복식문화연구
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• 제17권4호
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• pp.640-652
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• 2009

The purposes of this study were to provide information on customers for cosmetic companies to develop goods and promotion strategy by examining facial images of university women and their recognition level about cosmetics brand personality. The results were as follows; First, satisfaction level of university women with their lips and eyes was very high, while lowest in skins. Second, factors of brand personality of three kinds of foreign cosmetics brands and three kinds of domestic brands were sincerity, beauty, renovation, reliability and ruggedness. In beauty, reliability and ruggedness, they preferred foreign brands to domestic ones, while they preferred domestic ones in sincerity and renovation. Third, the satisfaction level with face had a statistically significant relationship to the importance of face and cosmetic brands, while the importance of face had to the beauty of the brand. In the interrelationship among facial images and the factors of brand personality, they had significant interrelationships, provided beauty and ruggedness, and reliability and ruggedness had no significant interrelationship.

• 한국의류학회지
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• 제18권4호
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• pp.574-590
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• 1994

The purpose of this research is to provide a plan for improvement distribution structure of Korean fashion industry. This research points out the importance of Korean fashion industry and the change of consumer consciousness which is followed by domestic fashion market and also) this study deals the present condition of fashion distribution industry in Korea, the effects of opening of the distribution structure, the characteristics of domestic's and advanced contries, the problems of them and providing the improvements. 1. Korean fashion industry is needed to change to 'the industry of living culture' 2. Promodern distribution structure in Korean fashion industry has to be turning out to the distribution industry. 3. The returning goods system and buying system of department stores in Korea have to be executed gradually and also the corporation with department stores and fashion organizations are needed. 4. The information system which can make connection from up stream to down stream is needed . 5. It is needed that renovation of technology and development of manpower.

• 산업경영시스템학회지
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• 제6권8호
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• pp.73-79
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• 1983

Industrial management can be achieved in the improvement of productivities and goods qualities, only copy with international competition through technological renovation, This compels the renewal and augment of production equipments, for which more investment has to be projected. Equipment investment, However, has the possibility of assuring the expectation of profit, but the capricious reality of economical situation caused by inflation requires the precedent study of exmining, analyzing and assaying the effect of equipment investment for a long term. The resolution must depend on a technique of what is called engineering economy, which scrutinizes some samples of investment analysis under price fluctuations, which designates through a method of direct calculation that the only less scale of primal investment never bestows wider profit, and recognizes what contribution engineering economy has to the decision making of management.

• 복식
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• 제51권5호
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• pp.61-75
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• 2001

This study was intended to observe strategic fashion-presentation in Music stars according to the change of the star system in the Korean popular musics. The Korean Music stars since 1990s have been made, fabricated and have excessively depended on the demand of the teenagers. Therefore their distinctive fashion-presentation is considered as more important element than those of the past. Consequently. the characteristics of the fashion-presentation in the Korean Music star these days are as follows : First. Music stars shows fashion-presentation that has a consistent fashion theme. That is one of the key success factor to raise the recognition of star singer. Second. Music star produces fashion images which reflects identity and of subculture. Those appearance have won wild popularity of the Peeps 1990's new generation. Third. although there is no change music genre and emotion. through merely renovation of their fashion image, Music star got diversity and originality of the characteristics of contemporary cultural goods. Fourth. In case of famous dance groups, in the past they maintained a singular atmosphere as a group, but in 1990'Music star group each members of the group have individually fashion-presentation. So, they can get more fans. Fifth, Music singers borrow or duplicate fashion-presentation from each others. Such as similar fashion-presentation guarantees support of the same fans.

• 경영과정보연구
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• 제7권
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• pp.247-263
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• 2001

To evaluate customer satisfaction of hotel food and beverage products, developing items for the measurement is necessary through studying the properties of food and beverage products. The properties consist of human service, physical and systematic service. Human service includes appearance and uniforms, courtesy and kindness, quickness and precision of the service, well-educatedness, moral sense and etc. Physical service includes the taste of food and beverage, diversity of food and beverage, outlets' cleanness and atmosphere, refinement of fixture, furnishing and table ware, the admission passage to the hotel and parking lot facilities, and etc. Systematic service includes passages of movement to outlet, arrangement of outlet, reservation management system, operation of events and package goods, temperature and ventilation system and etc. The price is also one of important variables to measure customer satisfaction index, so it is included to the investigating items. As shown some hotels have several satisfactory items but most items are unsatisfactory because expected service is better than perceived service. Therefore, the hotels which lack human service need the reinforcement of service education, the hotels which lack physical and systematic services need the improvement, the development and the renovation according to the unsatisfactory items. And the hotels whose price item is unsatisfactory need to consider the policy.

• 디지털융복합연구
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• 제10권5호
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• pp.125-133
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• 2012

기업의 투자 자원은 한계가 있기 때문에 R&D 투자로 수익을 극대화 할 수 있도록 제품의 기획 단계에서 개념 설계, 상세 설계, 생산, 서비스에 이르는 전체 수명 주기에 걸친 제품정보를 관리하고 이 정보를 고객 및 협력사에 협업 프로세스로 지원하기 위한 다양한 방법이 필요하게 되었다. 최근 대기업을 중심으로 다양한 사업부문에서 제품 설계를 위한 아이디어 단계부터 폐기까지 제품의 수명주기에 걸쳐 People, Process, Business System과 Information을 통합 확장한 PLM(Product Lifecycle Management)도입이 가속화되고 있다. 본 연구에서는 Set, 부품, 장치사업 등의 사업부에서 다양한 제품을 생산하고 있는 메이저기업의 연구개발 부문을 중심으로 제품 전략에서 상품기획, 개발, 단종까지의 프로세스, 정보 및 의사결정 체계를 혁신하기 위한 방안으로 다품종 사업환경에서의 PLM 유도 절차를 제시하고자 한다.

• 한국컴퓨터정보학회논문지
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• 제22권3호
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• pp.155-162
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• 2017

The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by making practical application of digital technology in Korea and China. And it is surely meaningful to investigate the important motivation factors of continuous using smart-phone in two countries, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect of user experience. The results of hypothesis testing can be summarized as follows: First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted in Korea and China. Secondly, the hypothesis that positive affect has a plus effect on hedonic value is accepted in two countries. Thirdly, the hypothesis that negative affect has a minus effect on pragmatic value is accepted in Korea, but rejected in China. Fourthly, the hypothesis that negative affect has a minus effect on hedonic value is accepted in two countries. Fifthly, the hypothesis that pragmatic value has a plus effect on life satisfaction is rejected in two countries. Sixthly, the hypothesis that hedonic value has a plus effect on life satisfaction is accepted in Korea, but rejected in China. Seventhly, the hypothesis that there is a difference in positive affect, negative affect, pragmatic value, hedonic value and life satisfaction between Korea and China is rejected in positive affect and negative affect, but accepted in pragmatic value, hedonic value and life satisfaction. In the competition among enterprises, user experience instead of goods themselves became influential as a differential factor. And many advanced enterprises began taking a serious view of customer's happiness and user experience improvement.

• 한국컴퓨터정보학회논문지
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• 제20권3호
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• pp.169-176
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• 2015

본 연구의 목적은 디지털 기술을 활용한 사용자 관점의 가치사슬 혁신방안에 있다. 스마트폰을 지속적으로 이용하도록 하는 동기부여 요소가 무엇인지 살펴보고, 지속적인 스마트폰 사용이 삶의 질을 향상시켜 주는지에 대한 실증분석을 실시하고자 한다. 이러한 연구를 통하여 사용자 체험의 가치제고 효과를 기대할 수 있을 것이다. 연구모형에 대한 검정의 결과를 요약하면 다음과 같다. 첫째, 긍정적 정서는 기능적 가치에 정의 영향을 미친다는 가설이 채택되고 있다. 둘째, 긍정적 정서는 감성적 가치에 정의 영향을 미친다는 가설이 채택되었다. 셋째, 부정적 정서는 기능적 가치에 부의 영향을 미친다는 가설이 채택되었다. 넷째, 부정적 정서는 기능적 가치에 부의 영향을 미친다는 가설은 기각되었다. 다섯째, 기능적 가치는 생활만족도에 정의 영향을 미친다는 가설은 채택되고 있다. 여섯째, 감성적 가치는 생활만족도에 정의 영향을 미친다는 가설은 기각되었다. 기업 간 경쟁에서 상품 자체보다 체험이 핵심 차별화 요소로 대두되며, 많은 선진기업들이 고객 행복과 사용자 체험 개선을 가장 중시하기 시작했다.

• 한국과학예술포럼
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• 제25권
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• pp.71-80
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• 2016

다원화되는 사회에서 추구하는 혁신제품의 의미자체가 변모하고 있다. 예전에는 개발의 필요에 의하여 다양한 개발전략을 통해 제품출시 이후 판로를 개척해나가는 방법을 펼쳐나갔다. 허나 최근에는 혁신제품의 출시과정부터 다르게 운영되고 있고, 예전과는 다른 방향으로 전략을 펼치고 있다. 이에 예전과 현재의 혁신제품 성공전략 사례들을 분석하여 향후 펼쳐질 혁신 제품의 성공판로를 예측해보고자 한다. 본 연구의 연구방법 및 결과는 다음과 같다. - 예전 성공한 혁신제품의 출시 이후 어떠한 전략들을 펼쳤는지 사례조사 및 분석을 한다. - 최근 성공한 혁신제품의 판로 및 출시동향들은 어떠한지 사례조사 및 분석을 한다. 시대흐름에 따른 혁신제품의 운영체계를 살펴본 결과, 향후 혁신제품을 출시하는 스타트업기업들을 해외크라우드 펀딩을 통해 선인정 후양산 시스템을 통해 제품양산을 할 것으로 예상된다. 또한 우리나라도 머지않아 스타트업과 대기업의 제휴를 위한 시스템 마련이 될 것으로 예측해본다. 급격한 변화를 겪으며 탄생하는 혁신제품의 출시관련 운영흐름을 정확히 인지한다면 향후 이를 준비하는 스타트업기업들에게 성공으로 진입할 수 있는 빠른 경로를 알려 줄 수 있으리라 생각된다.