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http://dx.doi.org/10.9708/jksci.2015.20.3.169

An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology  

Rho, Hyung-Jin (College of Business and Economics, Kyonggi University)
Publication Information
Journal of the Korea Society of Computer and Information / v.20, no.3, 2015 , pp. 169-176 More about this Journal
Abstract
The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by making practical application of digital technology. And it is surely meaningful to investigate the important motivation factors of continuous using smart-phone, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect of user experience. The results of hypothesis testing can be summarized as follows: First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted. Secondly, the hypothesis that positive affect has a plus effect on hedonic value is accepted. Thirdly, the hypothesis that negative affect has a minus effect on pragmatic value is accepted. Fourthly, the hypothesis that negative affect has a minus effect on pragmatic value is rejected. Fifthly, the hypothesis that pragmatic value has a plus effect on life satisfaction is accepted. Sixthly, the hypothesis that hedonic value has a plus effect on life satisfaction is rejected. In the competition among enterprises, user experience instead of goods themselves became influential as a differential factor. And many advanced enterprises began taking a serious view of customer's happiness and user experience improvement.
Keywords
digital technology; smart-phone; user experience; positive affect; negative affect; pragmatic value; hedonic value; life satisfaction;
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