• 가족자원경영과 정책
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• 제9권2호
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• pp.77-92
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• 2005

This study examined the differences on the amount of purchase of and willingness-to-pay more for organic products by socio-economic variables, knowledge and reliability of organic products, and concern for food. In addition the effects of the reliability and the price of organic products on the amount of purchase and willingness-to-pay more for organic products in the Path analysis. The results were below. First, consumers who had high education, were the age of 40's, high income, high level of knowledge and reliability for organic products were more likely to purchase organic products. Second, the level of willingness-to-pay more for organic Products were high when consumers with more than three children, not lowest level of health, and higher reliability. Third, the reliability of organic products impact the amount of purchase of organic products, but not the perception of organic products' price. Forth, both the reliability and the perception of those price impact the level of willingness-to-pay more for organic products.

• 한국유기농업학회지
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• 제29권2호
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• pp.159-171
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• 2021

The purpose of this paper is to analyze the relationship between the level of satisfaction of domestic Environment-friendly agricultural products and purchase intent of imported organic products. To accomplish the objective of the study a consumer survey was administered for quantitative analysis regarding consumption patterns. The bivariate probit with sample selection model was employed for empirical analysis on the relationship. The estimation results showed that to increase continuously the consumption, it is necessary to improve the quality satisfaction compared to the price, and that it is also necessary to increase the reliability of the certification system and the awareness that the consumption is helpful for health promotion to increase the quality satisfaction compared to price. In addition, it was concluded that in order to induce the purchase of domestic organic products rather than imported organic products, efforts to improve the safety of domestic products, remove the risk of residual pesticides, and increase the reliability of domestic products compared to imported products are needed. Therefore, to reduce the proportion of purchases of imported organic products and increase the consumption of domestic products, raising awareness that the consumption is conducive to health promotion, enhancing the safety of domestic products, and providing accurate information on the safety of imported products are required.

• 한국유기농업학회지
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• 제22권1호
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• pp.67-80
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• 2014

The objective of the study is to investigate factors affecting consumers' purchase intention toward imported organic agricultural products. To accomplish the goal of the study a consumer survey was administered for randomly selected households residing in capital area. Results show that the more consumers trust a safety of domestic products and a certification system, the less they purchase the imported products. In addition, it is demonstrated that educated consumers are relatively less reluctant to imported organic agricultural products. Finally, an improvement of domestic certification system, decrease of price of environmentally friendly agricultural products, and aggressive promotion are required to enhance the competitiveness of the domestic environmentally friendly agricultural products.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 한국유기농업학회지
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• 제17권3호
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• pp.291-306
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• 2009

The purpose of this study is to analyze the difference between the consumers' willingness to purchase environmentally friendly agricultural products and the distributers. The main results are as follows; First, it appeared with the fact that the reliability of the consumer against environmentally friendly agricultural products is 50% under. So it is important to fully guarantee the certification of environmentally friendly agricultural products. Second, if the traceability and brand-name system were introduced, the consumers and dealers would more likely to purchase environmentally friendly agricultural products more than they are now. Third, it shows a significant result in certification, developing packing-materials and sale and consuming magnification intention by the t-test between consumers and dealers.

• 한국유기농업학회지
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• 제20권2호
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• pp.125-142
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• 2012

The purposes of this study are to analyze the effect of consumption of environment-friendly agricultural products (EFAP) on improvement of family health, and to suggest directions for improvement of family health. A survey was conducted for qualitative analysis regarding relationship between EFAP consumption and family health. The method of his study was employed Cross-tabulation and an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of improvement of family health. The result shows that improvement of health has a significant positive relationship with consumption of EFAP. In addition, those consumers with high reliability and quality contentment are more likely to experience improvement of health. As consumers constantly eat EFAP, they are more likely to experience improvement of health. In order to provide consumer reliability of EFAP, more strict certification management system with sound monitoring and an appropriate penalty for violation should be established.

• 한국유기농업학회지
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• 제16권3호
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• pp.275-286
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• 2008

This paper examines the impact of reliability on consumers' demand for environmentally friendly agricultural products using ordered logit model. We survey 100 housewives living in the capital region and five metropolitian cities cross sectional data in 2007. This paper especially estimates the impact of instrumental factor, such as history tracking system, provision of information, safety assurance and labelling of brands on the consumers' demand. The main results show that provision of information and safety assurance affect consumers' demand more confident than others. In order to motivate consumers to buy more environmentally friendly agricultural products, the safety should be assured and more information on production and marketing channel should be labelled.

• 유통과학연구
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• 제13권11호
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• pp.59-67
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• 2015

Purpose - The number of consumers adopting a lifestyle of health and sustainability has recently increased with the rise of trends in healthy living. The size of the organic agricultural product market has also increased given that these consumers prefer consuming environmentally friendly products that promote family health. However, awareness of organic agricultural products remains insufficient because of the characteristics of the Korean organic agriculture system, which only focuses on food safety inspection. The object of this research is to suggest a policy approach to increase understanding and to expand the purchasing of organic agricultural products by analyzing the influence of customer recognition of such products on their willingness to repurchase. Research design, data, and methodology - This study used binomial logistic regression analysis with the aim of explaining the effects of consumers' socio-demographic characteristics, their awareness of the equivalence arrangement for organic food and of the abolishment of low-pesticide agricultural product certification, and their viewing of negative broadcasts about organic agricultural products on their repurchase intention of such products. A questionnaire survey was conducted with 655 respondents who were in their 20s, lived either in Seoul or in its metropolitan area, and had purchased organic agricultural products. Result - From the results of the analysis, the majority of the respondents recognized organic agricultural products, but they found their prices to be expensive. The majority of the respondents were also aware of the certification system and the reliability of organic agricultural products. However, the results indicate that efforts need to be made to recover consumer trust as many respondents stated that their trust levels in these products were low. In general, those purchasing organic agricultural products were satisfied, but those answering "very satisfied" were not in the majority. Binomial logistic regression analysis results revealed that repurchase intention decreased as consumers viewed a greater number of negative broadcasts about these products. On the other hand, repurchase intention increased as they became more aware of the abolishment of low-pesticide certification. Repurchase intention also increased as income increased, as the number of family members decreased, and when a consumer was a member of a consumer organization. In addition, the older the consumers were who watched the TV programs, the smaller the number of family members that were aware of the abolishment of low-pesticide agricultural product certification and, the higher the income of the consumers aware of organic equivalence arrangement, the greater their repurchase intention. Conclusion - External stimuli, such as negative TV programs on organic agricultural products and the abolishment of the low-pesticide agricultural product certification, relevant social issues and systems, influence consumer repurchase intention. To that end, positive environmental and ecological broadcasting about organic agricultural products would contribute to an increase in purchasing. Additionally, this could be used for promotion and marketing plans as the results indicate that trust in organic agricultural products would cause a positive repurchasing effect.

• 한국유기농업학회지
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• 제15권4호
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• pp.339-353
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• 2007

It is important to facilitate consumers' purchases of EAP (Environment-friendly Agricultural Products) for establishing the successful Environment-friendly Agriculture (EA). This study was conducted to evaluate the present state of some potentially influential factors on consumers' purchasing decisions of EAP using Importance- Performance Analysis (IPA). A total of 299 Gwangju citizens participated in the questionnaire survey during September and October, 2007. Urgent improvement efforts are needed for "reliability about the safety of the EAP", "reliability on EAP certification mark", "credibility of EAP producers", and "growth of EA". Respondents also seem to have positive attitudes to EA activation.

• 한국유기농업학회지
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• 제24권1호
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• pp.17-27
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• 2016

The objective of this study is to propose a necessity of alternative certification for low-pesticide agricultural products (LPAP). For this, we conduct a survey consumer and distributor. Most of consumer does not aware an abolition of LPAP. After abolition, they will purchase pesticide-free, organic, conventional, GAP certificated in order. Both consumer and distributor need an alternative certification of LPAP and have willingness-to-purchase. However, it is necessary to make up for the reliability and objectivity on the alternative and to manage a poor certification. The results of this study is meaningful to distribution and consumption of environment-friendly agricultural products.